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Workiva (WK) Competitors

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$49.14 +0.09 (+0.19%)
Closing price 03:59 PM Eastern
Extended Trading
$49.13 -0.01 (-0.02%)
As of 06:43 PM Eastern
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WK vs. U, PINS, TTD, HUBS, and FIG

Should you buy Workiva stock or one of its competitors? MarketBeat compares Workiva with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Workiva include Unity Software (U), Pinterest (PINS), Trade Desk (TTD), HubSpot (HUBS), and Figma (FIG). These companies are all part of the "computer software" industry.

How does Workiva compare to Unity Software?

Unity Software (NYSE:U) and Workiva (NYSE:WK) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Workiva has a net margin of 1.53% compared to Unity Software's net margin of -34.99%. Unity Software's return on equity of -1.30% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Unity Software-34.99% -1.30% -0.61%
Workiva 1.53%-68.43%1.47%

Workiva has lower revenue, but higher earnings than Unity Software. Unity Software is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unity Software$1.85B6.88-$402.77M-$1.57N/A
Workiva$884.57M3.12-$26.17M$0.23213.66

Unity Software has a beta of 2.06, indicating that its share price is 106% more volatile than the broader market. Comparatively, Workiva has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market.

Unity Software currently has a consensus target price of $37.71, indicating a potential upside of 29.38%. Workiva has a consensus target price of $88.50, indicating a potential upside of 80.09%. Given Workiva's stronger consensus rating and higher probable upside, analysts clearly believe Workiva is more favorable than Unity Software.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unity Software
1 Sell rating(s)
8 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.59
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

In the previous week, Unity Software had 7 more articles in the media than Workiva. MarketBeat recorded 10 mentions for Unity Software and 3 mentions for Workiva. Workiva's average media sentiment score of 0.78 beat Unity Software's score of 0.45 indicating that Workiva is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unity Software
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Workiva
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

73.5% of Unity Software shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 0.8% of Unity Software shares are held by company insiders. Comparatively, 4.8% of Workiva shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Workiva beats Unity Software on 10 of the 16 factors compared between the two stocks.

How does Workiva compare to Pinterest?

Workiva (NYSE:WK) and Pinterest (NYSE:PINS) are both computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, media sentiment, valuation, profitability and risk.

92.2% of Workiva shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 4.8% of Workiva shares are held by company insiders. Comparatively, 8.1% of Pinterest shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Pinterest has a net margin of 7.64% compared to Workiva's net margin of 1.53%. Pinterest's return on equity of 8.26% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva1.53% -68.43% 1.47%
Pinterest 7.64%8.26%6.76%

Workiva currently has a consensus price target of $88.50, indicating a potential upside of 80.09%. Pinterest has a consensus price target of $27.40, indicating a potential upside of 28.29%. Given Workiva's stronger consensus rating and higher probable upside, analysts plainly believe Workiva is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Pinterest
1 Sell rating(s)
18 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.43

In the previous week, Pinterest had 25 more articles in the media than Workiva. MarketBeat recorded 28 mentions for Pinterest and 3 mentions for Workiva. Workiva's average media sentiment score of 0.78 beat Pinterest's score of 0.41 indicating that Workiva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Pinterest
18 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Workiva has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, Pinterest has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market.

Pinterest has higher revenue and earnings than Workiva. Pinterest is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$884.57M3.12-$26.17M$0.23213.66
Pinterest$4.22B2.83$416.86M$0.4844.50

Summary

Pinterest beats Workiva on 10 of the 17 factors compared between the two stocks.

How does Workiva compare to Trade Desk?

Workiva (NYSE:WK) and Trade Desk (NASDAQ:TTD) are both mid-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Workiva currently has a consensus price target of $88.50, suggesting a potential upside of 80.09%. Trade Desk has a consensus price target of $33.91, suggesting a potential upside of 69.98%. Given Workiva's stronger consensus rating and higher probable upside, analysts plainly believe Workiva is more favorable than Trade Desk.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Trade Desk
5 Sell rating(s)
21 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.21

Trade Desk has a net margin of 14.57% compared to Workiva's net margin of 1.53%. Trade Desk's return on equity of 16.91% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva1.53% -68.43% 1.47%
Trade Desk 14.57%16.91%7.28%

Trade Desk has higher revenue and earnings than Workiva. Trade Desk is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$884.57M3.12-$26.17M$0.23213.66
Trade Desk$2.90B3.24$443.30M$0.8822.67

Workiva has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

In the previous week, Trade Desk had 23 more articles in the media than Workiva. MarketBeat recorded 26 mentions for Trade Desk and 3 mentions for Workiva. Trade Desk's average media sentiment score of 0.95 beat Workiva's score of 0.78 indicating that Trade Desk is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Trade Desk
16 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

92.2% of Workiva shares are held by institutional investors. Comparatively, 67.8% of Trade Desk shares are held by institutional investors. 4.8% of Workiva shares are held by insiders. Comparatively, 11.4% of Trade Desk shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Trade Desk beats Workiva on 12 of the 16 factors compared between the two stocks.

How does Workiva compare to HubSpot?

HubSpot (NYSE:HUBS) and Workiva (NYSE:WK) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

HubSpot has higher revenue and earnings than Workiva. HubSpot is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.47$45.91M$1.91110.94
Workiva$884.57M3.12-$26.17M$0.23213.66

HubSpot has a net margin of 3.04% compared to Workiva's net margin of 1.53%. HubSpot's return on equity of 5.66% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Workiva 1.53%-68.43%1.47%

90.4% of HubSpot shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 3.7% of HubSpot shares are held by company insiders. Comparatively, 4.8% of Workiva shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

HubSpot has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market. Comparatively, Workiva has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market.

In the previous week, HubSpot had 16 more articles in the media than Workiva. MarketBeat recorded 19 mentions for HubSpot and 3 mentions for Workiva. Workiva's average media sentiment score of 0.78 beat HubSpot's score of 0.67 indicating that Workiva is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
8 Very Positive mention(s)
5 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Workiva
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot currently has a consensus target price of $311.00, suggesting a potential upside of 46.76%. Workiva has a consensus target price of $88.50, suggesting a potential upside of 80.09%. Given Workiva's stronger consensus rating and higher possible upside, analysts plainly believe Workiva is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

Summary

HubSpot beats Workiva on 10 of the 17 factors compared between the two stocks.

How does Workiva compare to Figma?

Workiva (NYSE:WK) and Figma (NYSE:FIG) are both computer software companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Workiva has higher earnings, but lower revenue than Figma. Figma is trading at a lower price-to-earnings ratio than Workiva, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$884.57M3.12-$26.17M$0.23213.66
Figma$1.06B9.17-$1.25B-$3.43N/A

92.2% of Workiva shares are owned by institutional investors. 4.8% of Workiva shares are owned by insiders. Comparatively, 45.2% of Figma shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Workiva has a net margin of 1.53% compared to Figma's net margin of -123.83%. Workiva's return on equity of -68.43% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva1.53% -68.43% 1.47%
Figma -123.83%-98.51%-61.42%

Workiva presently has a consensus target price of $88.50, indicating a potential upside of 80.09%. Figma has a consensus target price of $38.63, indicating a potential upside of 77.77%. Given Workiva's stronger consensus rating and higher probable upside, equities analysts clearly believe Workiva is more favorable than Figma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
1 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Figma
1 Sell rating(s)
10 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20

In the previous week, Figma had 9 more articles in the media than Workiva. MarketBeat recorded 12 mentions for Figma and 3 mentions for Workiva. Workiva's average media sentiment score of 0.78 beat Figma's score of 0.03 indicating that Workiva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Figma
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Workiva beats Figma on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WK vs. The Competition

MetricWorkivaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$2.75B$17.86B$40.82B$23.37B
Dividend YieldN/A2.99%3.10%4.07%
P/E Ratio213.6664.41171.2130.27
Price / Sales3.1240.62639.5422.10
Price / CashN/A77.0652.1624.41
Price / Book-491.426.259.804.63
Net Income-$26.17M$386.39M$1.06B$1.07B
7 Day Performance-1.67%-4.58%-1.86%-1.64%
1 Month Performance-11.22%1.29%5.65%-0.77%
1 Year Performance-27.81%-7.88%159.66%22.61%

Workiva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WK
Workiva
4.1526 of 5 stars
$49.14
+0.2%
$88.50
+80.1%
-27.8%$2.75B$884.57M213.662,860
U
Unity Software
3.96 of 5 stars
$25.50
-0.3%
$38.77
+52.0%
+15.1%$11.16B$1.85BN/A4,412
PINS
Pinterest
4.2406 of 5 stars
$19.25
-0.2%
$27.40
+42.4%
-36.2%$10.81B$4.22B40.105,265
TTD
Trade Desk
4.8052 of 5 stars
$22.38
flat
$34.61
+54.6%
-72.3%$10.52B$2.90B25.433,843
HUBS
HubSpot
4.3619 of 5 stars
$202.18
+0.1%
$311.00
+53.8%
-63.2%$10.34B$3.13B105.858,882

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This page (NYSE:WK) was last updated on 6/5/2026 by MarketBeat.com Staff.
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