Sterling Investment Counsel, LLC Top Holdings and 13F Report (2025) About Sterling Investment Counsel, LLCInvestment ActivitySterling Investment Counsel, LLC has $311.93 million in total holdings as of September 30, 2025.Sterling Investment Counsel, LLC owns shares of 130 different stocks, but just 34 companies or ETFs make up 80% of its holdings.Approximately 48.73% of the portfolio was purchased this quarter.About 7.58% of the portfolio was sold this quarter.This quarter, Sterling Investment Counsel, LLC has purchased 140 new stocks and bought additional shares in 70 stocks.Sterling Investment Counsel, LLC sold shares of 9 stocks and completely divested from 57 stocks this quarter.Largest Holdings iShares S&P 500 Growth ETF $35,518,752Invesco NASDAQ 100 ETF $30,093,181JPMorgan Equity Premium Income ETF $26,745,741Capital Group International Focus Equity ETF $20,732,301Apple $14,230,535 Largest New Holdings this Quarter 46436E718 - iShares 0-3 Month Treasury Bond ETF $4,675,870 Holding464287614 - iShares Russell 1000 Growth ETF $2,511,899 Holding46641Q837 - JPMorgan Ultra-Short Income ETF $1,105,407 Holding46090E103 - Invesco QQQ $1,090,881 Holding92189F601 - VanEck Uranium and Nuclear ETF $988,753 Holding Largest Purchases this Quarter JPMorgan Equity Premium Income ETF 255,572 shares (about $14.59M)iShares S&P 500 Growth ETF 118,492 shares (about $14.30M)Invesco NASDAQ 100 ETF 52,095 shares (about $12.87M)Capital Group International Focus Equity ETF 327,834 shares (about $9.71M)iShares Core S&P 500 ETF 8,920 shares (about $5.97M) Largest Sales this Quarter ARK Next Generation Internet ETF 6,472 shares (about $1.13M)Vanguard Mid-Cap Growth ETF 2,053 shares (about $603.15K)Costco Wholesale 464 shares (about $429.40K)Mastercard 596 shares (about $339.01K)Vanguard S&P 500 ETF 272 shares (about $166.57K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSterling Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVWiShares S&P 500 Growth ETF$35,518,752$14,304,367 ▲67.4%294,22411.4%ETFQQQMInvesco NASDAQ 100 ETF$30,093,181$12,873,672 ▲74.8%121,7769.6%ETFJEPIJPMorgan Equity Premium Income ETF$26,745,741$14,593,154 ▲120.1%468,4028.6%ETFCGXUCapital Group International Focus Equity ETF$20,732,301$9,710,438 ▲88.1%699,9436.6%ETFAAPLApple$14,230,535$2,393,527 ▲20.2%55,8874.6%Computer and TechnologyIJHiShares Core S&P Mid-Cap ETF$12,496,578$5,583,909 ▲80.8%191,4894.0%ETFIVViShares Core S&P 500 ETF$7,920,743$5,970,342 ▲306.1%11,8342.5%ETFIJRiShares Core S&P Small-Cap ETF$7,655,569$2,649,415 ▲52.9%64,4252.5%ETFNVDANVIDIA$7,336,913$2,032,983 ▲38.3%39,3232.4%Computer and TechnologyHMOPHartford Municipal Opportunities ETF$6,855,300$5,269,180 ▲332.2%175,9122.2%ETFGOOGLAlphabet$6,827,846$1,437,185 ▲26.7%28,0872.2%Computer and TechnologyMSFTMicrosoft$6,342,111$2,025,125 ▲46.9%12,2452.0%Computer and TechnologyEMXCiShares MSCI Emerging Markets ex China ETF$6,077,774$1,747,289 ▲40.3%90,0281.9%ManufacturingAMZNAmazon.com$6,062,501$2,684,003 ▲79.4%27,6111.9%Retail/WholesaleBRK.BBerkshire Hathaway$4,999,324$752,613 ▲17.7%9,9441.6%FinanceSGOViShares 0-3 Month Treasury Bond ETF$4,675,870$4,675,870 ▲New Holding46,4341.5%ETFMETAMeta Platforms$4,459,600$1,920,279 ▲75.6%6,0731.4%Computer and TechnologyJPMJPMorgan Chase & Co.$4,279,588$1,892,961 ▲79.3%13,5671.4%FinanceVVisa$3,425,398$1,962,930 ▲134.2%10,0341.1%Business ServicesWMTWalmart$3,174,308$2,264,094 ▲248.7%30,8011.0%Retail/WholesaleSPYSPDR S&P 500 ETF Trust$2,729,573$2,311,176 ▲552.4%4,0970.9%FinanceIUSGiShares Core S&P U.S. Growth ETF$2,565,208$627,398 ▲32.4%15,5900.8%ManufacturingIWFiShares Russell 1000 Growth ETF$2,511,899$2,511,899 ▲New Holding5,3630.8%ETFIXUSiShares Core MSCI Total International Stock ETF$2,272,195$537,267 ▲31.0%27,5150.7%ManufacturingDGROiShares Core Dividend Growth ETF$2,262,843$1,771,714 ▲360.7%33,2380.7%ETFPANWPalo Alto Networks$2,234,526$1,749,707 ▲360.9%10,9740.7%Computer and TechnologyKOCocaCola$2,184,571$1,388,469 ▲174.4%32,9400.7%Consumer StaplesIVEiShares S&P 500 Value ETF$2,163,467$1,120,146 ▲107.4%10,4760.7%ETFNOWServiceNow$1,809,270$1,510,179 ▲504.9%1,9660.6%Computer and TechnologyGOOGAlphabet$1,809,089$1,516,829 ▲519.0%7,4280.6%Computer and TechnologyETNEaton$1,804,583$1,247,340 ▲223.8%4,8220.6%IndustrialsUBERUber Technologies$1,793,341$977,447 ▲119.8%18,3050.6%Computer and TechnologyGE VERNOVA INC$1,786,309$1,448,724 ▲429.1%2,9050.6%COMCAHCardinal Health$1,783,6480.0%11,3640.6%MedicalABBVAbbVie$1,716,174$964,827 ▲128.4%7,4120.6%MedicalAVGOBroadcom$1,694,837$899,052 ▲113.0%5,1370.5%Computer and TechnologyLLYEli Lilly and Company$1,687,752$1,368,056 ▲427.9%2,2120.5%MedicalXLEEnergy Select Sector SPDR Fund$1,647,993$976,502 ▲145.4%18,4460.5%ETFARKWARK Next Generation Internet ETF$1,586,157$1,130,076 ▼-41.6%9,0840.5%ETFDISWalt Disney$1,556,093$881,099 ▲130.5%13,5900.5%Consumer DiscretionaryBOTZGlobal X Robotics & Artificial Intelligence ETF$1,475,095$283,688 ▲23.8%41,6340.5%ManufacturingBLACKROCK INC$1,467,830$1,077,264 ▲275.8%1,2590.5%COMAPHAmphenol$1,417,185$1,090,485 ▲333.8%11,4520.5%Computer and TechnologyHDHome Depot$1,398,798$607,415 ▲76.8%3,4520.4%Retail/WholesaleCFGCitizens Financial Group$1,221,192$452,658 ▲58.9%22,9720.4%FinanceADIAnalog Devices$1,210,318$987,714 ▲443.7%4,9260.4%Computer and TechnologyMCDMcDonald's$1,163,062$482,001 ▲70.8%3,8270.4%Retail/WholesaleXLBMaterials Select Sector SPDR Fund$1,151,796$916,275 ▲389.0%12,8520.4%ETFSPMDSPDR Portfolio S&P 400 Mid Cap ETF$1,126,105$26,993 ▲2.5%19,6910.4%ETFJPSTJPMorgan Ultra-Short Income ETF$1,105,407$1,105,407 ▲New Holding21,7900.4%ETFQQQInvesco QQQ$1,090,881$1,090,881 ▲New Holding1,8170.3%FinanceCRMSalesforce$1,063,342$745,785 ▲234.9%4,4870.3%Computer and TechnologyTSLATesla$1,026,858$210,797 ▲25.8%2,3090.3%Auto/Tires/TrucksGLWCorning$1,014,044$3,855 ▲0.4%12,3620.3%Computer and TechnologyNLRVanEck Uranium and Nuclear ETF$988,753$988,753 ▲New Holding7,2890.3%ETFCCitigroup$975,703$639,541 ▲190.2%9,6130.3%Financial ServicesPHParker-Hannifin$942,380$593,631 ▲170.2%1,2430.3%IndustrialsONEQFidelity NASDAQ Composite Index ETF$932,511$932,511 ▲New Holding10,4620.3%ETFTMOThermo Fisher Scientific$927,358$617,430 ▲199.2%1,9120.3%MedicalSYKStryker$920,109$920,109 ▲New Holding2,4890.3%MedicalMTBM&T Bank$875,941$6,324 ▲0.7%4,4320.3%FinanceAEPAmerican Electric Power$868,388$371,025 ▲74.6%7,7190.3%UtilitiesMELIMercadoLibre$859,994$39,728 ▲4.8%3680.3%Retail/WholesaleIGViShares Expanded Tech-Software Sector ETF$859,930$96,148 ▲12.6%7,4770.3%ETFCOSTCostco Wholesale$808,831$429,402 ▼-34.7%8740.3%Retail/WholesaleMRKMerck & Co., Inc.$777,395$274,967 ▲54.7%9,2620.2%MedicalBUGGlobal X Cybersecurity ETF$772,950$107,083 ▲16.1%21,9650.2%ManufacturingJNJJohnson & Johnson$767,710$767,710 ▲New Holding4,1400.2%MedicalBRK.ABerkshire Hathaway$754,200$754,200 ▲New Holding10.2%FinanceLRGFiShares U.S. Equity Factor ETF$751,659$751,659 ▲New Holding10,8810.2%ETFDIASPDR Dow Jones Industrial Average ETF Trust$743,839$743,839 ▲New Holding1,6040.2%FinanceDEDeere & Company$732,490$523,534 ▲250.5%1,6020.2%IndustrialsGILDGilead Sciences$725,191$725,191 ▲New Holding6,5330.2%MedicalTMPTompkins Financial$680,639$1,655 ▲0.2%10,2800.2%FinanceVOOGVanguard S&P 500 Growth ETF$668,991$668,991 ▲New Holding1,5360.2%ETFEQIXEquinix$651,656$651,656 ▲New Holding8320.2%FinanceIQVIQVIA$649,405$649,405 ▲New Holding3,4190.2%MedicalMUBiShares National Muni Bond ETF$646,177$646,177 ▲New Holding6,0680.2%ETFVGTVanguard Information Technology ETF$605,517$605,517 ▲New Holding8110.2%ETFXOMExxon Mobil$504,411$126,272 ▲33.4%4,4740.2%EnergyLOWLowe's Companies$496,337$496,337 ▲New Holding1,9750.2%Retail/WholesaleGSThe Goldman Sachs Group$495,201$37,419 ▲8.2%6220.2%FinanceQUALiShares MSCI USA Quality Factor ETF$466,791$174,852 ▲59.9%2,4000.1%ETFGHCGraham$463,281$4,703 ▲1.0%3940.1%Consumer DiscretionaryGRAYSCALE BITCOIN TRUST ETF$418,7770.0%4,6650.1%SHS REP COM UTVIGVanguard Dividend Appreciation ETF$416,906$416,906 ▲New Holding1,9320.1%ETFPEPPepsiCo$412,191$412,191 ▲New Holding2,9350.1%Consumer StaplesCATHGlobal X S&P 500 Catholic Values ETF$411,696$35,828 ▼-8.0%5,0790.1%ManufacturingNFLXNetflix$406,434$406,434 ▲New Holding3390.1%Consumer DiscretionaryAMATApplied Materials$396,804$120,597 ▲43.7%1,9380.1%Computer and TechnologyCATCaterpillar$354,369$36,248 ▲11.4%7430.1%IndustrialsVYMVanguard High Dividend Yield ETF$346,092$346,092 ▲New Holding2,4550.1%ETFSPYVSPDR Portfolio S&P 500 Value ETF$343,983$343,983 ▲New Holding6,2170.1%ETFBACBank of America$341,018$45,400 ▼-11.7%6,6100.1%FinanceGLDSPDR Gold Shares$340,540$39,102 ▲13.0%9580.1%FinanceCRWDCrowdStrike$333,458$333,458 ▲New Holding6800.1%Computer and TechnologyVOTVanguard Mid-Cap Growth ETF$330,514$603,151 ▼-64.6%1,1250.1%ETFSPXEProShares S&P 500 Ex-Energy ETF$324,586$324,586 ▲New Holding4,4980.1%ETFMAMastercard$322,515$339,010 ▼-51.2%5670.1%Business ServicesADPAutomatic Data Processing$322,167$131,449 ▲68.9%1,0980.1%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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