Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and Utz Brands (NYSE:UTZ) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Is VITL or UTZ more profitable?

Vital Farms has a net margin of 7.84% compared to Utz Brands' net margin of 1.27%. Vital Farms' return on equity of 18.40% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	7.84%	18.40%	13.65%
Utz Brands	1.27%	7.81%	3.93%

Which has higher valuation & earnings, VITL or UTZ?

Vital Farms has higher earnings, but lower revenue than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	3.28	$53.39M	$1.12	39.76
Utz Brands	$1.41B	1.22	$15.97M	$0.21	57.86

Which has more risk & volatility, VITL or UTZ?

Vital Farms has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500. Comparatively, Utz Brands has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.

Do analysts prefer VITL or UTZ?

Vital Farms currently has a consensus price target of $49.80, indicating a potential upside of 11.82%. Utz Brands has a consensus price target of $17.07, indicating a potential upside of 40.51%. Given Utz Brands' higher possible upside, analysts plainly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	3.00
Utz Brands	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media prefer VITL or UTZ?

In the previous week, Vital Farms had 5 more articles in the media than Utz Brands. MarketBeat recorded 7 mentions for Vital Farms and 2 mentions for Utz Brands. Utz Brands' average media sentiment score of 1.16 beat Vital Farms' score of 1.00 indicating that Utz Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Utz Brands	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals believe in VITL or UTZ?

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 96.0% of Utz Brands shares are held by institutional investors. 21.3% of Vital Farms shares are held by insiders. Comparatively, 16.3% of Utz Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Vital Farms beats Utz Brands on 11 of the 16 factors compared between the two stocks.