Nu Skin Enterprises (NUS) Competitors $11.37 -0.35 (-2.99%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$11.34 -0.03 (-0.26%) As of 10/3/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NUS vs. COTY, HLF, USNA, NATR, MED, VERU, EL, IPAR, PBH, and HELEShould you be buying Nu Skin Enterprises stock or one of its competitors? The main competitors of Nu Skin Enterprises include Coty (COTY), Herbalife (HLF), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), and Helen of Troy (HELE). Nu Skin Enterprises vs. Its Competitors Coty Herbalife USANA Health Sciences Nature's Sunshine Products MEDIFAST Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Helen of Troy Coty (NYSE:COTY) and Nu Skin Enterprises (NYSE:NUS) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings, media sentiment and institutional ownership. Which has more volatility and risk, COTY or NUS? Coty has a beta of 1.98, meaning that its share price is 98% more volatile than the S&P 500. Comparatively, Nu Skin Enterprises has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Which has stronger earnings & valuation, COTY or NUS? Nu Skin Enterprises has lower revenue, but higher earnings than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCoty$5.89B0.59-$367.90M-$0.44-9.10Nu Skin Enterprises$1.63B0.35-$146.59M$2.015.66 Does the media favor COTY or NUS? In the previous week, Coty had 23 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 26 mentions for Coty and 3 mentions for Nu Skin Enterprises. Coty's average media sentiment score of 0.41 beat Nu Skin Enterprises' score of 0.33 indicating that Coty is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coty 8 Very Positive mention(s) 1 Positive mention(s) 15 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral Nu Skin Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do insiders & institutionals hold more shares of COTY or NUS? 42.4% of Coty shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 5.9% of Coty shares are owned by insiders. Comparatively, 2.0% of Nu Skin Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Is COTY or NUS more profitable? Nu Skin Enterprises has a net margin of 6.20% compared to Coty's net margin of -6.24%. Nu Skin Enterprises' return on equity of 8.23% beat Coty's return on equity.Company Net Margins Return on Equity Return on Assets Coty-6.24% 5.18% 1.70% Nu Skin Enterprises 6.20%8.23%4.05% Do analysts recommend COTY or NUS? Coty presently has a consensus target price of $6.06, suggesting a potential upside of 51.39%. Nu Skin Enterprises has a consensus target price of $6.88, suggesting a potential downside of 39.53%. Given Coty's higher probable upside, analysts plainly believe Coty is more favorable than Nu Skin Enterprises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Coty 3 Sell rating(s) 15 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00Nu Skin Enterprises 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryCoty beats Nu Skin Enterprises on 8 of the 15 factors compared between the two stocks. Get Nu Skin Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for NUS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NUS vs. The Competition Export to ExcelMetricNu Skin EnterprisesCOSMETICS&TLTRS IndustryStaples SectorNYSE ExchangeMarket Cap$562.79M$3.39B$15.84B$21.82BDividend Yield2.05%2.40%3.20%3.54%P/E Ratio5.6619.1018.0529.81Price / Sales0.353.0648.4467.73Price / Cash5.0618.7814.7418.31Price / Book0.874.287.164.65Net Income-$146.59M-$103.99M$680.75M$1.00B7 Day Performance-6.88%1.86%7.33%2.07%1 Month Performance-0.76%20.05%1.98%3.33%1 Year Performance79.06%-20.73%-1.29%13.11% Nu Skin Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NUSNu Skin Enterprises3.6214 of 5 stars$11.37-3.0%$6.88-39.5%+79.2%$562.79M$1.63B5.663,100Analyst DowngradeCOTYCoty4.7288 of 5 stars$4.02+0.1%$6.06+51.0%-55.5%$3.50B$5.89B-9.1211,636HLFHerbalife4.0581 of 5 stars$8.53-3.9%$11.50+34.9%+23.9%$914.55M$4.93B2.698,600USNAUSANA Health Sciences4.5406 of 5 stars$27.70-2.9%$36.00+30.0%-24.5%$521.29M$854.50M15.391,700NATRNature's Sunshine Products3.7579 of 5 stars$15.21-4.3%$20.50+34.8%+16.2%$280.23M$454.36M20.55850News CoveragePositive NewsMEDMEDIFAST3.1205 of 5 stars$13.85+1.0%$16.50+19.1%-24.2%$150.69M$602.46M43.28870VERUVeru1.9859 of 5 stars$3.70-0.8%$33.33+800.9%-50.6%$54.68M$16.89M-1.68230ELEstee Lauder Companies3.9294 of 5 stars$89.17+2.9%$88.55-0.7%-8.1%$31.19B$14.33B-28.4057,000Positive NewsHigh Trading VolumeIPARInterparfums4.04 of 5 stars$100.24-1.0%$162.00+61.6%-23.8%$3.25B$1.45B20.09530PBHPrestige Consumer Healthcare4.3344 of 5 stars$61.95-1.6%$94.80+53.0%-6.9%$3.10B$1.14B14.54540Positive NewsHELEHelen of Troy2.859 of 5 stars$25.73+1.1%$44.33+72.3%-57.9%$583.66M$1.91B-1.771,883News CoverageUpcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies Coty Competitors Herbalife Competitors USANA Health Sciences Competitors Nature's Sunshine Products Competitors MEDIFAST Competitors Veru Competitors Estee Lauder Companies Competitors Interparfums Competitors Prestige Consumer Healthcare Competitors Helen of Troy Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NUS) was last updated on 10/5/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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