ServiceNow (NOW) Stock Forecast & Price Target

$1,020.53 -5.22 (-0.51%)

As of 03:58 PM Eastern

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 33 Analyst Ratings

Sell
1

Hold
2

Buy
30

Based on 33 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 33 analysts, 1 has given a sell rating, 2 have given a hold rating, 29 have given a buy rating, and 1 has given a strong buy rating for NOW.

Consensus Price Target

$1,062.50
4.11% Upside

According to the 33 analysts' twelve-month price targets for ServiceNow, the average price target is $1,062.50. The highest price target for NOW is $1,300.00, while the lowest price target for NOW is $724.00. The average price target represents a forecasted upside of 4.11% from the current price of $1,020.53.

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NOW Analyst Ratings Over Time

Type	Current Forecast 5/20/24 to 5/20/25	1 Month Ago 4/20/24 to 4/20/25	3 Months Ago 2/20/24 to 2/19/25	1 Year Ago 5/21/23 to 5/20/24
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	29 Buy rating(s)	28 Buy rating(s)	25 Buy rating(s)	23 Buy rating(s)
Hold	2 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$1,062.50	$1,057.17	$1,129.72	$808.73
Forecasted Upside	4.11% Upside	36.91% Upside	14.51% Upside	4.46% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.91	2.65	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	4.26% Upside	113.15% Upside	12.75% Upside
News Sentiment Rating	Positive News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/14/2025	BMO Capital Markets 4 of 5 stars	Keith Bachman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,025.00 ➝ $1,150.00	+10.85%
5/7/2025	Scotiabank 5 of 5 stars	A. Verkhovski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Outperform ➝ Outperform	$1,100.00	+11.90%
5/7/2025	Barclays 3 of 5 stars	Raimo Lenschow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$1,085.00	+10.38%
5/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,128.00 ➝ $1,160.00	+18.81%
5/6/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Schwartz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$970.00 ➝ $1,100.00	+12.43%
5/6/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Reback Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$975.00 ➝ $1,050.00	+8.31%
5/6/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Matthew Hedberg Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,060.00 ➝ $1,100.00	+12.87%
5/6/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$1,300.00 ➝ $1,300.00	+33.47%
5/6/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mike Cikos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$1,050.00 ➝ $1,050.00	+7.32%
5/1/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joel Fishbein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Buy	$950.00 ➝ $1,200.00	+25.65%
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4/30/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Lingnau Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/24/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Karl Keirstead Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$900.00 ➝ $1,025.00	+10.92%
4/24/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
4/24/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Weed Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$1,003.00	+22.93%
4/24/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Difucci Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sell ➝ Sell	$716.00 ➝ $724.00	-22.77%
4/24/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Keith Weiss Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$881.00 ➝ $950.00	+1.34%
4/24/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Blakey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$1,048.00 ➝ $1,048.00	+11.69%
4/24/2025	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$1,100.00 ➝ $1,100.00	+18.76%
4/24/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Owens Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$1,200.00 ➝ $1,120.00	+20.34%
4/24/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kirk Materne Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$925.00 ➝ $1,000.00	+9.36%
4/24/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$1,100.00 ➝ $1,150.00	+26.15%
4/24/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,010.00 ➝ $1,150.00	+40.95%
4/22/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$1,200.00 ➝ $970.00	+26.42%
4/22/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,275.00 ➝ $900.00	+18.49%
4/15/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Sills Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,280.00 ➝ $1,025.00	+24.85%
4/15/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samad Samana Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,250.00 ➝ $1,025.00	+28.10%
4/8/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Tindle Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$1,200.00 ➝ $1,000.00	+34.82%
3/11/2025	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$1,210.00 ➝ $1,100.00	+35.29%
3/7/2025	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform
2/19/2025	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Sheikh Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
12/13/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Ader Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Sector Weight
12/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,025.00 ➝ $1,300.00	+15.09%
7/25/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$875.00 ➝ $900.00	+6.77%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$704.00	+19.30%
7/27/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$549.00 ➝ $600.00	+3.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:15 PM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 14, 2025. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

The stock price recently reached approximately $1,037, indicating a strong market position and potential for further growth.
Analysts have raised the price target for ServiceNow, Inc. to $1,150, suggesting a potential upside of about 10.85% from the current price.
ServiceNow, Inc. reported earnings per share of $4.04, surpassing expectations, which reflects strong financial performance and operational efficiency.
Institutional investors hold a significant portion of the company’s stock, indicating confidence in its long-term growth prospects.
The company has a solid market capitalization of around $214.75 billion, which positions it well within the technology sector.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

The stock has a high price-to-earnings (P/E) ratio of 151.89, which may suggest that it is overvalued compared to its earnings.
Recent adjustments by analysts, including a downgrade from a "buy" to a "hold" rating by some firms, indicate mixed sentiment in the market.
ServiceNow, Inc. has a relatively low return on equity of 17.11%, which may raise concerns about its profitability compared to its peers.
The company’s debt-to-equity ratio is 0.15, which, while low, may limit its ability to leverage debt for growth opportunities.
Market volatility could impact the stock price, as seen in fluctuations over the past year, which may deter risk-averse investors.

NOW Forecast - Frequently Asked Questions

: According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $1,062.50, with a high forecast of $1,300.00 and a low forecast of $724.00.
: 33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last year. There is currently 1 sell rating, 2 hold ratings, 29 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NOW shares.
: According to analysts, ServiceNow's stock has a predicted upside of 4.11% based on their 12-month stock forecasts.
: Over the previous 90 days, ServiceNow's stock had 2 upgrades by analysts.
: ServiceNow has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Erste Group Bank, Evercore ISI, Guggenheim, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Raymond James, Redburn Atlantic, Robert W. Baird, Royal Bank of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, TD Securities, The Goldman Sachs Group, Truist Financial, UBS Group, Wells Fargo & Company, and William Blair in the past 90 days.
: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.91 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how NOW compares to other companies.

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This page (NYSE:NOW) was last updated on 5/20/2025 by MarketBeat.com Staff

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ServiceNow (NOW) Stock Forecast & Price Target