Jackson Financial (JXN) Competitors $94.36 +2.81 (+3.06%) Closing price 03:59 PM EasternExtended Trading$94.35 -0.01 (-0.01%) As of 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JXN vs. BHF, AMP, BN, EQH, LNC, MET, PFG, PRU, SF, and SYFShould you be buying Jackson Financial stock or one of its competitors? The main competitors of Jackson Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Brookfield (BN), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Jackson Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Brookfield Equitable Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synchrony Financial Jackson Financial (NYSE:JXN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations. Do insiders & institutionals believe in JXN or BHF? 90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Jackson Financial shares are held by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Do analysts rate JXN or BHF? Jackson Financial currently has a consensus target price of $100.00, indicating a potential upside of 5.98%. Brighthouse Financial has a consensus target price of $59.67, indicating a potential upside of 29.32%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Jackson Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Jackson Financial 1 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Which has stronger valuation and earnings, JXN or BHF? Jackson Financial has higher earnings, but lower revenue than Brighthouse Financial. Jackson Financial is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioJackson Financial$3.27B2.06$946M-$0.06-1,572.58Brighthouse Financial$4.72B0.56$388M$9.244.99 Does the media prefer JXN or BHF? In the previous week, Jackson Financial had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 21 mentions for Jackson Financial and 16 mentions for Brighthouse Financial. Jackson Financial's average media sentiment score of 0.99 beat Brighthouse Financial's score of 0.10 indicating that Jackson Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Jackson Financial 8 Very Positive mention(s) 5 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 5 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Is JXN or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 21.06% beat Jackson Financial's return on equity.Company Net Margins Return on Equity Return on Assets Jackson Financial1.73% 14.73% 0.43% Brighthouse Financial 10.24%21.06%0.47% Which has more risk & volatility, JXN or BHF? Jackson Financial has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. SummaryBrighthouse Financial beats Jackson Financial on 9 of the 16 factors compared between the two stocks. Get Jackson Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for JXN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JXN vs. The Competition Export to ExcelMetricJackson FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$6.74B$14.46B$12.35B$20.84BDividend Yield3.53%3.58%5.63%3.65%P/E Ratio-1,572.329.5219.5228.49Price / Sales2.061.5826.2760.41Price / Cash4.448.3918.2317.60Price / Book0.731.392.244.67Net Income$946M$1.16B$1.00B$994.60M7 Day Performance9.14%3.00%1.41%1.50%1 Month Performance8.28%6.91%1.31%0.49%1 Year Performance15.32%17.00%544.67%18.07% Jackson Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JXNJackson Financial2.5737 of 5 stars$94.36+3.1%$100.00+6.0%+10.9%$6.74B$3.27B-1,572.323,970Earnings ReportDividend AnnouncementAnalyst ForecastBHFBrighthouse Financial4.8312 of 5 stars$45.19+1.5%$59.67+32.0%+7.7%$2.56B$4.72B4.891,400Earnings ReportAnalyst ForecastAMPAmeriprise Financial4.5291 of 5 stars$506.53+0.3%$534.71+5.6%+25.1%$47.60B$17.26B15.7613,600Positive NewsBNBrookfield4.1448 of 5 stars$64.37-0.5%$74.56+15.8%+43.3%$106.69B$86.01B149.70250,000Trending NewsEarnings ReportAnalyst UpgradeStock SplitAnalyst RevisionEQHEquitable4.0401 of 5 stars$53.18+2.3%$65.00+22.2%+38.0%$15.68B$12.44B42.898,000Positive NewsLNCLincoln National4.9388 of 5 stars$38.25+0.2%$39.22+2.5%+29.3%$7.23B$18.44B6.689,783METMetLife4.9919 of 5 stars$75.32-1.3%$96.00+27.5%+7.4%$51.20B$70.99B12.7745,000Trending NewsEarnings ReportAnalyst ForecastPFGPrincipal Financial Group4.4915 of 5 stars$76.48-0.1%$86.70+13.4%+2.3%$17.04B$15.13B11.4519,300News CoveragePositive NewsPRUPrudential Financial4.8025 of 5 stars$103.31+0.0%$121.75+17.8%-5.6%$36.36B$68.05B22.9138,196Positive NewsDividend AnnouncementSFStifel Financial4.1996 of 5 stars$111.30-0.3%$115.78+4.0%+36.3%$11.41B$4.97B21.579,000Dividend AnnouncementSYFSynchrony Financial4.8976 of 5 stars$69.64+0.3%$74.05+6.3%+49.5%$25.83B$22.65B8.4520,000Positive NewsOptions Volume Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors Brookfield Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Synchrony Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:JXN) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersWhen the levee breaksThe U.S. Treasury just confirmed it plans to borrow $1.01 trillion this quarter—nearly double what was project...Porter & Company | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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