SOFI vs. NU, NWG, DB, BBD, KB, BBDO, RKT, IX, SYF, and SHG
Should you be buying SoFi Technologies stock or one of its competitors? The main competitors of SoFi Technologies include NU (NU), NatWest Group (NWG), Deutsche Bank Aktiengesellschaft (DB), Banco Bradesco (BBD), KB Financial Group (KB), Banco Bradesco (BBDO), Rocket Companies (RKT), ORIX (IX), Synchrony Financial (SYF), and Shinhan Financial Group (SHG). These companies are all part of the "banking" industry.
SoFi Technologies vs.
NU (NYSE:NU) and SoFi Technologies (NASDAQ:SOFI) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership, community ranking and valuation.
NU has higher revenue and earnings than SoFi Technologies. NU is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.
SoFi Technologies has a net margin of 18.64% compared to NU's net margin of 17.12%. NU's return on equity of 30.99% beat SoFi Technologies' return on equity.
In the previous week, SoFi Technologies had 10 more articles in the media than NU. MarketBeat recorded 27 mentions for SoFi Technologies and 17 mentions for NU. SoFi Technologies' average media sentiment score of 0.91 beat NU's score of 0.50 indicating that SoFi Technologies is being referred to more favorably in the news media.
NU has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, SoFi Technologies has a beta of 1.82, meaning that its share price is 82% more volatile than the S&P 500.
SoFi Technologies received 21 more outperform votes than NU when rated by MarketBeat users. However, 55.71% of users gave NU an outperform vote while only 38.22% of users gave SoFi Technologies an outperform vote.
NU presently has a consensus price target of $15.13, indicating a potential upside of 26.85%. SoFi Technologies has a consensus price target of $14.36, indicating a potential upside of 1.82%. Given NU's stronger consensus rating and higher probable upside, analysts clearly believe NU is more favorable than SoFi Technologies.
84.0% of NU shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 1.2% of NU shares are held by company insiders. Comparatively, 2.6% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Summary
NU beats SoFi Technologies on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:SOFI) was last updated on 6/10/2025 by MarketBeat.com Staff
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