Fifth Third Bancorp (FITB) Competitors

Fifth Third Bancorp (NASDAQ:FITB) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk.

Do analysts prefer FITB or HBAN?

Fifth Third Bancorp currently has a consensus price target of $47.80, suggesting a potential upside of 16.84%. Huntington Bancshares has a consensus price target of $18.68, suggesting a potential upside of 16.49%. Given Fifth Third Bancorp's higher probable upside, equities research analysts plainly believe Fifth Third Bancorp is more favorable than Huntington Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fifth Third Bancorp	0 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.82
Huntington Bancshares	1 Sell rating(s)	3 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	2.86

Which has more volatility & risk, FITB or HBAN?

Fifth Third Bancorp has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500. Comparatively, Huntington Bancshares has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.

Is FITB or HBAN a better dividend stock?

Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.6%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.9%. Fifth Third Bancorp pays out 46.0% of its earnings in the form of a dividend. Huntington Bancshares pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has increased its dividend for 14 consecutive years. Huntington Bancshares is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media favor FITB or HBAN?

In the previous week, Fifth Third Bancorp had 3 more articles in the media than Huntington Bancshares. MarketBeat recorded 15 mentions for Fifth Third Bancorp and 12 mentions for Huntington Bancshares. Fifth Third Bancorp's average media sentiment score of 1.62 beat Huntington Bancshares' score of 1.45 indicating that Fifth Third Bancorp is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fifth Third Bancorp	14 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Huntington Bancshares	11 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals believe in FITB or HBAN?

83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by insiders. Comparatively, 0.9% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is FITB or HBAN more profitable?

Fifth Third Bancorp has a net margin of 17.97% compared to Huntington Bancshares' net margin of 17.36%. Fifth Third Bancorp's return on equity of 13.31% beat Huntington Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fifth Third Bancorp	17.97%	13.31%	1.15%
Huntington Bancshares	17.36%	11.81%	1.06%

Which has stronger valuation & earnings, FITB or HBAN?

Fifth Third Bancorp has higher revenue and earnings than Huntington Bancshares. Huntington Bancshares is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fifth Third Bancorp	$13.28B	2.06	$2.31B	$3.22	12.70
Huntington Bancshares	$11.96B	1.96	$1.94B	$1.35	11.88

Summary

Fifth Third Bancorp beats Huntington Bancshares on 13 of the 19 factors compared between the two stocks.