Estee Lauder Companies (EL) Competitors

Helen of Troy (NASDAQ:HELE) and Estee Lauder Companies (NYSE:EL) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

Do insiders and institutionals believe in HELE or EL?

55.2% of Estee Lauder Companies shares are owned by institutional investors. 0.5% of Helen of Troy shares are owned by company insiders. Comparatively, 12.8% of Estee Lauder Companies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more volatility & risk, HELE or EL?

Helen of Troy has a beta of 0.86, indicating that its stock price is 14% less volatile than the S&P 500. Comparatively, Estee Lauder Companies has a beta of 1.18, indicating that its stock price is 18% more volatile than the S&P 500.

Does the media favor HELE or EL?

In the previous week, Estee Lauder Companies had 18 more articles in the media than Helen of Troy. MarketBeat recorded 31 mentions for Estee Lauder Companies and 13 mentions for Helen of Troy. Estee Lauder Companies' average media sentiment score of 1.09 beat Helen of Troy's score of 0.26 indicating that Estee Lauder Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Helen of Troy	1 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Estee Lauder Companies	17 Very Positive mention(s)	4 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HELE or EL more profitable?

Estee Lauder Companies has a net margin of -5.89% compared to Helen of Troy's net margin of -17.89%. Estee Lauder Companies' return on equity of 15.60% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Helen of Troy	-17.89%	8.96%	4.70%
Estee Lauder Companies	-5.89%	15.60%	3.57%

Do analysts recommend HELE or EL?

Helen of Troy currently has a consensus target price of $44.33, indicating a potential upside of 92.17%. Estee Lauder Companies has a consensus target price of $85.80, indicating a potential downside of 5.58%. Given Helen of Troy's higher probable upside, analysts plainly believe Helen of Troy is more favorable than Estee Lauder Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Estee Lauder Companies	0 Sell rating(s)	12 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.48

Which has preferable earnings & valuation, HELE or EL?

Estee Lauder Companies has higher revenue and earnings than Helen of Troy. Estee Lauder Companies is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$1.86B	0.28	$123.75M	-$14.52	-1.59
Estee Lauder Companies	$15.61B	2.09	$390M	-$2.42	-37.55

Summary

Estee Lauder Companies beats Helen of Troy on 14 of the 17 factors compared between the two stocks.