CocaCola (KO) Competitors

CocaCola (NYSE:KO) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Is KO or KHC more profitable?

CocaCola has a net margin of 25.89% compared to Kraft Heinz's net margin of -20.83%. CocaCola's return on equity of 44.91% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CocaCola	25.89%	44.91%	12.23%
Kraft Heinz	-20.83%	7.40%	4.01%

Which has more volatility and risk, KO or KHC?

CocaCola has a beta of 0.43, indicating that its stock price is 57% less volatile than the S&P 500. Comparatively, Kraft Heinz has a beta of 0.16, indicating that its stock price is 84% less volatile than the S&P 500.

Is KO or KHC a better dividend stock?

CocaCola pays an annual dividend of $2.04 per share and has a dividend yield of 3.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.4%. CocaCola pays out 72.3% of its earnings in the form of a dividend. Kraft Heinz pays out -35.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CocaCola has raised its dividend for 64 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts recommend KO or KHC?

CocaCola currently has a consensus price target of $76.93, indicating a potential upside of 16.38%. Kraft Heinz has a consensus price target of $29.71, indicating a potential upside of 18.44%. Given Kraft Heinz's higher possible upside, analysts plainly believe Kraft Heinz is more favorable than CocaCola.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CocaCola	0 Sell rating(s)	0 Hold rating(s)	15 Buy rating(s)	1 Strong Buy rating(s)	3.06
Kraft Heinz	3 Sell rating(s)	16 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.95

Which has better earnings and valuation, KO or KHC?

CocaCola has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than CocaCola, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CocaCola	$47.06B	6.04	$10.63B	$2.82	23.44
Kraft Heinz	$25.85B	1.15	$2.74B	-$4.49	-5.59

Do institutionals and insiders believe in KO or KHC?

70.3% of CocaCola shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 1.0% of CocaCola shares are owned by company insiders. Comparatively, 0.4% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the media refer more to KO or KHC?

In the previous week, CocaCola had 52 more articles in the media than Kraft Heinz. MarketBeat recorded 71 mentions for CocaCola and 19 mentions for Kraft Heinz. CocaCola's average media sentiment score of 1.21 beat Kraft Heinz's score of 0.96 indicating that CocaCola is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CocaCola	53 Very Positive mention(s)	10 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kraft Heinz	12 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

CocaCola beats Kraft Heinz on 15 of the 19 factors compared between the two stocks.