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Kraft Heinz (KHC) Competitors

Kraft Heinz logo
$26.52 -0.13 (-0.49%)
Closing price 04:00 PM Eastern
Extended Trading
$26.54 +0.02 (+0.08%)
As of 04:40 PM Eastern
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KHC vs. CELH, CPB, PEP, VITL, BRK.A, BRK.B, CAG, GIS, LW, and BRBR

Should you be buying Kraft Heinz stock or one of its competitors? The main competitors of Kraft Heinz include Celsius (CELH), Campbell's (CPB), PepsiCo (PEP), Vital Farms (VITL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Conagra Brands (CAG), General Mills (GIS), Lamb Weston (LW), and BellRing Brands (BRBR).

Kraft Heinz vs. Its Competitors

Celsius (NASDAQ:CELH) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

Celsius presently has a consensus target price of $61.95, suggesting a potential upside of 6.96%. Kraft Heinz has a consensus target price of $29.76, suggesting a potential upside of 12.23%. Given Kraft Heinz's higher possible upside, analysts plainly believe Kraft Heinz is more favorable than Celsius.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
1 Sell rating(s)
3 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.77
Kraft Heinz
2 Sell rating(s)
17 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.89

Celsius has a net margin of 7.91% compared to Kraft Heinz's net margin of -20.83%. Celsius' return on equity of 36.88% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius7.91% 36.88% 10.24%
Kraft Heinz -20.83%7.40%4.01%

61.0% of Celsius shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 2.6% of Celsius shares are owned by company insiders. Comparatively, 0.4% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Celsius has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Kraft Heinz has a beta of 0.23, indicating that its stock price is 77% less volatile than the S&P 500.

Kraft Heinz has higher revenue and earnings than Celsius. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$1.36B11.02$145.07M$0.37156.54
Kraft Heinz$25.85B1.21$2.74B-$4.49-5.91

In the previous week, Celsius had 11 more articles in the media than Kraft Heinz. MarketBeat recorded 45 mentions for Celsius and 34 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 0.73 beat Celsius' score of 0.67 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
18 Very Positive mention(s)
5 Positive mention(s)
16 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
18 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Celsius beats Kraft Heinz on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFOOD IndustryStaples SectorNASDAQ Exchange
Market Cap$31.39B$8.38B$16.20B$10.15B
Dividend Yield6.00%3.36%3.02%4.57%
P/E Ratio-5.9122.3318.3126.16
Price / Sales1.211.8256.27119.20
Price / Cash6.9112.8714.8959.95
Price / Book0.653.846.196.29
Net Income$2.74B$402.24M$679.99M$270.68M
7 Day Performance-1.63%0.99%2.03%4.19%
1 Month Performance-3.32%1.35%3.84%8.48%
1 Year Performance-24.57%-2.79%7.36%28.61%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
3.963 of 5 stars
$26.52
-0.5%
$29.76
+12.2%
-25.0%$31.39B$25.85B-5.9136,000
CELH
Celsius
3.6476 of 5 stars
$55.64
-4.7%
$61.42
+10.4%
+73.0%$14.35B$1.36B150.381,073Trending News
Analyst Forecast
Gap Up
CPB
Campbell's
3.2523 of 5 stars
$33.90
-0.4%
$36.06
+6.4%
-34.5%$10.11B$10.25B16.9514,400Positive News
Options Volume
PEP
PepsiCo
4.3358 of 5 stars
$141.71
-3.2%
$158.60
+11.9%
-19.8%$194.01B$91.85B25.81319,000Trending News
Analyst Forecast
VITL
Vital Farms
3.7822 of 5 stars
$47.25
-7.6%
$49.80
+5.4%
+51.5%$2.11B$606.31M42.19290Positive News
Insider Trade
High Trading Volume
BRK.A
Berkshire Hathaway
0.7284 of 5 stars
$740,397.62
-1.3%
N/A+7.1%$1.07T$371.43B16.92372,000
BRK.B
Berkshire Hathaway
1.9231 of 5 stars
$493.66
-1.2%
$575.00
+16.5%
+6.9%$1.06T$371.43B16.92392,400
CAG
Conagra Brands
4.779 of 5 stars
$19.48
+1.0%
$22.17
+13.8%
-40.9%$9.32B$11.61B8.1518,300Positive News
GIS
General Mills
4.5851 of 5 stars
$50.08
-1.0%
$59.13
+18.1%
-33.2%$27.16B$19.49B12.2133,000News Coverage
Positive News
Upcoming Earnings
LW
Lamb Weston
4.7322 of 5 stars
$57.53
-0.8%
$65.30
+13.5%
-10.8%$8.02B$6.45B22.9210,100Positive News
BRBR
BellRing Brands
4.4348 of 5 stars
$35.71
-9.5%
$64.80
+81.4%
-35.8%$4.50B$2.00B20.41380Buyback Announcement
High Trading Volume

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This page (NASDAQ:KHC) was last updated on 9/11/2025 by MarketBeat.com Staff
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