Nu Skin Enterprises (NUS) Competitors $12.05 +0.35 (+2.97%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$11.97 -0.08 (-0.65%) As of 09/12/2025 07:53 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock NUS vs. COTY, HLF, USNA, NATR, MED, VERU, EL, IPAR, PBH, and HELEShould you be buying Nu Skin Enterprises stock or one of its competitors? The main competitors of Nu Skin Enterprises include Coty (COTY), Herbalife (HLF), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), and Helen of Troy (HELE). Nu Skin Enterprises vs. Its Competitors Coty Herbalife USANA Health Sciences Nature's Sunshine Products Medifast Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Helen of Troy Nu Skin Enterprises (NYSE:NUS) and Coty (NYSE:COTY) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, media sentiment, risk, dividends, profitability, analyst recommendations, institutional ownership and valuation. Do insiders & institutionals hold more shares of NUS or COTY? 82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 42.4% of Coty shares are owned by institutional investors. 2.0% of Nu Skin Enterprises shares are owned by company insiders. Comparatively, 6.0% of Coty shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media refer more to NUS or COTY? In the previous week, Coty had 21 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 23 mentions for Coty and 2 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 1.12 beat Coty's score of 0.54 indicating that Nu Skin Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nu Skin Enterprises 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Coty 5 Very Positive mention(s) 1 Positive mention(s) 15 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, NUS or COTY? Nu Skin Enterprises has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500. Comparatively, Coty has a beta of 2.07, indicating that its share price is 107% more volatile than the S&P 500. Do analysts rate NUS or COTY? Nu Skin Enterprises currently has a consensus target price of $6.88, indicating a potential downside of 42.94%. Coty has a consensus target price of $6.06, indicating a potential upside of 48.42%. Given Coty's stronger consensus rating and higher probable upside, analysts clearly believe Coty is more favorable than Nu Skin Enterprises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nu Skin Enterprises 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Coty 2 Sell rating(s) 15 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.05 Is NUS or COTY more profitable? Nu Skin Enterprises has a net margin of 6.20% compared to Coty's net margin of -6.24%. Nu Skin Enterprises' return on equity of 8.23% beat Coty's return on equity.Company Net Margins Return on Equity Return on Assets Nu Skin Enterprises6.20% 8.23% 4.05% Coty -6.24%5.18%1.70% Which has higher earnings & valuation, NUS or COTY? Nu Skin Enterprises has higher earnings, but lower revenue than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNu Skin Enterprises$1.73B0.34-$146.59M$2.015.99Coty$5.89B0.60-$367.90M-$0.44-9.28 SummaryNu Skin Enterprises and Coty tied by winning 8 of the 16 factors compared between the two stocks. Get Nu Skin Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for NUS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NUS vs. The Competition Export to ExcelMetricNu Skin EnterprisesCOSMETICS&TLTRS IndustryStaples SectorNYSE ExchangeMarket Cap$595.95M$3.27B$16.14B$21.54BDividend Yield1.99%2.39%3.02%3.50%P/E Ratio5.9918.6918.2629.75Price / Sales0.346.6947.9852.73Price / Cash5.3617.7914.9118.13Price / Book0.923.976.144.63Net Income-$146.59M-$103.99M$679.78M$999.94M7 Day Performance5.16%4.64%1.10%0.68%1 Month Performance5.32%22.80%0.64%4.02%1 Year Performance57.49%-23.27%0.18%16.39% Nu Skin Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NUSNu Skin Enterprises3.6471 of 5 stars$12.05+3.0%$6.88-42.9%+57.6%$595.95M$1.73B5.993,100Positive NewsCOTYCoty4.8277 of 5 stars$4.32-1.3%$6.19+43.5%-55.1%$3.81B$5.89B-9.8111,636Analyst ForecastHLFHerbalife4.3438 of 5 stars$9.85-0.1%$11.50+16.7%+28.8%$1.02B$4.99B3.118,600Positive NewsUSNAUSANA Health Sciences3.8878 of 5 stars$30.90-2.9%$36.00+16.5%-20.5%$581.41M$854.50M17.171,700NATRNature's Sunshine Products3.6192 of 5 stars$17.14flat$19.67+14.7%+20.6%$302.27M$454.36M23.16850Positive NewsMEDMedifast3.7376 of 5 stars$13.81+1.9%$16.50+19.5%-26.0%$148.93M$480.45M43.15870Positive NewsVERUVeru2.513 of 5 stars$3.37flat$33.33+889.1%-58.2%$49.40M$16.89M-1.53230Positive NewsELEstee Lauder Companies4.2373 of 5 stars$88.83-0.4%$87.80-1.2%-1.1%$32.10B$14.33B-28.2957,000Trending NewsAnalyst RevisionIPARInterparfums4.3968 of 5 stars$113.73+0.6%$162.00+42.4%-9.2%$3.63B$1.46B22.79530News CoveragePositive NewsPBHPrestige Consumer Healthcare4.3667 of 5 stars$65.68+1.0%$93.33+42.1%-14.6%$3.20B$1.14B15.42540News CoverageHELEHelen of Troy2.7932 of 5 stars$24.54-4.0%$44.33+80.7%-58.4%$586.64M$1.91B-1.691,883Positive News Related Companies and Tools Related Companies Coty Competitors Herbalife Competitors USANA Health Sciences Competitors Nature's Sunshine Products Competitors Medifast Competitors Veru Competitors Estee Lauder Companies Competitors Interparfums Competitors Prestige Consumer Healthcare Competitors Helen of Troy Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NUS) was last updated on 9/14/2025 by MarketBeat.com Staff From Our PartnersCollege grad makes $64,000 a monthA Wall Street legend just helped train our own proprietary AI system in the stock market (a project that took ...Stansberry Research | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredTrump’s right about Epstein.A crisis that could devastate your wealth, upend the dollar, and accelerate the collapse of America’s economy....Porter & Company | SponsoredForget NVDA. 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