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Mattel (MAT) Competitors

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$17.38 -0.04 (-0.23%)
Closing price 04:00 PM Eastern
Extended Trading
$17.34 -0.04 (-0.20%)
As of 06:33 PM Eastern
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MAT vs. HAS, JAKK, TTWO, BC, PII, RGR, JOUT, MPX, BHAT, and FWONA

Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), JAKKS Pacific (JAKK), Take-Two Interactive Software (TTWO), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Blue Hat Interactive Entertainment Technology (BHAT), and Liberty Media Corporation - Liberty Formula One Series A (FWONA).

Mattel vs. Its Competitors

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, dividends, risk and media sentiment.

Mattel has a net margin of 9.87% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro-13.37% 64.49% 10.31%
Mattel 9.87%25.19%8.77%

Hasbro currently has a consensus price target of $86.42, indicating a potential upside of 15.70%. Mattel has a consensus price target of $24.38, indicating a potential upside of 40.25%. Given Mattel's higher possible upside, analysts clearly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
1 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.92
Mattel
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63

In the previous week, Hasbro had 18 more articles in the media than Mattel. MarketBeat recorded 32 mentions for Hasbro and 14 mentions for Mattel. Mattel's average media sentiment score of 0.94 beat Hasbro's score of 0.67 indicating that Mattel is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
10 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Mattel
8 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.9% of Hasbro shares are held by company insiders. Comparatively, 1.7% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Hasbro has a beta of 0.59, meaning that its stock price is 41% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500.

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$4.25B2.46$385.60M-$4.06-18.40
Mattel$5.38B1.04$541.82M$1.5511.21

Summary

Mattel beats Hasbro on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAT vs. The Competition

MetricMattelTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$5.60B$3.26B$8.34B$10.27B
Dividend YieldN/A4.55%3.01%4.60%
P/E Ratio11.214.1318.4526.51
Price / Sales1.041.075.13165.32
Price / Cash7.468.7514.9729.89
Price / Book2.593.125.086.32
Net Income$541.82M$237.96M$255.59M$270.51M
7 Day Performance-5.18%-1.19%1.45%2.15%
1 Month Performance-4.40%0.15%18.39%6.35%
1 Year Performance-8.62%-30.37%51.33%25.48%

Mattel Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAT
Mattel
4.478 of 5 stars
$17.38
-0.2%
$24.38
+40.2%
-8.4%$5.60B$5.38B11.2134,000
HAS
Hasbro
4.9362 of 5 stars
$79.36
-0.5%
$86.42
+8.9%
+10.6%$11.13B$4.14B-19.554,985
JAKK
JAKKS Pacific
4.1927 of 5 stars
$17.61
+0.1%
$41.00
+132.8%
-23.0%$196.35M$691.04M5.19580News Coverage
Positive News
TTWO
Take-Two Interactive Software
4.0466 of 5 stars
$248.78
+3.8%
$248.32
-0.2%
+62.5%$45.89B$5.63B-10.3912,928Positive News
Insider Trade
BC
Brunswick
4.0121 of 5 stars
$66.80
+0.3%
$66.75
-0.1%
-17.2%$4.36B$5.10B107.7415,000Positive News
Analyst Upgrade
PII
Polaris
3.5283 of 5 stars
$59.51
+0.6%
$49.17
-17.4%
-28.0%$3.35B$7.18B-31.6515,000Positive News
RGR
Sturm, Ruger & Company, Inc.
1.1534 of 5 stars
$35.66
+0.8%
N/A-8.8%$576.30M$535.64M115.041,780Positive News
JOUT
Johnson Outdoors
3.238 of 5 stars
$41.60
+1.9%
N/A+12.2%$431.39M$592.85M-10.751,200Positive News
MPX
Marine Products
1.698 of 5 stars
$9.27
+2.0%
N/A+0.0%$324.41M$224.37M23.18940
BHAT
Blue Hat Interactive Entertainment Technology
0.8973 of 5 stars
$1.75
+0.9%
N/A-95.4%$8.65M$18.72M0.0080News Coverage
Short Interest ↑
FWONA
Liberty Media Corporation - Liberty Formula One Series A
1.9792 of 5 stars
$92.20
+1.9%
$103.00
+11.7%
+28.3%$23.00B$3.32B90.396,800Positive News

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This page (NASDAQ:MAT) was last updated on 9/16/2025 by MarketBeat.com Staff
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