Freshpet (FRPT) Competitors

Vital Farms (NASDAQ:VITL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

Do insiders & institutionals hold more shares of VITL or FRPT?

98.6% of Vital Farms shares are owned by institutional investors. 21.3% of Vital Farms shares are owned by insiders. Comparatively, 4.4% of Freshpet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the media favor VITL or FRPT?

In the previous week, Vital Farms had 1 more articles in the media than Freshpet. MarketBeat recorded 7 mentions for Vital Farms and 6 mentions for Freshpet. Vital Farms' average media sentiment score of 0.81 beat Freshpet's score of 0.68 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Freshpet	4 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is VITL or FRPT more profitable?

Vital Farms has a net margin of 7.84% compared to Freshpet's net margin of 3.23%. Vital Farms' return on equity of 18.40% beat Freshpet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	7.84%	18.40%	13.65%
Freshpet	3.23%	4.82%	3.21%

Which has stronger valuation and earnings, VITL or FRPT?

Vital Farms has higher earnings, but lower revenue than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	3.08	$53.39M	$1.12	37.32
Freshpet	$975.18M	2.69	$46.92M	$0.67	80.36

Which has more risk & volatility, VITL or FRPT?

Vital Farms has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.74, indicating that its stock price is 74% more volatile than the S&P 500.

Do analysts prefer VITL or FRPT?

Vital Farms currently has a consensus target price of $49.80, suggesting a potential upside of 19.15%. Freshpet has a consensus target price of $106.43, suggesting a potential upside of 97.68%. Given Freshpet's higher probable upside, analysts plainly believe Freshpet is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	3.00
Freshpet	1 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

Summary

Vital Farms beats Freshpet on 12 of the 16 factors compared between the two stocks.