Jackson Financial (JXN) Competitors $96.56 -0.60 (-0.61%) Closing price 09/3/2025 03:59 PM EasternExtended Trading$96.28 -0.28 (-0.29%) As of 09/3/2025 06:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JXN vs. BHF, AMP, BN, EQH, LNC, MET, PFG, PRU, SF, and SYFShould you be buying Jackson Financial stock or one of its competitors? The main competitors of Jackson Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Brookfield (BN), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Jackson Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Brookfield Equitable Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synchrony Financial Jackson Financial (NYSE:JXN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability. Which has higher valuation and earnings, JXN or BHF? Jackson Financial has higher earnings, but lower revenue than Brighthouse Financial. Jackson Financial is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioJackson Financial$3.27B2.06$946M-$0.06-1,609.42Brighthouse Financial$4.72B0.54$388M$9.244.84 Is JXN or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 21.06% beat Jackson Financial's return on equity.Company Net Margins Return on Equity Return on Assets Jackson Financial1.73% 14.73% 0.43% Brighthouse Financial 10.24%21.06%0.47% Which has more risk and volatility, JXN or BHF? Jackson Financial has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Do analysts rate JXN or BHF? Jackson Financial presently has a consensus price target of $101.20, indicating a potential upside of 4.80%. Brighthouse Financial has a consensus price target of $59.67, indicating a potential upside of 33.51%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Jackson Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Jackson Financial 1 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Does the media refer more to JXN or BHF? In the previous week, Jackson Financial and Jackson Financial both had 10 articles in the media. Jackson Financial's average media sentiment score of 1.53 beat Brighthouse Financial's score of 0.84 indicating that Jackson Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Jackson Financial 9 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Brighthouse Financial 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of JXN or BHF? 90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Jackson Financial shares are held by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. SummaryBrighthouse Financial beats Jackson Financial on 9 of the 15 factors compared between the two stocks. Get Jackson Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for JXN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JXN vs. The Competition Export to ExcelMetricJackson FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$6.88B$14.52B$12.61B$21.39BDividend Yield3.24%3.06%5.43%3.49%P/E Ratio-1,609.159.66228.9329.08Price / Sales2.061.5831.5248.95Price / Cash4.848.6919.0618.29Price / Book0.671.342.335.30Net Income$946M$1.16B$1.01B$998.51M7 Day Performance-1.66%-1.90%-0.37%-0.63%1 Month Performance14.02%3.31%3.19%4.90%1 Year Performance14.35%9.11%542.32%13.95% Jackson Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JXNJackson Financial1.8533 of 5 stars$96.57-0.6%$101.20+4.8%+12.7%$6.88B$3.27B-1,609.153,970Positive NewsBHFBrighthouse Financial4.7489 of 5 stars$47.26+1.2%$59.67+26.3%-1.0%$2.70B$4.72B5.111,400Analyst RevisionAMPAmeriprise Financial4.5048 of 5 stars$515.46-0.2%$534.71+3.7%+14.6%$48.53B$17.26B16.0413,600Positive NewsBNBrookfield4.2807 of 5 stars$65.83+0.1%$75.44+14.6%+36.3%$108.37B$86.01B153.08250,000Analyst UpgradeEQHEquitable3.7641 of 5 stars$53.27+0.1%$64.90+21.8%+27.8%$15.95B$12.44B42.968,000Positive NewsShort Interest ↑LNCLincoln National4.9668 of 5 stars$42.93+0.4%$39.70-7.5%+36.5%$8.14B$18.44B7.499,783Positive NewsMETMetLife4.9581 of 5 stars$81.41+0.8%$95.60+17.4%+3.6%$54.11B$70.99B13.8045,000Trending NewsPFGPrincipal Financial Group4.015 of 5 stars$80.51+0.4%$86.90+7.9%-1.2%$17.94B$15.13B12.0519,300Positive NewsPRUPrudential Financial4.8131 of 5 stars$109.78+1.0%$122.08+11.2%-11.1%$38.60B$68.05B24.3438,196Positive NewsInsider TradeSFStifel Financial4.1479 of 5 stars$115.37-0.9%$115.78+0.3%+32.9%$11.78B$4.97B22.369,000Positive NewsShort Interest ↑SYFSynchrony Financial4.7857 of 5 stars$76.43-0.2%$74.05-3.1%+53.0%$28.40B$22.65B9.2820,000Positive News Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors Brookfield Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Synchrony Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:JXN) was last updated on 9/4/2025 by MarketBeat.com Staff From Our PartnersCrypto Income (almost instantly)How would you like to collect a small percentage of the $4 billion changing hands daily in the crypto market? ...Awesomely, LLC | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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