Workiva (WK) Competitors

$47.36 +1.98 (+4.35%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$48.41 +1.04 (+2.21%)

As of 05/15/2026 07:26 PM Eastern

WK vs. HUBS, CHKP, AUR, U, and GEN

Should you buy Workiva stock or one of its competitors? MarketBeat compares Workiva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Workiva include HubSpot (HUBS), Check Point Software Technologies (CHKP), Aurora Innovation (AUR), Unity Software (U), and Gen Digital (GEN). These companies are all part of the "computer software" industry.

How does Workiva compare to HubSpot?

HubSpot (NYSE:HUBS) and Workiva (NYSE:WK) are both mid-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends, media sentiment and earnings.

HubSpot has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Workiva has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

HubSpot has higher revenue and earnings than Workiva. HubSpot is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.13B	3.25	$45.91M	$1.91	104.16
Workiva	$884.57M	3.00	-$26.17M	$0.23	205.93

90.4% of HubSpot shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 4.0% of HubSpot shares are held by company insiders. Comparatively, 4.8% of Workiva shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

HubSpot has a net margin of 3.04% compared to Workiva's net margin of 1.53%. HubSpot's return on equity of 5.66% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	3.04%	5.66%	3.04%
Workiva	1.53%	-68.43%	1.47%

HubSpot presently has a consensus price target of $311.00, suggesting a potential upside of 56.33%. Workiva has a consensus price target of $90.33, suggesting a potential upside of 90.72%. Given Workiva's stronger consensus rating and higher possible upside, analysts plainly believe Workiva is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	6 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.67
Workiva	1 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

In the previous week, HubSpot had 17 more articles in the media than Workiva. MarketBeat recorded 23 mentions for HubSpot and 6 mentions for Workiva. Workiva's average media sentiment score of 0.60 beat HubSpot's score of 0.43 indicating that Workiva is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	5 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral
Workiva	0 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

HubSpot beats Workiva on 10 of the 17 factors compared between the two stocks.

How does Workiva compare to Check Point Software Technologies?

Workiva (NYSE:WK) and Check Point Software Technologies (NASDAQ:CHKP) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

Workiva presently has a consensus price target of $90.33, suggesting a potential upside of 90.72%. Check Point Software Technologies has a consensus price target of $146.50, suggesting a potential upside of 18.12%. Given Workiva's stronger consensus rating and higher probable upside, research analysts clearly believe Workiva is more favorable than Check Point Software Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Workiva	1 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92
Check Point Software Technologies	1 Sell rating(s)	16 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.28

Workiva has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market. Comparatively, Check Point Software Technologies has a beta of 0.43, meaning that its share price is 57% less volatile than the broader market.

Check Point Software Technologies has a net margin of 38.37% compared to Workiva's net margin of 1.53%. Check Point Software Technologies' return on equity of 38.79% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Workiva	1.53%	-68.43%	1.47%
Check Point Software Technologies	38.37%	38.79%	16.80%

Check Point Software Technologies has higher revenue and earnings than Workiva. Check Point Software Technologies is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Workiva	$884.57M	3.00	-$26.17M	$0.23	205.93
Check Point Software Technologies	$2.73B	4.81	$1.06B	$9.74	12.73

92.2% of Workiva shares are held by institutional investors. Comparatively, 98.5% of Check Point Software Technologies shares are held by institutional investors. 4.8% of Workiva shares are held by company insiders. Comparatively, 29.0% of Check Point Software Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Check Point Software Technologies had 5 more articles in the media than Workiva. MarketBeat recorded 11 mentions for Check Point Software Technologies and 6 mentions for Workiva. Check Point Software Technologies' average media sentiment score of 0.84 beat Workiva's score of 0.60 indicating that Check Point Software Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Workiva	0 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Check Point Software Technologies	4 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Check Point Software Technologies beats Workiva on 11 of the 17 factors compared between the two stocks.

How does Workiva compare to Aurora Innovation?

Aurora Innovation (NASDAQ:AUR) and Workiva (NYSE:WK) are both computer software companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, profitability, valuation, dividends and institutional ownership.

Aurora Innovation currently has a consensus price target of $11.50, suggesting a potential upside of 49.16%. Workiva has a consensus price target of $90.33, suggesting a potential upside of 90.72%. Given Workiva's stronger consensus rating and higher probable upside, analysts clearly believe Workiva is more favorable than Aurora Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aurora Innovation	2 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.33
Workiva	1 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

Aurora Innovation has a beta of 2.58, meaning that its stock price is 158% more volatile than the broader market. Comparatively, Workiva has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Workiva has a net margin of 1.53% compared to Aurora Innovation's net margin of -20,775.00%. Aurora Innovation's return on equity of -40.45% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aurora Innovation	-20,775.00%	-40.45%	-36.66%
Workiva	1.53%	-68.43%	1.47%

Workiva has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aurora Innovation	$4M	3,780.22	-$816M	-$0.44	N/A
Workiva	$884.57M	3.00	-$26.17M	$0.23	205.93

44.7% of Aurora Innovation shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 8.5% of Aurora Innovation shares are owned by insiders. Comparatively, 4.8% of Workiva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Aurora Innovation and Aurora Innovation both had 6 articles in the media. Aurora Innovation's average media sentiment score of 1.16 beat Workiva's score of 0.60 indicating that Aurora Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aurora Innovation	3 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Workiva	0 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Workiva beats Aurora Innovation on 11 of the 16 factors compared between the two stocks.

How does Workiva compare to Unity Software?

Unity Software (NYSE:U) and Workiva (NYSE:WK) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, profitability, valuation, dividends and institutional ownership.

Unity Software currently has a consensus price target of $38.77, suggesting a potential upside of 42.48%. Workiva has a consensus price target of $90.33, suggesting a potential upside of 90.72%. Given Workiva's stronger consensus rating and higher probable upside, analysts clearly believe Workiva is more favorable than Unity Software.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Unity Software	1 Sell rating(s)	8 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.59
Workiva	1 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

Unity Software has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market. Comparatively, Workiva has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Workiva has a net margin of 1.53% compared to Unity Software's net margin of -34.99%. Unity Software's return on equity of -1.30% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Unity Software	-34.99%	-1.30%	-0.61%
Workiva	1.53%	-68.43%	1.47%

Workiva has lower revenue, but higher earnings than Unity Software. Unity Software is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Unity Software	$1.85B	6.42	-$402.77M	-$1.57	N/A
Workiva	$884.57M	3.00	-$26.17M	$0.23	205.93

73.5% of Unity Software shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 0.8% of Unity Software shares are owned by insiders. Comparatively, 4.8% of Workiva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Unity Software had 9 more articles in the media than Workiva. MarketBeat recorded 15 mentions for Unity Software and 6 mentions for Workiva. Unity Software's average media sentiment score of 0.86 beat Workiva's score of 0.60 indicating that Unity Software is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Unity Software	9 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Workiva	0 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Workiva beats Unity Software on 9 of the 16 factors compared between the two stocks.

How does Workiva compare to Gen Digital?

Gen Digital (NASDAQ:GEN) and Workiva (NYSE:WK) are both computer software companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Gen Digital has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market. Comparatively, Workiva has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

81.4% of Gen Digital shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 9.3% of Gen Digital shares are owned by insiders. Comparatively, 4.8% of Workiva shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Gen Digital currently has a consensus price target of $31.29, suggesting a potential upside of 33.41%. Workiva has a consensus price target of $90.33, suggesting a potential upside of 90.72%. Given Workiva's stronger consensus rating and higher possible upside, analysts clearly believe Workiva is more favorable than Gen Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gen Digital	0 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.22
Workiva	1 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

Gen Digital has a net margin of 19.46% compared to Workiva's net margin of 1.53%. Gen Digital's return on equity of 55.47% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gen Digital	19.46%	55.47%	8.49%
Workiva	1.53%	-68.43%	1.47%

Gen Digital has higher revenue and earnings than Workiva. Gen Digital is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gen Digital	$5B	2.84	$973M	$1.58	14.84
Workiva	$884.57M	3.00	-$26.17M	$0.23	205.93

In the previous week, Gen Digital and Gen Digital both had 6 articles in the media. Gen Digital's average media sentiment score of 1.16 beat Workiva's score of 0.60 indicating that Gen Digital is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gen Digital	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Workiva	0 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Gen Digital beats Workiva on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WK vs. The Competition

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Metric	Workiva	INTERNET SOFTWARE Industry	Computer Sector	NYSE Exchange
Market Cap	$2.55B	$16.50B	$39.52B	$22.98B
Dividend Yield	N/A	4.90%	3.21%	4.09%
P/E Ratio	205.93	60.99	167.67	29.75
Price / Sales	3.00	38.44	633.71	14.03
Price / Cash	N/A	64.53	48.70	25.31
Price / Book	-215.30	8.78	10.25	4.60
Net Income	-$26.17M	$379.18M	$1.03B	$1.07B
7 Day Performance	-7.66%	-4.30%	-1.50%	-2.27%
1 Month Performance	-17.51%	-0.35%	5.40%	-0.37%
1 Year Performance	-33.74%	-9.60%	161.29%	21.80%

Workiva Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WK Workiva	3.6505 of 5 stars	$47.37 +4.4%	$90.33 +90.7%	-34.0%	$2.55B	$884.57M	205.93	2,860	News Coverage Analyst Upgrade
HUBS HubSpot	4.5902 of 5 stars	$246.73 +2.9%	$388.07 +57.3%	-70.0%	$12.35B	$3.13B	283.60	8,882	Insider Trade
CHKP Check Point Software Technologies	4.434 of 5 stars	$116.91 +2.1%	$146.50 +25.3%	-42.6%	$12.09B	$2.73B	12.00	6,825
AUR Aurora Innovation	3.4394 of 5 stars	$6.44 +5.1%	$10.54 +63.7%	+13.0%	$11.95B	$3M	N/A	1,900
U Unity Software	4.3039 of 5 stars	$27.82 +2.6%	$37.25 +33.9%	+27.9%	$11.84B	$1.85B	N/A	4,412	Gap Down

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This page (NYSE:WK) was last updated on 5/16/2026 by MarketBeat.com Staff.

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Workiva (WK) Competitors

WK vs. HUBS, CHKP, AUR, U, and GEN

How does Workiva compare to HubSpot?

Summary

How does Workiva compare to Check Point Software Technologies?

Summary

How does Workiva compare to Aurora Innovation?

Summary

How does Workiva compare to Unity Software?

Summary

How does Workiva compare to Gen Digital?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WK vs. The Competition

Workiva Competitors List

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Workiva (WK) Competitors

WK vs. HUBS, CHKP, AUR, U, and GEN

How does Workiva compare to HubSpot?

Which has more risk & volatility, HUBS or WK?

Which has stronger valuation & earnings, HUBS or WK?

Do insiders and institutionals have more ownership in HUBS or WK?

Is HUBS or WK more profitable?

Do analysts prefer HUBS or WK?

Does the media refer more to HUBS or WK?

Summary

How does Workiva compare to Check Point Software Technologies?

Do analysts prefer WK or CHKP?

Which has more volatility and risk, WK or CHKP?

Is WK or CHKP more profitable?

Which has higher earnings & valuation, WK or CHKP?

Do institutionals and insiders have more ownership in WK or CHKP?

Does the media refer more to WK or CHKP?

Summary

How does Workiva compare to Aurora Innovation?

Do analysts recommend AUR or WK?

Which has more volatility and risk, AUR or WK?

Is AUR or WK more profitable?

Which has better earnings & valuation, AUR or WK?

Do insiders & institutionals hold more shares of AUR or WK?

Does the media prefer AUR or WK?

Summary

How does Workiva compare to Unity Software?

Do analysts recommend U or WK?

Which has more volatility and risk, U or WK?

Is U or WK more profitable?

Which has better earnings & valuation, U or WK?

Do insiders & institutionals hold more shares of U or WK?

Does the media prefer U or WK?

Summary

How does Workiva compare to Gen Digital?

Which has more risk and volatility, GEN or WK?

Do institutionals & insiders hold more shares of GEN or WK?

Do analysts recommend GEN or WK?

Is GEN or WK more profitable?

Which has preferable valuation and earnings, GEN or WK?

Does the media favor GEN or WK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WK vs. The Competition

Workiva Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools