RGR vs. SWBI, JOUT, MPX, JAKK, HAS, MAT, BC, PII, MODG, and MBUU
Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Topgolf Callaway Brands (MODG), and Malibu Boats (MBUU).
Sturm, Ruger & Company, Inc. vs. Its Competitors
Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.
Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.5%. Smith & Wesson Brands pays out 216.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Smith & Wesson Brands currently has a consensus target price of $12.00, suggesting a potential upside of 24.61%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Smith & Wesson Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.54 beat Smith & Wesson Brands' score of 0.89 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Smith & Wesson Brands has a net margin of 2.34% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.6% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Smith & Wesson Brands has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 12 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:RGR) was last updated on 9/24/2025 by MarketBeat.com Staff