Freshpet (FRPT) Competitors

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Which has more risk and volatility, FRPT or VITL?

Freshpet has a beta of 1.77, indicating that its share price is 77% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500.

Do insiders & institutionals hold more shares of FRPT or VITL?

98.6% of Vital Farms shares are held by institutional investors. 4.4% of Freshpet shares are held by insiders. Comparatively, 21.3% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Do analysts recommend FRPT or VITL?

Freshpet presently has a consensus target price of $119.14, suggesting a potential upside of 80.93%. Vital Farms has a consensus target price of $44.00, suggesting a potential upside of 24.75%. Given Freshpet's higher probable upside, research analysts clearly believe Freshpet is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Freshpet	1 Sell rating(s)	5 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.50
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10

Is FRPT or VITL more profitable?

Vital Farms has a net margin of 8.26% compared to Freshpet's net margin of 1.54%. Vital Farms' return on equity of 19.53% beat Freshpet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Freshpet	1.54%	3.16%	2.11%
Vital Farms	8.26%	19.53%	14.63%

Does the media refer more to FRPT or VITL?

In the previous week, Vital Farms had 3 more articles in the media than Freshpet. MarketBeat recorded 15 mentions for Vital Farms and 12 mentions for Freshpet. Vital Farms' average media sentiment score of 1.14 beat Freshpet's score of 0.70 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Freshpet	7 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive
Vital Farms	9 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings & valuation, FRPT or VITL?

Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Freshpet	$975.18M	3.29	$46.92M	$0.31	212.42
Vital Farms	$606.31M	2.59	$53.39M	$1.12	31.49

Summary

Vital Farms beats Freshpet on 12 of the 17 factors compared between the two stocks.