Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $170.55 million in total holdings as of September 30, 2024.
Sterling Investment Counsel, LLC owns shares of 140 different stocks, but just 42 companies or ETFs make up 80% of its holdings.
Approximately 1.57% of the portfolio was purchased this quarter.
About 88.17% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 174 new stocks and bought additional shares in 18 stocks.
Sterling Investment Counsel, LLC sold shares of 103 stocks and completely divested from 42 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $19,348,133
Invesco NASDAQ 100 ETF: $15,824,450
JPMorgan Equity Premium Income ETF: $12,099,373
Capital Group International Focus Equity ETF: $10,095,309
Apple: $9,537,653

Largest New Holdings this Quarter

464287499 - iShares Russell Mid-Cap ETF: $560,373 Holding
464287655 - iShares Russell 2000 ETF: $300,812 Holding
36828A101 - GE VERNOVA INC: $290,503 Holding
74762E102 - Quanta Services: $264,278 Holding
78467V608 - SPDR Blackstone Senior Loan ETF: $255,986 Holding

Largest Purchases this Quarter

iShares Russell Mid-Cap ETF: 6,093 shares (about $560.37K)
iShares Russell 2000 ETF: 1,394 shares (about $300.81K)
GE VERNOVA INC: 549 shares (about $290.50K)
Quanta Services: 699 shares (about $264.28K)
SPDR Blackstone Senior Loan ETF: 6,155 shares (about $255.99K)

Largest Sales this Quarter

iShares S&P 500 Growth ETF: 120,598 shares (about $13.28M)
JPMorgan Equity Premium Income ETF: 201,171 shares (about $11.44M)
Invesco NASDAQ 100 ETF: 48,974 shares (about $11.12M)
Capital Group International Focus Equity ETF: 275,171 shares (about $7.47M)
iShares Core S&P 500 ETF: 8,939 shares (about $5.55M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$19,348,133	$13,277,867 ▼	-40.7%	175,732	11.3%	ETF
QQQM Invesco NASDAQ 100 ETF	$15,824,450	$11,121,922 ▼	-41.3%	69,681	9.3%	ETF
JEPI JPMorgan Equity Premium Income ETF	$12,099,373	$11,436,560 ▼	-48.6%	212,830	7.1%	ETF
CGXU Capital Group International Focus Equity ETF	$10,095,309	$7,465,383 ▼	-42.5%	372,109	5.9%	ETF
AAPL Apple	$9,537,653	$4,398,395 ▼	-31.6%	46,487	5.6%	Computer and Technology
IJH iShares Core S&P Mid-Cap ETF	$6,569,473	$4,601,205 ▼	-41.2%	105,925	3.9%	ETF
IJR iShares Core S&P Small-Cap ETF	$4,604,312	$1,957,617 ▼	-29.8%	42,129	2.7%	ETF
NVDA NVIDIA	$4,491,178	$1,951,333 ▼	-30.3%	28,427	2.6%	Computer and Technology
MSFT Microsoft	$4,145,826	$4,568,118 ▼	-52.4%	8,335	2.4%	Computer and Technology
BRK.B Berkshire Hathaway	$4,103,374	$1,268,854 ▼	-23.6%	8,447	2.4%	Finance
EMXC iShares MSCI Emerging Markets ex China ETF	$4,050,177	$1,991,877 ▼	-33.0%	64,146	2.4%	Manufacturing
GOOGL Alphabet	$3,907,984	$2,262,665 ▼	-36.7%	22,175	2.3%	Computer and Technology
AMZN Amazon.com	$3,375,799	$3,150,921 ▼	-48.3%	15,387	2.0%	Retail/Wholesale
META Meta Platforms	$2,552,062	$1,765,336 ▼	-40.9%	3,458	1.5%	Computer and Technology
ARKW ARK Next Generation Internet ETF	$2,296,377	$489,951 ▼	-17.6%	15,556	1.3%	ETF
JPM JPMorgan Chase & Co.	$2,193,397	$2,764,793 ▼	-55.8%	7,566	1.3%	Finance
CAH Cardinal Health	$1,909,103	$167,996 ▼	-8.1%	11,364	1.1%	Medical
IVV iShares Core S&P 500 ETF	$1,809,206	$5,549,929 ▼	-75.4%	2,914	1.1%	ETF
IUSG iShares Core S&P U.S. Growth ETF	$1,771,326	$552,289 ▼	-23.8%	11,777	1.0%	Manufacturing
IXUS iShares Core MSCI Total International Stock ETF	$1,624,212	$353,540 ▼	-17.9%	21,009	1.0%	Manufacturing
HMOP Hartford Municipal Opportunities ETF	$1,558,038	$4,692,986 ▼	-75.1%	40,701	0.9%	ETF
V Visa	$1,521,034	$2,886,556 ▼	-65.5%	4,284	0.9%	Business Services
COST Costco Wholesale	$1,324,173	$698,704 ▼	-34.5%	1,338	0.8%	Retail/Wholesale
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,152,327	$224,530 ▼	-16.3%	14,288	0.7%	ETF
BOTZ Global X Robotics & Artificial Intelligence ETF	$1,097,917	$258,456 ▼	-19.1%	33,627	0.6%	Manufacturing
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$1,045,116	$21,806 ▲	2.1%	19,219	0.6%	ETF
IVE iShares S&P 500 Value ETF	$987,326	$1,077,030 ▼	-52.2%	5,052	0.6%	ETF
MELI MercadoLibre	$917,384	$99,318 ▲	12.1%	351	0.5%	Retail/Wholesale
VOT Vanguard Mid-Cap Growth ETF	$903,792	$739,414 ▼	-45.0%	3,178	0.5%	ETF
WMT Walmart	$863,593	$2,379,085 ▼	-73.4%	8,832	0.5%	Retail/Wholesale
MTB M&T Bank	$853,556	$5,432 ▼	-0.6%	4,400	0.5%	Finance
KO CocaCola	$849,266	$1,927,616 ▼	-69.4%	12,004	0.5%	Consumer Staples
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$840,281	$22,605 ▲	2.8%	19,478	0.5%	ETF
UBER Uber Technologies	$777,002	$789,971 ▼	-50.4%	8,328	0.5%	Computer and Technology
CTAS Cintas	$770,239	$72,433 ▼	-8.6%	3,456	0.5%	Business Services
DIS Walt Disney	$731,019	$1,408,715 ▼	-65.8%	5,895	0.4%	Consumer Discretionary
IGV iShares Expanded Tech-Software Sector ETF	$727,190	$116,618 ▼	-13.8%	6,641	0.4%	ETF
HD Home Depot	$716,048	$986,628 ▼	-57.9%	1,953	0.4%	Retail/Wholesale
BUG Global X Cybersecurity ETF	$702,008	$114,194 ▼	-14.0%	18,922	0.4%	Manufacturing
AVGO Broadcom	$664,869	$1,016,599 ▼	-60.5%	2,412	0.4%	Computer and Technology
CINF Cincinnati Financial	$663,439		0.0%	4,455	0.4%	Finance
MCD McDonald's	$654,811	$588,190 ▼	-47.3%	2,241	0.4%	Retail/Wholesale
MA Mastercard	$653,537	$367,509 ▼	-36.0%	1,163	0.4%	Business Services
GLW Corning	$647,626	$7,888 ▼	-1.2%	12,315	0.4%	Computer and Technology
CFG Citizens Financial Group	$646,951	$465,892 ▼	-41.9%	14,457	0.4%	Finance
TMP Tompkins Financial	$643,296	$1,568 ▼	-0.2%	10,255	0.4%	Finance
XLE Energy Select Sector SPDR Fund	$637,414	$901,420 ▼	-58.6%	7,516	0.4%	ETF
PM Philip Morris International	$628,895	$2,368 ▼	-0.4%	3,453	0.4%	Consumer Staples
T AT&T	$606,322		0.0%	20,951	0.4%	Computer and Technology
ABBV AbbVie	$602,337	$929,214 ▼	-60.7%	3,245	0.4%	Medical
TSLA Tesla	$582,905	$347,837 ▼	-37.4%	1,835	0.3%	Auto/Tires/Trucks
IWR iShares Russell Mid-Cap ETF	$560,373	$560,373 ▲	New Holding	6,093	0.3%	ETF
MO Altria Group	$532,888	$2,697 ▲	0.5%	9,089	0.3%	Consumer Staples
ETN Eaton	$531,548	$1,013,118 ▼	-65.6%	1,489	0.3%	Industrials
ETR Entergy	$506,035	$35,742 ▼	-6.6%	6,088	0.3%	Utilities
TT Trane Technologies	$488,587	$56,863 ▼	-10.4%	1,117	0.3%	Construction
PANW Palo Alto Networks	$487,248	$1,698,103 ▼	-77.7%	2,381	0.3%	Computer and Technology
IBM International Business Machines	$478,428	$329,564 ▼	-40.8%	1,623	0.3%	Computer and Technology
MRK Merck & Co., Inc.	$473,830	$410,347 ▼	-46.4%	5,986	0.3%	Medical
DGRO iShares Core Dividend Growth ETF	$461,248	$1,793,714 ▼	-79.5%	7,214	0.3%	ETF
AEP American Electric Power	$458,723	$23,865 ▼	-4.9%	4,421	0.3%	Utilities
WMB Williams Companies	$456,754	$45,663 ▼	-9.1%	7,272	0.3%	Energy
LMT Lockheed Martin	$442,762	$21,304 ▼	-4.6%	956	0.3%	Aerospace
IP International Paper	$441,513		0.0%	9,428	0.3%	Basic Materials
VOO Vanguard S&P 500 ETF	$431,135	$10,793 ▲	2.6%	759	0.3%	ETF
MGK Vanguard Mega Cap Growth ETF	$430,616	$30,026 ▲	7.5%	1,176	0.3%	ETF
HCA HCA Healthcare	$421,027	$38,310 ▼	-8.3%	1,099	0.2%	Medical
CATH Global X S&P 500 Catholic Values ETF	$416,559		0.0%	5,521	0.2%	Manufacturing
GS The Goldman Sachs Group	$406,842	$16,981 ▲	4.4%	575	0.2%	Finance
FITB Fifth Third Bancorp	$405,007	$31,135 ▼	-7.1%	9,847	0.2%	Finance
VOE Vanguard Mid-Cap Value ETF	$403,255	$5,427 ▲	1.4%	2,452	0.2%	ETF
GRAYSCALE BITCOIN TRUST ETF	$395,732		0.0%	4,665	0.2%	SHS REP COM UT
SPY SPDR S&P 500 ETF Trust	$388,010	$2,153,208 ▼	-84.7%	628	0.2%	Finance
EMB iShares J.P. Morgan USD Emerging Markets Bond ETF	$386,504	$28,897 ▼	-7.0%	4,173	0.2%	ETF
DUK Duke Energy	$385,034	$34,338 ▼	-8.2%	3,263	0.2%	Utilities
PLD Prologis	$374,753	$753,711 ▼	-66.8%	3,565	0.2%	Finance
UPS United Parcel Service	$372,779	$43,910 ▲	13.4%	3,693	0.2%	Transportation
GHC Graham	$368,636	$2,836 ▼	-0.8%	390	0.2%	Consumer Discretionary
CRM Salesforce	$365,308	$811,311 ▼	-69.0%	1,340	0.2%	Computer and Technology
XOM Exxon Mobil	$361,606	$245,275 ▼	-40.4%	3,354	0.2%	Energy
VBR Vanguard Small-Cap Value ETF	$359,988	$13,261 ▲	3.8%	1,846	0.2%	ETF
UNH UnitedHealth Group	$355,333	$725,641 ▼	-67.1%	1,139	0.2%	Medical
USB U.S. Bancorp	$354,624	$21,720 ▼	-5.8%	7,837	0.2%	Finance
BAC Bank of America	$354,416	$22,382 ▼	-5.9%	7,490	0.2%	Finance
BLACKROCK INC	$351,499	$957,966 ▼	-73.2%	335	0.2%	COM
VZ Verizon Communications	$337,853	$1,168 ▲	0.3%	7,808	0.2%	Computer and Technology
NOW ServiceNow	$334,126	$1,495,856 ▼	-81.7%	325	0.2%	Computer and Technology
DES WisdomTree U.S. SmallCap Dividend Fund	$330,241		0.0%	10,398	0.2%	Finance
LLY Eli Lilly and Company	$326,623	$1,272,193 ▼	-79.6%	419	0.2%	Medical
PH Parker-Hannifin	$321,297	$653,770 ▼	-67.0%	460	0.2%	Industrials
JNK SPDR Bloomberg High Yield Bond ETF	$319,143	$78,983 ▼	-19.8%	3,281	0.2%	Finance
MET MetLife	$318,704	$27,745 ▼	-8.0%	3,963	0.2%	Finance
HON Honeywell International	$312,525	$873,999 ▼	-73.7%	1,342	0.2%	Multi-Sector Conglomerates
CVX Chevron	$312,297	$225,238 ▼	-41.9%	2,181	0.2%	Energy
TMUS T-Mobile US	$305,449	$45,269 ▼	-12.9%	1,282	0.2%	Computer and Technology
PEG Public Service Enterprise Group	$303,806	$24,412 ▼	-7.4%	3,609	0.2%	Utilities
IWM iShares Russell 2000 ETF	$300,812	$300,812 ▲	New Holding	1,394	0.2%	Finance
ONON ON	$299,288	$15,615 ▲	5.5%	5,750	0.2%	Retail/Wholesale
PAYX Paychex	$298,193		0.0%	2,050	0.2%	Computer and Technology
MGV Vanguard Mega Cap Value ETF	$297,300	$18,237 ▲	6.5%	2,266	0.2%	ETF

Showing largest 100 holdings. View all holdings.

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools