Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Polaris (NYSE:PII) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment, community ranking and analyst recommendations.

Which has stronger earnings and valuation, RGR or PII?

Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Polaris, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$534.56M	1.17	$48.22M	$1.83	20.65
Polaris	$6.97B	0.34	$110.80M	$0.72	57.88

Does the MarketBeat Community favor RGR or PII?

Polaris received 326 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 66.13% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 58.71% of users gave Polaris an outperform vote.

Company	Underperform	Outperform
Sturm, Ruger & Company, Inc.	Outperform Votes 328 66.13%	Underperform Votes 168 33.87%
Polaris	Outperform Votes 654 58.71%	Underperform Votes 460 41.29%

Do analysts recommend RGR or PII?

Polaris has a consensus price target of $45.82, indicating a potential upside of 9.95%. Given Polaris' stronger consensus rating and higher probable upside, analysts plainly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Polaris	1 Sell rating(s)	12 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is RGR or PII a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 1.9%. Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 6.4%. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Polaris pays out 372.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Polaris has increased its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do institutionals and insiders have more ownership in RGR or PII?

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 88.1% of Polaris shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 3.1% of Polaris shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media prefer RGR or PII?

In the previous week, Sturm, Ruger & Company, Inc. had 1 more articles in the media than Polaris. MarketBeat recorded 6 mentions for Sturm, Ruger & Company, Inc. and 5 mentions for Polaris. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.72 beat Polaris' score of 0.71 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Polaris	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is RGR or PII more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.70%	9.49%	8.04%
Polaris	1.54%	13.78%	3.30%

Which has more risk and volatility, RGR or PII?

Sturm, Ruger & Company, Inc. has a beta of 0.11, meaning that its stock price is 89% less volatile than the S&P 500. Comparatively, Polaris has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Summary

Polaris beats Sturm, Ruger & Company, Inc. on 11 of the 21 factors compared between the two stocks.