Snap (SNAP) Stock Forecast & Price Target

Q: What analysts cover Snap?

Snap has been rated by research analysts at Barclays , Cantor Fitzgerald , Citigroup , Guggenheim , JPMorgan Chase & Co. , Raymond James Financial , Royal Bank Of Canada , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$5.22 -0.12 (-2.21%)

Closing price 03:59 PM Eastern

Extended Trading

$5.22 0.00 (-0.04%)

As of 05:56 PM Eastern

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Snap - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 37 Analyst Ratings

Sell
2

Hold
23

Buy
12

Based on 37 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 37 analysts, 2 have given a sell rating, 23 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for SNAP.

Consensus Price Target

$7.31
39.95% Upside

According to the 37 analysts' twelve-month price targets for Snap, the average price target is $7.31. The highest price target for SNAP is $15.00, while the lowest price target for SNAP is $5.00. The average price target represents a forecasted upside of 39.95% from the current price of $5.22.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 11/12/25 to 11/12/26	1 Month Ago 10/13/25 to 10/13/26	3 Months Ago 8/14/25 to 8/14/26	1 Year Ago 11/12/24 to 11/12/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	11 Buy rating(s)	10 Buy rating(s)	10 Buy rating(s)	4 Buy rating(s)
Hold	23 Hold rating(s)	24 Hold rating(s)	23 Hold rating(s)	20 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)	4 Sell rating(s)
Consensus Price Target	$7.31	$7.68	$7.68	$34.98
Forecasted Upside	39.95% Upside	18.38% Upside	41.87% Upside	285.79% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Communication Services Companies	Broader Market
Consensus Rating Score	2.30	2.07	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	39.60% Upside	55.57% Upside	14.54% Upside
News Sentiment Rating	Neutral News See Recent SNAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/6/2026	Citigroup 4 of 5 stars	Ronald Josey 2 of 5 stars	Lower Target	Neutral	$6.75 ➝ $6.00	+20.70%
11/5/2026	Raymond James Financial 3 of 5 stars	Aaron Kessler Not Rated	Reiterated Rating	Outperform	$7.00	+38.75%
11/5/2026	UBS Group 4 of 5 stars	Stephen Ju 2 of 5 stars	Reiterated Rating	Buy
11/5/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Douglas Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Underweight	$6.00 ➝ $5.00	-1.44%
11/5/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$16.00 ➝ $8.00	+58.29%
11/5/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$6.00 ➝ $5.00	-15.47%
10/15/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Sell (E+)
9/17/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Brad Erickson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Sector Perform	$8.00	+34.95%
9/2/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral
9/1/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong Sell ➝ Hold
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8/4/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Kelley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$7.50	+30.21%
8/4/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Hold
8/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Pitz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/4/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
8/4/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$5.00 ➝ $6.00	+3.90%
8/4/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$8.00	+38.53%
8/4/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
8/4/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral	$6.50	+28.71%
8/4/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
8/4/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$8.00 ➝ $7.00	+21.42%
8/4/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Wyatt Swanson Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$5.00 ➝ $5.25	-8.06%
8/4/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Alec Brondolo Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Equal Weight	$5.00 ➝ $6.00	+6.31%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform
8/4/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$6.40 ➝ $6.00	+18.81%
7/21/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform	$5.00	+9.53%
5/7/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$6.50 ➝ $7.00	+25.11%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Hold ➝ Buy
4/27/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Neutral
4/27/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
4/27/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Hold
4/27/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Sector Weight ➝ Overweight
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy	$5.00 ➝ $10.00	+77.15%
4/14/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$7.00 ➝ $6.00	+16.85%
2/23/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Saken Ismailov Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$8.00	+61.78%
2/10/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target	Neutral ➝ Buy	$7.30	+40.38%
2/5/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Rohit Kulkarni Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$7.00	+32.20%
2/5/2026	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Naved Khan Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/5/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/4/2026	Deutsche Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$12.00 ➝ $8.00	+42.98%
10/28/2025	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Neutral
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12/5/2024	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$640.00	+4,967.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:00 PM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 5, 2026. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

Snap Inc. has successfully expanded its revenue streams beyond traditional advertising by surpassing 30 million paid Snapchat+ subscribers, a milestone that represents a 5 million increase since February and provides a more stable, recurring revenue base that diversifies the company's income sources.
The company returned to net profitability in the third quarter of 2026, reporting positive earnings per share of $0.03 compared to a loss of $0.06 in the same period last year, which signals improved operational efficiency and a stronger financial foundation for future growth.
With the current stock price at $5.07, Snap Inc. trades at a significant discount to its 52-week high of $9.13, offering potential value for investors who believe the market is overreacting to short-term revenue misses and undervaluing the company's long-term user engagement and subscription growth.
Revenue growth remains robust, with third-quarter 2026 revenue increasing 14.3% year-over-year to $1.72 billion, demonstrating that the core business is still expanding its top line even as it navigates challenges in the advertising sector.
Several institutional investors, including Assenagon Asset Management S.A. and Saba Capital Management L.P., have significantly increased their holdings in the company during the first and third quarters of 2026, suggesting that sophisticated market participants see long-term value in Snap Inc.'s strategic direction.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

Third-quarter 2026 revenue of $1.72 billion fell short of analyst expectations of $1.73 billion, and daily active users also missed forecasts, indicating that the company's core advertising business is facing sluggish sales and growth headwinds that are overshadowing its return to profitability.
Major financial institutions have recently downgraded the stock or lowered price targets, with JPMorgan Chase & Co. cutting its target to $5.00 and issuing an "underweight" rating, while Barclays slashed its target from $16.00 to $8.00, reflecting a sharp reduction in analyst confidence regarding the company's near-term performance.
Insider selling has been persistent, with company executives including the General Counsel and Chief Accounting Officer selling a total of 445,926 shares valued at approximately $2.3 million in the last quarter, which may signal a lack of confidence from those with the most intimate knowledge of the company's operations.
The stock has experienced significant volatility and downward pressure, trading down $0.85 to $5.07 on November 5, 2026, and falling below its 50-day simple moving average of $5.76, which suggests that technical momentum is currently negative and the stock is underperforming its recent trend.
Despite the return to net profitability, Snap Inc. still reports a negative net margin of 4.90% and a negative return on equity of 14.61%, indicating that the company is not yet generating sufficient profits relative to its revenue and shareholder equity to be considered a highly efficient or stable investment.

SNAP Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $7.31, with a high forecast of $15.00 and a low forecast of $5.00.

37 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There are currently 2 sell ratings, 23 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.

According to analysts, Snap's stock has a predicted upside of 39.95% based on their 12-month stock forecasts.

Over the previous 90 days, Snap's stock had 1 upgrade by analysts.

Snap has been rated by research analysts at Barclays, Cantor Fitzgerald, Citigroup, Guggenheim, JPMorgan Chase & Co., Raymond James Financial, Royal Bank Of Canada, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Snap more than other "communication services" companies. The consensus rating score for Snap is 2.30 while the average consensus rating score for "communication services" companies is 2.07. Learn more on how SNAP compares to other companies.

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MarketBeat monitors more than a dozen sources for Snap analyst ratings, with the most recent rating issued on 11/6/2026.

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Snap (SNAP) Stock Forecast & Price Target