NIKE (NKE) Stock Forecast & Price Target

Q: What analysts cover NIKE?

NIKE has been rated by research analysts at Argus , Bank of America , Barclays , Berenberg Bank , BNP Paribas Exane , BTIG Research , China Renaissance , CICC Research , Citigroup , Deutsche Bank Aktiengesellschaft , DZ Bank , Evercore , Guggenheim , Jefferies Financial Group , JPMorgan Chase & Co. , Needham & Company LLC , Oppenheimer , Piper Sandler , Robert W. Baird , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Telsey Advisory Group , The Goldman Sachs Group , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$40.99 -1.22 (-2.89%)

Closing price 03:59 PM Eastern

Extended Trading

$40.97 -0.02 (-0.04%)

As of 07:55 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 37 Analyst Ratings

Sell
4

Hold
19

Buy
14

Based on 37 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Hold." Out of the 37 analysts, 4 have given a sell rating, 19 have given a hold rating, 13 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$53.86
31.39% Upside

According to the 37 analysts' twelve-month price targets for NIKE, the average price target is $53.86. The highest price target for NKE is $85.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 31.39% from the current price of $40.99.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 7/23/25 to 7/23/26	1 Month Ago 6/23/25 to 6/23/26	3 Months Ago 4/24/25 to 4/24/26	1 Year Ago 7/23/24 to 7/23/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	13 Buy rating(s)	14 Buy rating(s)	17 Buy rating(s)	16 Buy rating(s)
Hold	19 Hold rating(s)	19 Hold rating(s)	17 Hold rating(s)	13 Hold rating(s)
Sell	4 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$53.86	$59.43	$62.19	$77.15
Forecasted Upside	31.39% Upside	39.88% Upside	39.01% Upside	0.45% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.30	2.11	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	30.87% Upside	118.60% Upside	15.07% Upside
News Sentiment Rating	Neutral News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/22/2026	Citigroup 4 of 5 stars	Paul Lejuez 3 of 5 stars	Reiterated Rating	Neutral
7/22/2026	BNP Paribas Exane 5 of 5 stars	Laurent Vasilescu Not Rated	Reiterated Rating	Underperform
7/17/2026	Weiss Ratings 5 of 5 stars		Upgrade	Sell (D) ➝ Sell (D+)
7/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$45.00 ➝ $37.00	-13.93%
7/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$43.00 ➝ $45.00	+4.69%
7/15/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/13/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
7/3/2026	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $49.00	+11.06%
7/2/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$58.00 ➝ $44.80	+4.22%
7/2/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$50.30 ➝ $47.30	+10.04%
A letter from Shannon Stansberry (Ad) Porter Stansberry nearly canceled the entire project. When he first saw the claimed returns - only one down year in nearly two decades and total gains of almost 2,000% - his immediate reaction was disbelief. It took a trusted friend's personal vouching for Emmet Savage and a face-to-face trip to Ireland to change his mind. The full documentary, Investigating Project Prophet, is now live. Watch the full story and see the verified track record for yourself
7/1/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$50.00 ➝ $48.00	+12.06%
7/1/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter McGoldrick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $45.00	+7.17%
7/1/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$55.00 ➝ $47.00	+14.41%
7/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$74.00 ➝ $60.00	+46.05%
7/1/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$70.00	+65.19%
7/1/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$90.00 ➝ $75.00	+76.81%
7/1/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$46.00 ➝ $42.00	-0.99%
7/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral
7/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$45.00 ➝ $40.00	-2.63%
7/1/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$55.00 ➝ $47.00	+14.41%
7/1/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$67.00 ➝ $52.00	+26.58%
7/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$50.00 ➝ $45.00	+9.54%
7/1/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$55.00	+33.88%
6/30/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$52.00 ➝ $47.00	+15.02%
6/26/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$120.00 ➝ $60.00	+49.64%
6/23/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$46.00	+6.44%
6/4/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
6/1/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
4/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Akshay Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$90.00 ➝ $48.00	+12.69%
4/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$72.00 ➝ $46.00	+5.57%
4/1/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$80.00 ➝ $57.00	+27.38%
4/1/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$69.00 ➝ $57.00	+25.64%
1/22/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$90.00 ➝ $75.00	+14.66%
12/23/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$75.00 ➝ $61.00	+1.54%
12/15/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
10/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Positive	$70.00 ➝ $72.00	+3.27%
9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/21/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
A letter from Shannon Stansberry (Ad) Porter Stansberry nearly canceled the entire project. When he first saw the claimed returns - only one down year in nearly two decades and total gains of almost 2,000% - his immediate reaction was disbelief. It took a trusted friend's personal vouching for Emmet Savage and a face-to-face trip to Ireland to change his mind. The full documentary, Investigating Project Prophet, is now live. Watch the full story and see the verified track record for yourself
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:47 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, July 21, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. recently reported earnings per share of $0.20, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
The company generated revenue of approximately $10.97 billion, surpassing forecasts, suggesting robust demand for its products.
NIKE, Inc. has a solid return on equity of 16.54%, reflecting effective management and the ability to generate profits from shareholders' investments.
The current stock price is around $120, which may present a buying opportunity for investors looking to enter at a favorable valuation.
Recent investments in brand marketing are expected to enhance consumer engagement, potentially leading to increased sales and long-term revenue growth.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

Quarterly revenue was down about 1.1% compared to the same period last year, indicating potential challenges in maintaining sales momentum.
The company faces margin pressure due to increased spending on marketing and transformation initiatives, which could impact profitability in the near term.
Analysts have noted that NIKE, Inc. is experiencing retail and industry-wide challenges, including weak demand and excess inventory, which may hinder growth prospects.
The dividend payout ratio is currently at 78.47%, suggesting that a significant portion of earnings is being distributed to shareholders, which may limit reinvestment in the business.
Brokerages have rated NIKE, Inc. as a “Hold,” indicating limited upside potential in the short term, which may concern investors looking for immediate gains.

NKE Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $53.86, with a high forecast of $85.00 and a low forecast of $23.00.

37 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 4 sell ratings, 19 hold ratings, 13 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares.

According to analysts, NIKE's stock has a predicted upside of 31.39% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 6 downgrades and 3 upgrades by analysts.

NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, China Renaissance, CICC Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.30 while the average consensus rating score for "consumer discretionary" companies is 2.12. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 7/23/2026 by MarketBeat.com Staff.

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NIKE (NKE) Stock Forecast & Price Target