Vital Farms (VITL) Competitors

Utz Brands (NYSE:UTZ) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, institutional ownership, earnings, analyst recommendations, dividends, profitability and media sentiment.

Is UTZ or VITL more profitable?

Vital Farms has a net margin of 7.84% compared to Utz Brands' net margin of 1.27%. Vital Farms' return on equity of 18.40% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Utz Brands	1.27%	7.81%	3.93%
Vital Farms	7.84%	18.40%	13.65%

Which has stronger valuation & earnings, UTZ or VITL?

Vital Farms has lower revenue, but higher earnings than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Utz Brands	$1.43B	1.32	$15.97M	$0.21	63.50
Vital Farms	$657.95M	3.46	$53.39M	$1.12	45.48

Does the media favor UTZ or VITL?

In the previous week, Vital Farms had 10 more articles in the media than Utz Brands. MarketBeat recorded 14 mentions for Vital Farms and 4 mentions for Utz Brands. Vital Farms' average media sentiment score of 1.33 beat Utz Brands' score of 0.75 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Utz Brands	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	10 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders believe in UTZ or VITL?

96.0% of Utz Brands shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 16.3% of Utz Brands shares are held by company insiders. Comparatively, 21.3% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more volatility and risk, UTZ or VITL?

Utz Brands has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500.

Do analysts recommend UTZ or VITL?

Utz Brands currently has a consensus target price of $17.29, indicating a potential upside of 29.64%. Vital Farms has a consensus target price of $48.20, indicating a potential downside of 5.38%. Given Utz Brands' higher probable upside, analysts plainly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Utz Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Vital Farms beats Utz Brands on 12 of the 16 factors compared between the two stocks.