Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

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About Sterling Investment Counsel, LLC

Investment Activity

Sterling Investment Counsel, LLC has $195.97 million in total holdings as of December 31, 2023.
Sterling Investment Counsel, LLC owns shares of 157 different stocks, but just 50 companies or ETFs make up 80% of its holdings.
Approximately 8.04% of the portfolio was purchased this quarter.
About 6.40% of the portfolio was sold this quarter.
This quarter, Sterling Investment Counsel, LLC has purchased 151 new stocks and bought additional shares in 68 stocks.
Sterling Investment Counsel, LLC sold shares of 50 stocks and completely divested from 14 stocks this quarter.

Largest Holdings

iShares S&P 500 Growth ETF: $22,803,934
Capital Group International Focus Equity ETF: $14,358,138
Apple: $13,139,869
Invesco NASDAQ 100 ETF: $10,171,536
iShares Core S&P Mid-Cap ETF: $8,484,363

Largest New Holdings this Quarter

Southern: $652,144 Holding
American Electric Power: $382,059 Holding
iShares Russell 2000 Growth ETF: $295,602 Holding
Vanguard Mid-Cap Growth ETF: $280,391 Holding
IQVIA: $262,154 Holding

Largest Purchases this Quarter

iShares National Muni Bond ETF: 25,386 shares (about $2.75M)
Apple: 10,028 shares (about $1.93M)
Southern: 9,300 shares (about $652.14K)
Capital Group International Focus Equity ETF: 21,699 shares (about $517.96K)
iShares Core S&P Small-Cap ETF: 3,987 shares (about $431.59K)

Largest Sales this Quarter

Invesco NASDAQ 100 ETF: 13,334 shares (about $2.25M)
iShares S&P 500 Growth ETF: 28,781 shares (about $2.16M)
Tesla: 2,717 shares (about $675.23K)
iShares Core S&P 500 ETF: 656 shares (about $313.32K)
Northrop Grumman: 485 shares (about $227.05K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVW iShares S&P 500 Growth ETF	$22,803,934	$2,161,450 ▼	-8.7%	303,648	11.6%	ETF
CGXU Capital Group International Focus Equity ETF	$14,358,138	$517,955 ▲	3.7%	601,514	7.3%	ETF
AAPL Apple	$13,139,869	$1,930,703 ▲	17.2%	68,248	6.7%	Computer and Technology
QQQM Invesco NASDAQ 100 ETF	$10,171,536	$2,247,308 ▼	-18.1%	60,351	5.2%	ETF
IJH iShares Core S&P Mid-Cap ETF	$8,484,363	$155,758 ▲	1.9%	30,613	4.3%	ETF
IVV iShares Core S&P 500 ETF	$6,337,075	$313,319 ▼	-4.7%	13,268	3.2%	ETF
MSFT Microsoft	$5,471,746	$45,501 ▲	0.8%	14,551	2.8%	Computer and Technology
EMXC iShares MSCI Emerging Markets ex China ETF	$4,965,399	$193,935 ▲	4.1%	89,612	2.5%	Manufacturing
GOOGL Alphabet	$4,440,047	$79,903 ▲	1.8%	31,785	2.3%	Computer and Technology
AMZN Amazon.com	$3,889,878	$230,345 ▲	6.3%	25,601	2.0%	Retail/Wholesale
IJR iShares Core S&P Small-Cap ETF	$3,834,329	$431,593 ▲	12.7%	35,421	2.0%	ETF
HMOP Hartford Municipal Opportunities ETF	$3,750,439	$52,024 ▼	-1.4%	96,313	1.9%	ETF
BRK.B Berkshire Hathaway	$3,692,018	$382,326 ▲	11.6%	10,352	1.9%	Finance
MUB iShares National Muni Bond ETF	$3,118,305	$2,752,096 ▲	751.5%	28,764	1.6%	ETF
V Visa	$2,933,363	$40,354 ▼	-1.4%	11,267	1.5%	Business Services
KO Coca-Cola	$2,391,391	$58,223 ▲	2.5%	40,580	1.2%	Consumer Staples
IVE iShares S&P 500 Value ETF	$2,384,437	$390,566 ▲	19.6%	13,712	1.2%	ETF
DGRO iShares Core Dividend Growth ETF	$2,132,800	$66,576 ▼	-3.0%	39,628	1.1%	ETF
SPY SPDR S&P 500 ETF Trust	$1,863,857		0.0%	3,921	1.0%	Finance
IWF iShares Russell 1000 Growth ETF	$1,820,233		0.0%	6,004	0.9%	ETF
JPM JPMorgan Chase & Co.	$1,758,508	$4,763 ▼	-0.3%	10,338	0.9%	Finance
UNH UnitedHealth Group	$1,655,952	$48,441 ▼	-2.8%	3,145	0.8%	Medical
WMT Walmart	$1,623,164	$49,029 ▼	-2.9%	10,296	0.8%	Retail/Wholesale
ARKW ARK Next Generation Internation ETF	$1,591,927	$1,063 ▲	0.1%	20,974	0.8%	ETF
IUSG iShares Core S&P U.S. Growth ETF	$1,474,785	$196,333 ▲	15.4%	14,167	0.8%	Manufacturing
DIS Walt Disney	$1,468,548	$88,122 ▼	-5.7%	16,265	0.7%	Consumer Discretionary
GOOG Alphabet	$1,406,200	$4,228 ▼	-0.3%	9,978	0.7%	Computer and Technology
HYG iShares iBoxx $ High Yield Corporate Bond ETF	$1,370,112	$2,476 ▲	0.2%	17,704	0.7%	ETF
PANW Palo Alto Networks	$1,330,204	$58,681 ▲	4.6%	4,511	0.7%	Computer and Technology
CAH Cardinal Health	$1,312,588		0.0%	13,022	0.7%	Medical
HD Home Depot	$1,297,986	$87,341 ▲	7.2%	3,745	0.7%	Retail/Wholesale
PLD Prologis	$1,274,481	$215,413 ▲	20.3%	9,561	0.7%	Finance
COST Costco Wholesale	$1,189,751	$26,410 ▼	-2.2%	1,802	0.6%	Consumer Defensive
NVDA NVIDIA	$1,157,433	$69,832 ▲	6.4%	2,337	0.6%	Computer and Technology
META Meta Platforms	$1,138,335	$354 ▲	0.0%	3,216	0.6%	Computer and Technology
XLE Energy Select Sector SPDR Fund	$1,096,397	$347,272 ▲	46.4%	13,077	0.6%	ETF
MCD McDonald's	$1,083,117	$66,713 ▲	6.6%	3,653	0.6%	Retail/Wholesale
BOTZ Global X Robotics & Artificial Intelligence Thematic ETF	$1,018,040	$25,764 ▼	-2.5%	35,721	0.5%	Manufacturing
CSCO Cisco Systems	$1,011,057	$131,403 ▲	14.9%	20,013	0.5%	Computer and Technology
ABBV AbbVie	$976,621	$222,537 ▲	29.5%	6,302	0.5%	Medical
IXUS iShares Core MSCI Total International Stock ETF	$963,886	$240,306 ▲	33.2%	14,845	0.5%	Manufacturing
NOW ServiceNow	$956,587	$40,270 ▲	4.4%	1,354	0.5%	Computer and Technology
BAC Bank of America	$955,087	$110,034 ▼	-10.3%	28,366	0.5%	Finance
TMO Thermo Fisher Scientific	$932,598	$72,187 ▲	8.4%	1,757	0.5%	Medical
PEP PepsiCo	$915,511	$65,563 ▼	-6.7%	5,390	0.5%	Consumer Staples
HON Honeywell International	$914,126	$33,973 ▲	3.9%	4,359	0.5%	Multi-Sector Conglomerates
CRM Salesforce	$891,518	$108,151 ▲	13.8%	3,388	0.5%	Computer and Technology
IGV iShares Expanded Tech-Software Sector ETF	$788,564	$64,902 ▼	-7.6%	1,944	0.4%	ETF
MA Mastercard	$745,539	$34,547 ▼	-4.4%	1,748	0.4%	Business Services
JNJ Johnson & Johnson	$742,228	$98,441 ▼	-11.7%	4,735	0.4%	Medical
MRK Merck & Co., Inc.	$698,428	$71,631 ▼	-9.3%	6,406	0.4%	Medical
DIA SPDR Dow Jones Industrial Average ETF Trust	$695,215	$42,203 ▼	-5.7%	1,845	0.4%	Finance
TMP Tompkins Financial	$686,261		0.0%	11,394	0.4%	Finance
SBUX Starbucks	$682,989	$10,849 ▼	-1.6%	7,114	0.3%	Retail/Wholesale
SHYG iShares 0-5 Year High Yield Corporate Bond ETF	$681,896	$42,642 ▲	6.7%	16,151	0.3%	ETF
LLY Eli Lilly and Company	$670,358		0.0%	1,150	0.3%	Medical
SO Southern	$652,144	$652,144 ▲	New Holding	9,300	0.3%	Utilities
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$643,932	$137,878 ▲	27.2%	13,217	0.3%	ETF
ETN Eaton	$636,006	$84,528 ▲	15.3%	2,641	0.3%	Industrial Products
PG Procter & Gamble	$632,073	$189,783 ▼	-23.1%	4,313	0.3%	Consumer Staples
ADI Analog Devices	$626,457	$177,513 ▲	39.5%	3,155	0.3%	Computer and Technology
IHAK iShares Cybersecurity and Tech ETF	$626,316	$1,454 ▼	-0.2%	13,786	0.3%	ETF
TSLA Tesla	$615,335	$675,228 ▼	-52.3%	2,476	0.3%	Auto/Tires/Trucks
STZ Constellation Brands	$590,837	$61,888 ▲	11.7%	2,444	0.3%	Consumer Staples
CTAS Cintas	$573,130	$6,027 ▼	-1.0%	951	0.3%	Industrial Products
AMGN Amgen	$568,839	$82,950 ▲	17.1%	1,975	0.3%	Medical
PH Parker-Hannifin	$559,290	$41,924 ▲	8.1%	1,214	0.3%	Industrial Products
XLB Materials Select Sector SPDR Fund	$549,167	$88,705 ▲	19.3%	6,420	0.3%	ETF
CVX Chevron	$546,672	$28,788 ▼	-5.0%	3,665	0.3%	Oils/Energy
UPS United Parcel Service	$521,808	$2,044 ▼	-0.4%	3,319	0.3%	Transportation
BLK BlackRock	$511,434	$47,084 ▲	10.1%	630	0.3%	Finance
NKE NIKE	$496,708	$23,234 ▼	-4.5%	4,575	0.3%	Consumer Discretionary
LMT Lockheed Martin	$494,938		0.0%	1,092	0.3%	Aerospace
GILD Gilead Sciences	$493,756	$43,259 ▲	9.6%	6,095	0.3%	Medical
CINF Cincinnati Financial	$487,297	$11,898 ▲	2.5%	4,710	0.2%	Finance
SYK Stryker	$475,542	$48,213 ▲	11.3%	1,588	0.2%	Medical
VGT Vanguard Information Technology ETF	$471,416	$20,812 ▼	-4.2%	974	0.2%	ETF
MDLZ Mondelez International	$459,654	$74,533 ▲	19.4%	6,346	0.2%	Consumer Staples
IHI iShares U.S. Medical Devices ETF	$449,689	$7,772 ▼	-1.7%	8,332	0.2%	ETF
VIG Vanguard Dividend Appreciation ETF	$421,058		0.0%	2,471	0.2%	ETF
ARCC Ares Capital	$407,911	$30,446 ▲	8.1%	20,365	0.2%	Finance
AMAT Applied Materials	$403,850	$94,480 ▼	-19.0%	2,492	0.2%	Computer and Technology
QUAL iShares MSCI USA Quality Factor ETF	$393,684	$1,030 ▲	0.3%	2,676	0.2%	ETF
AWK American Water Works	$391,482	$172,511 ▲	78.8%	2,966	0.2%	Utilities
ADBE Adobe	$390,176	$4,176 ▼	-1.1%	654	0.2%	Computer and Technology
DE Deere & Company	$386,274	$69,577 ▼	-15.3%	966	0.2%	Industrial Products
LOW Lowe's Companies	$383,899		0.0%	1,725	0.2%	Retail/Wholesale
AEP American Electric Power	$382,059	$382,059 ▲	New Holding	4,704	0.2%	Utilities
IP International Paper	$381,563	$71,938 ▲	23.2%	10,555	0.2%	Basic Materials
GLW Corning	$374,570	$91 ▲	0.0%	12,301	0.2%	Computer and Technology
FITB Fifth Third Bancorp	$369,146	$18,107 ▲	5.2%	10,703	0.2%	Finance
USB U.S. Bancorp	$368,096	$35,273 ▲	10.6%	8,505	0.2%	Finance
IJT iShares S&P Small-Cap 600 Growth ETF	$366,785	$10,011 ▲	2.8%	2,931	0.2%	ETF
SPYV SPDR Portfolio S&P 500 Value ETF	$364,880	$13,103 ▼	-3.5%	7,825	0.2%	ETF
MO Altria Group	$356,888	$8,471 ▲	2.4%	8,847	0.2%	Consumer Staples
DUK Duke Energy	$352,837	$13,100 ▲	3.9%	3,636	0.2%	Utilities
PM Philip Morris International	$346,308	$29,635 ▲	9.4%	3,681	0.2%	Consumer Staples
DES WisdomTree U.S. SmallCap Dividend Fund	$345,763		0.0%	10,748	0.2%	Finance
VOO Vanguard S&P 500 ETF	$340,267	$437 ▼	-0.1%	779	0.2%	ETF
VZ Verizon Communications	$335,982	$13,949 ▲	4.3%	8,912	0.2%	Computer and Technology

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

About MarketBeat

MarketBeat Products

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Sterling Investment Counsel, LLC Top Holdings and 13F Report (2024)

About Sterling Investment Counsel, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Investment Counsel, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information