Nu Skin Enterprises (NUS) Competitors $10.65 +0.19 (+1.83%) Closing price 10/14/2025 03:59 PM EasternExtended Trading$10.62 -0.03 (-0.28%) As of 10/14/2025 07:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NUS vs. COTY, HLF, USNA, NATR, MED, VERU, EL, PBH, IPAR, and HELEShould you be buying Nu Skin Enterprises stock or one of its competitors? The main competitors of Nu Skin Enterprises include Coty (COTY), Herbalife (HLF), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Prestige Consumer Healthcare (PBH), Interparfums (IPAR), and Helen of Troy (HELE). Nu Skin Enterprises vs. Its Competitors Coty Herbalife USANA Health Sciences Nature's Sunshine Products MEDIFAST Veru Estee Lauder Companies Prestige Consumer Healthcare Interparfums Helen of Troy Nu Skin Enterprises (NYSE:NUS) and Coty (NYSE:COTY) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability. Do insiders and institutionals believe in NUS or COTY? 82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 42.4% of Coty shares are held by institutional investors. 2.0% of Nu Skin Enterprises shares are held by insiders. Comparatively, 5.9% of Coty shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media prefer NUS or COTY? In the previous week, Coty had 7 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 11 mentions for Coty and 4 mentions for Nu Skin Enterprises. Coty's average media sentiment score of 0.44 beat Nu Skin Enterprises' score of 0.14 indicating that Coty is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nu Skin Enterprises 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Coty 3 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts recommend NUS or COTY? Nu Skin Enterprises presently has a consensus target price of $6.88, indicating a potential downside of 35.45%. Coty has a consensus target price of $6.06, indicating a potential upside of 40.84%. Given Coty's higher probable upside, analysts clearly believe Coty is more favorable than Nu Skin Enterprises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nu Skin Enterprises 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Coty 3 Sell rating(s) 15 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is NUS or COTY more profitable? Nu Skin Enterprises has a net margin of 6.20% compared to Coty's net margin of -6.24%. Nu Skin Enterprises' return on equity of 8.23% beat Coty's return on equity.Company Net Margins Return on Equity Return on Assets Nu Skin Enterprises6.20% 8.23% 4.05% Coty -6.24%5.18%1.70% Which has preferable valuation and earnings, NUS or COTY? Nu Skin Enterprises has higher earnings, but lower revenue than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNu Skin Enterprises$1.63B0.32-$146.59M$2.015.30Coty$5.89B0.64-$367.90M-$0.44-9.78 Which has more risk & volatility, NUS or COTY? Nu Skin Enterprises has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, Coty has a beta of 1.98, meaning that its share price is 98% more volatile than the S&P 500. SummaryCoty beats Nu Skin Enterprises on 8 of the 15 factors compared between the two stocks. Get Nu Skin Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for NUS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NUS vs. The Competition Export to ExcelMetricNu Skin EnterprisesCOSMETICS&TLTRS IndustryStaples SectorNYSE ExchangeMarket Cap$517.75M$3.48B$15.63B$21.76BDividend Yield2.33%2.38%3.26%3.64%P/E Ratio5.3018.4117.5929.93Price / Sales0.323.0647.8468.42Price / Cash4.6618.1014.3423.91Price / Book0.814.177.094.68Net Income-$146.59M-$103.99M$678.09M$1.01B7 Day Performance-5.41%0.86%-0.91%-0.71%1 Month Performance-9.77%6.12%-1.09%1.18%1 Year Performance69.87%-19.69%-1.15%14.46% Nu Skin Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NUSNu Skin Enterprises3.6053 of 5 stars$10.65+1.8%$6.88-35.5%+73.8%$517.75M$1.63B5.303,100Analyst UpgradeCOTYCoty4.5118 of 5 stars$4.04+0.7%$6.06+50.1%-53.1%$3.50B$5.89B-9.1811,636HLFHerbalife4.0735 of 5 stars$8.83+2.0%$11.50+30.2%+28.1%$892.90M$4.99B2.798,600USNAUSANA Health Sciences4.5613 of 5 stars$26.61-2.0%$36.00+35.3%-40.5%$496.26M$854.50M14.781,700Earnings ReportUpcoming EarningsAnalyst RevisionNATRNature's Sunshine Products3.7073 of 5 stars$15.20-2.0%$20.50+34.9%+13.1%$273.53M$454.36M20.54850News CoveragePositive NewsMEDMEDIFAST3.4358 of 5 stars$13.94-0.4%$16.50+18.4%-23.5%$153.76M$602.46M43.55870VERUVeru2.4216 of 5 stars$4.01+5.5%$33.33+731.3%-55.5%$55.70M$16.89M-1.82230ELEstee Lauder Companies3.9425 of 5 stars$88.67+0.7%$88.55-0.1%+0.6%$31.68B$14.33B-28.2457,000Analyst UpgradePBHPrestige Consumer Healthcare4.4952 of 5 stars$63.26-1.1%$94.80+49.9%-11.6%$3.15B$1.14B14.85540IPARInterparfums4.2167 of 5 stars$93.41-1.2%$162.00+73.4%-23.0%$3.04B$1.45B18.72530HELEHelen of Troy3.2757 of 5 stars$26.32-0.5%$43.67+65.9%-69.7%$606.60M$1.91B-1.811,883Earnings ReportGap Down Related Companies and Tools Related Companies Coty Competitors Herbalife Competitors USANA Health Sciences Competitors Nature's Sunshine Products Competitors MEDIFAST Competitors Veru Competitors Estee Lauder Companies Competitors Prestige Consumer Healthcare Competitors Interparfums Competitors Helen of Troy Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NUS) was last updated on 10/15/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | SponsoredBuy UBER immediatelyBULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? 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