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Sturm, Ruger & Company, Inc. (RGR) Competitors

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$35.16 -1.16 (-3.18%)
Closing price 03:59 PM Eastern
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$35.51 +0.35 (+1.01%)
As of 05:33 PM Eastern
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RGR vs. SWBI, JOUT, MPX, JAKK, HAS, MAT, BC, PII, MODG, and MBUU

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Topgolf Callaway Brands (MODG), and Malibu Boats (MBUU).

Sturm, Ruger & Company, Inc. vs. Its Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk, institutional ownership and media sentiment.

In the previous week, Sturm, Ruger & Company, Inc. and Sturm, Ruger & Company, Inc. both had 2 articles in the media. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.36 beat Smith & Wesson Brands' score of -0.64 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Negative

Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Smith & Wesson Brands' net margin of 2.60%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.5.84% 9.78% 8.26%
Smith & Wesson Brands 2.60%3.71%2.39%

Sturm, Ruger & Company, Inc. has a beta of 0.1, suggesting that its stock price is 90% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500.

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$535.64M1.09$30.56M$1.8319.21
Smith & Wesson Brands$474.66M0.76$13.43M$0.2730.48

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 6.3%. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands has a consensus target price of $12.00, suggesting a potential upside of 45.81%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Smith & Wesson Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.LEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$601.11M$3.52B$8.41B$21.15B
Dividend Yield1.98%2.96%3.07%3.58%
P/E Ratio19.2132.9721.2627.76
Price / Sales1.092.143.2958.69
Price / Cash11.5920.5216.9323.00
Price / Book1.853.294.854.67
Net Income$30.56M-$14.23M$215.28M$993.85M
7 Day Performance-1.20%2.56%1.61%1.16%
1 Month Performance-1.78%6.00%41.53%4.99%
1 Year Performance-19.68%4.54%17.53%12.54%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
3.2068 of 5 stars
$35.16
-3.2%
N/A-17.0%$601.11M$535.64M19.211,780Upcoming Earnings
SWBI
Smith & Wesson Brands
3.8784 of 5 stars
$7.89
-1.7%
$12.00
+52.1%
-44.9%$353.34M$474.66M25.901,416High Trading Volume
JOUT
Johnson Outdoors
3.7867 of 5 stars
$30.78
-0.5%
N/A-14.4%$319.72M$592.85M0.001,200Positive News
MPX
Marine Products
1.0896 of 5 stars
$8.39
+0.1%
$8.00
-4.6%
-17.5%$292.93M$236.55M19.95940News Coverage
Earnings Report
Dividend Announcement
Gap Up
JAKK
JAKKS Pacific
4.4628 of 5 stars
$19.65
-0.2%
$43.50
+121.4%
+5.8%$219.47M$691.04M5.01580News Coverage
Earnings Report
Dividend Announcement
HAS
Hasbro
4.8524 of 5 stars
$77.67
-0.2%
$81.11
+4.4%
+31.8%$10.90B$4.14B17.494,985Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
MAT
Mattel
4.8736 of 5 stars
$19.88
+2.6%
$24.13
+21.4%
+17.2%$6.26B$5.38B11.7434,000Trending News
Earnings Report
Analyst Forecast
Gap Down
BC
Brunswick
4.7025 of 5 stars
$59.54
-0.2%
$70.00
+17.6%
-16.2%$3.92B$5.24B49.2015,000Trending News
Earnings Report
Analyst Forecast
Analyst Revision
Gap Down
PII
Polaris
3.5723 of 5 stars
$47.15
+0.6%
$46.00
-2.4%
-31.6%$2.63B$7.18B22.0015,000Positive News
Upcoming Earnings
Analyst Forecast
MODG
Topgolf Callaway Brands
1.2015 of 5 stars
$9.25
+0.1%
$10.14
+9.6%
-36.3%$1.70B$4.24B42.0030,000
MBUU
Malibu Boats
1.2381 of 5 stars
$33.23
+1.0%
$36.40
+9.5%
-1.7%$631.57M$829.03M74.792,250Positive News

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This page (NYSE:RGR) was last updated on 7/24/2025 by MarketBeat.com Staff
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