Wayfair (W) Competitors $74.40 +2.64 (+3.68%) As of 02:39 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock W vs. TROW, FND, RH, SHOP, U, WSM, YETI, CDW, BURL, and SFMShould you be buying Wayfair stock or one of its competitors? The main competitors of Wayfair include T. Rowe Price Group (TROW), Floor & Decor (FND), RH (RH), Shopify (SHOP), Unity Software (U), Williams-Sonoma (WSM), YETI (YETI), CDW (CDW), Burlington Stores (BURL), and Sprouts Farmers Market (SFM). Wayfair vs. Its Competitors T. Rowe Price Group Floor & Decor RH Shopify Unity Software Williams-Sonoma YETI CDW Burlington Stores Sprouts Farmers Market T. Rowe Price Group (NASDAQ:TROW) and Wayfair (NYSE:W) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability, valuation and risk. Do insiders and institutionals believe in TROW or W? 73.4% of T. Rowe Price Group shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 1.6% of T. Rowe Price Group shares are owned by company insiders. Comparatively, 21.9% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Do analysts prefer TROW or W? T. Rowe Price Group currently has a consensus price target of $101.09, indicating a potential downside of 5.94%. Wayfair has a consensus price target of $65.96, indicating a potential downside of 11.41%. Given T. Rowe Price Group's higher possible upside, equities analysts plainly believe T. Rowe Price Group is more favorable than Wayfair.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score T. Rowe Price Group 4 Sell rating(s) 8 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67Wayfair 1 Sell rating(s) 9 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.67 Which has stronger valuation and earnings, TROW or W? T. Rowe Price Group has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than T. Rowe Price Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioT. Rowe Price Group$7.09B3.33$2.10B$8.9512.01Wayfair$11.85B0.81-$492M-$2.40-31.02 Is TROW or W more profitable? T. Rowe Price Group has a net margin of 28.72% compared to Wayfair's net margin of -2.50%. T. Rowe Price Group's return on equity of 19.77% beat Wayfair's return on equity.Company Net Margins Return on Equity Return on Assets T. Rowe Price Group28.72% 19.77% 15.04% Wayfair -2.50%N/A -6.28% Does the media favor TROW or W? In the previous week, Wayfair had 39 more articles in the media than T. Rowe Price Group. MarketBeat recorded 67 mentions for Wayfair and 28 mentions for T. Rowe Price Group. T. Rowe Price Group's average media sentiment score of 1.21 beat Wayfair's score of 0.58 indicating that T. Rowe Price Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment T. Rowe Price Group 19 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Wayfair 18 Very Positive mention(s) 8 Positive mention(s) 30 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, TROW or W? T. Rowe Price Group has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. Comparatively, Wayfair has a beta of 2.92, indicating that its share price is 192% more volatile than the S&P 500. SummaryT. Rowe Price Group beats Wayfair on 9 of the 17 factors compared between the two stocks. Get Wayfair News Delivered to You Automatically Sign up to receive the latest news and ratings for W and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart W vs. The Competition Export to ExcelMetricWayfairINTERNET COMMERCE IndustryRetail SectorNYSE ExchangeMarket Cap$9.65B$71.28B$26.80B$20.82BDividend YieldN/A2.53%172.89%3.65%P/E Ratio-31.0130.4426.8828.38Price / Sales0.8147.5311.7560.02Price / CashN/A32.9917.2717.60Price / Book-3.398.085.654.65Net Income-$492M$2.26B$874.58M$994.60M7 Day Performance1.06%3.29%0.90%1.10%1 Month Performance30.21%-0.25%-1.45%0.08%1 Year Performance94.85%61.20%20.37%17.47% Wayfair Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)WWayfair3.3468 of 5 stars$74.40+3.7%$65.96-11.3%+82.0%$9.64B$11.85B-30.9713,500Analyst UpgradeGap UpTROWT. Rowe Price Group4.4781 of 5 stars$105.94+2.8%$101.09-4.6%-0.1%$23.34B$7.10B11.848,158News CoveragePositive NewsDividend AnnouncementFNDFloor & Decor3.3117 of 5 stars$81.41+4.0%$88.56+8.8%-21.4%$8.76B$4.60B41.7513,690Analyst ForecastRHRH4.4591 of 5 stars$217.08+8.1%$270.35+24.5%-14.6%$4.07B$3.27B51.696,340Trending NewsSHOPShopify3.9932 of 5 stars$125.21+5.6%$120.34-3.9%+112.8%$162.45B$9.38B80.7811,600Trending NewsAnalyst RevisionUUnity Software1.6694 of 5 stars$33.95+6.7%$27.22-19.8%+113.4%$14.11B$1.79B-30.314,987Earnings ReportAnalyst UpgradeWSMWilliams-Sonoma4.557 of 5 stars$200.79+7.0%$178.41-11.1%+41.9%$24.70B$7.71B22.7419,600Positive NewsYETIYETI2.9523 of 5 stars$37.02+3.0%$39.47+6.6%-22.2%$3.07B$1.84B17.801,340Earnings ReportAnalyst ForecastCDWCDW4.7079 of 5 stars$172.14+1.9%$208.50+21.1%-25.1%$22.67B$21.00B21.3315,100Positive NewsEarnings ReportDividend AnnouncementBURLBurlington Stores4.1247 of 5 stars$281.03+2.9%$317.57+13.0%+7.5%$17.73B$10.63B34.4877,532Positive NewsSFMSprouts Farmers Market4.0527 of 5 stars$153.81-0.2%$171.53+11.5%+54.5%$15.03B$7.72B31.6535,000Analyst Forecast Related Companies and Tools Related Companies T. Rowe Price Group Alternatives Floor & Decor Alternatives RH Alternatives Shopify Alternatives Unity Software Alternatives Williams-Sonoma Alternatives YETI Alternatives CDW Alternatives Burlington Stores Alternatives Sprouts Farmers Market Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:W) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s betrayal exposedTrump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredTurn your "dead money" into $306+ monthly (starting this month)Turn your "dead money" into $306+ monthly (starting this month) I've been tracking a financial revolution t...Investors Alley | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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