JOUT vs. RGR, MPX, JAKK, HAS, MAT, BC, PII, MBUU, SWBI, and MCFT
Should you be buying Johnson Outdoors stock or one of its competitors? The main competitors of Johnson Outdoors include Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Malibu Boats (MBUU), Smith & Wesson Brands (SWBI), and MASTERCRAFT BOAT (MCFT).
Johnson Outdoors vs. Its Competitors
Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, media sentiment, analyst recommendations, earnings and institutional ownership.
64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 28.0% of Johnson Outdoors shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Johnson Outdoors has a beta of 0.85, suggesting that its stock price is 15% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, suggesting that its stock price is 90% less volatile than the S&P 500.
In the previous week, Sturm, Ruger & Company, Inc. had 5 more articles in the media than Johnson Outdoors. MarketBeat recorded 8 mentions for Sturm, Ruger & Company, Inc. and 3 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.47 beat Sturm, Ruger & Company, Inc.'s score of 1.09 indicating that Johnson Outdoors is being referred to more favorably in the media.
Sturm, Ruger & Company, Inc. has a net margin of 1.07% compared to Johnson Outdoors' net margin of -7.02%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Johnson Outdoors' return on equity.
Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 3.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.9%. Johnson Outdoors pays out -34.1% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
Johnson Outdoors and Sturm, Ruger & Company, Inc. tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Johnson Outdoors Competitors List
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This page (NASDAQ:JOUT) was last updated on 9/3/2025 by MarketBeat.com Staff
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