Heritage Financial (HFWA) Competitors $23.88 -0.15 (-0.62%) Closing price 10/8/2025 04:00 PM EasternExtended Trading$23.90 +0.02 (+0.06%) As of 10/8/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HFWA vs. BANR, BUSE, CTBI, FFBC, FRME, HOPE, SFNC, STBA, TCBK, and UBSIShould you be buying Heritage Financial stock or one of its competitors? The main competitors of Heritage Financial include Banner (BANR), First Busey (BUSE), Community Trust Bancorp (CTBI), First Financial Bancorp. (FFBC), First Merchants (FRME), Hope Bancorp (HOPE), Simmons First National (SFNC), S&T Bancorp (STBA), TriCo Bancshares (TCBK), and United Bankshares (UBSI). These companies are all part of the "regional banks" industry. Heritage Financial vs. Its Competitors Banner First Busey Community Trust Bancorp First Financial Bancorp. First Merchants Hope Bancorp Simmons First National S&T Bancorp TriCo Bancshares United Bankshares Heritage Financial (NASDAQ:HFWA) and Banner (NASDAQ:BANR) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation. Which has higher valuation and earnings, HFWA or BANR? Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHeritage Financial$317.18M2.56$43.26M$1.4316.70Banner$832.99M2.65$168.90M$5.2512.18 Is HFWA or BANR a better dividend stock? Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 4.0%. Banner pays an annual dividend of $1.92 per share and has a dividend yield of 3.0%. Heritage Financial pays out 67.1% of its earnings in the form of a dividend. Banner pays out 36.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has raised its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do institutionals & insiders hold more shares of HFWA or BANR? 78.3% of Heritage Financial shares are owned by institutional investors. Comparatively, 87.3% of Banner shares are owned by institutional investors. 1.8% of Heritage Financial shares are owned by company insiders. Comparatively, 1.7% of Banner shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Is HFWA or BANR more profitable? Banner has a net margin of 21.15% compared to Heritage Financial's net margin of 15.22%. Banner's return on equity of 10.06% beat Heritage Financial's return on equity.Company Net Margins Return on Equity Return on Assets Heritage Financial15.22% 7.34% 0.90% Banner 21.15%10.06%1.13% Does the media refer more to HFWA or BANR? In the previous week, Banner had 7 more articles in the media than Heritage Financial. MarketBeat recorded 13 mentions for Banner and 6 mentions for Heritage Financial. Banner's average media sentiment score of 0.75 beat Heritage Financial's score of 0.70 indicating that Banner is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Heritage Financial 1 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Banner 4 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer HFWA or BANR? Heritage Financial presently has a consensus price target of $28.50, indicating a potential upside of 19.35%. Banner has a consensus price target of $70.17, indicating a potential upside of 9.77%. Given Heritage Financial's higher possible upside, analysts plainly believe Heritage Financial is more favorable than Banner.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Heritage Financial 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.67Banner 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67 Which has more risk and volatility, HFWA or BANR? Heritage Financial has a beta of 0.53, meaning that its stock price is 47% less volatile than the S&P 500. Comparatively, Banner has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. SummaryBanner beats Heritage Financial on 13 of the 19 factors compared between the two stocks. Get Heritage Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for HFWA and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HFWA vs. The Competition Export to ExcelMetricHeritage FinancialFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$815.90M$593.02M$12.69B$10.55BDividend Yield3.99%3.17%5.54%4.75%P/E Ratio16.7013.5130.2327.60Price / Sales2.562.0730.18205.12Price / Cash12.1116.1222.5761.55Price / Book0.941.082.296.76Net Income$43.26M$36.82M$1.02B$275.88M7 Day Performance-0.67%0.35%0.36%2.81%1 Month Performance-3.98%-0.16%0.36%9.24%1 Year Performance12.91%10.65%539.82%35.42% Heritage Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HFWAHeritage Financial4.3246 of 5 stars$23.88-0.6%$28.50+19.3%+14.0%$815.90M$317.18M16.70830Analyst ForecastBANRBanner3.6274 of 5 stars$65.82+1.0%$70.17+6.6%+8.2%$2.25B$832.99M12.541,956Trending NewsUpcoming EarningsAnalyst ForecastBUSEFirst Busey4.8511 of 5 stars$23.50-2.1%$27.33+16.3%-5.4%$2.14B$663.36M20.981,548Analyst ForecastCTBICommunity Trust Bancorp4.381 of 5 stars$55.59-1.6%$64.50+16.0%+15.8%$1.02B$264.82M10.94980News CoveragePositive NewsUpcoming EarningsAnalyst ForecastFFBCFirst Financial Bancorp.4.8002 of 5 stars$25.47-1.4%$29.40+15.4%+6.0%$2.47B$1.62B10.192,090Analyst ForecastFRMEFirst Merchants4.9717 of 5 stars$37.44-2.0%$48.00+28.2%+4.7%$2.21B$637.74M9.702,120Analyst DowngradeHigh Trading VolumeHOPEHope Bancorp4.7832 of 5 stars$10.71-1.6%$13.25+23.7%-9.4%$1.39B$444.74M30.601,244Analyst ForecastSFNCSimmons First National4.9078 of 5 stars$19.36-1.8%$22.75+17.5%-9.8%$2.85B$794.53M15.242,946Upcoming EarningsAnalyst ForecastSTBAS&T Bancorp3.6403 of 5 stars$37.64-1.6%$42.00+11.6%-5.2%$1.47B$384.51M11.041,206Analyst ForecastTCBKTriCo Bancshares3.8514 of 5 stars$44.56-0.7%$47.60+6.8%+5.0%$1.46B$531.04M13.111,201Positive NewsAnalyst ForecastUBSIUnited Bankshares3.7727 of 5 stars$37.24-0.3%$40.50+8.8%+3.7%$5.29B$1.63B13.162,553Positive NewsAnalyst Downgrade Related Companies and Tools Related Companies Banner Competitors First Busey Competitors Community Trust Bancorp Competitors First Financial Bancorp. 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