Jackson Financial (JXN) Competitors $97.06 -2.44 (-2.45%) As of 09:42 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JXN vs. BHF, AMP, BN, EQH, LNC, MET, PFG, PRU, SF, and SYFShould you be buying Jackson Financial stock or one of its competitors? The main competitors of Jackson Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Brookfield (BN), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Jackson Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Brookfield Equitable Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synchrony Financial Jackson Financial (NYSE:JXN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, earnings, profitability, media sentiment, analyst recommendations, risk and institutional ownership. Is JXN or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 21.06% beat Jackson Financial's return on equity.Company Net Margins Return on Equity Return on Assets Jackson Financial1.73% 14.73% 0.43% Brighthouse Financial 10.24%21.06%0.47% Which has better earnings & valuation, JXN or BHF? Jackson Financial has higher earnings, but lower revenue than Brighthouse Financial. Jackson Financial is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioJackson Financial$3.27B2.07$946M-$0.06-1,617.70Brighthouse Financial$6.15B0.44$388M$9.245.13 Which has more volatility and risk, JXN or BHF? Jackson Financial has a beta of 1.45, meaning that its stock price is 45% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.86, meaning that its stock price is 14% less volatile than the S&P 500. Does the media refer more to JXN or BHF? In the previous week, Jackson Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 9 mentions for Jackson Financial and 7 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.78 beat Jackson Financial's score of 0.53 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Jackson Financial 1 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders have more ownership in JXN or BHF? 90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Jackson Financial shares are held by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Do analysts recommend JXN or BHF? Jackson Financial currently has a consensus price target of $109.20, indicating a potential upside of 12.51%. Brighthouse Financial has a consensus price target of $59.30, indicating a potential upside of 25.03%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Jackson Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Jackson Financial 1 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.29Brighthouse Financial 2 Sell rating(s) 6 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.10 SummaryBrighthouse Financial beats Jackson Financial on 8 of the 15 factors compared between the two stocks. Get Jackson Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for JXN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JXN vs. The Competition Export to ExcelMetricJackson FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$6.83B$14.75B$12.74B$21.89BDividend Yield3.22%2.92%5.57%3.62%P/E Ratio-1,632.919.8430.0130.12Price / Sales2.071.5330.35108.66Price / Cash4.878.5222.8024.26Price / Book0.751.362.324.70Net Income$946M$1.16B$1.02B$1.01B7 Day Performance-2.69%-0.02%0.26%0.49%1 Month Performance3.51%-1.60%-0.10%1.61%1 Year Performance-2.92%0.32%535.70%13.30% Jackson Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JXNJackson Financial2.4281 of 5 stars$97.06-2.5%$109.20+12.5%-1.0%$6.83B$3.27B-1,632.913,970Analyst UpgradeBHFBrighthouse Financial4.5413 of 5 stars$48.04+1.6%$59.30+23.4%+1.9%$2.70B$4.72B5.201,400Analyst ForecastAMPAmeriprise Financial4.7498 of 5 stars$482.04+0.5%$539.50+11.9%-5.8%$45.20B$17.26B15.0013,600Positive NewsUpcoming EarningsBNBrookfield3.9892 of 5 stars$44.76+4.0%$52.47+17.2%+27.0%$106.45B$86.01B156.13250,000Analyst ForecastEQHEquitable4.1918 of 5 stars$48.86+1.1%$64.45+31.9%+10.4%$14.48B$12.44B39.408,000Analyst ForecastLNCLincoln National4.911 of 5 stars$39.26+3.2%$43.09+9.8%+17.7%$7.21B$18.44B6.859,783METMetLife4.9433 of 5 stars$80.79+1.3%$95.18+17.8%-4.7%$53.05B$70.99B13.6945,000PFGPrincipal Financial Group4.1692 of 5 stars$79.67+0.3%$88.60+11.2%-10.1%$17.75B$15.13B11.9319,300Positive NewsPRUPrudential Financial4.8032 of 5 stars$101.22+2.1%$122.27+20.8%-18.1%$34.89B$68.05B22.4438,196SFStifel Financial4.5723 of 5 stars$109.37+2.2%$122.60+12.1%+12.7%$10.94B$4.97B21.209,000Upcoming EarningsSYFSynchrony Financial4.8024 of 5 stars$70.19+3.2%$77.45+10.3%+35.6%$25.31B$22.65B8.5220,000Trending NewsEarnings ReportAnalyst ForecastBuyback Announcement Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors Brookfield Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Synchrony Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:JXN) was last updated on 10/16/2025 by MarketBeat.com Staff From Our PartnersMove $1,000 into this stock before Nov 6The End of Tesla? 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