JOUT vs. RGR, MPX, JAKK, HAS, MAT, BC, PII, MBUU, SWBI, and MCFT
Should you be buying Johnson Outdoors stock or one of its competitors? The main competitors of Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Malibu Boats (MBUU), Smith & Wesson Brands (SWBI), and MASTERCRAFT BOAT (MCFT).
Johnson Outdoors vs. Its Competitors
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and media sentiment.
In the previous week, Johnson Outdoors had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Johnson Outdoors and 3 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 0.62 beat Sturm, Ruger & Company, Inc.'s score of 0.38 indicating that Johnson Outdoors is being referred to more favorably in the news media.
Sturm, Ruger & Company, Inc. has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500.
64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 28.0% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.4%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.2%. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -34.1% of its earnings in the form of a dividend. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Sturm, Ruger & Company, Inc. has a net margin of 1.07% compared to Johnson Outdoors' net margin of -7.02%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Johnson Outdoors' return on equity.
Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Summary
Johnson Outdoors beats Sturm, Ruger & Company, Inc. on 9 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:JOUT) was last updated on 10/14/2025 by MarketBeat.com Staff