Safety Shot (SHOT) Competitors

Sleep Number (NASDAQ:SNBR) and Safety Shot (NASDAQ:SHOT) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, community ranking, dividends, media sentiment, valuation, profitability, institutional ownership, risk and analyst recommendations.

Does the media refer more to SNBR or SHOT?

In the previous week, Sleep Number had 2 more articles in the media than Safety Shot. MarketBeat recorded 8 mentions for Sleep Number and 6 mentions for Safety Shot. Sleep Number's average media sentiment score of 0.88 beat Safety Shot's score of 0.35 indicating that Sleep Number is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sleep Number	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Safety Shot	0 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend SNBR or SHOT?

Sleep Number currently has a consensus target price of $8.33, suggesting a potential upside of 6.97%. Given Sleep Number's stronger consensus rating and higher possible upside, analysts plainly believe Sleep Number is more favorable than Safety Shot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Safety Shot	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community believe in SNBR or SHOT?

Sleep Number received 427 more outperform votes than Safety Shot when rated by MarketBeat users.

Company	Underperform	Outperform
Sleep Number	Outperform Votes 427 56.93%	Underperform Votes 323 43.07%
Safety Shot	N/A	N/A

Which has higher valuation and earnings, SNBR or SHOT?

Safety Shot has lower revenue, but higher earnings than Sleep Number.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.68B	0.10	-$15.29M	-$0.90	-8.66
Safety Shot	$701.97K	55.07	-$15.08M	N/A	N/A

Do insiders and institutionals believe in SNBR or SHOT?

85.7% of Sleep Number shares are held by institutional investors. Comparatively, 12.6% of Safety Shot shares are held by institutional investors. 6.8% of Sleep Number shares are held by insiders. Comparatively, 19.1% of Safety Shot shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is SNBR or SHOT more profitable?

Sleep Number has a net margin of -2.35% compared to Safety Shot's net margin of -3,696.97%. Sleep Number's return on equity of 0.00% beat Safety Shot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-2.35%	N/A	-1.98%
Safety Shot	-3,696.97%	-606.06%	-402.64%

Which has more risk & volatility, SNBR or SHOT?

Sleep Number has a beta of 2.07, meaning that its stock price is 107% more volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500.

Summary

Sleep Number beats Safety Shot on 11 of the 14 factors compared between the two stocks.