Jackson Financial (JXN) Competitors

Brighthouse Financial (NASDAQ:BHF) and Jackson Financial (NYSE:JXN) are both mid-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Do institutionals and insiders believe in BHF or JXN?

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 90.0% of Jackson Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 1.6% of Jackson Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has better earnings and valuation, BHF or JXN?

Jackson Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$4.72B	0.61	$388M	$8.34	6.07
Jackson Financial	$7.17B	0.89	$946M	$1.03	87.03

Do analysts rate BHF or JXN?

Brighthouse Financial currently has a consensus target price of $60.30, indicating a potential upside of 19.18%. Jackson Financial has a consensus target price of $96.40, indicating a potential upside of 7.54%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, equities analysts clearly believe Brighthouse Financial is more favorable than Jackson Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	2 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.11
Jackson Financial	1 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media favor BHF or JXN?

In the previous week, Brighthouse Financial had 3 more articles in the media than Jackson Financial. MarketBeat recorded 9 mentions for Brighthouse Financial and 6 mentions for Jackson Financial. Jackson Financial's average media sentiment score of 1.01 beat Brighthouse Financial's score of 0.71 indicating that Jackson Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	5 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Jackson Financial	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BHF or JXN more profitable?

Brighthouse Financial has a net margin of 8.71% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 25.60% beat Jackson Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	8.71%	25.60%	0.54%
Jackson Financial	1.73%	15.46%	0.45%

Which has more volatility and risk, BHF or JXN?

Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.47, indicating that its stock price is 47% more volatile than the S&P 500.

Summary

Brighthouse Financial and Jackson Financial tied by winning 8 of the 16 factors compared between the two stocks.