Sturm, Ruger & Company, Inc. (RGR) Competitors

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

Do analysts prefer SWBI or RGR?

Smith & Wesson Brands currently has a consensus price target of $12.00, suggesting a potential upside of 33.26%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is SWBI or RGR a better dividend stock?

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.8%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk and volatility, SWBI or RGR?

Smith & Wesson Brands has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, suggesting that its stock price is 90% less volatile than the S&P 500.

Which has preferable valuation and earnings, SWBI or RGR?

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$474.66M	0.83	$13.43M	$0.27	33.35
Sturm, Ruger & Company, Inc.	$535.64M	1.13	$30.56M	$1.83	19.94

Does the media refer more to SWBI or RGR?

In the previous week, Smith & Wesson Brands had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 6 mentions for Smith & Wesson Brands and 5 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.15 beat Smith & Wesson Brands' score of -0.33 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Smith & Wesson Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sturm, Ruger & Company, Inc.	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is SWBI or RGR more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Smith & Wesson Brands' net margin of 2.60%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	2.60%	3.71%	2.39%
Sturm, Ruger & Company, Inc.	5.84%	9.78%	8.26%

Do insiders and institutionals hold more shares of SWBI or RGR?

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.3% of Smith & Wesson Brands shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 11 of the 19 factors compared between the two stocks.