Generation Capital Management LLC Top Holdings and 13F Report (2025) About Generation Capital Management LLCInvestment ActivityGeneration Capital Management LLC has $111.05 million in total holdings as of March 31, 2025.Generation Capital Management LLC owns shares of 68 different stocks, but just 27 companies or ETFs make up 80% of its holdings.Approximately 14.52% of the portfolio was purchased this quarter.About 15.42% of the portfolio was sold this quarter.This quarter, Generation Capital Management LLC has purchased 77 new stocks and bought additional shares in 21 stocks.Generation Capital Management LLC sold shares of 15 stocks and completely divested from 16 stocks this quarter.Largest Holdings US Treasury 3 Month Bill ETF $12,422,734iShares Treasury Floating Rate Bond ETF $7,326,348Janus Henderson AAA CLO ETF $7,058,173Apple $5,379,989Vanguard S&P 500 ETF $4,776,280 Largest New Holdings this Quarter 74348A210 - ProShares Short Russell2000 $2,645,148 Holding38150K103 - Goldman Sachs Physical Gold ETF $2,267,889 Holding46434V738 - iShares Core MSCI Europe ETF $1,601,614 Holding172967424 - Citigroup $1,220,318 Holding003260106 - Aberdeen Standard Physical Platinum Shares ETF $1,018,319 Holding Largest Purchases this Quarter ProShares Short Russell2000 127,477 shares (about $2.65M)Goldman Sachs Physical Gold ETF 73,442 shares (about $2.27M)iShares Core MSCI Europe ETF 26,627 shares (about $1.60M)iShares Gold Trust 26,802 shares (about $1.58M)SPDR Bloomberg Short Term High Yield Bond ETF 56,575 shares (about $1.42M) Largest Sales this Quarter Walmart 9,695 shares (about $851.12K)NVIDIA 5,794 shares (about $627.95K)Amazon.com 2,671 shares (about $508.18K)Meta Platforms 184 shares (about $106.05K)Microsoft 181 shares (about $67.95K) Sector Allocation Over TimeMap of 500 Largest Holdings ofGeneration Capital Management LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorTBILUS Treasury 3 Month Bill ETF$12,422,734$548,960 ▲4.6%248,40511.2%ETFTFLOiShares Treasury Floating Rate Bond ETF$7,326,348$604,171 ▲9.0%144,6186.6%ETFJAAAJanus Henderson AAA CLO ETF$7,058,173$792,648 ▲12.7%139,1876.4%ETFAAPLApple$5,379,989$69,971 ▲1.3%24,2204.8%Computer and TechnologyVOOVanguard S&P 500 ETF$4,776,280$271,858 ▲6.0%9,2944.3%ETFIAUiShares Gold Trust$4,427,188$1,580,246 ▲55.5%75,0884.0%FinanceGOOGAlphabet$4,065,574$21,247 ▲0.5%26,0233.7%Computer and TechnologySPYSPDR S&P 500 ETF Trust$3,885,523$58,736 ▼-1.5%6,9463.5%FinanceFLRNSPDR Bloomberg Barclays Investment Grade Floating Rate ETF$3,706,875$128,673 ▲3.6%120,2753.3%ETFMSFTMicrosoft$3,269,647$67,946 ▼-2.0%8,7102.9%Computer and TechnologyAMZNAmazon.com$3,183,430$508,184 ▼-13.8%16,7322.9%Retail/WholesaleIVViShares Core S&P 500 ETF$2,693,2070.0%4,7932.4%ETFRWMProShares Short Russell2000$2,645,148$2,645,148 ▲New Holding127,4772.4%ETFAAAUGoldman Sachs Physical Gold ETF$2,267,889$2,267,889 ▲New Holding73,4422.0%FinanceNFLXNetflix$2,197,041$12,123 ▲0.6%2,3562.0%Consumer DiscretionarySPHQInvesco S&P 500 Quality ETF$2,150,278$92,279 ▲4.5%32,4131.9%ETFSJNKSPDR Bloomberg Short Term High Yield Bond ETF$2,127,907$1,423,427 ▲202.1%84,5751.9%ETFAVGOBroadcom$2,118,827$56,089 ▼-2.6%12,6551.9%Computer and TechnologyMETAMeta Platforms$2,111,783$106,050 ▼-4.8%3,6641.9%Computer and TechnologyNVDANVIDIA$1,808,429$627,954 ▼-25.8%16,6861.6%Computer and TechnologyCRMSalesforce$1,702,207$296,538 ▲21.1%6,3431.5%Computer and TechnologyBACBank of America$1,634,564$50,618 ▼-3.0%39,1701.5%FinanceIEURiShares Core MSCI Europe ETF$1,601,614$1,601,614 ▲New Holding26,6271.4%ETFGOOGLAlphabet$1,511,297$21,650 ▲1.5%9,7731.4%Computer and TechnologyMCDMcDonald's$1,477,198$312 ▲0.0%4,7291.3%Retail/WholesaleJEPIJPMorgan Equity Premium Income ETF$1,281,136$709,393 ▲124.1%22,4211.2%ETFAPDAir Products and Chemicals$1,226,5720.0%4,1591.1%Basic MaterialsCCitigroup$1,220,318$1,220,318 ▲New Holding17,1901.1%FinanceWMTWalmart$1,204,128$851,124 ▼-41.4%13,7161.1%Retail/WholesaleGSGiShares S&P GSCI Commodity-Indexed Trust$1,122,789$15,370 ▲1.4%49,3101.0%FinancePPLTAberdeen Standard Physical Platinum Shares ETF$1,018,319$1,018,319 ▲New Holding11,1450.9%ETFADXAdams Diversified Equity Fund$955,740$21,610 ▲2.3%50,3290.9%FinancePSAPublic Storage$876,3210.0%2,9280.8%FinanceISHARES BITCOIN TRUST ETF$858,823$25,652 ▼-2.9%18,3470.8%SHS BEN INTXLEEnergy Select Sector SPDR Fund$773,392$21,774 ▼-2.7%8,2760.7%ETFMRKMerck & Co., Inc.$760,3570.0%8,4710.7%MedicalPGProcter & Gamble$703,3230.0%4,1270.6%Consumer StaplesBILSPDR Bloomberg Barclays 1-3 Month T-Bill ETF$610,830$917 ▼-0.1%6,6590.6%ETFMAMastercard$589,777$548 ▲0.1%1,0760.5%Business ServicesSYYSysco$584,7870.0%7,7930.5%Consumer StaplesUNPUnion Pacific$543,3520.0%2,3000.5%TransportationJNJJohnson & Johnson$539,6430.0%3,2540.5%MedicalJEPQJPMorgan Nasdaq Equity Premium Income ETF$530,4860.0%10,2450.5%ETFDFSDiscover Financial Services$521,4880.0%3,0550.5%FinancePMPhilip Morris International$519,999$159 ▲0.0%3,2760.5%Consumer StaplesJPSTJPMorgan Ultra-Short Income ETF$506,3000.0%10,0000.5%ETFDEODiageo$487,7970.0%4,6550.4%Consumer StaplesTSLATesla$486,702$486,702 ▲New Holding1,8780.4%Auto/Tires/TrucksBTZBlackRock Credit Allocation Income Trust$455,6000.0%42,5000.4%Financial ServicesARCCAres Capital$412,176$3,324 ▼-0.8%18,6000.4%FinanceSCHDSchwab US Dividend Equity ETF$395,103$21,837 ▲5.9%14,1310.4%ETFMSTRStrategy$377,922$1,730 ▼-0.5%1,3110.3%Computer and TechnologyPEPPepsiCo$366,004$150 ▲0.0%2,4410.3%Consumer StaplesIWBiShares Russell 1000 ETF$365,0210.0%1,1900.3%ETFABBVAbbVie$359,327$33,523 ▼-8.5%1,7150.3%MedicalDUKDuke Energy$339,6860.0%2,7850.3%UtilitiesUPSUnited Parcel Service$319,9610.0%2,9090.3%TransportationTJXTJX Companies$286,8390.0%2,3550.3%Retail/WholesaleIWFiShares Russell 1000 Growth ETF$281,6500.0%7800.3%ETFABTAbbott Laboratories$271,9320.0%2,0500.2%MedicalSPROTT PHYSICAL GOLD TR$255,998$255,998 ▲New Holding10,6400.2%UNITTSCOTractor Supply$245,1950.0%4,4500.2%Retail/WholesaleSCHOSchwab Short-Term U.S. Treasury ETF$231,5710.0%9,5140.2%ETFBBNBlackRock Taxable Municipal Bond Trust$193,8880.0%11,6240.2%Financial ServicesCCAPCrescent Capital BDC$171,2000.0%10,0000.2%FinancePMOPutnam Municipal Opportunities Trust$170,662$62,505 ▼-26.8%16,7480.2%FinanceAMRNAmarin$46,6020.0%104,0000.0%MedicalABEVAmbev$34,9500.0%15,0000.0%Consumer StaplesSPMOInvesco S&P 500 Momentum ETF$0$3,668,716 ▼-100.0%00.0%ETFVGKVanguard FTSE Europe ETF$0$1,696,172 ▼-100.0%00.0%ETFSCHASchwab US Small-Cap ETF$0$1,522,585 ▼-100.0%00.0%ETFIWRiShares Russell Mid-Cap ETF$0$1,447,462 ▼-100.0%00.0%ETFVWOVanguard FTSE Emerging Markets ETF$0$1,005,697 ▼-100.0%00.0%ETFSHYGiShares 0-5 Year High Yield Corporate Bond ETF$0$986,635 ▼-100.0%00.0%ETFFUTYFidelity MSCI Utilities Index ETF$0$775,931 ▼-100.0%00.0%ETFVZVerizon Communications$0$729,218 ▼-100.0%00.0%Computer and TechnologyFXIiShares China Large-Cap ETF$0$723,407 ▼-100.0%00.0%ETFURAGlobal X Uranium ETF$0$657,181 ▼-100.0%00.0%ETFWOODiShares Global Timber & Forestry ETF$0$381,700 ▼-100.0%00.0%ETFBTTBlackrock Municipal 2030 Target Term Trust$0$255,110 ▼-100.0%00.0%Financial ServicesQQQInvesco QQQ$0$237,722 ▼-100.0%00.0%FinanceSTZConstellation Brands$0$236,470 ▼-100.0%00.0%Consumer StaplesFSKFS KKR Capital$0$206,188 ▼-100.0%00.0%FinanceMHNBlackRock MuniHoldings New York Quality Fund$0$119,303 ▼-100.0%00.0%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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