Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $424.85 million in total holdings as of June 30, 2026.
Sterling Investment Counsel, LLC owns shares of 195 different stocks, but just 46 companies or ETFs make up 80% of its holdings.
Approximately 6.28% of the portfolio was purchased this quarter.
About 2.17% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 196 new stocks and bought additional shares in 84 stocks.
Sterling Investment Counsel, LLC sold shares of 75 stocks and completely divested from 10 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $39,590,164
Invesco NASDAQ 100 ETF: $37,221,186
JPMorgan Equity Premium Income ETF: $31,134,101
Capital Group International Focus Equity ETF: $30,347,311
Apple: $17,118,670

Largest New Holdings this Quarter

46654Q476 - J P MORGAN EXCHANGE TRADED F: $12,730,902 Holding
007903107 - Advanced Micro Devices: $412,445 Holding
482480100 - KLA: $325,848 Holding
46654Q203 - JPMorgan Nasdaq Equity Premium Income ETF: $274,090 Holding
46438F101 - ISHARES BITCOIN TRUST ETF: $245,283 Holding

Largest Purchases this Quarter

J P MORGAN EXCHANGE TRADED F: 253,686 shares (about $12.73M)
iShares Russell 1000 Growth ETF: 15,864 shares (about $1.97M)
JPMorgan Equity Premium Income ETF: 18,883 shares (about $1.07M)
Capital Group International Focus Equity ETF: 22,159 shares (about $767.14K)
Vanguard Information Technology ETF: 5,663 shares (about $676.84K)

Largest Sales this Quarter

Cardinal Health: 5,662 shares (about $1.34M)
Corning: 2,717 shares (about $694.01K)
Apple: 1,471 shares (about $425.65K)
Tompkins Financial: 4,312 shares (about $407.57K)
Energy Select Sector SPDR Fund: 5,633 shares (about $299.17K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$39,590,164	$645,565 â–²	1.7%	287,866	9.3%	ETF
QQQM Invesco NASDAQ 100 ETF	$37,221,186	$592,308 â–²	1.6%	122,854	8.8%	ETF
JEPI JPMorgan Equity Premium Income ETF	$31,134,101	$1,066,512 â–²	3.5%	551,241	7.3%	ETF
CGXU Capital Group International Focus Equity ETF	$30,347,311	$767,145 â–²	2.6%	876,583	7.1%	ETF
AAPL Apple	$17,118,670	$425,652 â–¼	-2.4%	59,160	4.0%	Computer and Technology
IJH iShares Core S&P Mid-Cap ETF	$15,621,295	$283,456 â–²	1.8%	202,585	3.7%	ETF
J P MORGAN EXCHANGE TRADED F	$12,730,902	$12,730,902 â–²	New Holding	253,686	3.0%	NEW YORK TAX FRE
GOOGL Alphabet	$11,481,107	$3,574 â–¼	0.0%	32,127	2.7%	Computer and Technology
IJR iShares Core S&P Small-Cap ETF	$10,265,782	$138,077 â–²	1.4%	69,218	2.4%	ETF
FTEC Fidelity MSCI Information Technology Index ETF	$10,149,830	$278,156 â–²	2.8%	35,541	2.4%	ETF
NVDA NVIDIA	$9,649,862	$427,589 â–²	4.6%	48,228	2.3%	Computer and Technology
EMXC iShares MSCI Emerging Markets ex China ETF	$9,586,267	$40,306 â–²	0.4%	93,707	2.3%	Manufacturing
IVV iShares Core S&P 500 ETF	$8,673,249	$67,403 â–¼	-0.8%	11,581	2.0%	ETF
AMZN Amazon.com	$7,333,948	$129,895 â–²	1.8%	30,771	1.7%	Retail/Wholesale
MSFT Microsoft	$6,692,076	$207,775 â–²	3.2%	17,940	1.6%	Computer and Technology
BRK.B Berkshire Hathaway	$5,488,856	$45,036 â–¼	-0.8%	10,969	1.3%	Finance
JPM JPMorgan Chase & Co.	$4,750,161	$128,312 â–¼	-2.6%	14,512	1.1%	Finance
PANW Palo Alto Networks	$4,461,564	$187,561 â–²	4.4%	13,083	1.1%	Computer and Technology
META Meta Platforms	$4,408,841	$328,396 â–²	8.0%	7,827	1.0%	Computer and Technology
WALMART INC	$4,018,779	$3,624 â–¼	-0.1%	35,483	0.9%	COM
V Visa	$3,897,157	$25,389 â–¼	-0.6%	11,359	0.9%	Business Services
GE VERNOVA INC	$3,566,922	$3,525 â–¼	-0.1%	3,036	0.8%	COM
KO CocaCola	$3,246,376	$45,104 â–²	1.4%	39,946	0.8%	Consumer Staples
SPY SPDR S&P 500 ETF Trust	$3,037,375	$3,734 â–¼	-0.1%	4,067	0.7%	Finance
LLY Eli Lilly and Company	$2,791,068	$25,188 â–²	0.9%	2,327	0.7%	Medical
GOOG Alphabet	$2,749,614	$34,626 â–¼	-1.2%	7,782	0.6%	Computer and Technology
IWF iShares Russell 1000 Growth ETF	$2,651,851	$1,969,797 â–²	288.8%	21,357	0.6%	ETF
AVGO Broadcom	$2,574,470	$110,307 â–²	4.5%	6,815	0.6%	Computer and Technology
ABBV AbbVie	$2,325,405	$108,457 â–²	4.9%	9,241	0.5%	Medical
CFG Citizens Financial Group	$2,304,181	$40,641 â–²	1.8%	32,884	0.5%	Finance
IXUS iShares Core MSCI Total International Stock ETF	$2,291,419	$257,593 â–¼	-10.1%	24,009	0.5%	Manufacturing
DGRO iShares Core Dividend Growth ETF	$2,287,775	$35,621 â–¼	-1.5%	30,186	0.5%	ETF
ETN Eaton	$2,225,036	$21,731 â–¼	-1.0%	5,222	0.5%	Industrials
IVE iShares S&P 500 Value ETF	$2,211,639	$16,122 â–¼	-0.7%	9,740	0.5%	ETF
IUSG iShares Core S&P U.S. Growth ETF	$2,093,254	$278,561 â–¼	-11.7%	11,129	0.5%	Manufacturing
ADI Analog Devices	$2,060,121	$12,312 â–¼	-0.6%	5,187	0.5%	Computer and Technology
APH Amphenol	$2,059,770	$63,828 â–²	3.2%	11,682	0.5%	Computer and Technology
NOW ServiceNow	$2,010,122	$328,319 â–²	19.5%	20,247	0.5%	Computer and Technology
C Citigroup	$1,939,948	$33,870 â–²	1.8%	13,861	0.5%	Financial Services
AEP American Electric Power	$1,827,098	$45,831 â–²	2.6%	13,355	0.4%	Utilities
HD Home Depot	$1,726,570	$41,965 â–²	2.5%	4,896	0.4%	Retail/Wholesale
MRK Merck & Co., Inc.	$1,714,761	$34,054 â–²	2.0%	13,344	0.4%	Medical
BOTZ Global X Robotics & Artificial Intelligence ETF	$1,709,425	$85,175 â–²	5.2%	45,056	0.4%	Manufacturing
STX Seagate Technology	$1,687,785	$28,950 â–¼	-1.7%	1,749	0.4%	Computer and Technology
XLE Energy Select Sector SPDR Fund	$1,673,753	$299,167 â–¼	-15.2%	31,515	0.4%	ETF
ARK ETF TR	$1,648,507	$88,509 â–²	5.7%	11,380	0.4%	NEXT GNRTN INTER
QQQ Invesco QQQ	$1,642,182	$1,473 â–²	0.1%	2,230	0.4%	Finance
MCD McDonald's	$1,574,397	$140,841 â–²	9.8%	5,824	0.4%	Retail/Wholesale
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$1,570,783	$24,216 â–²	1.6%	37,038	0.4%	ETF
TMO Thermo Fisher Scientific	$1,549,203	$95,258 â–²	6.6%	3,090	0.4%	Medical
VOO Vanguard S&P 500 ETF	$1,521,285	$130,494 â–¼	-7.9%	2,215	0.4%	ETF
PH Parker-Hannifin	$1,485,764	$26,409 â–²	1.8%	1,519	0.3%	Industrials
GLW Corning	$1,480,239	$694,014 â–¼	-31.9%	5,795	0.3%	Computer and Technology
COST Costco Wholesale	$1,470,936	$12,164 â–²	0.8%	1,572	0.3%	Retail/Wholesale
UBER Uber Technologies	$1,429,706	$84,572 â–²	6.3%	19,813	0.3%	Computer and Technology
XLB Materials Select Sector SPDR Fund	$1,366,463	$42,850 â–²	3.2%	26,883	0.3%	ETF
AMAT Applied Materials	$1,359,583	$53,516 â–¼	-3.8%	1,880	0.3%	Computer and Technology
CAH Cardinal Health	$1,354,973	$1,344,996 â–¼	-49.8%	5,704	0.3%	Medical
EZU iShares MSCI Eurozone ETF	$1,293,957	$118,498 â–²	10.1%	18,618	0.3%	ETF
MU Micron Technology	$1,276,906	$124,689 â–¼	-8.9%	1,106	0.3%	Computer and Technology
VOT Vanguard Mid-Cap Growth ETF	$1,153,526	$147,024 â–¼	-11.3%	3,766	0.3%	ETF
BLACKROCK INC	$1,145,218	$40,386 â–²	3.7%	1,191	0.3%	COM
GILD Gilead Sciences	$1,138,691	$25,899 â–²	2.3%	9,013	0.3%	Medical
BUG Global X Cybersecurity ETF	$1,115,606	$80,848 â–²	7.8%	29,212	0.3%	Manufacturing
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,103,748	$8,317 â–²	0.8%	13,802	0.3%	ETF
ONEQ Fidelity NASDAQ Composite Index ETF	$1,079,926		0.0%	10,462	0.3%	ETF
JNJ Johnson & Johnson	$1,059,500	$5,333 â–²	0.5%	4,172	0.2%	Medical
CRM Salesforce	$1,045,693	$57,964 â–²	5.9%	6,675	0.2%	Computer and Technology
DE Deere & Company	$1,039,920	$634 â–²	0.1%	1,639	0.2%	Industrials
NLR VanEck Uranium and Nuclear ETF	$1,019,464	$56,598 â–²	5.9%	8,790	0.2%	ETF
MTB M&T Bank	$1,003,536	$476 â–²	0.0%	4,216	0.2%	Finance
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$1,003,063	$146,808 â–¼	-12.8%	14,847	0.2%	ETF
TSLA Tesla	$964,015	$9,674 â–¼	-1.0%	2,292	0.2%	Auto/Tires/Trucks
EQIX Equinix	$951,703	$23,975 â–²	2.6%	913	0.2%	Finance
IGV iShares Expanded Tech-Software Sector ETF	$938,163	$138,709 â–²	17.4%	10,355	0.2%	ETF
LRGF iShares U.S. Equity Factor ETF	$936,375	$113,445 â–²	13.8%	12,381	0.2%	ETF
MA Mastercard	$927,560	$8,218 â–¼	-0.9%	1,806	0.2%	Business Services
SYK Stryker	$820,788	$22,668 â–²	2.8%	2,607	0.2%	Medical
MELI MercadoLibre	$785,892	$54,317 â–²	7.4%	463	0.2%	Retail/Wholesale
DIA SPDR Dow Jones Industrial Average ETF Trust	$779,928	$3,134 â–¼	-0.4%	1,493	0.2%	Finance
VGT Vanguard Information Technology ETF	$773,533	$676,841 â–²	700.0%	6,472	0.2%	ETF
IWR iShares Russell Mid-Cap ETF	$761,759	$28,132 â–¼	-3.6%	6,905	0.2%	ETF
VOOG Vanguard S&P 500 Growth ETF	$761,567	$634,667 â–²	500.1%	9,218	0.2%	ETF
SCHW Charles Schwab	$752,712	$135,263 â–²	21.9%	8,158	0.2%	Finance
BRK.A Berkshire Hathaway	$748,850		0.0%	1	0.2%	Finance
CAT Caterpillar	$746,893	$63,928 â–¼	-7.9%	701	0.2%	Industrials
IQV IQVIA	$727,473	$29,563 â–²	4.2%	3,765	0.2%	Medical
EWJ iShares MSCI Japan ETF	$625,935	$42,997 â–²	7.4%	6,711	0.1%	ETF
VYM Vanguard High Dividend Yield ETF	$622,782	$170,510 â–²	37.7%	3,941	0.1%	Financial Services
GS The Goldman Sachs Group	$598,567	$2,022 â–¼	-0.3%	592	0.1%	Finance
MGK Vanguard Mega Cap Growth ETF	$596,206	$471,550 â–²	378.3%	6,782	0.1%	ETF
XOM ExxonMobil	$589,516	$53,456 â–¼	-8.3%	4,312	0.1%	Energy
PM Philip Morris International	$577,102	$2,352 â–¼	-0.4%	3,190	0.1%	Consumer Staples
IWM iShares Russell 2000 ETF	$566,048		0.0%	1,884	0.1%	Finance
PEP PepsiCo	$565,701	$677 â–¼	-0.1%	4,178	0.1%	Consumer Staples
CTAS Cintas	$563,987	$62,930 â–¼	-10.0%	3,316	0.1%	Business Services
CINF Cincinnati Financial	$551,717		0.0%	2,980	0.1%	Finance
VTV Vanguard Value ETF	$531,095	$14,165 â–²	2.7%	2,437	0.1%	ETF
CRWD CrowdStrike	$525,803	$6,868 â–²	1.3%	689	0.1%	Computer and Technology
JPST JPMorgan Ultra-Short Income ETF	$525,234	$197,785 â–¼	-27.4%	10,386	0.1%	ETF

Showing largest 100 holdings. View all holdings.

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools