Sturm, Ruger & Company, Inc. (RGR) Competitors

Polaris (NYSE:PII) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both auto/tires/trucks companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, community ranking, dividends, risk, institutional ownership, profitability and valuation.

Is PII or RGR more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Polaris	1.54%	13.78%	3.30%
Sturm, Ruger & Company, Inc.	5.70%	9.49%	8.04%

Do analysts recommend PII or RGR?

Polaris currently has a consensus price target of $45.36, suggesting a potential upside of 17.30%. Given Polaris' stronger consensus rating and higher possible upside, analysts plainly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Polaris	1 Sell rating(s)	12 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor PII or RGR?

In the previous week, Polaris had 7 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 10 mentions for Polaris and 3 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.71 beat Polaris' score of 1.37 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Polaris	9 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Does the MarketBeat Community prefer PII or RGR?

Polaris received 327 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 66.06% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 58.76% of users gave Polaris an outperform vote.

Company	Underperform	Outperform
Polaris	Outperform Votes 654 58.76%	Underperform Votes 459 41.24%
Sturm, Ruger & Company, Inc.	Outperform Votes 327 66.06%	Underperform Votes 168 33.94%

Is PII or RGR a better dividend stock?

Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 6.9%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Polaris pays out 372.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Polaris has raised its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more volatility and risk, PII or RGR?

Polaris has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.2, indicating that its share price is 80% less volatile than the S&P 500.

Which has preferable earnings and valuation, PII or RGR?

Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Polaris, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Polaris	$6.97B	0.31	$110.80M	$0.72	53.71
Sturm, Ruger & Company, Inc.	$534.56M	1.12	$48.22M	$1.83	19.68

Do institutionals & insiders believe in PII or RGR?

88.1% of Polaris shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.1% of Polaris shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Polaris beats Sturm, Ruger & Company, Inc. on 12 of the 21 factors compared between the two stocks.