Wayfair (W) Competitors $88.51 +2.16 (+2.50%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$88.72 +0.21 (+0.23%) As of 10/3/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock W vs. TROW, FND, RH, U, WSM, YETI, CDW, CHWY, BURL, and BJShould you be buying Wayfair stock or one of its competitors? The main competitors of Wayfair include T. Rowe Price Group (TROW), Floor & Decor (FND), RH (RH), Unity Software (U), Williams-Sonoma (WSM), YETI (YETI), CDW (CDW), Chewy (CHWY), Burlington Stores (BURL), and BJ's Wholesale Club (BJ). Wayfair vs. Its Competitors T. Rowe Price Group Floor & Decor RH Unity Software Williams-Sonoma YETI CDW Chewy Burlington Stores BJ's Wholesale Club Wayfair (NYSE:W) and T. Rowe Price Group (NASDAQ:TROW) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings. Which has more volatility & risk, W or TROW? Wayfair has a beta of 3.03, indicating that its stock price is 203% more volatile than the S&P 500. Comparatively, T. Rowe Price Group has a beta of 1.5, indicating that its stock price is 50% more volatile than the S&P 500. Do institutionals and insiders hold more shares of W or TROW? 89.7% of Wayfair shares are owned by institutional investors. Comparatively, 73.4% of T. Rowe Price Group shares are owned by institutional investors. 21.9% of Wayfair shares are owned by insiders. Comparatively, 1.6% of T. Rowe Price Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the media favor W or TROW? In the previous week, T. Rowe Price Group had 5 more articles in the media than Wayfair. MarketBeat recorded 27 mentions for T. Rowe Price Group and 22 mentions for Wayfair. T. Rowe Price Group's average media sentiment score of 1.04 beat Wayfair's score of 0.33 indicating that T. Rowe Price Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wayfair 10 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral T. Rowe Price Group 11 Very Positive mention(s) 4 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings and valuation, W or TROW? T. Rowe Price Group has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than T. Rowe Price Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWayfair$11.85B0.97-$492M-$2.40-36.88T. Rowe Price Group$7.09B3.20$2.10B$8.9511.54 Do analysts rate W or TROW? Wayfair presently has a consensus target price of $73.27, suggesting a potential downside of 17.22%. T. Rowe Price Group has a consensus target price of $104.08, suggesting a potential upside of 0.78%. Given T. Rowe Price Group's higher possible upside, analysts plainly believe T. Rowe Price Group is more favorable than Wayfair.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wayfair 2 Sell rating(s) 10 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.59T. Rowe Price Group 4 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.80 Is W or TROW more profitable? T. Rowe Price Group has a net margin of 28.72% compared to Wayfair's net margin of -2.50%. T. Rowe Price Group's return on equity of 19.77% beat Wayfair's return on equity.Company Net Margins Return on Equity Return on Assets Wayfair-2.50% N/A -6.28% T. Rowe Price Group 28.72%19.77%15.04% SummaryT. Rowe Price Group beats Wayfair on 10 of the 17 factors compared between the two stocks. Get Wayfair News Delivered to You Automatically Sign up to receive the latest news and ratings for W and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart W vs. The Competition Export to ExcelMetricWayfairINTERNET COMMERCE IndustryRetail SectorNYSE ExchangeMarket Cap$11.48B$77.16B$27.55B$21.82BDividend YieldN/A1.17%172.45%3.54%P/E Ratio-36.8829.7520.3329.81Price / Sales0.9732.519.0467.71Price / CashN/A38.5917.6318.31Price / Book-4.039.475.184.65Net Income-$492M$2.25B$908.96M$1.00B7 Day Performance2.05%0.10%1.37%2.07%1 Month Performance-1.22%5.28%2.67%3.33%1 Year Performance58.57%54.85%15.63%13.11% Wayfair Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)WWayfair3.0248 of 5 stars$88.51+2.5%$73.27-17.2%+58.5%$11.48B$11.85B-36.8813,500TROWT. Rowe Price Group4.352 of 5 stars$103.52+0.0%$101.55-1.9%-4.8%$22.74B$7.09B11.578,158Trending NewsAnalyst UpgradeFNDFloor & Decor3.6752 of 5 stars$75.23-1.7%$88.63+17.8%-34.2%$8.10B$4.46B38.5813,690RHRH4.8286 of 5 stars$197.98-2.2%$259.29+31.0%-37.7%$3.71B$3.18B36.876,340Trending NewsAnalyst DowngradeUUnity Software2.0824 of 5 stars$42.90+0.3%$31.20-27.3%+73.3%$18.13B$1.81B-40.474,987Trending NewsAnalyst DowngradeInsider TradeWSMWilliams-Sonoma3.838 of 5 stars$192.27-4.5%$199.11+3.6%+31.6%$23.42B$7.71B21.1519,600Positive NewsDividend AnnouncementYETIYETI2.4885 of 5 stars$34.09-0.9%$38.54+13.0%-14.3%$2.77B$1.83B16.241,340CDWCDW4.8187 of 5 stars$162.25-1.3%$202.00+24.5%-28.2%$21.26B$21.00B20.1615,100CHWYChewy4.1935 of 5 stars$39.94+0.7%$45.84+14.8%+29.4%$16.57B$11.86B114.1118,000BURLBurlington Stores4.4338 of 5 stars$257.54-2.3%$344.29+33.7%-2.1%$16.23B$10.63B30.4177,532Trending NewsBJBJ's Wholesale Club3.0395 of 5 stars$93.74+0.7%$114.63+22.3%+7.2%$12.35B$20.50B21.5033,000News Coverage Related Companies and Tools Related Companies T. Rowe Price Group Alternatives Floor & Decor Alternatives RH Alternatives Unity Software Alternatives Williams-Sonoma Alternatives YETI Alternatives CDW Alternatives Chewy Alternatives Burlington Stores Alternatives BJ's Wholesale Club Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:W) was last updated on 10/5/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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