Mattel (MAT) Competitors

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, dividends, valuation, institutional ownership, earnings, media sentiment, profitability and risk.

Does the MarketBeat Community prefer HAS or MAT?

Mattel received 218 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.46% of users gave Mattel an outperform vote while only 58.33% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Hasbro	Outperform Votes 648 58.33%	Underperform Votes 463 41.67%
Mattel	Outperform Votes 866 66.46%	Underperform Votes 437 33.54%

Does the media prefer HAS or MAT?

In the previous week, Hasbro had 8 more articles in the media than Mattel. MarketBeat recorded 18 mentions for Hasbro and 10 mentions for Mattel. Hasbro's average media sentiment score of 0.66 beat Mattel's score of 0.46 indicating that Hasbro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	13 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	5 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Is HAS or MAT more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	9.32%	47.93%	8.45%
Mattel	10.07%	25.94%	8.89%

Do insiders & institutionals have more ownership in HAS or MAT?

91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.9% of Hasbro shares are held by company insiders. Comparatively, 1.7% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has stronger valuation & earnings, HAS or MAT?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.27B	2.25	-$1.49B	$3.03	22.61
Mattel	$5.40B	1.15	$541.80M	$1.56	12.31

Which has more volatility & risk, HAS or MAT?

Hasbro has a beta of 0.56, suggesting that its share price is 44% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500.

Is HAS or MAT a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.1%. Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.1%. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mattel pays out 38.5% of its earnings in the form of a dividend.

Do analysts rate HAS or MAT?

Hasbro presently has a consensus price target of $80.38, suggesting a potential upside of 17.31%. Mattel has a consensus price target of $24.14, suggesting a potential upside of 25.71%. Given Mattel's higher possible upside, analysts plainly believe Mattel is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.00
Mattel	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

Mattel beats Hasbro on 11 of the 21 factors compared between the two stocks.