Vital Farms (VITL) Competitors $34.15 -0.55 (-1.59%) Closing price 05/21/2025 04:00 PM EasternExtended Trading$33.78 -0.37 (-1.08%) As of 09:10 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock VITL vs. FRPT, BRFS, NOMD, UTZ, KLG, WYHG, OTLY, MAMA, AFRI, and BYNDShould you be buying Vital Farms stock or one of its competitors? The main competitors of Vital Farms include Freshpet (FRPT), BRF (BRFS), Nomad Foods (NOMD), Utz Brands (UTZ), WK Kellogg (KLG), Wing Yip Food Holdings Group Limited (Uplisting) (WYHG), Oatly Group (OTLY), Mama's Creations (MAMA), Forafric Global (AFRI), and Beyond Meat (BYND). These companies are all part of the "food products" industry. Vital Farms vs. Freshpet BRF Nomad Foods Utz Brands WK Kellogg Wing Yip Food Holdings Group Limited (Uplisting) Oatly Group Mama's Creations Forafric Global Beyond Meat Vital Farms (NASDAQ:VITL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, community ranking, institutional ownership, profitability, earnings, dividends, risk, valuation and media sentiment. Is VITL or FRPT more profitable? Vital Farms has a net margin of 8.68% compared to Freshpet's net margin of 4.81%. Vital Farms' return on equity of 22.29% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Vital Farms8.68% 22.29% 16.13% Freshpet 4.81%3.92%2.60% Does the MarketBeat Community favor VITL or FRPT? Freshpet received 473 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 63.21% of users gave Freshpet an outperform vote while only 52.00% of users gave Vital Farms an outperform vote. CompanyUnderperformOutperformVital FarmsOutperform Votes3952.00% Underperform Votes3648.00% FreshpetOutperform Votes51263.21% Underperform Votes29836.79% Which has more risk and volatility, VITL or FRPT? Vital Farms has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.85, indicating that its stock price is 85% more volatile than the S&P 500. Which has preferable earnings & valuation, VITL or FRPT? Vital Farms has higher earnings, but lower revenue than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVital Farms$620.57M2.45$25.57M$1.1230.49Freshpet$1.01B4.11-$33.61M$0.31275.65 Does the media refer more to VITL or FRPT? In the previous week, Freshpet had 1 more articles in the media than Vital Farms. MarketBeat recorded 13 mentions for Freshpet and 12 mentions for Vital Farms. Freshpet's average media sentiment score of 1.35 beat Vital Farms' score of 1.34 indicating that Freshpet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Vital Farms 10 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Freshpet 9 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders hold more shares of VITL or FRPT? 98.6% of Vital Farms shares are owned by institutional investors. 27.6% of Vital Farms shares are owned by company insiders. Comparatively, 4.4% of Freshpet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Do analysts prefer VITL or FRPT? Vital Farms presently has a consensus target price of $44.63, suggesting a potential upside of 30.67%. Freshpet has a consensus target price of $135.73, suggesting a potential upside of 58.85%. Given Freshpet's higher probable upside, analysts plainly believe Freshpet is more favorable than Vital Farms.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Vital Farms 0 Sell rating(s) 0 Hold rating(s) 8 Buy rating(s) 1 Strong Buy rating(s) 3.11Freshpet 0 Sell rating(s) 4 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.73 SummaryFreshpet beats Vital Farms on 10 of the 19 factors compared between the two stocks. Get Vital Farms News Delivered to You Automatically Sign up to receive the latest news and ratings for VITL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart VITL vs. The Competition Export to ExcelMetricVital FarmsFood & kindred products IndustryStaples SectorNASDAQ ExchangeMarket Cap$1.52B$17.97B$17.53B$8.39BDividend YieldN/A5.09%3.07%4.10%P/E Ratio30.4910.9116.3019.71Price / Sales2.4514.114.59117.28Price / Cash38.1011.7516.3934.62Price / Book7.382.136.174.50Net Income$25.57M$733.40M$737.42M$248.18M7 Day Performance-0.29%-0.38%-0.39%0.23%1 Month Performance1.97%-1.20%3.16%12.39%1 Year Performance-13.78%-36.02%-2.76%7.07% Vital Farms Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VITLVital Farms4.6356 of 5 stars$34.15-1.6%$44.63+30.7%-16.6%$1.52B$620.57M30.49290Positive NewsFRPTFreshpet3.9213 of 5 stars$79.62-1.1%$135.73+70.5%-32.5%$3.88B$1.01B84.701,010Positive NewsBRFSBRF3.9773 of 5 stars$3.45+1.9%$14.50+320.9%-3.8%$3.73B$61.38B8.01105,000Earnings ReportAnalyst ForecastGap UpNOMDNomad Foods4.4324 of 5 stars$18.62-1.7%$24.00+28.9%-3.5%$2.86B$3.10B14.007,540High Trading VolumeUTZUtz Brands4.2197 of 5 stars$12.38-0.7%$17.81+43.9%-32.9%$1.75B$1.41B68.773,740Positive NewsKLGWK Kellogg1.3248 of 5 stars$17.59+3.4%$16.86-4.1%-14.5%$1.52B$2.66B21.713,150WYHGWing Yip Food Holdings Group Limited (Uplisting)N/A$9.45-1.6%N/AN/A$453.35M$144.63M0.00N/ANews CoverageLockup ExpirationGap DownOTLYOatly Group2.3008 of 5 stars$9.87-1.4%$16.80+70.2%-56.1%$295.39M$822.04M-1.451,910Gap DownMAMAMama's Creations2.5205 of 5 stars$6.64+2.8%$10.67+60.6%-0.6%$249.64M$123.33M73.79N/ANews CoveragePositive NewsAFRIForafric Global0.0083 of 5 stars$7.84flatN/A-27.6%$210.73M$274.22M0.001BYNDBeyond Meat2.5405 of 5 stars$2.31+1.3%$4.00+73.2%-59.5%$176.44M$326.45M-0.55880Gap Down Related Companies and Tools Related Companies Freshpet Competitors BRF Competitors Nomad Foods Competitors Utz Brands Competitors WK Kellogg Competitors Wing Yip Food Holdings Group Limited (Uplisting) Competitors Oatly Group Competitors Mama's Creations Competitors Forafric Global Competitors Beyond Meat Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:VITL) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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