Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and BRF (NYSE:BRFS) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations, community ranking and institutional ownership.

Do analysts recommend VITL or BRFS?

Vital Farms currently has a consensus target price of $44.71, indicating a potential upside of 27.50%. BRF has a consensus target price of $14.50, indicating a potential upside of 272.27%. Given BRF's higher probable upside, analysts clearly believe BRF is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	3.00
BRF	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.00

Does the MarketBeat Community favor VITL or BRFS?

BRF received 297 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 56.92% of users gave BRF an outperform vote while only 50.00% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
Vital Farms	Outperform Votes 36 50.00%	Underperform Votes 36 50.00%
BRF	Outperform Votes 333 56.92%	Underperform Votes 252 43.08%

Does the media refer more to VITL or BRFS?

In the previous week, Vital Farms and Vital Farms both had 5 articles in the media. Vital Farms' average media sentiment score of 1.22 beat BRF's score of 0.39 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BRF	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility & risk, VITL or BRFS?

Vital Farms has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, BRF has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of VITL or BRFS?

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 4.8% of BRF shares are held by institutional investors. 27.6% of Vital Farms shares are held by company insiders. Comparatively, 1.0% of BRF shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Is VITL or BRFS more profitable?

Vital Farms has a net margin of 8.68% compared to BRF's net margin of 6.52%. Vital Farms' return on equity of 22.29% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.68%	22.29%	16.13%
BRF	6.52%	19.66%	5.49%

Which has higher earnings and valuation, VITL or BRFS?

Vital Farms has higher earnings, but lower revenue than BRF. BRF is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	2.57	$25.57M	$1.18	29.72
BRF	$61.38B	0.07	-$406.32M	$0.35	11.13

Summary

Vital Farms beats BRF on 11 of the 17 factors compared between the two stocks.