Heritage Financial (HFWA) Competitors $25.73 +0.45 (+1.78%) Closing price 04:00 PM EasternExtended Trading$25.72 0.00 (-0.02%) As of 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HFWA vs. BANR, BUSE, CTBI, FFBC, FRME, PPBI, SFNC, STBA, TCBK, and UBSIShould you be buying Heritage Financial stock or one of its competitors? The main competitors of Heritage Financial include Banner (BANR), First Busey (BUSE), Community Trust Bancorp (CTBI), First Financial Bancorp. (FFBC), First Merchants (FRME), Pacific Premier Bancorp (PPBI), Simmons First National (SFNC), S&T Bancorp (STBA), TriCo Bancshares (TCBK), and United Bankshares (UBSI). These companies are all part of the "finance" sector. Heritage Financial vs. Its Competitors Banner First Busey Community Trust Bancorp First Financial Bancorp. First Merchants Pacific Premier Bancorp Simmons First National S&T Bancorp TriCo Bancshares United Bankshares Banner (NASDAQ:BANR) and Heritage Financial (NASDAQ:HFWA) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends. Which has more risk and volatility, BANR or HFWA? Banner has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Heritage Financial has a beta of 0.54, suggesting that its stock price is 46% less volatile than the S&P 500. Is BANR or HFWA a better dividend stock? Banner pays an annual dividend of $1.92 per share and has a dividend yield of 2.8%. Heritage Financial pays an annual dividend of $0.96 per share and has a dividend yield of 3.7%. Banner pays out 37.7% of its earnings in the form of a dividend. Heritage Financial pays out 64.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heritage Financial has increased its dividend for 14 consecutive years. Heritage Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Is BANR or HFWA more profitable? Banner has a net margin of 20.77% compared to Heritage Financial's net margin of 15.73%. Banner's return on equity of 9.95% beat Heritage Financial's return on equity.Company Net Margins Return on Equity Return on Assets Banner20.77% 9.95% 1.10% Heritage Financial 15.73%7.12%0.87% Which has higher earnings and valuation, BANR or HFWA? Banner has higher revenue and earnings than Heritage Financial. Banner is trading at a lower price-to-earnings ratio than Heritage Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBanner$832.99M2.88$168.90M$5.0913.63Heritage Financial$317.18M2.77$43.26M$1.4817.39 Do institutionals & insiders have more ownership in BANR or HFWA? 87.3% of Banner shares are held by institutional investors. Comparatively, 78.3% of Heritage Financial shares are held by institutional investors. 1.6% of Banner shares are held by company insiders. Comparatively, 1.9% of Heritage Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Do analysts prefer BANR or HFWA? Banner presently has a consensus target price of $70.83, suggesting a potential upside of 2.07%. Heritage Financial has a consensus target price of $27.67, suggesting a potential upside of 7.53%. Given Heritage Financial's higher possible upside, analysts clearly believe Heritage Financial is more favorable than Banner.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Banner 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67Heritage Financial 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Does the media prefer BANR or HFWA? In the previous week, Banner had 8 more articles in the media than Heritage Financial. MarketBeat recorded 11 mentions for Banner and 3 mentions for Heritage Financial. Banner's average media sentiment score of 0.64 beat Heritage Financial's score of 0.63 indicating that Banner is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Banner 4 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Heritage Financial 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryBanner beats Heritage Financial on 14 of the 19 factors compared between the two stocks. Get Heritage Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for HFWA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HFWA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HFWA vs. The Competition Export to ExcelMetricHeritage FinancialFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$877.65M$619.61M$12.00B$9.13BDividend Yield3.80%3.32%5.54%4.01%P/E Ratio17.3910.2419.2819.57Price / Sales2.772.2626.0979.65Price / Cash12.7415.1118.5527.51Price / Book1.021.032.295.56Net Income$43.26M$33.50M$992.75M$252.37M7 Day Performance1.66%0.45%0.81%3.11%1 Month Performance13.05%5.03%4.35%11.74%1 Year Performance34.08%13.97%541.09%17.41% Heritage Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HFWAHeritage Financial2.6368 of 5 stars$25.73+1.8%$27.67+7.5%+31.7%$877.65M$317.18M17.39830BANRBanner2.8173 of 5 stars$67.96-1.0%$70.83+4.2%+29.9%$2.37B$832.99M13.351,956News CoverageUpcoming EarningsBUSEFirst Busey4.8201 of 5 stars$24.00-1.6%$27.67+15.3%-5.9%$2.18B$663.36M22.431,548Positive NewsDividend AnnouncementCTBICommunity Trust Bancorp3.4001 of 5 stars$55.28-1.5%$57.00+3.1%+21.6%$1.02B$376.01M11.54980Positive NewsUpcoming EarningsFFBCFirst Financial Bancorp.4.4333 of 5 stars$25.49-1.4%$28.75+12.8%+8.3%$2.48B$1.62B10.582,090Analyst DowngradeFRMEFirst Merchants4.76 of 5 stars$40.27-1.2%$46.40+15.2%+15.8%$2.38B$1.07B11.312,120Positive NewsPPBIPacific Premier Bancorp3.8644 of 5 stars$22.76-1.5%$27.25+19.7%-9.1%$2.24B$905.41M14.971,325News CoveragePositive NewsSFNCSimmons First National4.481 of 5 stars$19.98-1.8%$22.33+11.8%+6.0%$2.56B$1.46B17.222,946Upcoming EarningsSTBAS&T Bancorp2.8018 of 5 stars$39.46-1.0%$41.67+5.6%+10.6%$1.53B$564.96M11.371,206Analyst DowngradeTCBKTriCo Bancshares3.7349 of 5 stars$42.38-1.4%$47.80+12.8%+2.1%$1.41B$531.04M12.361,201News CoveragePositive NewsUBSIUnited Bankshares2.9545 of 5 stars$37.78-1.6%$40.63+7.5%+10.2%$5.46B$1.63B14.042,553Positive News Related Companies and Tools Related Companies Banner Competitors First Busey Competitors Community Trust Bancorp Competitors First Financial Bancorp. Competitors First Merchants Competitors Pacific Premier Bancorp Competitors Simmons First National Competitors S&T Bancorp Competitors TriCo Bancshares Competitors United Bankshares Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HFWA) was last updated on 7/14/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCrypto Is Pumping Again – Now Comes the Real OpportunityThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredAn extra $1,000 per month?A little-known Title 15 provision could let you collect instant payouts — $100 to $1,000 — directly from your ...TradeSmith | SponsoredWhich Gold Miner Trades at 30% of NAV? 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