Nu Skin Enterprises (NUS) Competitors

Nu Skin Enterprises (NYSE:NUS) and Herbalife (NYSE:HLF) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, community ranking, institutional ownership, profitability and media sentiment.

Which has more volatility and risk, NUS or HLF?

Nu Skin Enterprises has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.86, suggesting that its share price is 14% less volatile than the S&P 500.

Is NUS or HLF a better dividend stock?

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 3.0%. Herbalife pays an annual dividend of $1.20 per share and has a dividend yield of 15.2%. Nu Skin Enterprises pays out -30.0% of its earnings in the form of a dividend. Herbalife pays out 43.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media favor NUS or HLF?

In the previous week, Herbalife had 5 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 7 mentions for Herbalife and 2 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 1.13 beat Herbalife's score of 1.13 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nu Skin Enterprises	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Herbalife	4 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of NUS or HLF?

82.8% of Nu Skin Enterprises shares are owned by institutional investors. 2.0% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 1.7% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Do analysts prefer NUS or HLF?

Nu Skin Enterprises presently has a consensus target price of $6.88, suggesting a potential downside of 13.74%. Herbalife has a consensus target price of $11.50, suggesting a potential upside of 45.75%. Given Herbalife's stronger consensus rating and higher possible upside, analysts clearly believe Herbalife is more favorable than Nu Skin Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nu Skin Enterprises	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Herbalife	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Does the MarketBeat Community believe in NUS or HLF?

Herbalife received 207 more outperform votes than Nu Skin Enterprises when rated by MarketBeat users. Likewise, 67.32% of users gave Herbalife an outperform vote while only 63.85% of users gave Nu Skin Enterprises an outperform vote.

Company	Underperform	Outperform
Nu Skin Enterprises	Outperform Votes 514 63.85%	Underperform Votes 291 36.15%
Herbalife	Outperform Votes 721 67.32%	Underperform Votes 350 32.68%

Which has preferable earnings and valuation, NUS or HLF?

Herbalife has higher revenue and earnings than Nu Skin Enterprises. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Herbalife, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nu Skin Enterprises	$1.68B	0.23	-$146.59M	-$0.80	-9.96
Herbalife	$4.95B	0.16	$142.20M	$2.74	2.88

Is NUS or HLF more profitable?

Herbalife has a net margin of 5.09% compared to Nu Skin Enterprises' net margin of -8.46%. Nu Skin Enterprises' return on equity of 5.86% beat Herbalife's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nu Skin Enterprises	-8.46%	5.86%	2.62%
Herbalife	5.09%	-20.78%	7.48%

Summary

Herbalife beats Nu Skin Enterprises on 13 of the 20 factors compared between the two stocks.