Sirius XM (SIRI) Competitors

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

Is SIRI or AAPL more profitable?

Apple has a net margin of 24.30% compared to Sirius XM's net margin of -26.41%. Apple's return on equity of 170.91% beat Sirius XM's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sirius XM	-26.41%	3.73%	1.51%
Apple	24.30%	170.91%	31.94%

Do analysts rate SIRI or AAPL?

Sirius XM currently has a consensus price target of $24.89, suggesting a potential upside of 16.41%. Apple has a consensus price target of $248.29, suggesting a potential downside of 1.58%. Given Sirius XM's higher possible upside, analysts plainly believe Sirius XM is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sirius XM	5 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.00
Apple	2 Sell rating(s)	12 Hold rating(s)	15 Buy rating(s)	4 Strong Buy rating(s)	2.64

Do insiders and institutionals hold more shares of SIRI or AAPL?

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 0.8% of Sirius XM shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more risk & volatility, SIRI or AAPL?

Sirius XM has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500. Comparatively, Apple has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500.

Does the media favor SIRI or AAPL?

In the previous week, Apple had 220 more articles in the media than Sirius XM. MarketBeat recorded 236 mentions for Apple and 16 mentions for Sirius XM. Apple's average media sentiment score of 1.04 beat Sirius XM's score of 0.67 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sirius XM	7 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	165 Very Positive mention(s)	23 Positive mention(s)	28 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Positive

Which has better earnings & valuation, SIRI or AAPL?

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sirius XM	$8.70B	0.83	-$1.67B	-$6.75	-3.17
Apple	$391.04B	9.57	$93.74B	$6.59	38.28

Is SIRI or AAPL a better dividend stock?

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 5.1%. Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.4%. Sirius XM pays out -16.0% of its earnings in the form of a dividend. Apple pays out 15.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has increased its dividend for 7 consecutive years and Apple has increased its dividend for 14 consecutive years. Sirius XM is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Apple beats Sirius XM on 16 of the 20 factors compared between the two stocks.