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Mattel (MAT) Competitors

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$18.41 +0.31 (+1.71%)
Closing price 10/17/2025 04:00 PM Eastern
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$18.49 +0.08 (+0.43%)
As of 07:19 AM Eastern
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MAT vs. HAS, JAKK, TTWO, BC, PII, RGR, JOUT, MPX, BHAT, and LULU

Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), JAKKS Pacific (JAKK), Take-Two Interactive Software (TTWO), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Blue Hat Interactive Entertainment Technology (BHAT), and lululemon athletica (LULU).

Mattel vs. Its Competitors

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Mattel has a net margin of 9.87% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel9.87% 25.19% 8.77%
Hasbro -13.37%64.49%10.31%

Mattel presently has a consensus price target of $24.38, suggesting a potential upside of 32.40%. Hasbro has a consensus price target of $87.64, suggesting a potential upside of 17.15%. Given Mattel's higher probable upside, equities research analysts clearly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56
Hasbro
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.69

97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.7% of Mattel shares are owned by insiders. Comparatively, 0.9% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Mattel has a beta of 0.68, indicating that its stock price is 32% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500.

In the previous week, Hasbro had 10 more articles in the media than Mattel. MarketBeat recorded 32 mentions for Hasbro and 22 mentions for Mattel. Hasbro's average media sentiment score of 0.75 beat Mattel's score of 0.28 indicating that Hasbro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mattel
5 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
3 Very Negative mention(s)
Neutral
Hasbro
14 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.38B1.10$541.82M$1.5511.88
Hasbro$4.14B2.54$385.60M-$4.06-18.43

Summary

Mattel beats Hasbro on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAT vs. The Competition

MetricMattelTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$5.93B$4.16B$8.35B$10.55B
Dividend YieldN/A4.47%3.10%4.83%
P/E Ratio11.884.3918.0227.06
Price / Sales1.101.106.19132.30
Price / Cash7.748.7514.3430.35
Price / Book2.743.174.916.58
Net Income$541.82M$237.96M$256.63M$276.84M
7 Day Performance6.42%3.04%-0.08%-0.72%
1 Month Performance7.79%3.35%-5.16%2.16%
1 Year Performance-3.41%-30.45%31.91%34.63%

Mattel Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAT
Mattel
4.5588 of 5 stars
$18.41
+1.7%
$24.38
+32.4%
-3.4%$5.93B$5.38B11.8834,000Trending News
Upcoming Earnings
HAS
Hasbro
4.8136 of 5 stars
$72.41
+2.1%
$87.64
+21.0%
+2.6%$10.15B$4.25B-17.834,985Trending News
Upcoming Earnings
JAKK
JAKKS Pacific
4.0828 of 5 stars
$18.00
+1.8%
$41.00
+127.8%
-25.8%$200.70M$691.04M5.31580
TTWO
Take-Two Interactive Software
3.7109 of 5 stars
$256.68
+1.9%
$251.60
-2.0%
+68.3%$47.35B$5.63B-10.7212,928Positive News
Insider Trade
BC
Brunswick
4.1006 of 5 stars
$60.30
+2.6%
$67.00
+11.1%
-24.0%$3.94B$5.24B97.2615,000Upcoming Earnings
PII
Polaris
3.7275 of 5 stars
$61.31
+8.9%
$52.33
-14.6%
-19.4%$3.45B$7.18B-32.6115,000Trending News
RGR
Sturm, Ruger & Company, Inc.
1.1516 of 5 stars
$46.35
+2.5%
N/A+4.9%$749.02M$535.64M149.521,780
JOUT
Johnson Outdoors
2.5293 of 5 stars
$41.27
+0.6%
N/A+16.6%$427.97M$592.85M-10.661,200Analyst Upgrade
MPX
Marine Products
2.5132 of 5 stars
$8.60
+4.1%
N/A-12.0%$301M$236.55M21.50940
BHAT
Blue Hat Interactive Entertainment Technology
1.5548 of 5 stars
$1.71
+3.0%
N/A-95.1%$8.44M$18.72M0.0080Positive News
Short Interest ↓
Gap Up
LULU
lululemon athletica
4.3418 of 5 stars
$169.85
+1.4%
$232.29
+36.8%
-42.6%$20.14B$10.90B11.5539,000Trending News
Analyst Forecast

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This page (NASDAQ:MAT) was last updated on 10/20/2025 by MarketBeat.com Staff
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