Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and Utz Brands (NYSE:UTZ) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Which has stronger earnings and valuation, VITL or UTZ?

Vital Farms has higher earnings, but lower revenue than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	2.59	$53.39M	$1.12	31.49
Utz Brands	$1.41B	1.37	$15.97M	$0.32	42.72

Does the media favor VITL or UTZ?

In the previous week, Utz Brands had 10 more articles in the media than Vital Farms. MarketBeat recorded 24 mentions for Utz Brands and 14 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.14 beat Utz Brands' score of 0.32 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	8 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Utz Brands	4 Very Positive mention(s)	5 Positive mention(s)	11 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, VITL or UTZ?

Vital Farms has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Comparatively, Utz Brands has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500.

Do analysts recommend VITL or UTZ?

Vital Farms presently has a consensus target price of $44.00, indicating a potential upside of 24.75%. Utz Brands has a consensus target price of $17.29, indicating a potential upside of 26.45%. Given Utz Brands' higher probable upside, analysts plainly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10
Utz Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Is VITL or UTZ more profitable?

Vital Farms has a net margin of 8.26% compared to Utz Brands' net margin of 1.27%. Vital Farms' return on equity of 19.53% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.26%	19.53%	14.63%
Utz Brands	1.27%	7.80%	3.97%

Do insiders and institutionals believe in VITL or UTZ?

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 96.0% of Utz Brands shares are owned by institutional investors. 21.3% of Vital Farms shares are owned by company insiders. Comparatively, 16.3% of Utz Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Vital Farms beats Utz Brands on 12 of the 17 factors compared between the two stocks.