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Johnson Outdoors (JOUT) Competitors

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$40.60 +0.20 (+0.50%)
Closing price 09/23/2025 04:00 PM Eastern
Extended Trading
$40.64 +0.04 (+0.10%)
As of 09/23/2025 04:14 PM Eastern
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JOUT vs. RGR, MPX, JAKK, HAS, MAT, BC, PII, MBUU, SWBI, and MCFT

Should you be buying Johnson Outdoors stock or one of its competitors? The main competitors of Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Malibu Boats (MBUU), Smith & Wesson Brands (SWBI), and MASTERCRAFT BOAT (MCFT).

Johnson Outdoors vs. Its Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.5%. Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.3%. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors pays out -34.1% of its earnings in the form of a dividend. Johnson Outdoors has raised its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sturm, Ruger & Company, Inc. has a beta of 0.1, indicating that its share price is 90% less volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$536.29M1.28$30.56M$0.31136.65
Johnson Outdoors$562.53M0.75-$26.53M-$3.87-10.49

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Johnson Outdoors. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Johnson Outdoors. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.54 beat Johnson Outdoors' score of 0.81 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Johnson Outdoors
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sturm, Ruger & Company, Inc. has a net margin of 1.07% compared to Johnson Outdoors' net margin of -7.02%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.1.07% 9.53% 7.98%
Johnson Outdoors -7.02%-8.80%-6.30%

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 28.0% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JOUT vs. The Competition

MetricJohnson OutdoorsLEISURE&REC PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$419.03M$2.52B$8.47B$10.50B
Dividend Yield3.23%2.90%2.99%4.57%
P/E Ratio-10.4940.4718.6826.62
Price / Sales0.751.416.1291.51
Price / Cash97.1718.0917.0661.85
Price / Book0.902.355.036.45
Net Income-$26.53M$3.73M$256.68M$271.57M
7 Day Performance-0.98%-1.31%0.59%2.61%
1 Month Performance-2.00%-4.16%4.41%7.28%
1 Year Performance10.87%0.41%51.09%29.60%

Johnson Outdoors Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JOUT
Johnson Outdoors
2.6868 of 5 stars
$40.60
+0.5%
N/A+8.7%$419.03M$562.53M-10.491,200
RGR
Sturm, Ruger & Company, Inc.
1.3022 of 5 stars
$37.85
+1.9%
N/A+0.3%$600.42M$535.64M122.091,780News Coverage
Positive News
Insider Trade
MPX
Marine Products
1.8791 of 5 stars
$9.44
+4.7%
N/A-7.5%$315.66M$236.55M23.61940
JAKK
JAKKS Pacific
4.0904 of 5 stars
$18.07
+1.1%
$41.00
+126.9%
-26.6%$199.30M$691.04M5.33580
HAS
Hasbro
4.903 of 5 stars
$76.00
-3.0%
$86.42
+13.7%
+4.7%$10.99B$4.25B-18.724,985
MAT
Mattel
4.647 of 5 stars
$17.42
-1.8%
$24.38
+39.9%
-11.0%$5.72B$5.38B11.2434,000Positive News
Analyst Revision
BC
Brunswick
3.9939 of 5 stars
$65.52
+0.4%
$66.75
+1.9%
-23.3%$4.26B$5.24B105.6815,000Analyst Forecast
PII
Polaris
3.4204 of 5 stars
$58.78
+2.6%
$49.17
-16.4%
-32.2%$3.22B$7.18B-31.2715,000Positive News
MBUU
Malibu Boats
1.5398 of 5 stars
$33.30
+2.0%
$36.00
+8.1%
-16.4%$628.54M$807.56M43.252,200
SWBI
Smith & Wesson Brands
4.2163 of 5 stars
$9.44
+1.0%
$12.00
+27.1%
-27.2%$414.37M$474.66M39.331,416
MCFT
MASTERCRAFT BOAT
3.2786 of 5 stars
$22.69
+2.2%
$22.20
-2.2%
+21.0%$362.16M$284.20M51.571,750Positive News

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This page (NASDAQ:JOUT) was last updated on 9/24/2025 by MarketBeat.com Staff
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