Nu Skin Enterprises (NUS) Competitors $12.05 +0.35 (+2.97%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$11.97 -0.08 (-0.65%) As of 09/12/2025 07:53 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NUS vs. COTY, HLF, USNA, NATR, MED, VERU, EL, IPAR, PBH, and HELEShould you be buying Nu Skin Enterprises stock or one of its competitors? The main competitors of Nu Skin Enterprises include Coty (COTY), Herbalife (HLF), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), and Helen of Troy (HELE). Nu Skin Enterprises vs. Its Competitors Coty Herbalife USANA Health Sciences Nature's Sunshine Products MEDIFAST Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Helen of Troy Coty (NYSE:COTY) and Nu Skin Enterprises (NYSE:NUS) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends. Do institutionals & insiders believe in COTY or NUS? 42.4% of Coty shares are held by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are held by institutional investors. 6.0% of Coty shares are held by company insiders. Comparatively, 2.0% of Nu Skin Enterprises shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media prefer COTY or NUS? In the previous week, Coty had 19 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 27 mentions for Coty and 8 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.98 beat Coty's score of 0.56 indicating that Nu Skin Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coty 8 Very Positive mention(s) 1 Positive mention(s) 15 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Nu Skin Enterprises 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation & earnings, COTY or NUS? Nu Skin Enterprises has lower revenue, but higher earnings than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCoty$5.89B0.60-$367.90M-$0.44-9.28Nu Skin Enterprises$1.73B0.34-$146.59M$2.015.99 Is COTY or NUS more profitable? Nu Skin Enterprises has a net margin of 6.20% compared to Coty's net margin of -6.24%. Nu Skin Enterprises' return on equity of 8.23% beat Coty's return on equity.Company Net Margins Return on Equity Return on Assets Coty-6.24% 5.18% 1.70% Nu Skin Enterprises 6.20%8.23%4.05% Do analysts prefer COTY or NUS? Coty currently has a consensus price target of $6.06, indicating a potential upside of 48.42%. Nu Skin Enterprises has a consensus price target of $6.88, indicating a potential downside of 42.94%. Given Coty's stronger consensus rating and higher possible upside, equities research analysts plainly believe Coty is more favorable than Nu Skin Enterprises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Coty 2 Sell rating(s) 15 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.05Nu Skin Enterprises 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Which has more risk and volatility, COTY or NUS? Coty has a beta of 2.07, indicating that its stock price is 107% more volatile than the S&P 500. Comparatively, Nu Skin Enterprises has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. SummaryCoty and Nu Skin Enterprises tied by winning 8 of the 16 factors compared between the two stocks. Get Nu Skin Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for NUS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NUS vs. The Competition Export to ExcelMetricNu Skin EnterprisesCOSMETICS&TLTRS IndustryStaples SectorNYSE ExchangeMarket Cap$579.12M$3.36B$16.24B$21.69BDividend Yield2.05%2.38%3.00%3.47%P/E Ratio5.9918.6918.1629.69Price / Sales0.346.6948.0951.97Price / Cash5.2117.9814.9525.00Price / Book0.923.976.134.58Net Income-$146.59M-$103.99M$679.99M$1.00B7 Day Performance5.16%4.64%0.96%0.66%1 Month Performance8.49%20.63%1.51%4.64%1 Year Performance59.15%-22.80%5.48%15.96% Nu Skin Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NUSNu Skin Enterprises3.63 of 5 stars$12.05+3.0%$6.88-42.9%+59.2%$579.12M$1.73B5.993,100COTYCoty4.825 of 5 stars$4.28-1.3%$6.19+44.8%-54.2%$3.73B$5.89B-9.7211,636Analyst ForecastHLFHerbalife4.2132 of 5 stars$9.79+6.7%$11.50+17.5%+31.1%$1.01B$4.99B3.098,600Positive NewsUSNAUSANA Health Sciences4.0934 of 5 stars$31.92+1.7%$36.00+12.8%-19.8%$583.05M$854.50M17.741,700Positive NewsNATRNature's Sunshine Products3.3654 of 5 stars$16.85+2.0%$19.67+16.7%+28.0%$297.16M$454.36M22.77850Positive NewsMEDMEDIFAST4.0177 of 5 stars$14.06+0.3%$16.50+17.4%-25.4%$154.21M$602.46M43.94870VERUVeru2.5108 of 5 stars$3.25-3.6%$33.33+925.6%-58.7%$47.64M$16.89M-1.48230ELEstee Lauder Companies4.2263 of 5 stars$91.750.0%$87.80-4.3%-0.5%$33.01B$14.33B-29.2257,000Trending NewsAnalyst RevisionIPARInterparfums4.3303 of 5 stars$114.94-1.4%$162.00+40.9%-7.8%$3.69B$1.45B23.03530News CoveragePositive NewsPBHPrestige Consumer Healthcare4.3435 of 5 stars$68.11+1.3%$93.33+37.0%-13.3%$3.35B$1.14B15.99540HELEHelen of Troy2.9405 of 5 stars$24.55+1.0%$44.33+80.6%-56.6%$563.24M$1.91B-1.691,883Positive News Related Companies and Tools Related Companies Coty Competitors Herbalife Competitors USANA Health Sciences Competitors Nature's Sunshine Products Competitors MEDIFAST Competitors Veru Competitors Estee Lauder Companies Competitors Interparfums Competitors Prestige Consumer Healthcare Competitors Helen of Troy Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NUS) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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