KLG vs. FRPT, BRFS, NOMD, UTZ, VITL, MAMA, OTLY, BYND, AFRI, and WYHG
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), BRF (BRFS), Nomad Foods (NOMD), Utz Brands (UTZ), Vital Farms (VITL), Mama's Creations (MAMA), Oatly Group (OTLY), Beyond Meat (BYND), Forafric Global (AFRI), and Wing Yip Food Holdings Group Limited (Uplisting) (WYHG). These companies are all part of the "food products" industry.
WK Kellogg vs. Its Competitors
WK Kellogg (NYSE:KLG) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, community ranking, media sentiment, analyst recommendations, institutional ownership and risk.
In the previous week, Freshpet had 5 more articles in the media than WK Kellogg. MarketBeat recorded 8 mentions for Freshpet and 3 mentions for WK Kellogg. WK Kellogg's average media sentiment score of 1.22 beat Freshpet's score of 0.79 indicating that WK Kellogg is being referred to more favorably in the media.
Freshpet received 512 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 63.13% of users gave Freshpet an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote.
WK Kellogg has a beta of 0.35, indicating that its stock price is 65% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.86, indicating that its stock price is 86% more volatile than the S&P 500.
WK Kellogg has higher revenue and earnings than Freshpet. WK Kellogg is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.
WK Kellogg presently has a consensus price target of $16.86, indicating a potential upside of 8.45%. Freshpet has a consensus price target of $127.86, indicating a potential upside of 66.33%. Given Freshpet's stronger consensus rating and higher possible upside, analysts plainly believe Freshpet is more favorable than WK Kellogg.
Freshpet has a net margin of 4.81% compared to WK Kellogg's net margin of 2.66%. WK Kellogg's return on equity of 39.81% beat Freshpet's return on equity.
95.7% of WK Kellogg shares are held by institutional investors. 2.2% of WK Kellogg shares are held by insiders. Comparatively, 4.4% of Freshpet shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Freshpet beats WK Kellogg on 11 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:KLG) was last updated on 6/11/2025 by MarketBeat.com Staff