WK Kellogg (KLG) Competitors

WK Kellogg (NYSE:KLG) and BRF (NYSE:BRFS) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, community ranking, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Does the media prefer KLG or BRFS?

In the previous week, WK Kellogg had 2 more articles in the media than BRF. MarketBeat recorded 6 mentions for WK Kellogg and 4 mentions for BRF. WK Kellogg's average media sentiment score of 0.54 beat BRF's score of 0.39 indicating that WK Kellogg is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WK Kellogg	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BRF	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility & risk, KLG or BRFS?

WK Kellogg has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500. Comparatively, BRF has a beta of 1.51, suggesting that its share price is 51% more volatile than the S&P 500.

Do institutionals and insiders believe in KLG or BRFS?

95.7% of WK Kellogg shares are owned by institutional investors. Comparatively, 4.8% of BRF shares are owned by institutional investors. 2.2% of WK Kellogg shares are owned by company insiders. Comparatively, 1.0% of BRF shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is KLG or BRFS more profitable?

BRF has a net margin of 6.52% compared to WK Kellogg's net margin of 2.66%. WK Kellogg's return on equity of 39.81% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WK Kellogg	2.66%	39.81%	6.70%
BRF	6.52%	19.66%	5.49%

Which has stronger earnings & valuation, KLG or BRFS?

WK Kellogg has higher earnings, but lower revenue than BRF. BRF is trading at a lower price-to-earnings ratio than WK Kellogg, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WK Kellogg	$2.71B	0.57	$72M	$0.81	21.99
BRF	$61.38B	0.07	-$406.32M	$0.35	11.13

Is KLG or BRFS a better dividend stock?

WK Kellogg pays an annual dividend of $0.66 per share and has a dividend yield of 3.7%. BRF pays an annual dividend of $0.08 per share and has a dividend yield of 2.1%. WK Kellogg pays out 81.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. BRF pays out 22.9% of its earnings in the form of a dividend.

Do analysts rate KLG or BRFS?

WK Kellogg presently has a consensus target price of $17.89, suggesting a potential upside of 0.44%. BRF has a consensus target price of $14.50, suggesting a potential upside of 272.27%. Given BRF's stronger consensus rating and higher possible upside, analysts clearly believe BRF is more favorable than WK Kellogg.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WK Kellogg	5 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.44
BRF	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer KLG or BRFS?

BRF received 333 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 56.92% of users gave BRF an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote.

Company	Underperform	Outperform
WK Kellogg	Outperform Votes No Votes	Underperform Votes 28 100.00%
BRF	Outperform Votes 333 56.92%	Underperform Votes 252 43.08%

Summary

WK Kellogg beats BRF on 11 of the 21 factors compared between the two stocks.