Workiva (WK) Competitors

Workiva (NYSE:WK) and AppFolio (NASDAQ:APPF) are both mid-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.

Is WK or APPF more profitable?

AppFolio has a net margin of -17.69% compared to Workiva's net margin of -21.24%. AppFolio's return on equity of -34.11% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Workiva	-21.24%	-4,861.53%	-14.21%
AppFolio	-17.69%	-34.11%	-23.53%

Which has more risk and volatility, WK or APPF?

Workiva has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, AppFolio has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500.

Do institutionals & insiders have more ownership in WK or APPF?

82.4% of Workiva shares are owned by institutional investors. Comparatively, 64.8% of AppFolio shares are owned by institutional investors. 5.7% of Workiva shares are owned by company insiders. Comparatively, 22.2% of AppFolio shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the media refer more to WK or APPF?

In the previous week, Workiva had 1 more articles in the media than AppFolio. MarketBeat recorded 2 mentions for Workiva and 1 mentions for AppFolio. Workiva's average media sentiment score of 0.50 beat AppFolio's score of 0.49 indicating that Workiva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Workiva	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
AppFolio	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer WK or APPF?

Workiva presently has a consensus target price of $100.67, suggesting a potential upside of 2.20%. AppFolio has a consensus target price of $134.00, suggesting a potential downside of 16.18%. Given Workiva's stronger consensus rating and higher probable upside, research analysts clearly believe Workiva is more favorable than AppFolio.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Workiva	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
AppFolio	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Which has higher earnings and valuation, WK or APPF?

AppFolio has lower revenue, but higher earnings than Workiva. AppFolio is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Workiva	$537.88 million	9.78	-$90.95 million	-$2.23	-44.17
AppFolio	$502.69 million	11.29	-$68.12 million	-$2.53	-63.19

Does the MarketBeat Community prefer WK or APPF?

Workiva received 122 more outperform votes than AppFolio when rated by MarketBeat users. Likewise, 66.04% of users gave Workiva an outperform vote while only 55.67% of users gave AppFolio an outperform vote.

Company	Underperform	Outperform
Workiva	Outperform Votes 387 66.04%	Underperform Votes 199 33.96%
AppFolio	Outperform Votes 265 55.67%	Underperform Votes 211 44.33%

Summary

Workiva beats AppFolio on 13 of the 18 factors compared between the two stocks.