Trade Desk (TTD) Stock Forecast & Price Target

$12.60 -0.03 (-0.24%)

Closing price 09/25/2026 04:00 PM Eastern

Extended Trading

$12.62 +0.02 (+0.13%)

As of 09/25/2026 07:59 PM Eastern

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Trade Desk - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 39 Analyst Ratings

Sell
10

Hold
25

Buy
4

Based on 39 Wall Street analysts who have issued ratings for Trade Desk in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 39 analysts, 10 have given a sell rating, 25 have given a hold rating, and 4 have given a buy rating for TTD.

Consensus Price Target

$19.39
53.88% Upside

According to the 39 analysts' twelve-month price targets for Trade Desk, the average price target is $19.39. The highest price target for TTD is $60.00, while the lowest price target for TTD is $6.00. The average price target represents a forecasted upside of 53.88% from the current price of $12.60.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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TTD Analyst Ratings Over Time

Type	Current Forecast 9/27/25 to 9/27/26	1 Month Ago 8/28/25 to 8/28/26	3 Months Ago 6/29/25 to 6/29/26	1 Year Ago 9/27/24 to 9/27/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	11 Buy rating(s)	19 Buy rating(s)
Hold	25 Hold rating(s)	25 Hold rating(s)	21 Hold rating(s)	12 Hold rating(s)
Sell	10 Sell rating(s)	10 Sell rating(s)	5 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$19.39	$19.33	$33.91	$86.81
Forecasted Upside	53.88% Upside	42.46% Upside	81.83% Upside	84.16% Upside
Consensus Rating	Reduce	Reduce	Hold	Hold

TTD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

TTD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Trade Desk Stock vs. The Competition

Type	Trade Desk	Communication Services Companies	Broader Market
Consensus Rating Score	1.85	2.05	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	53.88% Upside	144.46% Upside	19.20% Upside
News Sentiment Rating	Neutral News See Recent TTD News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/18/2026	Guggenheim 5 of 5 stars	Michael Morabito Not Rated	Reiterated Rating	Neutral	$12.00 ➝ $13.00	-8.84%
9/11/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Sell (D)
9/9/2026	Royal Bank Of Canada 3 of 5 stars	Matthew Swanson 1 of 5 stars	Reiterated Rating	Sector Perform	$15.00	+7.99%
9/8/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$14.00	+0.04%
9/8/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Weight
8/11/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
8/10/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$13.00	+0.42%
8/10/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mohammed Khallouf Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Hold ➝ Reduce	$10.00	-27.54%
8/10/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Neutral ➝ Underperform	$10.00	-22.75%
8/10/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom White Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral	$29.00 ➝ $16.00	+21.24%
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8/7/2026	Cannonball Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Neutral	$15.00	+8.26%
8/7/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$28.00 ➝ $16.00	+16.92%
8/7/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Sector Perform	$20.00 ➝ $12.00	-12.31%
8/7/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Neutral ➝ Sell	$21.00 ➝ $11.00	-37.75%
8/7/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$6.00	-58.53%
8/7/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$20.00 ➝ $12.00	-32.09%
8/7/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Positive ➝ Neutral	$34.00 ➝ $14.00	-20.77%
8/7/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$16.00	-9.45%
8/7/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Vikram Kesavabhotla Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform ➝ Neutral	$9.00	-49.07%
8/7/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Marok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform
8/7/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy ➝ Hold	$35.00 ➝ $16.00	-9.45%
8/7/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$25.00 ➝ $19.00	+44.95%
8/7/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$15.00	-15.11%
8/7/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$24.00 ➝ $12.00	-32.09%
8/7/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$20.00 ➝ $14.00	-20.77%
8/3/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Zgutowicz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$30.00 ➝ $20.00	+7.98%
6/30/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Neutral ➝ Sell	$11.60	-37.80%
5/28/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bianca Dallal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Sell	$11.00	-50.65%
5/8/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral	$24.00	+4.33%
5/8/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Reese Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$23.00 ➝ $21.00	-5.04%
5/8/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$21.00	-1.15%
5/8/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
5/8/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ralph Schackart Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
3/17/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Heaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
2/26/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$75.00 ➝ $25.00	-0.64%
2/26/2026	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Neutral ➝ Sell	$17.00	-32.43%
1/27/2026	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Moderate Buy ➝ Hold
1/23/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Condon Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
1/20/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jessica Reif Ehrlich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underperform	$49.00 ➝ $40.00	+14.90%
8/8/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Clark Lampen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral
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5/19/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tim Nollen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$90.00 ➝ $92.00	+20.33%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 11:40 PM ET.

Should I Buy Trade Desk Stock? TTD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 23, 2026. Please send any questions or comments about these Trade Desk pros and cons to contact@marketbeat.com.

Trade Desk
Bull Case

Here are some ways that investors could benefit from investing in The Trade Desk, Inc.:

The stock is trading at $12.68, which is near its 52-week low of $12.58, potentially offering a valuation entry point for investors who believe the market has overreacted to recent negative news.
The company expanded its healthcare advertising capabilities through an integration with OptimizeRx, giving advertisers access to approximately 800,000 verified healthcare professionals and additional point-of-care inventory, which broadens reach in a specialized, higher-value advertising segment.
Recent commentary suggests that the sharp decline and cost reductions may be creating potential upside, with some analysts viewing the current price as undervalued relative to the cash flows the business is expected to generate.
The Trade Desk, Inc. reported a net margin of 13.61% and a return on equity of 16.09% in its most recent quarterly earnings, indicating a level of profitability and capital efficiency despite the revenue miss.
Institutional investors such as Renaissance Technologies LLC and Bank of America Corp DE have recently increased their holdings in the stock, suggesting that some large investors see value in the current price levels.

Trade Desk
Bear Case

Investors should be bearish about investing in The Trade Desk, Inc. for these reasons:

Mechanical selling following the company's removal from the FTSE All-World and S&P Global 1200 indexes is weighing on the shares, as index-tracking funds reduce their holdings, creating near-term supply pressure independent of operating results.
The company missed its quarterly earnings expectations, reporting $0.34 earnings per share against a consensus estimate of $0.40, and revenue of $715.06 million compared to analysts' expectations of $752.41 million, which has undermined investor confidence.
Weakness across advertising-technology stocks, including market-share concerns for peers like AppLovin and declines in Magnite, has prompted broader sector selling that is pulling The Trade Desk, Inc. lower despite no new company-specific earnings announcement.
Bearish analyst commentary, including rating downgrades from firms like BMO Capital Markets and Raymond James Financial, continues to undermine investor confidence, with concerns that growth may deteriorate further.
The stock has a high short interest, with 87,651,673 shares shorted as of the latest record date, indicating that a significant portion of the float is being sold by investors who expect the price to decline.

TTD Forecast - Frequently Asked Questions

According to the research reports of 39 Wall Street equities research analysts, the average twelve-month stock price forecast for Trade Desk is $19.39, with a high forecast of $60.00 and a low forecast of $6.00.

39 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Trade Desk in the last year. There are currently 10 sell ratings, 25 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" TTD shares.

According to analysts, Trade Desk's stock has a predicted upside of 53.88% based on their 12-month stock forecasts.

Over the previous 90 days, Trade Desk's stock had 14 downgrades and 1 upgrade by analysts.

Trade Desk has been rated by research analysts at Arete Research, Benchmark, BMO Capital Markets, BNP Paribas Exane, Cannonball Research, Cantor Fitzgerald, Citigroup, DA Davidson, Evercore, Guggenheim, HSBC, KeyCorp, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Royal Bank Of Canada, Scotiabank, Susquehanna, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, Wolfe Research, and Zacks Research in the past 90 days.

Analysts like Trade Desk less than other "communication services" companies. The consensus rating for Trade Desk is Reduce while the average consensus rating for "communication services" companies is Hold. Learn more on how TTD compares to other companies.

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MarketBeat monitors more than a dozen sources for Trade Desk analyst ratings, with the most recent rating issued on 9/18/2026.

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Trade Desk (TTD) Stock Forecast & Price Target

Trade Desk - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

TTD Analyst Ratings Over Time

TTD Analyst Recommendations By Month

TTD Price Targets by Month

Trade Desk Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Trade Desk Stock? TTD Pros and Cons Explained

Trade Desk
Bull Case

Trade Desk
Bear Case

TTD Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Trade Desk Recommendations

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Stock Ideas and Recommendations

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Trade Desk (TTD) Stock Forecast & Price Target

Trade Desk - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

TTD Analyst Ratings Over Time

TTD Analyst Recommendations By Month

TTD Price Targets by Month

Trade Desk Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Trade Desk Stock? TTD Pros and Cons Explained

Trade Desk Bull Case

Trade Desk Bear Case

TTD Forecast - Frequently Asked Questions

What is Trade Desk's forecast for 2026?

Should I buy or sell Trade Desk stock right now?

Does Trade Desk's stock price have much upside?

Has Trade Desk been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Trade Desk?

Do Wall Street analysts like Trade Desk more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Trade Desk Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Trade Desk
Bull Case

Trade Desk
Bear Case