Safety Shot (SHOT) Competitors

Sleep Number (NASDAQ:SNBR) and Safety Shot (NASDAQ:SHOT) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, media sentiment, profitability and institutional ownership.

Do analysts recommend SNBR or SHOT?

Sleep Number presently has a consensus target price of $8.33, indicating a potential downside of 0.79%. Given Sleep Number's stronger consensus rating and higher probable upside, equities research analysts plainly believe Sleep Number is more favorable than Safety Shot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Safety Shot	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media prefer SNBR or SHOT?

In the previous week, Sleep Number and Sleep Number both had 6 articles in the media. Safety Shot's average media sentiment score of 0.71 beat Sleep Number's score of 0.54 indicating that Safety Shot is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sleep Number	0 Very Positive mention(s)	4 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Safety Shot	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SNBR or SHOT more profitable?

Safety Shot has a net margin of 0.00% compared to Sleep Number's net margin of -1.34%. Sleep Number's return on equity of 0.00% beat Safety Shot's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-1.34%	N/A	-2.07%
Safety Shot	N/A	-1,502.87%	-433.74%

Do institutionals & insiders believe in SNBR or SHOT?

85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 12.6% of Safety Shot shares are owned by institutional investors. 7.5% of Sleep Number shares are owned by insiders. Comparatively, 19.1% of Safety Shot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has more volatility and risk, SNBR or SHOT?

Sleep Number has a beta of 1.72, meaning that its share price is 72% more volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.

Which has better earnings and valuation, SNBR or SHOT?

Sleep Number has higher revenue and earnings than Safety Shot.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.61B	0.12	-$20.33M	-$0.95	-8.84
Safety Shot	$700K	110.04	-$49.41M	N/A	N/A

Summary

Sleep Number beats Safety Shot on 8 of the 12 factors compared between the two stocks.