RGR vs. PII, MPX, JOUT, JAKK, HAS, MAT, BC, GEAR, NPK, and SWBI
Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Polaris (PII), Marine Products (MPX), Johnson Outdoors (JOUT), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Revelyst (GEAR), National Presto Industries (NPK), and Smith & Wesson Brands (SWBI).
Sturm, Ruger & Company, Inc. vs.
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Polaris (NYSE:PII) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings, media sentiment and community ranking.
Sturm, Ruger & Company, Inc. has a beta of 0.22, indicating that its share price is 78% less volatile than the S&P 500. Comparatively, Polaris has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500.
Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.8%. Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 7.7%. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. Polaris pays out 372.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Polaris has increased its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
In the previous week, Polaris had 26 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 37 mentions for Polaris and 11 mentions for Sturm, Ruger & Company, Inc.. Polaris' average media sentiment score of 0.45 beat Sturm, Ruger & Company, Inc.'s score of 0.05 indicating that Polaris is being referred to more favorably in the news media.
Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Polaris, indicating that it is currently the more affordable of the two stocks.
Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.
Polaris has a consensus price target of $45.36, suggesting a potential upside of 30.51%. Given Polaris' higher possible upside, analysts clearly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..
64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 88.1% of Polaris shares are held by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 3.1% of Polaris shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Polaris received 328 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 58.81% of users gave Polaris an outperform vote.
Summary
Polaris beats Sturm, Ruger & Company, Inc. on 12 of the 22 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:RGR) was last updated on 5/1/2025 by MarketBeat.com Staff
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