Generation Capital Management LLC Top Holdings and 13F Report (2025) About Generation Capital Management LLCInvestment ActivityGeneration Capital Management LLC has $126.38 million in total holdings as of June 30, 2025.Generation Capital Management LLC owns shares of 76 different stocks, but just 31 companies or ETFs make up 80% of its holdings.Approximately 17.18% of the portfolio was purchased this quarter.About 11.54% of the portfolio was sold this quarter.This quarter, Generation Capital Management LLC has purchased 68 new stocks and bought additional shares in 28 stocks.Generation Capital Management LLC sold shares of 16 stocks and completely divested from 11 stocks this quarter.Largest Holdings US Treasury 3 Month Bill ETF $13,425,207iShares Treasury Floating Rate Bond ETF $7,831,300Janus Henderson AAA CLO ETF $7,658,226Vanguard S&P 500 ETF $5,334,370Apple $4,950,752 Largest New Holdings this Quarter 654106103 - NIKE $1,716,326 Holding464288661 - iShares 3-7 Year Treasury Bond ETF $1,573,655 Holding90353T100 - Uber Technologies $1,544,581 Holding464287440 - iShares 7-10 Year Treasury Bond ETF $1,433,677 Holding464286806 - iShares MSCI Germany ETF $917,281 Holding Largest Purchases this Quarter NIKE 24,160 shares (about $1.72M)JPMorgan Nasdaq Equity Premium Income ETF 31,029 shares (about $1.69M)iShares 3-7 Year Treasury Bond ETF 13,214 shares (about $1.57M)Uber Technologies 16,555 shares (about $1.54M)iShares 7-10 Year Treasury Bond ETF 14,970 shares (about $1.43M) Largest Sales this Quarter iShares Gold Trust 32,820 shares (about $2.05M)Alphabet 2,011 shares (about $356.73K)Alphabet 1,580 shares (about $278.44K)SPDR Bloomberg Investment Grade Floating Rate ETF 8,485 shares (about $261.59K)Citigroup 1,305 shares (about $111.08K) Sector Allocation Over TimeMap of 500 Largest Holdings ofGeneration Capital Management LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorTBILUS Treasury 3 Month Bill ETF$13,425,207$1,006,199 ▲8.1%268,53110.6%ETFTFLOiShares Treasury Floating Rate Bond ETF$7,831,300$506,399 ▲6.9%154,6166.2%ETFJAAAJanus Henderson AAA CLO ETF$7,658,226$594,486 ▲8.4%150,9016.1%ETFVOOVanguard S&P 500 ETF$5,334,370$55,099 ▲1.0%9,3914.2%ETFAAPLApple$4,950,752$18,465 ▼-0.4%24,1303.9%Computer and TechnologyMSFTMicrosoft$4,386,659$54,218 ▲1.3%8,8193.5%Computer and TechnologyGOOGAlphabet$4,259,489$356,731 ▼-7.7%24,0123.4%Computer and TechnologySPYSPDR S&P 500 ETF Trust$4,192,112$99,474 ▼-2.3%6,7853.3%FinanceAMZNAmazon.com$3,683,119$12,286 ▲0.3%16,7882.9%Retail/WholesaleAVGOBroadcom$3,477,049$11,302 ▼-0.3%12,6142.8%Computer and TechnologyFLRNSPDR Bloomberg Investment Grade Floating Rate ETF$3,446,486$261,593 ▼-7.1%111,7902.7%ETFNFLXNetflix$3,145,616$9,374 ▼-0.3%2,3492.5%Consumer DiscretionaryIVViShares Core S&P 500 ETF$2,977,238$1,242 ▲0.0%4,7952.4%ETFNVDANVIDIA$2,896,589$260,368 ▲9.9%18,3342.3%Computer and TechnologyMETAMeta Platforms$2,699,933$4,429 ▼-0.2%3,6582.1%Computer and TechnologyIAUiShares Gold Trust$2,635,832$2,046,655 ▼-43.7%42,2682.1%FinanceSJNKSPDR Bloomberg Short Term High Yield Bond ETF$2,628,262$473,291 ▲22.0%103,1502.1%ETFSPHQInvesco S&P 500 Quality ETF$2,436,379$126,629 ▲5.5%34,1901.9%ETFJEPQJPMorgan Nasdaq Equity Premium Income ETF$2,245,306$1,687,978 ▲302.9%41,2741.8%ETFBACBank of America$1,790,731$62,794 ▼-3.4%37,8431.4%FinanceIEURiShares Core MSCI Europe ETF$1,728,151$34,556 ▼-2.0%26,1051.4%ETFNKENIKE$1,716,326$1,716,326 ▲New Holding24,1601.4%Consumer DiscretionaryIEIiShares 3-7 Year Treasury Bond ETF$1,573,655$1,573,655 ▲New Holding13,2141.2%ETFUBERUber Technologies$1,544,581$1,544,581 ▲New Holding16,5551.2%Computer and TechnologyGOOGLAlphabet$1,443,852$278,443 ▼-16.2%8,1931.1%Computer and TechnologyIEFiShares 7-10 Year Treasury Bond ETF$1,433,677$1,433,677 ▲New Holding14,9701.1%ETFMCDMcDonald's$1,400,663$18,991 ▲1.4%4,7941.1%Retail/WholesaleJEPIJPMorgan Equity Premium Income ETF$1,370,540$95,906 ▲7.5%24,1081.1%ETFCCitigroup$1,352,131$111,082 ▼-7.6%15,8851.1%Financial ServicesWMTWalmart$1,349,755$8,605 ▲0.6%13,8041.1%Retail/WholesalePMPhilip Morris International$1,329,731$733,073 ▲122.9%7,3011.1%Consumer StaplesAPDAir Products and Chemicals$1,193,396$20,308 ▲1.7%4,2310.9%Basic MaterialsISHARES BITCOIN TRUST ETF$1,108,880$14,140 ▼-1.3%18,1160.9%SHS BEN INTADXAdams Diversified Equity Fund$1,026,926$65,716 ▼-6.0%47,3020.8%FinanceTSLATesla$920,261$323,696 ▲54.3%2,8970.7%Auto/Tires/TrucksEWGiShares MSCI Germany ETF$917,281$917,281 ▲New Holding21,6800.7%ETFNOWServiceNow$912,935$912,935 ▲New Holding8880.7%Computer and TechnologyHOODRobinhood Markets$900,252$900,252 ▲New Holding9,6150.7%FinanceVBVanguard Small-Cap ETF$894,836$894,836 ▲New Holding3,7760.7%ETFGDXVanEck Gold Miners ETF$887,363$887,363 ▲New Holding17,0450.7%ETFPSAPublic Storage$870,577$11,443 ▲1.3%2,9670.7%FinanceMTUMiShares MSCI USA Momentum Factor ETF$800,266$800,266 ▲New Holding3,3300.6%ETFUNHUnitedHealth Group$770,878$770,878 ▲New Holding2,4710.6%MedicalCOFCapital One Financial$674,875$674,875 ▲New Holding3,1720.5%FinanceMRKMerck & Co., Inc.$670,5640.0%8,4710.5%MedicalPGProcter & Gamble$657,5140.0%4,1270.5%Consumer StaplesMAMastercard$644,545$39,898 ▲6.6%1,1470.5%Business ServicesBILSPDR Bloomberg 1-3 Month T-Bill ETF$599,731$11,099 ▼-1.8%6,5380.5%ETFSYYSysco$590,2420.0%7,7930.5%Consumer StaplesUNPUnion Pacific$546,670$17,486 ▲3.3%2,3760.4%TransportationJNJJohnson & Johnson$521,641$24,593 ▲4.9%3,4150.4%MedicalINDAiShares MSCI India ETF$514,483$514,483 ▲New Holding9,2400.4%ETFJPSTJPMorgan Ultra-Short Income ETF$506,8000.0%10,0000.4%ETFIWFiShares Russell 1000 Growth ETF$478,077$146,905 ▲44.4%1,1260.4%ETFDEODiageo$459,326$10,084 ▼-2.1%4,5550.4%Consumer StaplesOSCROscar Health$448,739$448,739 ▲New Holding20,9300.4%FinanceBNDVanguard Total Bond Market ETF$447,523$447,523 ▲New Holding6,0780.4%ETFARCCAres Capital$408,4560.0%18,6000.3%FinanceIWBiShares Russell 1000 ETF$404,0880.0%1,1900.3%ETFSCHDSchwab US Dividend Equity ETF$374,4710.0%14,1310.3%ETFPEPPepsiCo$340,663$18,354 ▲5.7%2,5800.3%Consumer StaplesABBVAbbVie$339,685$21,346 ▲6.7%1,8300.3%MedicalDUKDuke Energy$328,6300.0%2,7850.3%UtilitiesTJXTJX Companies$304,773$13,954 ▲4.8%2,4680.2%Retail/WholesaleUPSUnited Parcel Service$299,388$5,754 ▲2.0%2,9660.2%TransportationABTAbbott Laboratories$286,845$8,025 ▲2.9%2,1090.2%MedicalORCLOracle$266,947$266,947 ▲New Holding1,2210.2%Computer and TechnologyVKTXViking Therapeutics$255,195$255,195 ▲New Holding9,6300.2%MedicalTSCOTractor Supply$252,399$17,572 ▲7.5%4,7830.2%Retail/WholesaleQQQInvesco QQQ$245,480$245,480 ▲New Holding4450.2%FinanceSCHOSchwab Short-Term U.S. Treasury ETF$231,9510.0%9,5140.2%ETFCSXCSX$204,133$204,133 ▲New Holding6,2560.2%TransportationBBNBlackRock Taxable Municipal Bond Trust$187,2630.0%11,6240.1%Financial ServicesPMOPUTNAM MUN OPPO$165,6380.0%16,7480.1%FinanceCCAPCrescent Capital BDC$141,0000.0%10,0000.1%FinanceABEVAmbev$36,1500.0%15,0000.0%Consumer StaplesRWMProShares Short Russell2000$0$2,645,148 ▼-100.0%00.0%ETFAAAUGoldman Sachs Physical Gold ETF$0$2,267,889 ▼-100.0%00.0%FinanceCRMSalesforce$0$1,702,207 ▼-100.0%00.0%Computer and TechnologyGSGiShares S&P GSCI Commodity-Indexed Trust$0$1,122,789 ▼-100.0%00.0%FinancePPLTabrdn Physical Platinum Shares ETF$0$1,018,319 ▼-100.0%00.0%ETFXLEEnergy Select Sector SPDR Fund$0$773,392 ▼-100.0%00.0%ETFDFSDiscover Financial Services$0$521,488 ▼-100.0%00.0%FinanceBTZBlackRock Credit Allocation Income Trust$0$455,600 ▼-100.0%00.0%Financial ServicesMSTRMicroStrategy$0$377,922 ▼-100.0%00.0%Computer and TechnologySPROTT PHYSICAL GOLD TR$0$255,998 ▼-100.0%00.0%UNITAMRNAmarin$0$46,602 ▼-100.0%00.0%MedicalShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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