Safety Shot (SHOT) Competitors

Safety Shot (NASDAQ:SHOT) and GoPro (NASDAQ:GPRO) are both small-cap medical companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, community ranking, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Which has better earnings & valuation, SHOT or GPRO?

Safety Shot has higher earnings, but lower revenue than GoPro.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safety Shot	$701.97K	42.14	-$15.08M	N/A	N/A
GoPro	$780.31M	0.13	-$432.31M	-$0.90	-0.69

Do insiders & institutionals believe in SHOT or GPRO?

12.6% of Safety Shot shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 19.1% of Safety Shot shares are owned by company insiders. Comparatively, 19.0% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Do analysts recommend SHOT or GPRO?

GoPro has a consensus price target of $0.75, suggesting a potential upside of 20.97%. Given GoPro's stronger consensus rating and higher possible upside, analysts plainly believe GoPro is more favorable than Safety Shot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Safety Shot	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
GoPro	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media favor SHOT or GPRO?

In the previous week, Safety Shot had 1 more articles in the media than GoPro. MarketBeat recorded 10 mentions for Safety Shot and 9 mentions for GoPro. Safety Shot's average media sentiment score of 0.71 beat GoPro's score of 0.17 indicating that Safety Shot is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Safety Shot	3 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
GoPro	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral

Is SHOT or GPRO more profitable?

GoPro has a net margin of -53.94% compared to Safety Shot's net margin of -3,696.97%. GoPro's return on equity of -55.77% beat Safety Shot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safety Shot	-3,696.97%	-606.06%	-402.64%
GoPro	-53.94%	-55.77%	-18.45%

Does the MarketBeat Community prefer SHOT or GPRO?

GoPro received 1156 more outperform votes than Safety Shot when rated by MarketBeat users.

Company	Underperform	Outperform
Safety Shot	N/A	N/A
GoPro	Outperform Votes 1156 63.59%	Underperform Votes 662 36.41%

Which has more volatility and risk, SHOT or GPRO?

Safety Shot has a beta of 1.78, suggesting that its stock price is 78% more volatile than the S&P 500. Comparatively, GoPro has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500.

Summary

GoPro beats Safety Shot on 8 of the 14 factors compared between the two stocks.