Safety Shot (SHOT) Competitors $0.42 +0.05 (+13.45%) Closing price 10/8/2025 04:00 PM EasternExtended Trading$0.42 -0.01 (-1.53%) As of 05:56 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SHOT vs. COOK, SNBR, EMPG, PRPL, NVFY, CPSH, NTZ, UG, RAY, and ATERShould you be buying Safety Shot stock or one of its competitors? The main competitors of Safety Shot include Traeger (COOK), Sleep Number (SNBR), Empro Group (EMPG), PURPLE INNOVATION (PRPL), Nova Lifestyle (NVFY), CPS Technologies (CPSH), Natuzzi (NTZ), United-Guardian (UG), Raytech (RAY), and Aterian (ATER). These companies are all part of the "consumer goods" industry. Safety Shot vs. Its Competitors Traeger Sleep Number Empro Group PURPLE INNOVATION Nova Lifestyle CPS Technologies Natuzzi United-Guardian Raytech Aterian Traeger (NYSE:COOK) and Safety Shot (NASDAQ:SHOT) are both small-cap consumer goods companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk. Do institutionals & insiders hold more shares of COOK or SHOT? 46.8% of Traeger shares are held by institutional investors. Comparatively, 12.6% of Safety Shot shares are held by institutional investors. 14.7% of Traeger shares are held by company insiders. Comparatively, 19.1% of Safety Shot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Which has more volatility and risk, COOK or SHOT? Traeger has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.57, meaning that its stock price is 57% more volatile than the S&P 500. Does the media favor COOK or SHOT? In the previous week, Safety Shot had 8 more articles in the media than Traeger. MarketBeat recorded 12 mentions for Safety Shot and 4 mentions for Traeger. Safety Shot's average media sentiment score of 0.51 beat Traeger's score of 0.10 indicating that Safety Shot is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Traeger 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Safety Shot 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate COOK or SHOT? Traeger currently has a consensus price target of $2.13, suggesting a potential upside of 96.76%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than Safety Shot.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Traeger 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.88Safety Shot 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Is COOK or SHOT more profitable? Safety Shot has a net margin of 0.00% compared to Traeger's net margin of -6.02%. Traeger's return on equity of -5.67% beat Safety Shot's return on equity.Company Net Margins Return on Equity Return on Assets Traeger-6.02% -5.67% -1.93% Safety Shot N/A -517.46%-208.23% Which has preferable earnings & valuation, COOK or SHOT? Traeger has higher revenue and earnings than Safety Shot. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTraeger$604.07M0.24-$34.01M-$0.27-4.00Safety Shot$700K103.72-$49.41MN/AN/A SummaryTraeger beats Safety Shot on 8 of the 14 factors compared between the two stocks. Get Safety Shot News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOT vs. The Competition Export to ExcelMetricSafety ShotMED PRODUCTS IndustryMedical SectorNASDAQ ExchangeMarket Cap$64M$10.57B$6.09B$10.54BDividend YieldN/A1.87%5.69%4.71%P/E RatioN/A21.8785.3527.60Price / Sales103.7232.49539.78202.41Price / CashN/A25.4637.9261.55Price / Book-14.123.4513.016.76Net Income-$49.41M$208.83M$3.30B$275.88M7 Day Performance50.71%1.63%4.34%2.81%1 Month Performance5.58%2.06%9.49%9.24%1 Year Performance-66.12%-5.12%84.83%35.42% Safety Shot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOTSafety ShotN/A$0.42+13.4%N/A-66.4%$64M$700K0.0010Analyst ForecastOptions VolumeGap UpHigh Trading VolumeCOOKTraeger3.3757 of 5 stars$1.24-2.0%$2.13+72.1%-67.7%$171.22M$604.07M-4.57880SNBRSleep Number1.0818 of 5 stars$7.12-1.8%$8.33+17.0%-59.8%$165.09M$1.68B-3.913,654EMPGEmpro GroupN/A$17.38+3.0%N/AN/A$141.21M$5.48M0.0033News CoverageAnalyst ForecastGap UpPRPLPURPLE INNOVATION1.1957 of 5 stars$0.98+3.2%$1.00+2.0%-0.9%$102.99M$487.88M-1.261,200Analyst ForecastNVFYNova Lifestyle1.0404 of 5 stars$5.49+5.2%N/A+318.9%$71.89M$9.69M-1.2230Positive NewsAnalyst ForecastShort Interest ↓CPSHCPS Technologies1.5372 of 5 stars$3.62-3.7%N/A+139.2%$54.62M$21.12M-30.16100Positive NewsAnalyst ForecastGap DownNTZNatuzzi0.5556 of 5 stars$3.27-3.3%N/A-31.4%$37.23M$345.01M0.003,205Gap UpUGUnited-Guardian3.1446 of 5 stars$7.62-1.8%N/A-43.9%$35.64M$12.18M13.6120Analyst ForecastGap UpHigh Trading VolumeRAYRaytechN/A$0.51-1.9%N/A-66.7%$22.67M$10.12M0.00N/AAnalyst ForecastATERAterian1.8842 of 5 stars$1.02flat$4.00+292.2%-59.3%$10.19M$99.04M-0.65160Analyst Forecast Related Companies and Tools Related Companies COOK Competitors SNBR Competitors EMPG Competitors PRPL Competitors NVFY Competitors CPSH Competitors NTZ Competitors UG Competitors RAY Competitors ATER Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SHOT) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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