Workiva (WK) Competitors

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$49.03 +2.72 (+5.88%)
Closing price 03:59 PM Eastern
Extended Trading
$49.04 +0.01 (+0.01%)
As of 07:10 PM Eastern
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WK vs. GDDY, HUBS, FROG, TTD, and BSY

Should you buy Workiva stock or one of its competitors? MarketBeat compares Workiva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Workiva include GoDaddy (GDDY), HubSpot (HUBS), JFrog (FROG), Trade Desk (TTD), and Bentley Systems (BSY). These companies are all part of the "computer software" industry.

How does Workiva compare to GoDaddy?

GoDaddy (NYSE:GDDY) and Workiva (NYSE:WK) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, earnings, valuation, media sentiment, risk, analyst recommendations, profitability and institutional ownership.

GoDaddy has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Workiva has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market.

In the previous week, GoDaddy had 10 more articles in the media than Workiva. MarketBeat recorded 14 mentions for GoDaddy and 4 mentions for Workiva. GoDaddy's average media sentiment score of 0.69 beat Workiva's score of 0.33 indicating that GoDaddy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoDaddy
3 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Workiva
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

GoDaddy has a net margin of 17.32% compared to Workiva's net margin of 1.53%. GoDaddy's return on equity of 366.90% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
GoDaddy17.32% 366.90% 10.73%
Workiva 1.53%-68.43%1.47%

90.3% of GoDaddy shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 0.9% of GoDaddy shares are owned by company insiders. Comparatively, 4.8% of Workiva shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

GoDaddy has higher revenue and earnings than Workiva. GoDaddy is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoDaddy$5.02B2.23$875M$6.3213.39
Workiva$925.59M2.97-$26.17M$0.23213.19

GoDaddy presently has a consensus price target of $118.43, suggesting a potential upside of 39.93%. Workiva has a consensus price target of $88.50, suggesting a potential upside of 80.49%. Given Workiva's stronger consensus rating and higher probable upside, analysts clearly believe Workiva is more favorable than GoDaddy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoDaddy
0 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.53
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

Summary

GoDaddy beats Workiva on 9 of the 16 factors compared between the two stocks.

How does Workiva compare to HubSpot?

HubSpot (NYSE:HUBS) and Workiva (NYSE:WK) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

HubSpot presently has a consensus target price of $311.00, indicating a potential upside of 68.45%. Workiva has a consensus target price of $88.50, indicating a potential upside of 80.49%. Given Workiva's stronger consensus rating and higher probable upside, analysts clearly believe Workiva is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

HubSpot has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, Workiva has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market.

In the previous week, HubSpot had 10 more articles in the media than Workiva. MarketBeat recorded 14 mentions for HubSpot and 4 mentions for Workiva. HubSpot's average media sentiment score of 0.74 beat Workiva's score of 0.33 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
4 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Workiva
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 3.7% of HubSpot shares are owned by company insiders. Comparatively, 4.8% of Workiva shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

HubSpot has a net margin of 3.04% compared to Workiva's net margin of 1.53%. HubSpot's return on equity of 5.66% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Workiva 1.53%-68.43%1.47%

HubSpot has higher revenue and earnings than Workiva. HubSpot is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.30B2.87$45.91M$1.9196.66
Workiva$925.59M2.97-$26.17M$0.23213.19

Summary

HubSpot beats Workiva on 10 of the 17 factors compared between the two stocks.

How does Workiva compare to JFrog?

JFrog (NASDAQ:FROG) and Workiva (NYSE:WK) are both mid-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

Workiva has a net margin of 1.53% compared to JFrog's net margin of -10.93%. JFrog's return on equity of -4.61% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
JFrog-10.93% -4.61% -3.11%
Workiva 1.53%-68.43%1.47%

In the previous week, JFrog had 4 more articles in the media than Workiva. MarketBeat recorded 8 mentions for JFrog and 4 mentions for Workiva. JFrog's average media sentiment score of 0.52 beat Workiva's score of 0.33 indicating that JFrog is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JFrog
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Workiva
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

JFrog currently has a consensus target price of $81.62, suggesting a potential downside of 6.72%. Workiva has a consensus target price of $88.50, suggesting a potential upside of 80.49%. Given Workiva's stronger consensus rating and higher probable upside, analysts plainly believe Workiva is more favorable than JFrog.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JFrog
1 Sell rating(s)
1 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.87
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

JFrog has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Workiva has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market.

Workiva has higher revenue and earnings than JFrog. JFrog is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JFrog$563.41M18.81-$71.82M-$0.53N/A
Workiva$925.59M2.97-$26.17M$0.23213.19

85.0% of JFrog shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 11.8% of JFrog shares are held by insiders. Comparatively, 4.8% of Workiva shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Workiva beats JFrog on 10 of the 17 factors compared between the two stocks.

How does Workiva compare to Trade Desk?

Workiva (NYSE:WK) and Trade Desk (NASDAQ:TTD) are both mid-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership, media sentiment and risk.

In the previous week, Trade Desk had 10 more articles in the media than Workiva. MarketBeat recorded 14 mentions for Trade Desk and 4 mentions for Workiva. Trade Desk's average media sentiment score of 0.42 beat Workiva's score of 0.33 indicating that Trade Desk is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Trade Desk
4 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

92.2% of Workiva shares are owned by institutional investors. Comparatively, 67.8% of Trade Desk shares are owned by institutional investors. 4.8% of Workiva shares are owned by insiders. Comparatively, 11.4% of Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Trade Desk has a net margin of 14.57% compared to Workiva's net margin of 1.53%. Trade Desk's return on equity of 16.91% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva1.53% -68.43% 1.47%
Trade Desk 14.57%16.91%7.28%

Workiva presently has a consensus target price of $88.50, suggesting a potential upside of 80.49%. Trade Desk has a consensus target price of $33.91, suggesting a potential upside of 84.60%. Given Trade Desk's higher probable upside, analysts plainly believe Trade Desk is more favorable than Workiva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Trade Desk
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.21

Workiva has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market.

Trade Desk has higher revenue and earnings than Workiva. Trade Desk is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$925.59M2.97-$26.17M$0.23213.19
Trade Desk$2.97B2.91$443.30M$0.8820.88

Summary

Trade Desk beats Workiva on 12 of the 16 factors compared between the two stocks.

How does Workiva compare to Bentley Systems?

Workiva (NYSE:WK) and Bentley Systems (NASDAQ:BSY) are both mid-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, institutional ownership, analyst recommendations and risk.

Workiva has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market. Comparatively, Bentley Systems has a beta of 1, indicating that its share price has a similar volatility profile to the broader market.

Bentley Systems has a net margin of 18.12% compared to Workiva's net margin of 1.53%. Bentley Systems' return on equity of 28.65% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva1.53% -68.43% 1.47%
Bentley Systems 18.12%28.65%9.79%

Bentley Systems has higher revenue and earnings than Workiva. Bentley Systems is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$925.59M2.97-$26.17M$0.23213.19
Bentley Systems$1.56B5.64$277.86M$0.8834.09

92.2% of Workiva shares are held by institutional investors. Comparatively, 44.2% of Bentley Systems shares are held by institutional investors. 4.8% of Workiva shares are held by insiders. Comparatively, 20.3% of Bentley Systems shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Workiva had 2 more articles in the media than Bentley Systems. MarketBeat recorded 4 mentions for Workiva and 2 mentions for Bentley Systems. Bentley Systems' average media sentiment score of 0.72 beat Workiva's score of 0.33 indicating that Bentley Systems is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bentley Systems
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Workiva presently has a consensus target price of $88.50, suggesting a potential upside of 80.49%. Bentley Systems has a consensus target price of $46.50, suggesting a potential upside of 55.00%. Given Workiva's stronger consensus rating and higher probable upside, research analysts clearly believe Workiva is more favorable than Bentley Systems.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Bentley Systems
2 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Bentley Systems beats Workiva on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WK vs. The Competition

MetricWorkivaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$2.75B$15.74B$37.46B$23.29B
Dividend YieldN/A3.54%3.30%4.11%
P/E Ratio213.1962.2279.7031.66
Price / Sales2.9725.98611.8482.30
Price / CashN/A67.7246.3324.53
Price / Book-490.336.389.554.74
Net Income-$26.17M$384.51M$1.07B$1.07B
7 Day Performance3.77%0.98%-1.06%0.99%
1 Month Performance-0.28%-2.28%0.02%0.97%
1 Year Performance-25.46%-9.33%154.16%24.40%

Workiva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WK
Workiva
4.0571 of 5 stars
$49.03
+5.9%
$88.50
+80.5%
-29.0%$2.75B$925.59M213.192,860
GDDY
GoDaddy
4.9861 of 5 stars
$77.35
+1.5%
$120.57
+55.9%
-55.3%$10.09B$4.95B12.245,845
HUBS
HubSpot
4.4927 of 5 stars
$186.08
-1.0%
$311.00
+67.1%
-68.7%$9.63B$3.13B97.438,882
FROG
JFrog
2.0135 of 5 stars
$80.39
+3.4%
$78.45
-2.4%
+80.8%$9.42B$531.84MN/A1,800
TTD
Trade Desk
4.8909 of 5 stars
$19.27
-0.1%
$33.91
+76.0%
-75.2%$9.06B$2.90B21.903,843

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This page (NYSE:WK) was last updated on 6/26/2026 by MarketBeat.com Staff.
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