Wayfair (W) Competitors $82.42 -0.76 (-0.91%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$82.44 +0.02 (+0.03%) As of 10/17/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock W vs. TROW, FND, RH, U, WSM, YETI, CDW, BURL, CHWY, and BJShould you be buying Wayfair stock or one of its competitors? The main competitors of Wayfair include T. Rowe Price Group (TROW), Floor & Decor (FND), RH (RH), Unity Software (U), Williams-Sonoma (WSM), YETI (YETI), CDW (CDW), Burlington Stores (BURL), Chewy (CHWY), and BJ's Wholesale Club (BJ). Wayfair vs. Its Competitors T. Rowe Price Group Floor & Decor RH Unity Software Williams-Sonoma YETI CDW Burlington Stores Chewy BJ's Wholesale Club Wayfair (NYSE:W) and T. Rowe Price Group (NASDAQ:TROW) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment. Which has preferable valuation and earnings, W or TROW? T. Rowe Price Group has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than T. Rowe Price Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWayfair$11.85B0.90-$492M-$2.40-34.34T. Rowe Price Group$7.09B3.21$2.10B$8.9511.59 Is W or TROW more profitable? T. Rowe Price Group has a net margin of 28.72% compared to Wayfair's net margin of -2.50%. T. Rowe Price Group's return on equity of 19.77% beat Wayfair's return on equity.Company Net Margins Return on Equity Return on Assets Wayfair-2.50% N/A -6.28% T. Rowe Price Group 28.72%19.77%15.04% Does the media favor W or TROW? In the previous week, T. Rowe Price Group had 18 more articles in the media than Wayfair. MarketBeat recorded 42 mentions for T. Rowe Price Group and 24 mentions for Wayfair. T. Rowe Price Group's average media sentiment score of 1.07 beat Wayfair's score of 0.69 indicating that T. Rowe Price Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wayfair 9 Very Positive mention(s) 3 Positive mention(s) 11 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive T. Rowe Price Group 20 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, W or TROW? Wayfair has a beta of 3.03, meaning that its share price is 203% more volatile than the S&P 500. Comparatively, T. Rowe Price Group has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Do analysts recommend W or TROW? Wayfair currently has a consensus price target of $74.50, suggesting a potential downside of 9.61%. T. Rowe Price Group has a consensus price target of $106.92, suggesting a potential upside of 3.11%. Given T. Rowe Price Group's higher probable upside, analysts clearly believe T. Rowe Price Group is more favorable than Wayfair.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wayfair 2 Sell rating(s) 10 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.59T. Rowe Price Group 4 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 1.94 Do institutionals and insiders hold more shares of W or TROW? 89.7% of Wayfair shares are held by institutional investors. Comparatively, 73.4% of T. Rowe Price Group shares are held by institutional investors. 21.9% of Wayfair shares are held by company insiders. Comparatively, 2.0% of T. Rowe Price Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. SummaryT. Rowe Price Group beats Wayfair on 10 of the 17 factors compared between the two stocks. Get Wayfair News Delivered to You Automatically Sign up to receive the latest news and ratings for W and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart W vs. The Competition Export to ExcelMetricWayfairINTERNET COMMERCE IndustryRetail SectorNYSE ExchangeMarket Cap$10.79B$73.69B$27.06B$21.76BDividend YieldN/A1.24%172.46%3.62%P/E Ratio-34.3428.6319.6832.43Price / Sales0.9032.618.9458.85Price / Cash10,432.45350.2562.7224.38Price / Book-3.758.955.104.59Net Income-$492M$2.25B$911.72M$1.02B7 Day Performance11.02%-1.15%2.07%1.31%1 Month Performance-6.73%-8.26%-4.73%-1.47%1 Year Performance57.86%41.59%11.21%9.54% Wayfair Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)WWayfair3.2003 of 5 stars$82.42-0.9%$74.50-9.6%+56.8%$10.79B$11.85B-34.3413,500Trending NewsAnalyst ForecastTROWT. Rowe Price Group4.5805 of 5 stars$105.36+3.9%$106.38+1.0%-8.4%$23.15B$7.10B11.778,158Positive NewsAnalyst ForecastAnalyst RevisionFNDFloor & Decor3.8281 of 5 stars$69.35+3.8%$87.53+26.2%-34.2%$7.47B$4.60B35.5613,690Analyst ForecastRHRH4.8831 of 5 stars$181.49+4.7%$259.29+42.9%-49.9%$3.40B$3.34B33.806,340Trending NewsUUnity Software1.9428 of 5 stars$37.14+2.9%$32.65-12.1%+65.3%$15.69B$1.78B-35.044,987Trending NewsAnalyst UpgradeInsider TradeShort Interest ↓WSMWilliams-Sonoma4.1142 of 5 stars$190.01+4.7%$199.11+4.8%+30.4%$23.14B$7.71B20.9019,600News CoverageDividend AnnouncementAnalyst ForecastYETIYETI2.2644 of 5 stars$32.24+0.4%$38.54+19.5%-14.6%$2.62B$1.82B15.351,340CDWCDW4.8263 of 5 stars$147.51+1.7%$202.00+36.9%-31.1%$19.33B$21.00B18.3215,100BURLBurlington Stores4.4672 of 5 stars$276.14+8.5%$344.29+24.7%+5.3%$17.41B$10.63B32.6077,532News CoverageAnalyst ForecastGap UpCHWYChewy4.2107 of 5 stars$38.53-1.3%$45.84+19.0%+28.0%$15.98B$12.35B110.0818,000Positive NewsBJBJ's Wholesale Club3.0136 of 5 stars$92.85+3.1%$114.31+23.1%+9.9%$12.23B$20.91B21.3033,000News CoverageAnalyst Forecast Related Companies and Tools Related Companies T. Rowe Price Group Alternatives Floor & Decor Alternatives RH Alternatives Unity Software Alternatives Williams-Sonoma Alternatives YETI Alternatives CDW Alternatives Burlington Stores Alternatives Chewy Alternatives BJ's Wholesale Club Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:W) was last updated on 10/18/2025 by MarketBeat.com Staff From Our PartnersHoly ****... This could actually MAGAA new document circulating from Washington is stirring major controversy — one that some say could redefine Am...StocksToTrade | SponsoredBuy alert: Move $1,000 before Tesla’s Optimus launchElon's $1,000,000,000,000 payday Elon Musk just made his biggest insider purchase of Tesla stock ever. 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