Estee Lauder Companies (EL) Competitors $88.09 -0.68 (-0.77%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$88.22 +0.13 (+0.15%) As of 10/3/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock EL vs. HELE, IPAR, COTY, ELF, PBH, HLF, NUS, USNA, NATR, and MEDShould you be buying Estee Lauder Companies stock or one of its competitors? The main competitors of Estee Lauder Companies include Helen of Troy (HELE), Interparfums (IPAR), Coty (COTY), e.l.f. Beauty (ELF), Prestige Consumer Healthcare (PBH), Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), and MEDIFAST (MED). Estee Lauder Companies vs. Its Competitors Helen of Troy Interparfums Coty e.l.f. Beauty Prestige Consumer Healthcare Herbalife Nu Skin Enterprises USANA Health Sciences Nature's Sunshine Products MEDIFAST Helen of Troy (NASDAQ:HELE) and Estee Lauder Companies (NYSE:EL) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings, media sentiment and risk. Do insiders & institutionals believe in HELE or EL? 55.2% of Estee Lauder Companies shares are owned by institutional investors. 0.5% of Helen of Troy shares are owned by company insiders. Comparatively, 13.1% of Estee Lauder Companies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media prefer HELE or EL? In the previous week, Estee Lauder Companies had 2 more articles in the media than Helen of Troy. MarketBeat recorded 11 mentions for Estee Lauder Companies and 9 mentions for Helen of Troy. Estee Lauder Companies' average media sentiment score of 1.49 beat Helen of Troy's score of -0.18 indicating that Estee Lauder Companies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Helen of Troy 0 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Estee Lauder Companies 9 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has better earnings and valuation, HELE or EL? Helen of Troy has higher earnings, but lower revenue than Estee Lauder Companies. Estee Lauder Companies is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHelen of Troy$1.91B0.32$123.75M-$14.52-1.82Estee Lauder Companies$14.33B2.21-$1.13B-$3.14-28.05 Do analysts prefer HELE or EL? Helen of Troy currently has a consensus target price of $43.67, indicating a potential upside of 65.15%. Estee Lauder Companies has a consensus target price of $88.55, indicating a potential upside of 0.52%. Given Helen of Troy's higher possible upside, equities research analysts clearly believe Helen of Troy is more favorable than Estee Lauder Companies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Helen of Troy 1 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.75Estee Lauder Companies 1 Sell rating(s) 12 Hold rating(s) 8 Buy rating(s) 1 Strong Buy rating(s) 2.41 Is HELE or EL more profitable? Estee Lauder Companies has a net margin of -7.91% compared to Helen of Troy's net margin of -17.89%. Estee Lauder Companies' return on equity of 12.37% beat Helen of Troy's return on equity.Company Net Margins Return on Equity Return on Assets Helen of Troy-17.89% 8.96% 4.70% Estee Lauder Companies -7.91%12.37%2.67% Which has more volatility & risk, HELE or EL? Helen of Troy has a beta of 0.84, meaning that its share price is 16% less volatile than the S&P 500. Comparatively, Estee Lauder Companies has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500. SummaryEstee Lauder Companies beats Helen of Troy on 13 of the 17 factors compared between the two stocks. Get Estee Lauder Companies News Delivered to You Automatically Sign up to receive the latest news and ratings for EL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EL vs. The Competition Export to ExcelMetricEstee Lauder CompaniesCOSMETICS&TLTRS IndustryStaples SectorNYSE ExchangeMarket Cap$31.68B$3.39B$15.84B$21.82BDividend Yield1.59%2.40%3.20%3.54%P/E Ratio-28.0519.1018.0529.81Price / Sales2.213.0648.4467.73Price / Cash23.0718.7814.7418.31Price / Book8.204.287.164.65Net Income-$1.13B-$103.99M$680.75M$1.00B7 Day Performance1.60%1.86%7.33%2.07%1 Month Performance-1.25%20.05%1.98%3.33%1 Year Performance-8.11%-20.73%-1.29%13.11% Estee Lauder Companies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ELEstee Lauder Companies3.9294 of 5 stars$88.09-0.8%$88.55+0.5%-8.1%$31.68B$14.33B-28.0557,000Positive NewsHELEHelen of Troy2.859 of 5 stars$25.73+1.1%$44.33+72.3%-57.9%$590.25M$1.91B-1.771,883News CoverageUpcoming EarningsAnalyst ForecastIPARInterparfums4.04 of 5 stars$100.24-1.0%$162.00+61.6%-23.8%$3.22B$1.45B20.09530COTYCoty4.7288 of 5 stars$4.02+0.1%$6.06+51.0%-55.5%$3.50B$5.89B-9.1211,636ELFe.l.f. Beauty3.9586 of 5 stars$131.24+1.1%$133.40+1.6%+27.4%$7.79B$1.31B77.20300News CoveragePositive NewsAnalyst ForecastInsider TradePBHPrestige Consumer Healthcare4.3344 of 5 stars$61.95-1.6%$94.80+53.0%-6.9%$3.05B$1.14B14.54540Positive NewsHLFHerbalife4.0581 of 5 stars$8.53-3.9%$11.50+34.9%+23.9%$879.01M$4.99B2.698,600NUSNu Skin Enterprises3.6214 of 5 stars$12.09-1.3%$6.88-43.1%+79.2%$598.31M$1.73B6.013,100Analyst DowngradeUSNAUSANA Health Sciences4.5406 of 5 stars$27.70-2.9%$36.00+30.0%-24.5%$505.99M$854.50M15.391,700NATRNature's Sunshine Products3.7579 of 5 stars$15.21-4.3%$20.50+34.8%+16.2%$268.30M$454.36M20.55850News CoveragePositive NewsMEDMEDIFAST3.1205 of 5 stars$13.85+1.0%$16.50+19.1%-24.2%$152.21M$602.46M43.28870 Related Companies and Tools Related Companies Helen of Troy Competitors Interparfums Competitors Coty Competitors e.l.f. 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