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ServiceNow (NOW) Stock Forecast & Price Target

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$1,029.17 +6.75 (+0.66%)
As of 03:58 PM Eastern

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
2
Buy
32

Based on 35 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 1 has given a sell rating, 2 have given a hold rating, 30 have given a buy rating, and 2 have given a strong buy rating for NOW.

Consensus Price Target

$1,065.32
3.51% Upside
According to the 35 analysts' twelve-month price targets for ServiceNow, the average price target is $1,065.32. The highest price target for NOW is $1,300.00, while the lowest price target for NOW is $724.00. The average price target represents a forecasted upside of 3.51% from the current price of $1,029.17.
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NOW Analyst Ratings Over Time

TypeCurrent Forecast
6/30/24 to 6/30/25
1 Month Ago
5/31/24 to 5/31/25
3 Months Ago
4/1/24 to 4/1/25
1 Year Ago
7/1/23 to 6/30/24
Strong Buy
2 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
30 Buy rating(s)
29 Buy rating(s)
27 Buy rating(s)
23 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$1,065.32$1,062.50$1,088.59$814.48
Forecasted Upside3.51% Upside5.01% Upside34.29% Upside3.54% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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ServiceNow Stock vs. The Competition

TypeServiceNowComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.94
2.66
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside3.51% Upside97.00% Upside12.11% Upside
News Sentiment Rating
Positive News

See Recent NOW News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
6/25/2025DA Davidson
2 of 5 stars
Gil Luria
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Initiated CoverageBuy$1,150.00+15.48%
6/12/2025Mizuho
3 of 5 stars
Gregg Moskowitz
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Boost TargetOutperform ➝ Outperform$1,050.00 ➝ $1,100.00+8.75%
6/11/2025FBN Securities
3 of 5 stars
S. Seyrafi
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UpgradeStrong-Buy
5/14/2025BMO Capital Markets
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Keith Bachman
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Boost TargetOutperform ➝ Outperform$1,025.00 ➝ $1,150.00+10.85%
5/7/2025Scotiabank
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A. Verkhovski
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Set TargetOutperform ➝ Outperform$1,100.00+11.90%
5/7/2025Barclays
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Raimo Lenschow
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Set Target$1,085.00+10.38%
5/7/2025Citigroup
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Tyler Radke
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Boost TargetBuy ➝ Buy$1,128.00 ➝ $1,160.00+18.81%
5/6/2025Oppenheimer
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Brian Schwartz
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Reiterated RatingOutperform ➝ Outperform$970.00 ➝ $1,100.00+12.43%
5/6/2025Stifel Nicolaus
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Brad Reback
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Boost TargetBuy ➝ Buy$975.00 ➝ $1,050.00+8.31%
5/6/2025Royal Bank Of Canada
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Matthew Hedberg
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Boost TargetOutperform ➝ Outperform$1,060.00 ➝ $1,100.00+12.87%
5/6/2025JMP Securities
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Patrick Walravens
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Reiterated RatingMarket Outperform ➝ Market Outperform$1,300.00 ➝ $1,300.00+33.47%
5/6/2025Needham & Company LLC
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Mike Cikos
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Reiterated RatingBuy ➝ Buy$1,050.00 ➝ $1,050.00+7.32%
5/1/2025Truist Financial
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Joel Fishbein
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UpgradeHold ➝ Buy$950.00 ➝ $1,200.00+25.65%
4/30/2025Erste Group Bank
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S. Lingnau
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UpgradeHold ➝ Strong-Buy
4/24/2025UBS Group
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Karl Keirstead
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Reiterated RatingBuy ➝ Buy$900.00 ➝ $1,025.00+10.92%
4/24/2025The Goldman Sachs Group
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 Reiterated RatingBuy ➝ Buy
4/24/2025Sanford C. Bernstein
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Peter Weed
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Reiterated RatingOutperform ➝ Outperform$1,003.00+22.93%
4/24/2025Guggenheim
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John Difucci
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Boost TargetSell ➝ Sell$716.00 ➝ $724.00-22.77%
4/24/2025Morgan Stanley
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Keith Weiss
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Boost TargetEqual Weight ➝ Equal Weight$881.00 ➝ $950.00+1.34%
4/24/2025Cantor Fitzgerald
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T. Blakey
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Reiterated RatingOverweight ➝ Overweight$1,048.00 ➝ $1,048.00+11.69%
4/24/2025TD Securities
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Derrick Wood
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Reiterated RatingBuy ➝ Buy$1,100.00 ➝ $1,100.00+18.76%
4/24/2025Piper Sandler
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Rob Owens
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Lower TargetOverweight ➝ Overweight$1,200.00 ➝ $1,120.00+20.34%
4/24/2025Evercore ISI
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Kirk Materne
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Boost TargetOutperform ➝ Outperform$925.00 ➝ $1,000.00+9.36%
4/24/2025Wells Fargo & Company
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Michael Turrin
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Boost TargetOverweight ➝ Overweight$1,100.00 ➝ $1,150.00+26.15%
4/24/2025Robert W. Baird
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Rob Oliver
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Boost TargetOutperform ➝ Outperform$1,010.00 ➝ $1,150.00+40.95%
4/22/2025JPMorgan Chase & Co.
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Mark Murphy
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Lower TargetOverweight ➝ Overweight$1,200.00 ➝ $970.00+26.42%
4/22/2025Canaccord Genuity Group
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David Hynes
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Lower TargetBuy ➝ Buy$1,275.00 ➝ $900.00+18.49%
4/15/2025Bank of America
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Brad Sills
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Lower TargetBuy ➝ Buy$1,280.00 ➝ $1,025.00+24.85%
4/15/2025Jefferies Financial Group
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Samad Samana
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Lower TargetBuy ➝ Buy$1,250.00 ➝ $1,025.00+28.10%
4/8/2025Raymond James Financial
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A. Tindle
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Lower TargetOutperform ➝ Outperform$1,200.00 ➝ $1,000.00+34.82%
3/7/2025William Blair
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 Reiterated RatingOutperform
2/19/2025Redburn Atlantic
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O. Sheikh
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Initiated CoverageBuy
12/13/2024KeyCorp
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J. Ader
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DowngradeOverweight ➝ Sector Weight
12/10/2024TD Cowen
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 Boost TargetBuy ➝ Buy$1,025.00 ➝ $1,300.00+15.09%
7/25/2024Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy ➝ Buy$875.00 ➝ $900.00+6.77%
5/10/2024Wolfe Research
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 Reiterated RatingOutperform ➝ Outperform$830.00+13.73%
12/6/2023Argus
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 Boost TargetBuy ➝ Buy$675.00 ➝ $770.00+11.35%
9/15/2023HSBC
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 Initiated CoverageBuy$704.00+19.30%
7/27/2023Moffett Nathanson
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 Boost TargetOutperform$549.00 ➝ $600.00+3.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 05:46 PM ET.


Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, June 27, 2025. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

  • The current stock price is around $1,029, reflecting a strong market position and investor confidence in the company's growth potential.
  • ServiceNow, Inc. reported a significant increase in quarterly revenue, showcasing an 18.6% growth compared to the same quarter last year, indicating robust demand for its services.
  • The company has a high return on equity of 17.34%, suggesting effective management and profitability, which can be attractive to investors looking for solid financial performance.
  • With 87.18% of the stock owned by hedge funds and institutional investors, there is a strong endorsement from major financial players, which can signal stability and trust in the company's future.
  • ServiceNow, Inc. has consistently beaten earnings estimates, with the latest earnings per share reported at $4.04, exceeding expectations, which can lead to positive investor sentiment.

ServiceNow
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

  • The stock has a high price-to-earnings (P/E) ratio of around 140, which may indicate that the stock is overvalued compared to its earnings, potentially leading to a price correction.
  • Insider selling has been notable, with a total of 6,716 shares sold recently, which could raise concerns about the confidence of company executives in the stock's future performance.
  • The company operates in a highly competitive market, which could impact its ability to maintain growth and market share against rivals.
  • Despite strong revenue growth, the company's price-to-earnings-growth (PEG) ratio of 4.62 suggests that the stock may be priced high relative to its growth rate, which could deter value-focused investors.
  • Market volatility and economic uncertainties could pose risks to ServiceNow, Inc.'s performance, affecting investor returns in the short term.

NOW Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $1,065.32, with a high forecast of $1,300.00 and a low forecast of $724.00.

35 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last twelve months. There is currently 1 sell rating, 2 hold ratings, 30 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NOW shares.

According to analysts, ServiceNow's stock has a predicted upside of 3.51% based on their 12-month stock forecasts.

Over the previous 90 days, ServiceNow's stock had 3 upgrades by analysts.

Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.94 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how NOW compares to other companies.


This page (NYSE:NOW) was last updated on 6/30/2025 by MarketBeat.com Staff
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