Freshpet (FRPT) Competitors $54.82 +1.62 (+3.05%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$53.78 -1.04 (-1.90%) As of 09/12/2025 07:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FRPT vs. VITL, UTZ, LW, BRBR, NOMD, KLG, OTLY, MAMA, AFRI, and BYNDShould you be buying Freshpet stock or one of its competitors? The main competitors of Freshpet include Vital Farms (VITL), Utz Brands (UTZ), Lamb Weston (LW), BellRing Brands (BRBR), Nomad Foods (NOMD), WK Kellogg (KLG), Oatly Group (OTLY), Mama's Creations (MAMA), Forafric Global (AFRI), and Beyond Meat (BYND). These companies are all part of the "food products" industry. Freshpet vs. Its Competitors Vital Farms Utz Brands Lamb Weston BellRing Brands Nomad Foods WK Kellogg Oatly Group Mama's Creations Forafric Global Beyond Meat Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both mid-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends. Do insiders and institutionals have more ownership in FRPT or VITL? 98.6% of Vital Farms shares are held by institutional investors. 4.4% of Freshpet shares are held by company insiders. Comparatively, 21.3% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Which has more volatility and risk, FRPT or VITL? Freshpet has a beta of 1.72, meaning that its share price is 72% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Is FRPT or VITL more profitable? Vital Farms has a net margin of 7.84% compared to Freshpet's net margin of 3.23%. Vital Farms' return on equity of 18.40% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Freshpet3.23% 4.82% 3.21% Vital Farms 7.84%18.40%13.65% Which has better earnings & valuation, FRPT or VITL? Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFreshpet$975.18M2.74$46.92M$0.6781.82Vital Farms$657.95M3.30$53.39M$1.1243.36 Do analysts recommend FRPT or VITL? Freshpet currently has a consensus target price of $108.07, indicating a potential upside of 97.14%. Vital Farms has a consensus target price of $49.80, indicating a potential upside of 2.55%. Given Freshpet's higher probable upside, research analysts plainly believe Freshpet is more favorable than Vital Farms.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Freshpet 1 Sell rating(s) 6 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.47Vital Farms 0 Sell rating(s) 0 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the media favor FRPT or VITL? In the previous week, Freshpet had 3 more articles in the media than Vital Farms. MarketBeat recorded 20 mentions for Freshpet and 17 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.18 beat Freshpet's score of 1.00 indicating that Vital Farms is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Freshpet 8 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Vital Farms 11 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryVital Farms beats Freshpet on 11 of the 16 factors compared between the two stocks. Get Freshpet News Delivered to You Automatically Sign up to receive the latest news and ratings for FRPT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRPT vs. The Competition Export to ExcelMetricFreshpetFOOD IndustryStaples SectorNASDAQ ExchangeMarket Cap$2.60B$8.30B$16.13B$10.13BDividend YieldN/A3.36%3.01%4.60%P/E Ratio81.8222.2118.1925.93Price / Sales2.741.8347.69181.15Price / Cash22.4912.9614.9560.44Price / Book2.523.806.136.29Net Income$46.92M$402.24M$679.99M$270.77M7 Day Performance-0.81%0.79%1.12%3.84%1 Month Performance-14.64%-1.60%-0.18%4.85%1 Year Performance-60.81%-4.72%5.63%26.00% Freshpet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRPTFreshpet4.5118 of 5 stars$54.82+3.0%$108.07+97.1%-61.1%$2.60B$975.18M81.821,296Insider TradeVITLVital Farms3.7057 of 5 stars$47.25-7.6%$49.80+5.4%+58.4%$2.11B$606.31M42.19290Positive NewsInsider TradeHigh Trading VolumeUTZUtz Brands3.5606 of 5 stars$13.57-2.1%$17.29+27.4%-26.3%$1.92B$1.41B64.603,200LWLamb Weston4.7671 of 5 stars$57.53-0.8%$65.30+13.5%-11.5%$8.02B$6.45B22.9210,100News CoveragePositive NewsBRBRBellRing Brands4.4145 of 5 stars$35.71-9.5%$64.80+81.4%-35.0%$4.50B$2.00B20.41380Buyback AnnouncementHigh Trading VolumeNOMDNomad Foods4.8046 of 5 stars$14.53-1.2%$20.33+39.9%-26.1%$2.23B$3.35B9.957,788Short Interest ↓KLGWK Kellogg2.435 of 5 stars$22.98+0.0%$20.88-9.1%+23.8%$1.99B$2.71B62.093,280Positive NewsShort Interest ↓OTLYOatly Group1.4507 of 5 stars$17.53+1.4%$17.25-1.6%+1.9%$524.67M$823.67M-2.671,482MAMAMama's Creations4.0476 of 5 stars$9.94+5.3%$10.50+5.6%+16.3%$373.84M$123.33M90.37N/APositive NewsEarnings ReportAnalyst ForecastAnalyst RevisionHigh Trading VolumeAFRIForafric Global0.5918 of 5 stars$8.26+0.5%N/A-25.0%$222.03M$274.22M0.001BYNDBeyond Meat2.1795 of 5 stars$2.53+2.8%$3.00+18.6%-57.5%$193.92M$326.45M-1.16880 Related Companies and Tools Related Companies Vital Farms Alternatives Utz Brands Alternatives Lamb Weston Alternatives BellRing Brands Alternatives Nomad Foods Alternatives WK Kellogg Alternatives Oatly Group Alternatives Mama's Creations Alternatives Forafric Global Alternatives Beyond Meat Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRPT) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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