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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$42.36 +2.00 (+4.96%)
Closing price 09/23/2025 03:59 PM Eastern
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$42.00 -0.36 (-0.86%)
As of 04:05 AM Eastern
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RGR vs. SWBI, JOUT, MPX, JAKK, HAS, MAT, BC, PII, MODG, and MBUU

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Topgolf Callaway Brands (MODG), and Malibu Boats (MBUU).

Sturm, Ruger & Company, Inc. vs. Its Competitors

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.5%. Smith & Wesson Brands pays out 216.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Smith & Wesson Brands currently has a consensus target price of $12.00, suggesting a potential upside of 24.61%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Smith & Wesson Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.54 beat Smith & Wesson Brands' score of 0.89 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Smith & Wesson Brands has a net margin of 2.34% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands2.34% 3.10% 2.00%
Sturm, Ruger & Company, Inc. 1.07%9.53%7.98%

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$474.66M0.90$13.43M$0.2440.13
Sturm, Ruger & Company, Inc.$536.29M1.28$30.56M$0.31136.65

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.6% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Smith & Wesson Brands has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500.

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.LEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$652.30M$2.52B$8.47B$21.71B
Dividend Yield1.61%2.90%2.99%3.52%
P/E Ratio136.6540.4718.6829.84
Price / Sales1.281.416.1260.84
Price / Cash12.8818.0917.0624.72
Price / Book2.232.355.034.59
Net Income$30.56M$3.73M$256.68M$1.00B
7 Day Performance7.98%-1.31%0.59%0.64%
1 Month Performance21.35%-4.16%4.41%2.77%
1 Year Performance-0.16%0.41%51.09%14.49%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
1.3022 of 5 stars
$42.36
+5.0%
N/A+0.3%$652.30M$536.29M136.651,780News Coverage
Positive News
Insider Trade
High Trading Volume
SWBI
Smith & Wesson Brands
4.2152 of 5 stars
$9.44
+1.0%
$12.00
+27.1%
-27.2%$414.37M$474.66M39.331,416
JOUT
Johnson Outdoors
2.6868 of 5 stars
$40.89
+0.5%
N/A+8.7%$421.84M$592.85M-10.571,200
MPX
Marine Products
1.8791 of 5 stars
$9.44
+4.7%
N/A-7.5%$315.66M$236.55M23.61940
JAKK
JAKKS Pacific
4.0904 of 5 stars
$18.07
+1.1%
$41.00
+126.9%
-26.6%$199.30M$691.04M5.33580
HAS
Hasbro
4.9029 of 5 stars
$76.00
-3.0%
$86.42
+13.7%
+4.7%$10.99B$4.25B-18.724,985
MAT
Mattel
4.647 of 5 stars
$17.42
-1.8%
$24.38
+39.9%
-11.0%$5.72B$5.38B11.2434,000Positive News
Analyst Revision
BC
Brunswick
3.9939 of 5 stars
$65.52
+0.4%
$66.75
+1.9%
-23.3%$4.26B$5.24B105.6815,000Analyst Forecast
PII
Polaris
3.4204 of 5 stars
$58.78
+2.6%
$49.17
-16.4%
-32.2%$3.22B$7.18B-31.2715,000Positive News
MODG
Topgolf Callaway Brands
1.4247 of 5 stars
$9.59
+0.4%
$9.78
+2.0%
-14.1%$1.76B$4.24B-1.1830,000
MBUU
Malibu Boats
1.5398 of 5 stars
$33.30
+2.0%
$36.00
+8.1%
-16.4%$628.54M$807.56M43.252,200

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This page (NYSE:RGR) was last updated on 9/24/2025 by MarketBeat.com Staff
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