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Starbucks (SBUX) Stock Forecast & Price Target

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$94.86 +1.21 (+1.29%)
Closing price 09/25/2026 04:00 PM Eastern
Extended Trading
$94.80 -0.06 (-0.06%)
As of 09/25/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Starbucks - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
11
Buy
19

Based on 34 Wall Street analysts who have issued ratings for Starbucks in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 4 have given a sell rating, 11 have given a hold rating, 18 have given a buy rating, and 1 has given a strong buy rating for SBUX.

Consensus Price Target

$110.30
16.27% Upside
According to the 34 analysts' twelve-month price targets for Starbucks, the average price target is $110.30. The highest price target for SBUX is $130.00, while the lowest price target for SBUX is $84.00. The average price target represents a forecasted upside of 16.27% from the current price of $94.86.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SBUX Analyst Ratings Over Time

TypeCurrent Forecast
9/27/25 to 9/27/26
1 Month Ago
8/28/25 to 8/28/26
3 Months Ago
6/29/25 to 6/29/26
1 Year Ago
9/27/24 to 9/27/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
18 Buy rating(s)
18 Buy rating(s)
20 Buy rating(s)
15 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
8 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$110.30$110.30$108.59$104.00
Forecasted Upside16.27% Upside2.27% Upside4.36% Upside24.72% Upside
Consensus RatingHoldHoldModerate BuyModerate Buy

SBUX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SBUX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Starbucks Stock vs. The Competition

TypeStarbucksConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.47
2.19
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside16.27% Upside199.07% Upside19.20% Upside
News Sentiment Rating
Neutral News

See Recent SBUX News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/21/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Reiterated RatingBuy
8/24/2026
Robert W. Baird logo
Robert W. Baird
3 of 5 stars
David Tarantino
David Tarantino
1 of 5 stars
UpgradeStrong-Buy
8/18/2026 Set Target$120.00+11.87%
8/3/2026DowngradeOverweight ➝ Underweight
8/3/2026 DowngradeOutperform ➝ Market Perform
8/3/2026 DowngradeOutperform
8/3/2026DowngradeOverweight ➝ Underweight
8/3/2026Initiated CoverageNeutral ➝ Buy
8/3/2026 Initiated CoverageBuy
8/3/2026 Set Target$110.00+4.65%
7/31/2026Reiterated RatingBuy$115.00+8.64%
7/30/2026Reiterated RatingSector Perform$110.00 ➝ $115.00+6.95%
7/30/2026 Reiterated RatingBuy$126.00+17.18%
7/30/2026 Reiterated RatingOutperform$130.00+24.83%
7/30/2026 Reiterated RatingOutperform
7/30/2026Boost TargetUnderperform$87.00 ➝ $92.00-13.91%
7/30/2026Boost TargetNeutral$102.00 ➝ $110.00+4.16%
7/30/2026Boost TargetNeutral$108.00 ➝ $112.00+7.55%
7/30/2026Boost TargetNeutral$105.00 ➝ $112.00+7.55%
7/20/2026 Reiterated RatingHold (C)
6/29/2026 DowngradeStrong-Buy ➝ Hold
5/14/2026 DowngradeMarket Perform ➝ Underperform
5/14/2026Initiated CoverageHold ➝ Buy
5/14/2026 DowngradeNeutral
5/14/2026 Initiated CoverageEqual Weight ➝ Overweight
5/14/2026 Initiated CoverageNeutral ➝ Outperform
5/6/2026Set TargetBuy$115.00 ➝ $117.00+10.79%
4/29/2026 Reiterated RatingOverweight$110.00+3.75%
4/24/2026Boost TargetOverweight$95.00 ➝ $100.00+1.41%
4/15/2026Initiated CoverageBuy$136.00 ➝ $122.00+23.53%
3/30/2026 Initiated CoverageUnderperform$84.00-3.24%
3/20/2026 UpgradeStrong Sell ➝ Moderate Sell
3/9/2026 Initiated CoverageStrong-Buy ➝ Peer Perform
1/30/2026Set TargetOverweight$110.00 ➝ $116.00+23.56%
1/27/2026Set Target$90.00-6.66%
1/26/2026Boost TargetNeutral$86.00 ➝ $95.00-2.68%
1/22/2026UpgradeMarket Perform ➝ Outperform
1/21/2026 Set Target$114.00+21.72%
8/12/2025Set Target$165.00+76.72%
6/30/2025Initiated CoverageOutperform$100.00+8.57%
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6/23/2025Reiterated RatingHold$90.00-3.35%
3/18/2025UpgradeHold ➝ Buy$115.00+16.07%
11/13/2024 Reiterated RatingNeutral ➝ Sell$84.00 ➝ $77.00-22.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 04:47 PM ET.


Should I Buy Starbucks Stock? SBUX Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 26, 2026. Please send any questions or comments about these Starbucks pros and cons to contact@marketbeat.com.

Starbucks
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Starbucks Co.:

  • Starbucks Co. is accelerating its "Back to Starbucks" initiative, which targets upgrades at approximately 1,500 North American coffeehouses by the end of fiscal 2026. This significant capital investment is designed to enhance the in-store experience, focusing on comfort and local identity, which could directly support customer traffic, brand engagement, and sales productivity.
  • The company is nearing 80% to 90% digital menu-board coverage, a development that allows for more flexible merchandising. This technological upgrade is expected to improve afternoon demand, particularly for Refreshers and food attachments, potentially helping to drive sales outside of the traditional morning peak hours.
  • Starbucks Co. recently reported earnings per share of $0.85 for the quarter, significantly beating the consensus estimate of $0.66 by $0.19. This strong performance demonstrates the company's ability to exceed analyst expectations and suggests that the operational turnaround strategy is yielding positive financial results.
  • With the current stock price at $94.86, the shares are trading below the average analyst price target of $110.30. This discrepancy suggests that the market may be undervaluing the company's potential for growth and operational improvements, offering a potential upside for investors who believe in the turnaround narrative.
  • Starbucks Co. has a dividend yield of 2.65%, providing a steady income stream for investors. While the yield may not be the highest in the sector, it offers a level of financial stability and return on investment that can be attractive to income-focused investors, especially when combined with the company's strong brand and market position.

Starbucks
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Starbucks Co. for these reasons:

  • Starbucks Co. has announced plans to close approximately 250 underperforming North American stores, representing roughly 1% of its regional footprint. This move, while intended to reset the portfolio and focus on locations with stronger performance potential, could be seen as a negative signal regarding the company's ability to maintain its store network and generate consistent revenue from all locations.
  • Higher health-insurance costs are weighing on baristas and could increase labor expenses, creating additional pressure on Starbucks Co.'s margins during the turnaround. This rising cost structure could erode profitability and limit the company's ability to invest in growth initiatives or maintain competitive pricing.
  • The company's large makeover program requires substantial capital spending, which could strain its cash flow and limit its ability to pursue other strategic opportunities. Additionally, the dividend yield of 2.65% trails the 10-year Treasury yield, making the stock less attractive to income-focused investors if growth and cash-flow improvement do not justify the premium valuation.
  • Starbucks Co. has a P/E ratio of 54.52, which is significantly higher than the market average. This high valuation suggests that investors are paying a premium for the company's expected future growth, which may not materialize if the turnaround efforts fail to deliver the anticipated results. This could lead to a significant decline in the stock price if earnings growth slows or disappoints.
  • Recent commentary highlights a 14% gain over the past year and asks whether the turnaround is already reflected in the share price. Analysts are balancing improving operations with valuation and margin concerns, indicating that the stock may be overvalued relative to its current financial performance and future growth prospects.

SBUX Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Starbucks is $110.30, with a high forecast of $130.00 and a low forecast of $84.00.

34 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Starbucks in the last year. There are currently 4 sell ratings, 11 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" SBUX shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SBUX, but not buy additional shares or sell existing shares.

According to analysts, Starbucks's stock has a predicted upside of 16.27% based on their 12-month stock forecasts.

Over the previous 90 days, Starbucks's stock had 5 downgrades and 2 upgrades by analysts.

Analysts like Starbucks more than other "consumer discretionary" companies. The consensus rating score for Starbucks is 2.47 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SBUX compares to other companies.


MarketBeat monitors more than a dozen sources for Starbucks analyst ratings, with the most recent rating issued on 9/21/2026.
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