Vital Farms (VITL) Competitors

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, media sentiment, profitability, community ranking, institutional ownership, earnings, valuation and dividends.

Which has better valuation & earnings, FRPT or VITL?

Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Freshpet	$1.01B	3.66	-$33.61M	$0.31	245.29
Vital Farms	$620.57M	2.33	$25.57M	$1.12	28.97

Which has more risk and volatility, FRPT or VITL?

Freshpet has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500.

Is FRPT or VITL more profitable?

Vital Farms has a net margin of 8.68% compared to Freshpet's net margin of 4.81%. Vital Farms' return on equity of 22.29% beat Freshpet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Freshpet	4.81%	3.92%	2.60%
Vital Farms	8.68%	22.29%	16.13%

Does the media favor FRPT or VITL?

In the previous week, Freshpet had 3 more articles in the media than Vital Farms. MarketBeat recorded 7 mentions for Freshpet and 4 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.27 beat Freshpet's score of 0.79 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Freshpet	3 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Vital Farms	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate FRPT or VITL?

Freshpet presently has a consensus price target of $127.86, indicating a potential upside of 68.14%. Vital Farms has a consensus price target of $44.63, indicating a potential upside of 37.54%. Given Freshpet's higher probable upside, analysts clearly believe Freshpet is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Freshpet	0 Sell rating(s)	5 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.64
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	3.11

Does the MarketBeat Community prefer FRPT or VITL?

Freshpet received 473 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 63.13% of users gave Freshpet an outperform vote while only 52.00% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
Freshpet	Outperform Votes 512 63.13%	Underperform Votes 299 36.87%
Vital Farms	Outperform Votes 39 52.00%	Underperform Votes 36 48.00%

Do insiders & institutionals believe in FRPT or VITL?

98.6% of Vital Farms shares are held by institutional investors. 4.4% of Freshpet shares are held by company insiders. Comparatively, 21.3% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Vital Farms beats Freshpet on 10 of the 19 factors compared between the two stocks.