Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026) About Sterling Investment Counsel, LLCInvestment ActivitySterling Investment Counsel, LLC has $436.87 million in total holdings as of September 30, 2026.Sterling Investment Counsel, LLC owns shares of 194 different stocks, but just 46 companies or ETFs make up 80% of its holdings.Approximately 5.10% of the portfolio was purchased this quarter.About 3.27% of the portfolio was sold this quarter.This quarter, Sterling Investment Counsel, LLC has purchased 195 new stocks and bought additional shares in 80 stocks.Sterling Investment Counsel, LLC sold shares of 68 stocks and completely divested from 12 stocks this quarter.Largest Holdings iShares S&P 500 Growth ETF $40,000,331Invesco NASDAQ 100 ETF $36,310,266JPMorgan Equity Premium Income ETF $32,727,416Capital Group International Focus Equity ETF $29,868,669Apple $19,503,241 Largest New Holdings this Quarter 464288414 - iShares National Muni Bond ETF $6,686,552 Holding40171V100 - Guidewire Software $918,786 Holding30233Q108 - EXXONMOBIL HOLDINGS CORP $749,276 Holding84615Q103 - SPACE EXPLORATION TECHN CORP $513,377 Holding464288679 - ISHARES TR $366,042 Holding Largest Purchases this Quarter iShares National Muni Bond ETF 66,138 shares (about $6.69M)JPMorgan Equity Premium Income ETF 30,890 shares (about $1.74M)iShares New York Muni Bond ETF 33,501 shares (about $1.69M)Amphenol 13,268 shares (about $1.12M)Guidewire Software 6,444 shares (about $918.79K) Largest Sales this Quarter J P MORGAN EXCHANGE TRADED F 52,130 shares (about $2.46M)Palo Alto Networks 3,169 shares (about $1.26M)Invesco NASDAQ 100 ETF 3,663 shares (about $1.12M)Fidelity MSCI Information Technology Index ETF 3,296 shares (about $989.01K)iShares S&P 500 Growth ETF 6,688 shares (about $951.43K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSterling Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVWiShares S&P 500 Growth ETF$40,000,331$951,434 ▼-2.3%281,1789.2%ETFQQQMInvesco NASDAQ 100 ETF$36,310,266$1,115,894 ▼-3.0%119,1918.3%ETFJEPIJPMorgan Equity Premium Income ETF$32,727,416$1,736,636 ▲5.6%582,1317.5%ETFCGXUCapital Group International Focus Equity ETF$29,868,669$189,349 ▼-0.6%871,0616.8%ETFAAPLApple$19,503,241$198,146 ▼-1.0%58,5654.5%TechnologyIJHiShares Core S&P Mid-Cap ETF$14,810,133$234,126 ▲1.6%205,8393.4%ETFNVDANVIDIA$11,536,524$522,301 ▲4.7%50,5152.6%TechnologyGOOGLAlphabet$11,270,587$216,424 ▲2.0%32,7562.6%Communication ServicesMSFTMicrosoft$9,681,009$479,563 ▲5.2%18,8752.2%TechnologyFTECFidelity MSCI Information Technology Index ETF$9,675,520$989,006 ▼-9.3%32,2452.2%ETFIJRiShares Core S&P Small-Cap ETF$9,510,579$94,140 ▲1.0%69,9102.2%ETFJ P MORGAN EXCHANGE TRADED F$9,496,980$2,456,278 ▼-20.5%201,5562.2%NEW YORK TAX FREIVViShares Core S&P 500 ETF$8,872,020$3,063 ▲0.0%11,5852.0%ETFEMXCiShares MSCI Emerging Markets ex China ETF$8,637,028$647,490 ▼-7.0%87,1722.0%ETFAMZNAmazon.com$7,829,278$162,695 ▲2.1%31,4241.8%Consumer DiscretionaryMUBiShares National Muni Bond ETF$6,686,552$6,686,552 ▲New Holding66,1381.5%ETFMETAMeta Platforms$5,542,772$133,438 ▼-2.4%7,6431.3%Communication ServicesBRK.BBerkshire Hathaway$5,485,992$23,902 ▲0.4%11,0171.3%FinanceJPMJPMorgan Chase & Co.$4,792,059$8,932 ▼-0.2%14,4851.1%FinanceVVisa$3,978,502$103,128 ▼-2.5%11,0720.9%FinancePANWPalo Alto Networks$3,938,932$1,259,076 ▼-24.2%9,9140.9%TechnologyWALMART INC$3,739,855$52,479 ▲1.4%35,9880.9%COMKOCoca-Cola$3,490,814$52,251 ▲1.5%40,5530.8%Consumer StaplesSPYSPDR S&P 500 ETF Trust$3,165,181$63,304 ▲2.0%4,1500.7%ETFAVGOBroadcom$3,087,758$694,324 ▲29.0%8,7920.7%TechnologyGE VERNOVA INC$2,903,785$18,060 ▲0.6%3,0550.7%COMNOWServiceNow$2,862,588$149,287 ▲5.5%21,3610.7%TechnologyLLYEli Lilly and Company$2,684,419$8,100 ▼-0.3%2,3200.6%HealthcareIWFiShares Russell 1000 Growth ETF$2,675,1300.0%21,3570.6%ETFGOOGAlphabet$2,599,846$51,792 ▼-2.0%7,6300.6%Communication ServicesIXUSiShares Core MSCI Total International Stock ETF$2,479,340$198,720 ▲8.7%26,1010.6%ETFABBVAbbVie$2,437,759$20,404 ▲0.8%9,3190.6%HealthcareIVEiShares S&P 500 Value ETF$2,283,560$60,040 ▲2.7%10,0030.5%ETFDGROiShares Core Dividend Growth ETF$2,271,721$3,996 ▼-0.2%30,1330.5%ETFIUSGiShares Core S&P U.S. Growth ETF$2,264,243$107,923 ▲5.0%11,6860.5%ETFETNEaton$2,260,863$16,760 ▲0.7%5,2610.5%IndustrialsTMOThermo Fisher Scientific$2,124,384$38,478 ▲1.8%3,1470.5%HealthcareCFGCitizens Financial Group$2,120,403$23,719 ▲1.1%33,2560.5%FinanceAPHAmphenol$2,103,285$1,118,492 ▲113.6%24,9500.5%TechnologyADIAnalog Devices$2,101,373$43,638 ▲2.1%5,2970.5%TechnologyNYFiShares New York Muni Bond ETF$2,063,186$1,692,470 ▲456.5%40,8390.5%ETFXLEEnergy Select Sector SPDR Fund$1,958,205$20,049 ▲1.0%31,8410.4%ETFMRKMerck & Co., Inc.$1,926,146$12,933 ▼-0.7%13,2550.4%HealthcareARK ETF TR$1,858,265$35,871 ▲2.0%11,6040.4%NEXT GEN TECHCCitigroup$1,805,515$10,747 ▲0.6%13,9440.4%FinanceMUMicron Technology$1,752,367$574,180 ▲48.7%1,6450.4%TechnologyQQQInvesco QQQ$1,728,113$78,416 ▲4.8%2,3360.4%ETFHDHome Depot$1,653,304$260,329 ▲18.7%5,8110.4%Consumer DiscretionaryBOTZGlobal X Robotics & Artificial Intelligence ETF$1,638,935$51,612 ▲3.3%46,5210.4%ETFAEPAmerican Electric Power$1,603,418$18,982 ▲1.2%13,5150.4%UtilitiesEZUiShares MSCI Eurozone ETF$1,563,406$309,853 ▲24.7%23,2200.4%ETFVOOVanguard S&P 500 ETF$1,536,986$15,419 ▼-1.0%2,1930.4%ETFSHYGiShares 0-5 Year High Yield Corporate Bond ETF$1,505,214$22,605 ▼-1.5%36,4900.3%ETFUBERUber Technologies$1,485,571$128,182 ▲9.4%21,6840.3%IndustrialsSTXSeagate Technology$1,459,142$154,031 ▼-9.5%1,5820.3%TechnologyCOSTCostco Wholesale$1,437,997$7,281 ▲0.5%1,5800.3%Consumer StaplesMCDMcDonald's$1,355,036$9,931 ▲0.7%5,8670.3%Consumer DiscretionaryXLBMaterials Select Sector SPDR Fund$1,340,906$31,704 ▲2.4%27,5340.3%ETFPHParker-Hannifin$1,332,811$118,472 ▼-8.2%1,3950.3%IndustrialsGILDGilead Sciences$1,310,465$32,940 ▼-2.5%8,7920.3%HealthcareCAHCardinal Health$1,269,0750.0%5,7040.3%HealthcareBLACKROCK INC$1,266,772$6,350 ▲0.5%1,1970.3%COMBUGGlobal X Cybersecurity ETF$1,258,451$90,559 ▼-6.7%27,2510.3%ETFDEDeere & Company$1,112,450$12,085 ▲1.1%1,6570.3%IndustrialsONEQFidelity NASDAQ Composite Index ETF$1,107,3370.0%10,4620.3%ETFJNJJohnson & Johnson$1,105,171$794 ▲0.1%4,1750.3%HealthcareIGViShares Expanded Tech-Software Sector ETF$1,076,193$26,407 ▼-2.4%10,1070.2%ETFSPMDSPDR Portfolio S&P 400 Mid Cap ETF$1,055,928$119,966 ▲12.8%16,7500.2%ETFIQVIQVIA$1,034,266$22,046 ▲2.2%3,8470.2%HealthcareAMATApplied Materials$1,004,281$42,953 ▲4.5%1,9640.2%TechnologyLRGFiShares U.S. Equity Factor ETF$963,8610.0%12,3810.2%ETFEQIXEquinix$939,758$16,185 ▲1.8%9290.2%Real EstateMAMastercard$919,853$76,103 ▼-7.6%1,6680.2%FinanceGWREGuidewire Software$918,786$918,786 ▲New Holding6,4440.2%TechnologyMTBM&T Bank$914,933$2,393 ▼-0.3%4,2050.2%FinanceGLWCorning$891,153$154 ▲0.0%5,7960.2%TechnologyNLRVanEck Uranium and Nuclear ETF$873,306$36,108 ▼-4.0%8,4410.2%ETFIWRiShares Russell Mid-Cap ETF$854,215$117,381 ▲15.9%8,0050.2%ETFVOTVanguard Mid-Cap Growth ETF$847,385$252,667 ▼-23.0%2,9010.2%ETFTSLATesla$845,510$32,288 ▲4.0%2,3830.2%Consumer DiscretionaryMELIMercadoLibre$838,337$38,028 ▲4.8%4850.2%Consumer DiscretionaryEWJiShares MSCI Japan ETF$826,852$172,797 ▲26.4%8,4840.2%ETFSCHWCharles Schwab$822,173$24,825 ▲3.1%8,4120.2%FinanceVGTVanguard Information Technology ETF$813,839$503 ▲0.1%6,4760.2%ETFVOOGVanguard S&P 500 Growth ETF$787,9300.0%9,2180.2%ETFCRWDCrowdStrike$772,011$589,598 ▲323.2%2,9160.2%TechnologySYKStryker$756,772$38,830 ▲5.4%2,7480.2%HealthcareEXXONMOBIL HOLDINGS CORP$749,276$749,276 ▲New Holding4,6040.2%COM SHSBRK.ABerkshire Hathaway$747,0050.0%10.2%FinanceDIASPDR Dow Jones Industrial Average ETF Trust$742,483$16,782 ▼-2.2%1,4600.2%ETFMPCMarathon Petroleum$658,3740.0%1,6650.2%EnergyJPSTJPMorgan Ultra-Short Income ETF$624,538$101,395 ▲19.4%12,3990.1%ETFPMPhilip Morris International$615,395$6,679 ▲1.1%3,2250.1%Consumer StaplesCTASCintas$607,807$39,012 ▼-6.0%3,1160.1%IndustrialsMGKVanguard Mega Cap Growth ETF$607,600$20,754 ▼-3.3%6,5580.1%ETFIWMiShares Russell 2000 ETF$577,733$54,189 ▲10.4%2,0790.1%ETFCATCaterpillar$563,972$4,052 ▼-0.7%6960.1%IndustrialsAMDAdvanced Micro Devices$559,148$124,799 ▲28.7%9140.1%TechnologyCVXChevron$559,127$141,313 ▲33.8%2,7380.1%EnergyVYMVanguard High Dividend Yield ETF$545,589$66,123 ▼-10.8%3,5150.1%ETFShowing largest 100 holdings. 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