Fortinet (FTNT) Competitors $103.76 -0.45 (-0.43%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FTNT vs. NOW, AXON, CVLT, QLYS, AI, PRGS, MSFT, ORCL, PANW, and LOGIShould you be buying Fortinet stock or one of its competitors? The main competitors of Fortinet include ServiceNow (NOW), Axon Enterprise (AXON), Commvault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), Oracle (ORCL), Palo Alto Networks (PANW), and Logitech International (LOGI). Fortinet vs. ServiceNow Axon Enterprise Commvault Systems Qualys C3.ai Progress Software Microsoft Oracle Palo Alto Networks Logitech International ServiceNow (NYSE:NOW) and Fortinet (NASDAQ:FTNT) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their community ranking, profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment. Is NOW or FTNT more profitable? Fortinet has a net margin of 29.30% compared to ServiceNow's net margin of 12.97%. Fortinet's return on equity of 256.53% beat ServiceNow's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow12.97% 17.11% 8.18% Fortinet 29.30%256.53%19.07% Does the media prefer NOW or FTNT? In the previous week, ServiceNow had 93 more articles in the media than Fortinet. MarketBeat recorded 139 mentions for ServiceNow and 46 mentions for Fortinet. Fortinet's average media sentiment score of 1.00 beat ServiceNow's score of 0.58 indicating that Fortinet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 50 Very Positive mention(s) 28 Positive mention(s) 19 Neutral mention(s) 7 Negative mention(s) 12 Very Negative mention(s) Positive Fortinet 25 Very Positive mention(s) 4 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings & valuation, NOW or FTNT? Fortinet has lower revenue, but higher earnings than ServiceNow. Fortinet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$11.47B17.24$1.43B$7.36129.76Fortinet$5.96B13.40$1.75B$2.2645.91 Do institutionals and insiders believe in NOW or FTNT? 87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by company insiders. Comparatively, 18.0% of Fortinet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Do analysts rate NOW or FTNT? ServiceNow currently has a consensus target price of $1,032.94, indicating a potential upside of 8.16%. Fortinet has a consensus target price of $104.77, indicating a potential upside of 0.98%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts clearly believe ServiceNow is more favorable than Fortinet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 0 Strong Buy rating(s) 2.85Fortinet 1 Sell rating(s) 20 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.41 Which has more volatility and risk, NOW or FTNT? ServiceNow has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500. Comparatively, Fortinet has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Does the MarketBeat Community prefer NOW or FTNT? ServiceNow received 108 more outperform votes than Fortinet when rated by MarketBeat users. Likewise, 75.33% of users gave ServiceNow an outperform vote while only 65.72% of users gave Fortinet an outperform vote. CompanyUnderperformOutperformServiceNowOutperform Votes142375.33% Underperform Votes46624.67% FortinetOutperform Votes131565.72% Underperform Votes68634.28% SummaryServiceNow beats Fortinet on 11 of the 19 factors compared between the two stocks. Get Fortinet News Delivered to You Automatically Sign up to receive the latest news and ratings for FTNT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FTNT vs. The Competition Export to ExcelMetricFortinetComputer peripheral equipment IndustryComputer SectorNASDAQ ExchangeMarket Cap$79.79B$12.93B$23.05B$7.82BDividend YieldN/A5.29%2.98%4.22%P/E Ratio45.9123.7442.1318.48Price / Sales13.403.482,076.99103.91Price / Cash44.1128.3234.7234.62Price / Book53.215.876.134.25Net Income$1.75B$188.53M$738.82M$248.23M7 Day Performance6.94%5.25%3.57%3.29%1 Month Performance7.41%-1.43%2.07%2.42%1 Year Performance64.23%-9.62%52,586.99%5.54% Fortinet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FTNTFortinet4.4167 of 5 stars$103.76-0.4%$104.77+1.0%+62.1%$79.79B$5.96B45.9112,600Upcoming EarningsGap DownNOWServiceNow4.2575 of 5 stars$929.34-1.7%$1,032.94+11.1%+30.6%$192.55B$11.47B136.1920,400Earnings ReportInsider TradeAnalyst RevisionAXONAxon Enterprise2.2462 of 5 stars$596.14-1.3%$626.45+5.1%+95.1%$46.41B$2.08B154.042,150Upcoming EarningsPositive NewsGap DownCVLTCommvault Systems4.0777 of 5 stars$164.16-0.8%$158.00-3.8%+69.7%$7.22B$943.87M43.082,850Earnings ReportAnalyst ForecastNews CoverageQLYSQualys2.8084 of 5 stars$125.36-1.1%$140.53+12.1%-23.7%$4.57B$607.57M26.962,140Upcoming EarningsAnalyst ForecastNews CoveragePositive NewsAIC3.ai4.1146 of 5 stars$22.21-1.7%$29.58+33.2%-2.6%$2.95B$366.92M-10.05700PRGSProgress Software4.0068 of 5 stars$58.69-0.7%$74.33+26.7%+19.3%$2.52B$806.74M37.602,070Positive NewsMSFTMicrosoft4.6609 of 5 stars$388.62-0.8%$493.89+27.1%-2.0%$2.88T$261.80B31.23221,000Earnings ReportPositive NewsORCLOracle4.6461 of 5 stars$138.72+0.2%$174.42+25.7%+20.8%$388.12B$55.78B33.93143,000PANWPalo Alto Networks3.8967 of 5 stars$179.91+0.5%$203.06+12.9%+27.2%$118.93B$8.57B101.2012,600Positive NewsLOGILogitech International3.7383 of 5 stars$78.01+0.3%$88.43+13.4%-1.5%$12.33B$4.56B18.308,200Earnings ReportNews Coverage Related Companies and Tools Related Companies ServiceNow Competitors Axon Enterprise Competitors Commvault Systems Competitors Qualys Competitors C3.ai Competitors Progress Software Competitors Microsoft Competitors Oracle Competitors Palo Alto Networks Competitors Logitech International Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FTNT) was last updated on 4/30/2025 by MarketBeat.com Staff From Our Partners"I'm risking my reputation on this"I've discovered something so significant about the 2025 crypto market that I had to put everything else aside ...Crypto 101 Media | SponsoredMusk’s AI Masterplan – Our #1 AI Stock to Buy NowDid Elon Musk just set the stage for the next AI stock explosion? 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