NIKE (NKE) Stock Forecast & Price Target

$42.74 -0.15 (-0.34%)

Closing price 07/9/2026 03:59 PM Eastern

Extended Trading

$43.31 +0.57 (+1.33%)

As of 09:29 AM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 35 Analyst Ratings

Sell
3

Hold
19

Buy
13

Based on 35 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Hold." Out of the 35 analysts, 3 have given a sell rating, 19 have given a hold rating, and 13 have given a buy rating for NKE.

Consensus Price Target

$54.80
28.20% Upside

According to the 35 analysts' twelve-month price targets for NIKE, the average price target is $54.80. The highest price target for NKE is $85.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 28.20% from the current price of $42.75.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 7/10/25 to 7/10/26	1 Month Ago 6/10/25 to 6/10/26	3 Months Ago 4/11/25 to 4/11/26	1 Year Ago 7/10/24 to 7/10/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	13 Buy rating(s)	16 Buy rating(s)	18 Buy rating(s)	16 Buy rating(s)
Hold	19 Hold rating(s)	17 Hold rating(s)	16 Hold rating(s)	13 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$54.80	$61.86	$63.31	$77.15
Forecasted Upside	28.20% Upside	40.55% Upside	48.64% Upside	3.36% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.29	2.11	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	28.20% Upside	113.04% Upside	14.43% Upside
News Sentiment Rating	Neutral News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/3/2026	Berenberg Bank 2 of 5 stars	Nick Anderson Not Rated	Set Target		$49.00	+11.06%
7/1/2026	UBS Group 4 of 5 stars	Jay Sole 3 of 5 stars	Set Target	Neutral	$50.00 ➝ $48.00	+12.06%
7/1/2026	Stifel Nicolaus 4 of 5 stars	Peter McGoldrick Not Rated	Set Target	Hold	$50.00 ➝ $45.00	+7.17%
7/1/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$55.00 ➝ $47.00	+14.41%
7/1/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$80.00 ➝ $72.00	+75.26%
7/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$74.00 ➝ $60.00	+46.05%
7/1/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laurent Vasilescu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform	$23.00	-45.72%
7/1/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$70.00	+65.19%
7/1/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$47.00 ➝ $45.00	+6.06%
7/1/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$90.00 ➝ $75.00	+76.81%
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7/1/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$46.00 ➝ $42.00	-0.99%
7/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
7/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$45.00 ➝ $40.00	-2.63%
7/1/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$55.00 ➝ $47.00	+14.41%
7/1/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$67.00 ➝ $52.00	+26.58%
7/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$50.00 ➝ $45.00	+9.54%
7/1/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$55.00	+33.88%
6/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$52.00 ➝ $47.00	+15.02%
6/26/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$51.00 ➝ $43.00	+5.67%
6/26/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$60.00	+49.64%
6/23/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$46.00	+6.44%
6/8/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Sell (D+) ➝ Sell (D)
6/4/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
6/1/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
4/21/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
4/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Akshay Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$90.00 ➝ $48.00	+12.69%
4/6/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$69.00 ➝ $58.00	+31.37%
4/2/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$74.60 ➝ $50.30	+15.43%
4/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$72.00 ➝ $46.00	+5.57%
4/1/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$80.00 ➝ $57.00	+27.38%
4/1/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$69.00 ➝ $57.00	+25.64%
1/22/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$90.00 ➝ $75.00	+14.66%
12/23/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$75.00 ➝ $61.00	+1.54%
12/23/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$85.00 ➝ $70.00	+16.52%
12/15/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
10/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Positive	$70.00 ➝ $72.00	+3.27%
9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/21/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 09:29 AM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 9, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. has a strong brand presence and is recognized globally, which helps maintain customer loyalty and drive sales across various product categories.
The company has been expanding its direct-to-consumer channels, including digital platforms, which have shown significant growth and can lead to higher profit margins.
Recent product innovations and signature technologies in their latest offerings have positioned NIKE, Inc. as a leader in the sportswear market, attracting new customers.
The current stock price is around $120, reflecting a stable performance in the market, which may indicate investor confidence in the company's future growth.
NIKE, Inc. has a diversified product portfolio, including popular brands like Jordan and Converse, which helps mitigate risks associated with market fluctuations.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

Increased competition in the sportswear industry from both established brands and new entrants could pressure NIKE, Inc.'s market share and profitability.
Supply chain disruptions and rising costs of raw materials may impact the company's margins and overall financial performance.
Market volatility and economic uncertainties can affect consumer spending on discretionary items like sports apparel, potentially leading to lower sales.
Recent shifts in consumer preferences towards sustainability may require NIKE, Inc. to invest heavily in eco-friendly practices, which could strain financial resources.
While the stock price is currently stable, any significant downturn in the market could lead to a decline in investor confidence and stock value.

NKE Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $54.80, with a high forecast of $85.00 and a low forecast of $23.00.

35 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 3 sell ratings, 19 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares.

According to analysts, NIKE's stock has a predicted upside of 28.20% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 7 downgrades and 1 upgrade by analysts.

NIKE has been rated by research analysts at Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.29 while the average consensus rating score for "consumer discretionary" companies is 2.11. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 7/10/2026 by MarketBeat.com Staff.

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE
Bull Case

NIKE
Bear Case

NKE Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With NIKE Recommendations

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NIKE (NKE) Stock Forecast & Price Target

NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

NKE Analyst Ratings Over Time

NKE Analyst Recommendations By Month

NKE Price Targets by Month

NIKE Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy NIKE Stock? NKE Pros and Cons Explained

NIKE Bull Case

NIKE Bear Case

NKE Forecast - Frequently Asked Questions

What is NIKE's forecast for 2026?

Should I buy or sell NIKE stock right now?

Does NIKE's stock price have much upside?

Has NIKE been upgraded or downgraded by Wall Street analysts recently?

What analysts cover NIKE?

Do Wall Street analysts like NIKE more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With NIKE Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

NIKE
Bull Case

NIKE
Bear Case