Ulta Beauty (ULTA) Stock Forecast & Price Target

$624.46 -10.55 (-1.66%)

Closing price 10/23/2026 04:00 PM Eastern

Extended Trading

$616.00 -8.46 (-1.36%)

As of 10/23/2026 07:59 PM Eastern

Compare

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
0

Hold
8

Buy
24

Based on 32 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 8 have given a hold rating, and 24 have given a buy rating for ULTA.

Consensus Price Target

$631.30
1.10% Upside

According to the 32 analysts' twelve-month price targets for Ulta Beauty, the average price target is $631.30. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $500.00. The average price target represents a forecasted upside of 1.10% from the current price of $624.46.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for ULTA and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Ulta Beauty and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

ULTA Analyst Ratings Over Time

Type	Current Forecast 10/25/25 to 10/25/26	1 Month Ago 9/25/25 to 9/25/26	3 Months Ago 7/27/25 to 7/27/26	1 Year Ago 10/25/24 to 10/25/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	24 Buy rating(s)	24 Buy rating(s)	19 Buy rating(s)	13 Buy rating(s)
Hold	8 Hold rating(s)	8 Hold rating(s)	6 Hold rating(s)	11 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$631.30	$627.83	$638.09	$550.38
Forecasted Upside	1.10% Upside	15.16% Upside	32.79% Upside	6.32% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.75	2.20	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	1.10% Upside	358.09% Upside	16.92% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

Show

Rating

Upside/Downside

Action

Report Date

0 Results

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/23/2026	Jefferies Financial Group 3 of 5 stars	Sydney Wagner Not Rated	Boost Target	Buy	$670.00 ➝ $730.00	+14.96%
10/8/2026	Weiss Ratings 3 of 5 stars		Upgrade	Hold (C) ➝ Hold (C+)
9/15/2026	Guggenheim 5 of 5 stars		Initiated Coverage	Buy
9/15/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Overweight
9/15/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Outperform
9/15/2026	FBN Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform
9/15/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Outperform
9/15/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Steven Zaccone Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Neutral ➝ Market Perform
9/15/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Olivia Tong Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Strong-Buy ➝ Moderate Buy
9/15/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ike Boruchow Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Underweight ➝ Equal Weight	$450.00 ➝ $525.00	-4.31%
Get the Latest News and Ratings for ULTA and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Ulta Beauty and its competitors with MarketBeat's FREE daily newsletter.
9/14/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Baker Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$625.00	+14.03%
9/8/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Kelly Crago Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Market Perform	$580.00	+5.60%
8/28/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Lasser Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$631.00	+21.95%
8/28/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Kate McShane Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$648.00 ➝ $667.00	+23.50%
8/28/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Adrienne Yih Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$647.00 ➝ $645.00	+19.42%
8/28/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Lorraine Hutchinson Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$685.00 ➝ $650.00	+20.35%
8/25/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings	Krisztina Katai Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$692.00 ➝ $695.00	+30.02%
8/21/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform
7/21/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Oliver Chen Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
6/18/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Kristina Ruggeri Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$550.00	+20.95%
6/3/2026	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Anna Glaessgen Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$600.00 ➝ $500.00	+7.27%
6/3/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$635.00	+36.23%
6/3/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Hold	$550.00	+11.14%
6/3/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Simeon Gutman Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$700.00 ➝ $630.00	+27.31%
6/3/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Anna Andreeva Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$725.00 ➝ $600.00	+21.24%
6/3/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Christopher Horvers Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$750.00 ➝ $631.00	+33.21%
6/3/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Susan Anderson Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$799.00 ➝ $731.00	+57.10%
6/3/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Altschwager Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$730.00 ➝ $700.00	+41.45%
4/20/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform
3/13/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Rupesh Parikh Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$750.00 ➝ $650.00	+18.23%
3/9/2026	Telsey Advisory Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Dana Telsey Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$640.00 ➝ $715.00	+10.62%
2/6/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
5/15/2025	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Korinne Wolfmeyer Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$364.00 ➝ $386.00	-6.01%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Astrachan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$475.00 ➝ $400.00	+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 06:45 AM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 23, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

Ulta Beauty, Inc. recently demonstrated strong fundamental performance by beating analyst expectations in its most recent quarterly report, posting earnings per share of $6.55 against a consensus estimate of $6.22, while also exceeding revenue forecasts with $3.04 billion in sales compared to the expected $2.99 billion, indicating robust demand for its beauty products and services.
The company has significantly strengthened its digital presence, with Bank of America noting a 48% surge in website traffic in September, which suggests that Ulta Beauty, Inc. is successfully converting online engagement into potential sales and expanding its reach beyond physical store locations.
Investors can benefit from the company's strategic expansion into new product categories and partnerships, such as the recent launch of Bath & Body Works products in 600 locations and the introduction of a ChatGPT integration that allows shoppers to build personalized product bundles, enhancing the customer experience and driving incremental sales.
Ulta Beauty, Inc. maintains a favorable valuation relative to its growth, trading at a price-to-earnings ratio of 23.14, which is reasonable given its consistent ability to beat earnings estimates and its guidance for full-year 2026 EPS of $28.70 to $29.00, offering a compelling risk-reward profile for long-term investors.
The stock is currently trading at $624.46, which is below the average analyst price target of $627.83, suggesting that the market may be undervaluing the company's recent positive momentum and strong operational execution, presenting a potential opportunity for price appreciation as analysts continue to issue buy recommendations.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

Recent insider activity has been predominantly negative, with CEO Kecia Steelman selling 2,000 shares and Director Lorna Nagler selling 600 shares in September, which may signal a lack of confidence from company leadership in the current stock price or a desire to diversify personal holdings.
Ulta Beauty, Inc. does not pay a dividend, as indicated by a dividend yield of 0.00%, which may be a drawback for income-focused investors who prefer regular cash distributions in addition to capital appreciation.
The company faces increasing competition and consumer scrutiny, including backlash over the use of Flock cameras in its stores, which could impact brand reputation and customer loyalty, particularly among privacy-conscious shoppers who may choose to patronize competitors.
Short interest in the stock has been rising, with shares shorted increasing to 2,442,718 as of September 30, 2026, representing a 5.72% short percentage of the float, which indicates that a significant portion of the market is betting against the stock's future performance.
While the stock has shown recent gains, it remains below its 52-week high of $714.97, and the recent price decline of $10.55 to $624.46 suggests that the stock may be experiencing a correction or consolidation phase, which could lead to further volatility and potential downside risk for investors.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $631.30, with a high forecast of $731.00 and a low forecast of $500.00.

32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There are currently 8 hold ratings and 24 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 1.10% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 5 upgrades and 2 downgrades by analysts.

Ulta Beauty has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Cantor Fitzgerald, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, FBN Securities, Guggenheim, Jefferies Financial Group, Raymond James Financial, Royal Bank Of Canada, Sanford C. Bernstein, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Ulta Beauty Recommendations

MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 10/23/2026.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ulta Beauty (ULTA) Stock Forecast & Price Target