KLG vs. BRBR, BRFS, FRPT, NOMD, VITL, UTZ, OTLY, MAMA, AFRI, and BYND
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include BellRing Brands (BRBR), BRF (BRFS), Freshpet (FRPT), Nomad Foods (NOMD), Vital Farms (VITL), Utz Brands (UTZ), Oatly Group (OTLY), Mama's Creations (MAMA), Forafric Global (AFRI), and Beyond Meat (BYND). These companies are all part of the "food products" industry.
WK Kellogg vs. Its Competitors
WK Kellogg (NYSE:KLG) and BellRing Brands (NYSE:BRBR) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, media sentiment, dividends, institutional ownership and earnings.
WK Kellogg has a beta of 0.24, indicating that its stock price is 76% less volatile than the S&P 500. Comparatively, BellRing Brands has a beta of 0.75, indicating that its stock price is 25% less volatile than the S&P 500.
95.7% of WK Kellogg shares are owned by institutional investors. Comparatively, 95.0% of BellRing Brands shares are owned by institutional investors. 2.2% of WK Kellogg shares are owned by company insiders. Comparatively, 1.1% of BellRing Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
BellRing Brands has a net margin of 10.26% compared to WK Kellogg's net margin of 1.31%. WK Kellogg's return on equity of 31.34% beat BellRing Brands' return on equity.
BellRing Brands has lower revenue, but higher earnings than WK Kellogg. BellRing Brands is trading at a lower price-to-earnings ratio than WK Kellogg, indicating that it is currently the more affordable of the two stocks.
WK Kellogg currently has a consensus price target of $20.88, suggesting a potential downside of 9.24%. BellRing Brands has a consensus price target of $64.27, suggesting a potential upside of 87.94%. Given BellRing Brands' stronger consensus rating and higher probable upside, analysts clearly believe BellRing Brands is more favorable than WK Kellogg.
In the previous week, BellRing Brands had 21 more articles in the media than WK Kellogg. MarketBeat recorded 22 mentions for BellRing Brands and 1 mentions for WK Kellogg. BellRing Brands' average media sentiment score of 0.13 beat WK Kellogg's score of 0.00 indicating that BellRing Brands is being referred to more favorably in the news media.
Summary
BellRing Brands beats WK Kellogg on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WK Kellogg Competitors List
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This page (NYSE:KLG) was last updated on 10/13/2025 by MarketBeat.com Staff