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Sirius XM (SIRI) Competitors

Sirius XM logo
$21.38 +0.06 (+0.28%)
Closing price 10/17/2025 04:00 PM Eastern
Extended Trading
$21.42 +0.04 (+0.21%)
As of 10/17/2025 07:58 PM Eastern
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SIRI vs. AAPL, BRK.A, BRK.B, SPOT, LBTYA, AMCX, CMCSA, CHTR, FOXA, and FOX

Should you be buying Sirius XM stock or one of its competitors? The main competitors of Sirius XM include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), Liberty Global (LBTYA), AMC Networks (AMCX), Comcast (CMCSA), Charter Communications (CHTR), FOX (FOXA), and FOX (FOX).

Sirius XM vs. Its Competitors

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

Apple has a net margin of 24.30% compared to Sirius XM's net margin of -26.41%. Apple's return on equity of 170.91% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM-26.41% 3.73% 1.51%
Apple 24.30%170.91%31.94%

Sirius XM currently has a consensus price target of $24.89, suggesting a potential upside of 16.41%. Apple has a consensus price target of $248.29, suggesting a potential downside of 1.58%. Given Sirius XM's higher possible upside, analysts plainly believe Sirius XM is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
5 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.00
Apple
2 Sell rating(s)
12 Hold rating(s)
15 Buy rating(s)
4 Strong Buy rating(s)
2.64

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.8% of Sirius XM shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Sirius XM has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500. Comparatively, Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500.

In the previous week, Apple had 220 more articles in the media than Sirius XM. MarketBeat recorded 236 mentions for Apple and 16 mentions for Sirius XM. Apple's average media sentiment score of 1.04 beat Sirius XM's score of 0.67 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
7 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
165 Very Positive mention(s)
23 Positive mention(s)
28 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.70B0.83-$1.67B-$6.75-3.17
Apple$391.04B9.57$93.74B$6.5938.28

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 5.1%. Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Sirius XM pays out -16.0% of its earnings in the form of a dividend. Apple pays out 15.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has increased its dividend for 7 consecutive years and Apple has increased its dividend for 14 consecutive years. Sirius XM is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Apple beats Sirius XM on 16 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SIRI vs. The Competition

MetricSirius XMBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$7.20B$21.76B$8.36B$10.56B
Dividend Yield5.05%5.84%3.10%4.83%
P/E Ratio-3.1733.1518.0227.05
Price / Sales0.831.406.19132.30
Price / Cash5.929.5914.3430.35
Price / Book0.652.184.916.58
Net Income-$1.67B$30.12M$256.63M$276.84M
7 Day Performance-0.33%-2.00%-0.08%-0.72%
1 Month Performance-7.53%-8.76%-5.16%2.16%
1 Year Performance-22.56%386.02%31.91%34.63%

Sirius XM Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SIRI
Sirius XM
4.3264 of 5 stars
$21.38
+0.3%
$24.89
+16.4%
-22.6%$7.20B$8.70B-3.175,515Analyst Forecast
AAPL
Apple
4.7266 of 5 stars
$247.64
+1.0%
$248.29
+0.3%
+7.4%$3.68T$391.04B37.58164,000Trending News
Insider Trade
BRK.A
Berkshire Hathaway
0.5609 of 5 stars
$737,916.68
+0.5%
N/A+5.8%$1.06T$371.43B16.86372,000
BRK.B
Berkshire Hathaway
2.3242 of 5 stars
$491.96
+0.6%
$575.00
+16.9%
+6.0%$1.06T$371.43B16.87392,400
SPOT
Spotify Technology
4.6256 of 5 stars
$691.38
+0.9%
$731.16
+5.8%
+77.1%$141.53B$16.61B167.817,691Trending News
LBTYA
Liberty Global
3.3486 of 5 stars
$10.95
+3.7%
$14.26
+30.2%
-47.4%$3.73B$4.34B-1.126,820Positive News
Gap Up
AMCX
AMC Networks
2.1869 of 5 stars
$7.68
+2.1%
$5.38
-30.0%
-14.0%$333.12M$2.42B-1.761,800
CMCSA
Comcast
4.9593 of 5 stars
$29.42
-0.1%
$39.94
+35.8%
-29.5%$108.62B$124.18B4.86182,000Positive News
Analyst Forecast
CHTR
Charter Communications
4.7223 of 5 stars
$259.13
-0.1%
$373.71
+44.2%
-22.3%$35.39B$55.22B7.1094,500
FOXA
FOX
1.7743 of 5 stars
$58.14
+1.5%
$57.60
-0.9%
+36.7%$25.90B$16.30B11.8410,400
FOX
FOX
2.6448 of 5 stars
$52.01
+1.2%
N/A+33.2%$23.17B$16.30B10.5910,600Trending News

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This page (NASDAQ:SIRI) was last updated on 10/20/2025 by MarketBeat.com Staff
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