MAT vs. HAS, JAKK, TTWO, BC, PII, RGR, JOUT, MPX, BHAT, and LULU
Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), JAKKS Pacific (JAKK), Take-Two Interactive Software (TTWO), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), Blue Hat Interactive Entertainment Technology (BHAT), and lululemon athletica (LULU).
Mattel vs. Its Competitors
Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, media sentiment, profitability, dividends, earnings, risk and institutional ownership.
Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.3%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. Mattel pays out 38.7% of its earnings in the form of a dividend. Hasbro pays out -69.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.
97.2% of Mattel shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 1.7% of Mattel shares are held by company insiders. Comparatively, 0.9% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.
Mattel currently has a consensus price target of $24.38, suggesting a potential upside of 35.58%. Hasbro has a consensus price target of $87.64, suggesting a potential upside of 17.28%. Given Mattel's higher probable upside, equities research analysts plainly believe Mattel is more favorable than Hasbro.
Mattel has a net margin of 9.87% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat Mattel's return on equity.
In the previous week, Mattel had 4 more articles in the media than Hasbro. MarketBeat recorded 20 mentions for Mattel and 16 mentions for Hasbro. Hasbro's average media sentiment score of 0.76 beat Mattel's score of 0.59 indicating that Hasbro is being referred to more favorably in the news media.
Mattel has a beta of 0.68, meaning that its share price is 32% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.
Summary
Mattel beats Hasbro on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:MAT) was last updated on 10/7/2025 by MarketBeat.com Staff
