Kraft Heinz (KHC) Competitors

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

Does the media prefer KHC or CELH?

In the previous week, Kraft Heinz had 16 more articles in the media than Celsius. MarketBeat recorded 36 mentions for Kraft Heinz and 20 mentions for Celsius. Kraft Heinz's average media sentiment score of 1.10 beat Celsius' score of 0.82 indicating that Kraft Heinz is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	22 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Celsius	12 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals hold more shares of KHC or CELH?

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 0.4% of Kraft Heinz shares are owned by company insiders. Comparatively, 2.6% of Celsius shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has stronger valuation and earnings, KHC or CELH?

Kraft Heinz has higher revenue and earnings than Celsius. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$25.85B	1.26	$2.74B	-$4.49	-6.12
Celsius	$1.67B	9.61	$145.07M	$0.37	167.76

Do analysts prefer KHC or CELH?

Kraft Heinz currently has a consensus target price of $30.12, suggesting a potential upside of 9.52%. Celsius has a consensus target price of $52.28, suggesting a potential downside of 15.78%. Given Kraft Heinz's higher probable upside, analysts clearly believe Kraft Heinz is more favorable than Celsius.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	3 Sell rating(s)	16 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.84
Celsius	1 Sell rating(s)	3 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.74

Which has more risk & volatility, KHC or CELH?

Kraft Heinz has a beta of 0.23, meaning that its share price is 77% less volatile than the S&P 500. Comparatively, Celsius has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500.

Is KHC or CELH more profitable?

Celsius has a net margin of 7.91% compared to Kraft Heinz's net margin of -20.83%. Celsius' return on equity of 36.88% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-20.83%	7.40%	4.01%
Celsius	7.91%	36.88%	10.24%

Summary

Celsius beats Kraft Heinz on 10 of the 16 factors compared between the two stocks.