NIKE (NKE) Stock Forecast & Price Target $42.44 -0.13 (-0.30%) Closing price 03:59 PM EasternExtended Trading$42.50 +0.06 (+0.13%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NIKE - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 36 Analyst RatingsSell2Hold18Buy16 Based on 36 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 2 have given a sell rating, 18 have given a hold rating, and 16 have given a buy rating for NKE. Consensus Price Target $62.0446.17% Upside According to the 36 analysts' twelve-month price targets for NIKE, the average price target is $62.04. The highest price target for NKE is $90.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 46.17% from the current price of $42.44. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for NKE and Related Stocks Enter your email address to receive the latest news and analysts' ratings for NIKE and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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NKE Analyst Ratings Over TimeTypeCurrent Forecast5/19/25 to 5/19/261 Month Ago4/19/25 to 4/19/263 Months Ago2/18/25 to 2/18/261 Year Ago5/19/24 to 5/19/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)1 Strong Buy rating(s)2 Strong Buy rating(s)Buy16 Buy rating(s)17 Buy rating(s)22 Buy rating(s)15 Buy rating(s)Hold18 Hold rating(s)17 Hold rating(s)12 Hold rating(s)16 Hold rating(s)Sell2 Sell rating(s)2 Sell rating(s)1 Sell rating(s)0 Sell rating(s)Consensus Price Target$62.04$62.34$74.61$80.30Forecasted Upside46.17% Upside35.32% Upside13.72% Upside29.45% UpsideConsensus RatingHoldHoldModerate BuyModerate Buy NKE Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History NKE Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table NIKE Stock vs. The CompetitionTypeNIKEConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 2.39 2.08 2.52Consensus RatingHoldHoldModerate BuyPredicted Upside45.08% Upside81.03% Upside17.44% UpsideNews Sentiment RatingPositive NewsSee Recent NKE NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/11/2026 Sanford C. Bernstein4 of 5 stars Reiterated RatingBuy5/8/2026 Wells Fargo & Company3 of 5 starsIke Boruchow4 of 5 starsSet TargetOverweight ➝ Equal Weight$55.00 ➝ $45.00+1.45%5/6/2026 Berenberg Bank1 of 5 stars Reiterated RatingNeutral5/4/2026 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeSell (D+) ➝ Sell (D)4/21/2026 DZ BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy4/13/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMatthew BossSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingNeutral4/13/2026 HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAkshay GuptaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeBuy ➝ Hold$90.00 ➝ $48.00+12.69%4/10/2026 Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAnna AndreevaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOverweight ➝ Neutral$60.00 ➝ $50.00+13.69%4/6/2026 CICC ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOutperform ➝ Market Perform$69.00 ➝ $58.00+31.37%4/2/2026 China RenaissanceSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$74.60 ➝ $50.30+15.43%Read now. 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BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetOutperform$85.00 ➝ $70.00+56.43%4/1/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetBuy$110.00 ➝ $90.00+101.13%4/1/2026 CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingPaul LejuezSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$65.00 ➝ $53.00+18.44%4/1/2026 Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$65.00 ➝ $56.00+25.15%4/1/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingKrisztina KataiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetHold$54.00 ➝ $51.00+13.97%4/1/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy4/1/2026 Williams TradingSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetBuy$80.00 ➝ $57.00+27.38%4/1/2026 BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAdrienne YihSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$73.00 ➝ $67.00+49.43%4/1/2026 BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLaurent VasilescuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetUnderperform$35.00 ➝ $23.00-49.13%4/1/2026 Truist FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoseph CivelloSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$69.00 ➝ $57.00+25.64%4/1/2026 Telsey Advisory GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingCristina FernandezSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetMarket Perform$65.00 ➝ $55.00+4.11%4/1/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBrooke RoachSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy ➝ Neutral$76.00 ➝ $52.00-1.57%4/1/2026 GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$77.00 ➝ $74.00+40.08%4/1/2026 BTIG ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRobert DrbulSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$90.00 ➝ $75.00+41.97%4/1/2026 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLorraine HutchinsonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy ➝ Neutral$73.00 ➝ $55.00+4.11%1/22/2026 KeyCorpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAshley OwensSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$90.00 ➝ $75.00+14.66%1/8/2026 Needham & Company LLCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTom NikicSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeBuy ➝ Hold12/23/2025 Daiwa Securities GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower Target$75.00 ➝ $61.00+1.54%12/23/2025 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower Target$85.00 ➝ $70.00+16.52%12/17/2025 OppenheimerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOutperform12/15/2025 Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingMarket Perform10/1/2025 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAlex StratonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetPositive$70.00 ➝ $72.00+3.27%9/10/2025 TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold ➝ Buy8/26/2025 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeStrong Sell ➝ Hold3/21/2025 CfraSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingE. TurnerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeModerate Buy3/21/2025 BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOutperform$95.00 ➝ $92.00+35.74%3/5/2025 Dbs BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingA. FokSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Strong-BuyThis stock has 30 days of quiet left (Ad)A small power equipment company with $1.5 billion in orders is flying under the radar - but not for long. When the SpaceX and xAI S-1 filing hits the SEC in June, analysts will comb through supplier disclosures and this company's name is expected to surface. Dylan Jovine has identified the ticker and laid out the full investment thesis. The stock is still quiet - but that window may be closing fast.See the overlooked supplier before the SpaceX S-1 changes everything6/28/2024 WedbushSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetOutperform$115.00 ➝ $97.00+2.95%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 12:17 AM ET. Should I Buy NIKE Stock? NKE Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, May 17, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com. NIKE Bull Case Here are some ways that investors could benefit from investing in NIKE, Inc.: The current stock price is around $120, which may present a buying opportunity for investors looking to enter at a lower valuation. NIKE, Inc. has a strong brand presence and continues to innovate in athletic footwear and apparel, which can drive sales growth. Recent institutional interest, highlighted by State Street's 5% stake, indicates confidence in NIKE, Inc.'s long-term prospects despite current challenges. Potential easing of tariffs on imports from China could reduce sourcing costs and improve profit margins, benefiting the company's financial performance. NIKE, Inc. is known for its signature technologies and design-driven product lines, which can attract consumers and maintain competitive advantage in the market. NIKE Bear Case Investors should be bearish about investing in NIKE, Inc. for these reasons: NIKE, Inc.'s profit margins have recently fallen by 34%, indicating potential operational inefficiencies that could impact profitability. The CEO has stated that the company's turnaround will take more time, suggesting that improvements may not be reflected in financial results in the near term. Increased competition, particularly from brands like On Holding, which reported strong growth in key markets, raises concerns about NIKE, Inc.'s market share. Ongoing tariff-related legal uncertainties could create volatility and unpredictability in the company's financial outlook. While there is potential macro support from easing tariffs, this remains uncertain and may not provide immediate benefits to NIKE, Inc.'s performance. NKE Forecast - Frequently Asked Questions What is NIKE's forecast for 2026? According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $62.04, with a high forecast of $90.00 and a low forecast of $23.00. Should I buy or sell NIKE stock right now? 36 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 2 sell ratings, 18 hold ratings and 16 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares. Does NIKE's stock price have much upside? According to analysts, NIKE's stock has a predicted upside of 46.17% based on their 12-month stock forecasts. Has NIKE been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, NIKE's stock had 6 downgrades and 1 upgrade by analysts. What analysts cover NIKE? NIKE has been rated by research analysts at Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, China Renaissance, CICC Research, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Williams Trading in the past 90 days. Do Wall Street analysts like NIKE more than its competitors? Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.39 while the average consensus rating score for "consumer discretionary" companies is 2.08. Learn more on how NKE compares to other companies. Stock Forecasts and Research Tools Related Companies AAPL Stock Forecast LULU Stock Forecast MU Stock Forecast TSLA Stock Forecast WMT Stock Forecast DECK Stock Forecast FDX Stock Forecast ONON Stock Forecast UA Stock Forecast UAA Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With NIKE RecommendationsWall Street ZenSanford C. BernsteinWells Fargo & CompanyBerenberg BankWeiss RatingsDZ BankJPMorgan Chase & Co.HSBCPiper SandlerCICC ResearchDA DavidsonChina RenaissanceBarclaysRoyal Bank Of CanadaTelsey Advisory Group This page (NYSE:NKE) was last updated on 5/19/2026 by MarketBeat.com Staff. 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