WK Kellogg (KLG) Competitors

WK Kellogg (NYSE:KLG) and BellRing Brands (NYSE:BRBR) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

Which has more volatility & risk, KLG or BRBR?

WK Kellogg has a beta of 0.23, meaning that its share price is 77% less volatile than the S&P 500. Comparatively, BellRing Brands has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500.

Does the media favor KLG or BRBR?

In the previous week, BellRing Brands had 15 more articles in the media than WK Kellogg. MarketBeat recorded 26 mentions for BellRing Brands and 11 mentions for WK Kellogg. WK Kellogg's average media sentiment score of 0.74 beat BellRing Brands' score of 0.67 indicating that WK Kellogg is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WK Kellogg	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BellRing Brands	12 Very Positive mention(s)	0 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate KLG or BRBR?

WK Kellogg presently has a consensus price target of $20.13, suggesting a potential downside of 12.84%. BellRing Brands has a consensus price target of $76.06, suggesting a potential upside of 40.54%. Given BellRing Brands' stronger consensus rating and higher probable upside, analysts plainly believe BellRing Brands is more favorable than WK Kellogg.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WK Kellogg	2 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.78
BellRing Brands	0 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.81

Which has preferable earnings & valuation, KLG or BRBR?

BellRing Brands has lower revenue, but higher earnings than WK Kellogg. BellRing Brands is trading at a lower price-to-earnings ratio than WK Kellogg, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WK Kellogg	$2.66B	0.75	$72M	$0.64	36.08
BellRing Brands	$2.00B	3.44	$246.50M	$2.15	25.17

Is KLG or BRBR more profitable?

BellRing Brands has a net margin of 12.82% compared to WK Kellogg's net margin of 2.14%. WK Kellogg's return on equity of 34.88% beat BellRing Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WK Kellogg	2.14%	34.88%	5.81%
BellRing Brands	12.82%	-133.63%	32.69%

Do insiders & institutionals have more ownership in KLG or BRBR?

95.7% of WK Kellogg shares are owned by institutional investors. Comparatively, 95.0% of BellRing Brands shares are owned by institutional investors. 2.2% of WK Kellogg shares are owned by insiders. Comparatively, 1.1% of BellRing Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

BellRing Brands beats WK Kellogg on 10 of the 16 factors compared between the two stocks.