SHOT vs. GPRO, SNBR, VIOT, HBB, WALD, COOK, PRPL, EMPG, CPSH, and PTNM
Should you be buying Safety Shot stock or one of its competitors? The main competitors of Safety Shot include GoPro (GPRO), Sleep Number (SNBR), Viomi Technology (VIOT), Hamilton Beach Brands (HBB), Waldencast (WALD), Traeger (COOK), PURPLE INNOVATION (PRPL), Empro Group (EMPG), CPS Technologies (CPSH), and Pitanium (PTNM). These companies are all part of the "consumer goods" industry.
Safety Shot vs. Its Competitors
Safety Shot (NASDAQ:SHOT) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.
Safety Shot has a net margin of 0.00% compared to GoPro's net margin of -14.53%. GoPro's return on equity of -49.10% beat Safety Shot's return on equity.
Safety Shot has a beta of 1.65, indicating that its share price is 65% more volatile than the S&P 500. Comparatively, GoPro has a beta of 1.51, indicating that its share price is 51% more volatile than the S&P 500.
Safety Shot has higher earnings, but lower revenue than GoPro.
GoPro has a consensus target price of $0.75, indicating a potential downside of 48.63%. Given GoPro's stronger consensus rating and higher possible upside, analysts plainly believe GoPro is more favorable than Safety Shot.
In the previous week, GoPro had 3 more articles in the media than Safety Shot. MarketBeat recorded 8 mentions for GoPro and 5 mentions for Safety Shot. GoPro's average media sentiment score of 0.25 beat Safety Shot's score of 0.16 indicating that GoPro is being referred to more favorably in the news media.
12.6% of Safety Shot shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 19.1% of Safety Shot shares are owned by insiders. Comparatively, 18.4% of GoPro shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
GoPro beats Safety Shot on 8 of the 13 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SHOT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Safety Shot Competitors List
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This page (NASDAQ:SHOT) was last updated on 9/5/2025 by MarketBeat.com Staff
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