Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.

Is RGR or SWBI more profitable?

Smith & Wesson Brands has a net margin of 2.34% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	1.07%	9.53%	7.98%
Smith & Wesson Brands	2.34%	3.10%	2.00%

Do institutionals and insiders hold more shares of RGR or SWBI?

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 1.6% of Smith & Wesson Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has preferable earnings & valuation, RGR or SWBI?

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.40	$30.56M	$0.31	149.52
Smith & Wesson Brands	$474.66M	0.94	$13.43M	$0.24	41.96

Which has more volatility & risk, RGR or SWBI?

Sturm, Ruger & Company, Inc. has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.

Do analysts recommend RGR or SWBI?

Smith & Wesson Brands has a consensus price target of $12.00, suggesting a potential upside of 19.17%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Smith & Wesson Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is RGR or SWBI a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.4%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.2%. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands pays out 216.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media refer more to RGR or SWBI?

In the previous week, Smith & Wesson Brands had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 4 mentions for Smith & Wesson Brands and 3 mentions for Sturm, Ruger & Company, Inc.. Smith & Wesson Brands' average media sentiment score of 0.62 beat Sturm, Ruger & Company, Inc.'s score of 0.38 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Smith & Wesson Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 19 factors compared between the two stocks.