Jackson Financial (JXN) Competitors $102.77 +0.53 (+0.52%) As of 11:40 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JXN vs. BHF, AMP, BN, EQH, LNC, MET, PFG, PRU, SF, and SYFShould you be buying Jackson Financial stock or one of its competitors? The main competitors of Jackson Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Brookfield (BN), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Jackson Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Brookfield Equitable Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synchrony Financial Brighthouse Financial (NASDAQ:BHF) and Jackson Financial (NYSE:JXN) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, media sentiment, institutional ownership and valuation. Which has more risk & volatility, BHF or JXN? Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Does the media prefer BHF or JXN? In the previous week, Jackson Financial had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Jackson Financial and 10 mentions for Brighthouse Financial. Jackson Financial's average media sentiment score of 1.06 beat Brighthouse Financial's score of 0.92 indicating that Jackson Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 4 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Jackson Financial 7 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders believe in BHF or JXN? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 90.0% of Jackson Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 1.6% of Jackson Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Is BHF or JXN more profitable? Brighthouse Financial has a net margin of 10.24% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 21.06% beat Jackson Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Jackson Financial 1.73%14.73%0.43% Which has better earnings and valuation, BHF or JXN? Jackson Financial has lower revenue, but higher earnings than Brighthouse Financial. Jackson Financial is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$6.15B0.52$388M$9.246.03Jackson Financial$3.27B2.19$946M-$0.06-1,712.83 Do analysts prefer BHF or JXN? Brighthouse Financial presently has a consensus target price of $59.67, indicating a potential upside of 7.12%. Jackson Financial has a consensus target price of $101.20, indicating a potential downside of 1.53%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Brighthouse Financial is more favorable than Jackson Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Jackson Financial 1 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryBrighthouse Financial beats Jackson Financial on 9 of the 16 factors compared between the two stocks. Get Jackson Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for JXN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JXN vs. The Competition Export to ExcelMetricJackson FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$7.16B$14.35B$248.22B$21.39BDividend Yield3.13%2.86%5.44%3.52%P/E Ratio-1,712.589.96238.8229.18Price / Sales2.191.54316.4081.71Price / Cash5.018.6122.7724.47Price / Book0.801.3817.674.53Net Income$946M$1.16B$1.01B$1.00B7 Day Performance3.29%0.10%1,613.23%-1.06%1 Month Performance5.20%0.58%1,937.35%2.30%1 Year Performance14.57%8.32%2,679.53%14.12% Jackson Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JXNJackson Financial2.5448 of 5 stars$102.77+0.5%$101.20-1.5%+14.2%$7.16B$3.27B-1,712.583,970Positive NewsBuyback AnnouncementBHFBrighthouse Financial4.6348 of 5 stars$55.17-4.2%$59.67+8.2%+24.6%$3.29B$4.72B5.971,400High Trading VolumeAMPAmeriprise Financial4.6145 of 5 stars$494.72+1.1%$534.71+8.1%+6.2%$46.15B$17.26B15.3913,600Positive NewsBNBrookfield4.3733 of 5 stars$72.76+1.3%$75.70+4.0%+32.0%$118.43B$86.01B169.22250,000Positive NewsEQHEquitable4.4644 of 5 stars$54.08-0.3%$64.55+19.4%+24.8%$16.24B$12.44B43.618,000Positive NewsInsider TradeLNCLincoln National4.9439 of 5 stars$41.07-0.5%$39.45-3.9%+30.4%$7.82B$18.44B7.179,783METMetLife4.9723 of 5 stars$81.07+2.4%$94.64+16.7%+0.3%$52.64B$70.99B13.7445,000PFGPrincipal Financial Group4.006 of 5 stars$82.21+0.6%$86.90+5.7%-4.0%$18.31B$15.13B12.3119,300Positive NewsPRUPrudential Financial4.8682 of 5 stars$102.90-0.7%$122.08+18.6%-13.8%$36.46B$68.05B22.8238,196Positive NewsSFStifel Financial4.2105 of 5 stars$114.54-0.4%$115.78+1.1%+21.2%$11.75B$4.97B22.209,000SYFSynchrony Financial4.6517 of 5 stars$75.62-1.3%$73.79-2.4%+54.9%$28.50B$22.65B9.1820,000Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors Brookfield Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Synchrony Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:JXN) was last updated on 9/25/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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