Fortinet (FTNT) Competitors

ServiceNow (NYSE:NOW) and Fortinet (NASDAQ:FTNT) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, valuation, risk, earnings, profitability, institutional ownership, analyst recommendations and community ranking.

Do analysts prefer NOW or FTNT?

ServiceNow presently has a consensus price target of $1,062.50, suggesting a potential upside of 4.11%. Fortinet has a consensus price target of $104.80, suggesting a potential upside of 0.01%. Given ServiceNow's stronger consensus rating and higher probable upside, equities research analysts plainly believe ServiceNow is more favorable than Fortinet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ServiceNow	1 Sell rating(s)	2 Hold rating(s)	29 Buy rating(s)	1 Strong Buy rating(s)	2.91
Fortinet	1 Sell rating(s)	20 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.41

Is NOW or FTNT more profitable?

Fortinet has a net margin of 29.30% compared to ServiceNow's net margin of 12.97%. Fortinet's return on equity of 256.53% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ServiceNow	12.97%	17.11%	8.18%
Fortinet	29.30%	256.53%	19.07%

Does the media prefer NOW or FTNT?

In the previous week, ServiceNow had 41 more articles in the media than Fortinet. MarketBeat recorded 69 mentions for ServiceNow and 28 mentions for Fortinet. Fortinet's average media sentiment score of 1.27 beat ServiceNow's score of 1.11 indicating that Fortinet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ServiceNow	45 Very Positive mention(s)	8 Positive mention(s)	11 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Fortinet	25 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor NOW or FTNT?

ServiceNow received 115 more outperform votes than Fortinet when rated by MarketBeat users. Likewise, 75.37% of users gave ServiceNow an outperform vote while only 65.46% of users gave Fortinet an outperform vote.

Company	Underperform	Outperform
ServiceNow	Outperform Votes 1432 75.37%	Underperform Votes 468 24.63%
Fortinet	Outperform Votes 1317 65.46%	Underperform Votes 695 34.54%

Do institutionals & insiders hold more shares of NOW or FTNT?

87.2% of ServiceNow shares are held by institutional investors. Comparatively, 83.7% of Fortinet shares are held by institutional investors. 0.4% of ServiceNow shares are held by insiders. Comparatively, 17.2% of Fortinet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has better valuation & earnings, NOW or FTNT?

Fortinet has lower revenue, but higher earnings than ServiceNow. Fortinet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ServiceNow	$11.47B	18.42	$1.43B	$7.36	138.66
Fortinet	$6.14B	13.06	$1.75B	$2.43	43.12

Which has more risk & volatility, NOW or FTNT?

ServiceNow has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500. Comparatively, Fortinet has a beta of 1.16, suggesting that its stock price is 16% more volatile than the S&P 500.

Summary

ServiceNow beats Fortinet on 11 of the 19 factors compared between the two stocks.