Vital Farms (VITL) Competitors

Utz Brands (NYSE:UTZ) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, risk and institutional ownership.

Which has higher earnings and valuation, UTZ or VITL?

Vital Farms has lower revenue, but higher earnings than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Utz Brands	$1.41B	1.25	$15.97M	$0.21	59.23
Vital Farms	$606.31M	2.83	$53.39M	$1.12	34.27

Which has more volatility and risk, UTZ or VITL?

Utz Brands has a beta of 1.02, indicating that its share price is 2% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500.

Do analysts recommend UTZ or VITL?

Utz Brands presently has a consensus price target of $17.07, indicating a potential upside of 37.24%. Vital Farms has a consensus price target of $49.80, indicating a potential upside of 29.76%. Given Utz Brands' higher possible upside, equities analysts clearly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Utz Brands	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	3.07

Do insiders and institutionals have more ownership in UTZ or VITL?

96.0% of Utz Brands shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 16.3% of Utz Brands shares are held by company insiders. Comparatively, 21.3% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Does the media favor UTZ or VITL?

In the previous week, Vital Farms had 1 more articles in the media than Utz Brands. MarketBeat recorded 8 mentions for Vital Farms and 7 mentions for Utz Brands. Vital Farms' average media sentiment score of 1.17 beat Utz Brands' score of 0.36 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Utz Brands	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Vital Farms	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is UTZ or VITL more profitable?

Vital Farms has a net margin of 7.84% compared to Utz Brands' net margin of 1.27%. Vital Farms' return on equity of 18.40% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Utz Brands	1.27%	7.81%	3.93%
Vital Farms	7.84%	18.40%	13.65%

Summary

Vital Farms beats Utz Brands on 13 of the 17 factors compared between the two stocks.