Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $356.85 million in total holdings as of March 31, 2026.
Sterling Investment Counsel, LLC owns shares of 196 different stocks, but just 49 companies or ETFs make up 80% of its holdings.
Approximately 8.23% of the portfolio was purchased this quarter.
About 4.36% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 187 new stocks and bought additional shares in 78 stocks.
Sterling Investment Counsel, LLC sold shares of 77 stocks and completely divested from 14 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $32,029,621
JPMorgan Equity Premium Income ETF: $30,174,061
Invesco NASDAQ 100 ETF: $28,728,130
Capital Group International Focus Equity ETF: $25,196,970
Apple: $15,387,447

Largest New Holdings this Quarter

464286608 - iShares MSCI Eurozone ETF: $1,059,430 Holding
464287499 - iShares Russell Mid-Cap ETF: $696,171 Holding
46434G822 - iShares MSCI Japan ETF: $527,749 Holding
464287655 - iShares Russell 2000 ETF: $467,232 Holding
464286509 - iShares MSCI Canada ETF: $368,189 Holding

Largest Purchases this Quarter

Fidelity MSCI Information Technology Index ETF: 33,257 shares (about $6.92M)
Capital Group International Focus Equity ETF: 137,324 shares (about $4.05M)
JPMorgan Equity Premium Income ETF: 46,257 shares (about $2.62M)
iShares MSCI Eurozone ETF: 16,913 shares (about $1.06M)
iShares 0-5 Year High Yield Corporate Bond ETF: 19,442 shares (about $822.59K)

Largest Sales this Quarter

Apple: 4,670 shares (about $1.19M)
iShares S&P 500 Growth ETF: 6,720 shares (about $760.10K)
iShares New York Muni Bond ETF: 13,695 shares (about $727.48K)
Alphabet: 1,505 shares (about $432.77K)
Costco Wholesale: 421 shares (about $419.55K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$32,029,621	$760,100 â–¼	-2.3%	283,172	9.0%	ETF
JEPI JPMorgan Equity Premium Income ETF	$30,174,061	$2,621,848 â–²	9.5%	532,358	8.5%	ETF
QQQM Invesco NASDAQ 100 ETF	$28,728,130	$119,048 â–¼	-0.4%	120,899	8.1%	ETF
CGXU Capital Group International Focus Equity ETF	$25,196,970	$4,049,686 â–²	19.1%	854,424	7.1%	ETF
AAPL Apple	$15,387,447	$1,185,192 â–¼	-7.2%	60,631	4.3%	Computer and Technology
IJH iShares Core S&P Mid-Cap ETF	$13,432,327	$418,213 â–²	3.2%	198,909	3.8%	ETF
GOOGL Alphabet	$9,241,207	$432,773 â–¼	-4.5%	32,137	2.6%	Computer and Technology
IJR iShares Core S&P Small-Cap ETF	$8,488,728	$358,882 â–²	4.4%	68,287	2.4%	ETF
NVDA NVIDIA	$8,038,302	$280,088 â–²	3.6%	46,091	2.3%	Computer and Technology
IVV iShares Core S&P 500 ETF	$7,623,294	$235,799 â–¼	-3.0%	11,671	2.1%	ETF
EMXC iShares MSCI Emerging Markets ex China ETF	$7,339,978	$271,691 â–²	3.8%	93,313	2.1%	Manufacturing
FTEC Fidelity MSCI Information Technology Index ETF	$7,191,684	$6,919,138 â–²	2,538.7%	34,567	2.0%	ETF
MSFT Microsoft	$6,434,779	$185,829 â–²	3.0%	17,383	1.8%	Computer and Technology
AMZN Amazon.com	$6,295,229	$64,564 â–²	1.0%	30,226	1.8%	Retail/Wholesale
BRK.B Berkshire Hathaway	$5,299,547	$41,691 â–²	0.8%	11,059	1.5%	Finance
WALMART INC	$4,413,761	$7,332 â–²	0.2%	35,515	1.2%	COM
JPM JPMorgan Chase & Co.	$4,384,044	$164,137 â–¼	-3.6%	14,904	1.2%	Finance
META Meta Platforms	$4,144,776	$241,454 â–²	6.2%	7,244	1.2%	Computer and Technology
V Visa	$3,455,509	$156,560 â–¼	-4.3%	11,433	1.0%	Business Services
KO CocaCola	$2,995,669	$40,534 â–¼	-1.3%	39,391	0.8%	Consumer Staples
GE VERNOVA INC	$2,652,778	$53,248 â–²	2.0%	3,039	0.7%	COM
SPY SPDR S&P 500 ETF Trust	$2,648,412	$11,707 â–¼	-0.4%	4,072	0.7%	Finance
CAH Cardinal Health	$2,401,688	$423 â–²	0.0%	11,366	0.7%	Medical
IWF iShares Russell 1000 Growth ETF	$2,342,048	$112,135 â–²	5.0%	5,493	0.7%	ETF
IXUS iShares Core MSCI Total International Stock ETF	$2,314,009	$40,808 â–¼	-1.7%	26,708	0.6%	Manufacturing
XLE Energy Select Sector SPDR Fund	$2,275,693	$5,513 â–¼	-0.2%	37,148	0.6%	ETF
GOOG Alphabet	$2,260,457	$200,802 â–¼	-8.2%	7,880	0.6%	Computer and Technology
DGRO iShares Core Dividend Growth ETF	$2,151,421	$101,199 â–¼	-4.5%	30,656	0.6%	ETF
LLY Eli Lilly and Company	$2,120,985	$17,476 â–²	0.8%	2,306	0.6%	Medical
IVE iShares S&P 500 Value ETF	$2,071,662	$141,264 â–¼	-6.4%	9,811	0.6%	ETF
AVGO Broadcom	$2,019,018	$26,619 â–²	1.3%	6,523	0.6%	Computer and Technology
PANW Palo Alto Networks	$2,009,290	$195,430 â–²	10.8%	12,533	0.6%	Computer and Technology
IUSG iShares Core S&P U.S. Growth ETF	$1,955,970	$397,554 â–¼	-16.9%	12,610	0.5%	Manufacturing
CFG Citizens Financial Group	$1,937,266	$22,729 â–²	1.2%	32,304	0.5%	Finance
ABBV AbbVie	$1,916,087	$27,621 â–²	1.5%	8,810	0.5%	Medical
ETN Eaton	$1,885,944	$143,780 â–²	8.3%	5,273	0.5%	Industrials
NOW ServiceNow	$1,771,077	$701,531 â–²	65.6%	16,940	0.5%	Computer and Technology
AEP American Electric Power	$1,706,660	$1,573 â–²	0.1%	13,020	0.5%	Utilities
ADI Analog Devices	$1,660,055	$71,582 â–²	4.5%	5,218	0.5%	Computer and Technology
MCD McDonald's	$1,648,230	$11,500 â–²	0.7%	5,303	0.5%	Retail/Wholesale
MRK Merck & Co., Inc.	$1,573,325	$21,773 â–²	1.4%	13,079	0.4%	Medical
HD Home Depot	$1,571,030	$81,890 â–¼	-5.0%	4,777	0.4%	Retail/Wholesale
COST Costco Wholesale	$1,553,634	$419,551 â–¼	-21.3%	1,559	0.4%	Retail/Wholesale
C Citigroup	$1,544,550	$19,280 â–²	1.3%	13,619	0.4%	Financial Services
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$1,542,919	$822,591 â–²	114.2%	36,467	0.4%	ETF
VOO Vanguard S&P 500 ETF	$1,437,111	$781,000 â–²	119.0%	2,405	0.4%	ETF
APH Amphenol	$1,430,282	$38,284 â–²	2.8%	11,320	0.4%	Computer and Technology
TMO Thermo Fisher Scientific	$1,425,440	$90,933 â–²	6.8%	2,900	0.4%	Medical
BOTZ Global X Robotics & Artificial Intelligence ETF	$1,422,181	$19,234 â–²	1.4%	42,811	0.4%	Manufacturing
UBER Uber Technologies	$1,340,847	$18,774 â–¼	-1.4%	18,641	0.4%	Computer and Technology
PH Parker-Hannifin	$1,335,697	$48,343 â–¼	-3.5%	1,492	0.4%	Industrials
XLB Materials Select Sector SPDR Fund	$1,301,219	$124,525 â–²	10.6%	26,040	0.4%	ETF
ARK ETF TR	$1,298,849	$110,479 â–²	9.3%	10,769	0.4%	NEXT GNRTN INTER
QQQ Invesco QQQ	$1,285,965	$237,222 â–²	22.6%	2,228	0.4%	Finance
GILD Gilead Sciences	$1,227,513	$307,993 â–²	33.5%	8,808	0.3%	Medical
CRM Salesforce	$1,176,915	$234,823 â–²	24.9%	6,305	0.3%	Computer and Technology
GLW Corning	$1,157,326	$363,024 â–¼	-23.9%	8,512	0.3%	Computer and Technology
NLR VanEck Uranium and Nuclear ETF	$1,105,743	$1,465 â–²	0.1%	8,302	0.3%	ETF
BLACKROCK INC	$1,105,005	$33,660 â–²	3.1%	1,149	0.3%	COM
VOT Vanguard Mid-Cap Growth ETF	$1,092,706	$375,988 â–¼	-25.6%	4,246	0.3%	ETF
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,089,811	$213,459 â–¼	-16.4%	13,698	0.3%	ETF
EZU iShares MSCI Eurozone ETF	$1,059,430	$1,059,430 â–²	New Holding	16,913	0.3%	ETF
JNJ Johnson & Johnson	$1,014,623	$10,999 â–²	1.1%	4,151	0.3%	Medical
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$1,007,942	$158,890 â–¼	-13.6%	17,020	0.3%	ETF
DE Deere & Company	$922,826	$21,972 â–²	2.4%	1,638	0.3%	Industrials
MA Mastercard	$910,381	$13,990 â–¼	-1.5%	1,822	0.3%	Business Services
ONEQ Fidelity NASDAQ Composite Index ETF	$888,360		0.0%	10,462	0.2%	ETF
EQIX Equinix	$872,414	$141,155 â–²	19.3%	890	0.2%	Finance
MTB M&T Bank	$871,176	$413 â–²	0.0%	4,214	0.2%	Finance
TSLA Tesla	$860,603	$48,699 â–¼	-5.4%	2,315	0.2%	Auto/Tires/Trucks
SYK Stryker	$832,975	$43,045 â–²	5.4%	2,535	0.2%	Medical
XOM ExxonMobil	$797,878	$173,385 â–¼	-17.9%	4,703	0.2%	Energy
MELI MercadoLibre	$745,208	$8,645 â–²	1.2%	431	0.2%	Retail/Wholesale
CVX Chevron	$728,498	$37,035 â–¼	-4.8%	3,521	0.2%	Energy
BARON ETF TR	$727,430	$87,847 â–²	13.7%	34,878	0.2%	FINANCIALS ETF
JPST JPMorgan Ultra-Short Income ETF	$723,589	$97,174 â–²	15.5%	14,297	0.2%	ETF
LRGF iShares U.S. Equity Factor ETF	$718,146		0.0%	10,881	0.2%	ETF
BRK.A Berkshire Hathaway	$718,140		0.0%	1	0.2%	Finance
IGV iShares Expanded Tech-Software Sector ETF	$706,361	$97,261 â–²	16.0%	8,824	0.2%	ETF
STX Seagate Technology	$696,943	$62,290 â–¼	-8.2%	1,779	0.2%	Computer and Technology
IWR iShares Russell Mid-Cap ETF	$696,171	$696,171 â–²	New Holding	7,160	0.2%	ETF
DIA SPDR Dow Jones Industrial Average ETF Trust	$694,322	$39,371 â–¼	-5.4%	1,499	0.2%	Finance
BUG Global X Cybersecurity ETF	$680,355	$109,906 â–²	19.3%	27,095	0.2%	Manufacturing
AMAT Applied Materials	$667,898	$20,850 â–²	3.2%	1,954	0.2%	Computer and Technology
TMP Tompkins Financial	$652,795	$78,840 â–¼	-10.8%	8,280	0.2%	Finance
PEP PepsiCo	$649,578	$6,522 â–²	1.0%	4,183	0.2%	Consumer Staples
SCHW Charles Schwab	$628,874	$184,377 â–²	41.5%	6,692	0.2%	Finance
VOOG Vanguard S&P 500 Growth ETF	$626,328		0.0%	1,536	0.2%	ETF
CTAS Cintas	$623,450	$15,899 â–¼	-2.5%	3,686	0.2%	Business Services
T AT&T	$618,673	$12,756 â–²	2.1%	21,341	0.2%	Computer and Technology
IQV IQVIA	$615,991	$47,240 â–²	8.3%	3,612	0.2%	Medical
VGT Vanguard Information Technology ETF	$564,455		0.0%	809	0.2%	ETF
CAT Caterpillar	$539,269	$12,755 â–²	2.4%	761	0.2%	Industrials
PM Philip Morris International	$529,588	$38,855 â–¼	-6.8%	3,203	0.1%	Consumer Staples
EWJ iShares MSCI Japan ETF	$527,749	$527,749 â–²	New Holding	6,250	0.1%	ETF
MGK Vanguard Mega Cap Growth ETF	$521,030	$161,306 â–²	44.8%	1,418	0.1%	ETF
GS The Goldman Sachs Group	$502,381	$40,596 â–¼	-7.5%	594	0.1%	Finance
PG Procter & Gamble	$494,274	$34,955 â–¼	-6.6%	3,422	0.1%	Consumer Staples
PLD Prologis	$493,296	$16,390 â–¼	-3.2%	3,732	0.1%	Finance
CINF Cincinnati Financial	$468,905	$232,092 â–¼	-33.1%	2,980	0.1%	Finance

Showing largest 100 holdings. View all holdings.

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2026)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools