WK vs. APPF, GTLB, AI, NEWR, TDC, ASAN, QLYS, TENB, FRSH, and S
Should you be buying Workiva stock or one of its competitors? The main competitors of Workiva include AppFolio (APPF), GitLab (GTLB), C3.ai (AI), New Relic (NEWR), Teradata (TDC), Asana (ASAN), Qualys (QLYS), Tenable (TENB), Freshworks (FRSH), and SentinelOne (S). These companies are all part of the "prepackaged software" industry.
Workiva vs.
Workiva (NYSE:WK) and AppFolio (NASDAQ:APPF) are both mid-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.
AppFolio has a net margin of -17.69% compared to Workiva's net margin of -21.24%. AppFolio's return on equity of -34.11% beat Workiva's return on equity.
Workiva has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, AppFolio has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500.
82.4% of Workiva shares are owned by institutional investors. Comparatively, 64.8% of AppFolio shares are owned by institutional investors. 5.7% of Workiva shares are owned by company insiders. Comparatively, 22.2% of AppFolio shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
In the previous week, Workiva had 1 more articles in the media than AppFolio. MarketBeat recorded 2 mentions for Workiva and 1 mentions for AppFolio. Workiva's average media sentiment score of 0.50 beat AppFolio's score of 0.49 indicating that Workiva is being referred to more favorably in the media.
Workiva presently has a consensus target price of $100.67, suggesting a potential upside of 2.20%. AppFolio has a consensus target price of $134.00, suggesting a potential downside of 16.18%. Given Workiva's stronger consensus rating and higher probable upside, research analysts clearly believe Workiva is more favorable than AppFolio.
AppFolio has lower revenue, but higher earnings than Workiva. AppFolio is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.
Workiva received 122 more outperform votes than AppFolio when rated by MarketBeat users. Likewise, 66.04% of users gave Workiva an outperform vote while only 55.67% of users gave AppFolio an outperform vote.
Summary
Workiva beats AppFolio on 13 of the 18 factors compared between the two stocks.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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