Estee Lauder Companies (EL) Competitors

Estee Lauder Companies (NYSE:EL) and Helen of Troy (NASDAQ:HELE) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

Do institutionals and insiders hold more shares of EL or HELE?

55.2% of Estee Lauder Companies shares are owned by institutional investors. 12.8% of Estee Lauder Companies shares are owned by insiders. Comparatively, 0.5% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has more volatility and risk, EL or HELE?

Estee Lauder Companies has a beta of 1.15, suggesting that its share price is 15% more volatile than the S&P 500. Comparatively, Helen of Troy has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500.

Does the media favor EL or HELE?

In the previous week, Estee Lauder Companies had 11 more articles in the media than Helen of Troy. MarketBeat recorded 20 mentions for Estee Lauder Companies and 9 mentions for Helen of Troy. Estee Lauder Companies' average media sentiment score of 1.18 beat Helen of Troy's score of 1.09 indicating that Estee Lauder Companies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Estee Lauder Companies	15 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Helen of Troy	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Is EL or HELE more profitable?

Estee Lauder Companies has a net margin of -7.91% compared to Helen of Troy's net margin of -17.89%. Estee Lauder Companies' return on equity of 12.37% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Estee Lauder Companies	-7.91%	12.37%	2.67%
Helen of Troy	-17.89%	8.96%	4.70%

Which has stronger earnings and valuation, EL or HELE?

Helen of Troy has lower revenue, but higher earnings than Estee Lauder Companies. Estee Lauder Companies is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Estee Lauder Companies	$14.33B	2.24	-$1.13B	-$3.14	-28.41
Helen of Troy	$1.91B	0.31	$123.75M	-$14.52	-1.76

Do analysts recommend EL or HELE?

Estee Lauder Companies currently has a consensus price target of $87.80, suggesting a potential downside of 1.57%. Helen of Troy has a consensus price target of $44.33, suggesting a potential upside of 73.38%. Given Helen of Troy's higher possible upside, analysts clearly believe Helen of Troy is more favorable than Estee Lauder Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Estee Lauder Companies	0 Sell rating(s)	12 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.48
Helen of Troy	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Estee Lauder Companies beats Helen of Troy on 13 of the 17 factors compared between the two stocks.