VITL vs. FRPT, NOMD, UTZ, KLG, OTLY, MAMA, BYND, AFRI, BRLS, and BRID
Should you be buying Vital Farms stock or one of its competitors? The main competitors of Vital Farms include Freshpet (FRPT), Nomad Foods (NOMD), Utz Brands (UTZ), WK Kellogg (KLG), Oatly Group (OTLY), Mama's Creations (MAMA), Beyond Meat (BYND), Forafric Global (AFRI), Borealis Foods (BRLS), and Bridgford Foods (BRID). These companies are all part of the "food products" industry.
Vital Farms vs. Its Competitors
Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, earnings, analyst recommendations, media sentiment and profitability.
Freshpet currently has a consensus target price of $122.00, suggesting a potential upside of 70.07%. Vital Farms has a consensus target price of $44.63, suggesting a potential upside of 13.62%. Given Freshpet's higher probable upside, equities analysts plainly believe Freshpet is more favorable than Vital Farms.
Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.
Vital Farms has a net margin of 8.26% compared to Freshpet's net margin of 1.54%. Vital Farms' return on equity of 19.53% beat Freshpet's return on equity.
98.6% of Vital Farms shares are held by institutional investors. 4.4% of Freshpet shares are held by company insiders. Comparatively, 21.3% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
In the previous week, Vital Farms had 2 more articles in the media than Freshpet. MarketBeat recorded 6 mentions for Vital Farms and 4 mentions for Freshpet. Freshpet's average media sentiment score of 1.04 beat Vital Farms' score of 0.38 indicating that Freshpet is being referred to more favorably in the media.
Freshpet has a beta of 1.79, suggesting that its share price is 79% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.
Summary
Vital Farms beats Freshpet on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding VITL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Vital Farms Competitors List
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This page (NASDAQ:VITL) was last updated on 7/4/2025 by MarketBeat.com Staff
