Willis Investment Counsel Top Holdings and 13F Report (2025) About Willis Investment CounselInvestment ActivityWillis Investment Counsel has $1.71 billion in total holdings as of June 30, 2025.Willis Investment Counsel owns shares of 118 different stocks, but just 47 companies or ETFs make up 80% of its holdings.Approximately 12.89% of the portfolio was purchased this quarter.About 0.98% of the portfolio was sold this quarter.This quarter, Willis Investment Counsel has purchased 117 new stocks and bought additional shares in 90 stocks.Willis Investment Counsel sold shares of 7 stocks and completely divested from 5 stocks this quarter.Largest Holdings Cisco Systems $55,632,284Microsoft $55,192,116Johnson & Johnson $55,010,469Texas Instruments $54,328,133Paychex $46,703,279 Largest New Holdings this Quarter 002824100 - Abbott Laboratories $14,548,446 Holding532457108 - Eli Lilly and Company $7,371,236 Holding989207105 - Zebra Technologies $946,665 Holding30303M102 - Meta Platforms $785,328 Holding053611109 - Avery Dennison $491,667 Holding Largest Purchases this Quarter Abbott Laboratories 106,966 shares (about $14.55M)Tractor Supply 198,048 shares (about $10.45M)Sanofi 179,600 shares (about $8.68M)Accenture 26,528 shares (about $7.93M)Eli Lilly and Company 9,456 shares (about $7.37M) Largest Sales this Quarter Verizon Communications 130,995 shares (about $5.67M)T. Rowe Price Group 19,274 shares (about $1.86M)Darden Restaurants 1,600 shares (about $348.75K)NVIDIA 2,032 shares (about $321.04K)Southern 820 shares (about $75.30K) Sector Allocation Over TimeMap of 500 Largest Holdings ofWillis Investment Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorCSCOCisco Systems$55,632,284$4,023,277 ▲7.8%801,8493.3%Computer and TechnologyMSFTMicrosoft$55,192,116$3,333,144 ▲6.4%110,9593.2%Computer and TechnologyJNJJohnson & Johnson$55,010,469$4,283,568 ▲8.4%360,1343.2%MedicalTXNTexas Instruments$54,328,133$6,672,284 ▲14.0%261,6713.2%Computer and TechnologyPAYXPaychex$46,703,279$5,276,562 ▲12.7%321,0732.7%Computer and TechnologyLMTLockheed Martin$44,046,003$3,634,723 ▲9.0%95,1032.6%AerospaceCBChubb$43,698,176$835,552 ▲1.9%150,8292.6%FinanceACNAccenture$42,458,520$7,928,954 ▲23.0%142,0542.5%Computer and TechnologyPFEPfizer$41,660,270$4,756,615 ▲12.9%1,718,6582.4%MedicalHDHome Depot$38,701,785$3,083,442 ▲8.7%105,5582.3%Retail/WholesaleTSCOTractor Supply$33,965,147$10,450,993 ▲44.4%643,6452.0%Retail/WholesaleMDTMedtronic$33,357,867$2,627,129 ▲8.5%382,6762.0%MedicalPGProcter & Gamble$31,918,647$6,859,204 ▲27.4%200,3431.9%Consumer StaplesAFLAflac$31,267,097$2,336,255 ▲8.1%296,4831.8%FinanceCATCaterpillar$30,904,622$2,263,264 ▲7.9%79,6081.8%IndustrialsPEPPepsiCo$30,032,762$4,127,042 ▲15.9%227,4521.8%Consumer StaplesWMTWalmart$29,805,886$257,259 ▲0.9%304,8261.7%Retail/WholesaleHSYHershey$29,612,948$2,618,525 ▲9.7%178,4451.7%Consumer StaplesTAT&T$29,333,873$1,163,388 ▲4.1%1,013,6101.7%Computer and TechnologyETNEaton$27,431,112$5,426,248 ▲24.7%76,8401.6%IndustrialsCLXClorox$26,764,323$2,428,776 ▲10.0%222,9061.6%Consumer StaplesUPSUnited Parcel Service$26,299,715$2,101,268 ▲8.7%260,5481.5%TransportationSHELShell$25,542,565$1,698,782 ▲7.1%362,7691.5%EnergyDGXQuest Diagnostics$24,591,347$3,017,784 ▲14.0%136,9001.4%MedicalXOMExxon Mobil$24,555,654$1,859,119 ▲8.2%227,7891.4%EnergyADPAutomatic Data Processing$24,467,531$2,960,640 ▲13.8%79,3371.4%Computer and TechnologyVZVerizon Communications$24,347,077$5,668,154 ▼-18.9%562,6781.4%Computer and TechnologySNYSanofi$24,164,662$8,676,476 ▲56.0%500,2001.4%MedicalKMBKimberly-Clark$24,138,981$2,939,376 ▲13.9%187,2401.4%Consumer StaplesCOPConocoPhillips$22,644,094$2,658,547 ▲13.3%252,3301.3%EnergyAAPLApple$22,495,865$2,510,050 ▲12.6%109,6451.3%Computer and TechnologyDRIDarden Restaurants$22,472,707$348,752 ▼-1.5%103,1001.3%Retail/WholesaleBHPBHP Group$21,958,663$2,187,422 ▲11.1%456,6161.3%Basic MaterialsMCDMcDonald's$21,559,516$2,626,900 ▲13.9%73,7911.3%Retail/WholesaleAEPAmerican Electric Power$21,052,904$2,490,240 ▲13.4%202,9001.2%UtilitiesMRKMerck & Co., Inc.$20,833,487$5,976,580 ▲40.2%263,1821.2%MedicalMMM3M$20,435,784$1,843,170 ▲9.9%134,2341.2%Multi-Sector ConglomeratesAMATApplied Materials$20,367,270$1,197,644 ▲6.2%111,2541.2%Computer and TechnologyKVUEKenvue$20,266,017$1,677,100 ▲9.0%968,2761.2%Consumer StaplesJPMJPMorgan Chase & Co.$19,980,597$2,725,154 ▲15.8%68,9201.2%FinanceGNRCGenerac$18,615,725$3,392,645 ▲22.3%129,9891.1%IndustrialsEMREmerson Electric$18,612,868$2,199,945 ▲13.4%139,6001.1%IndustrialsDUKDuke Energy$17,697,876$2,094,500 ▲13.4%149,9821.0%UtilitiesDEDeere & Company$17,390,358$2,084,809 ▲13.6%34,2001.0%IndustrialsAXPAmerican Express$17,316,786$189,474 ▲1.1%54,2881.0%FinanceLOWLowe's Companies$17,316,288$2,124,627 ▲14.0%78,0471.0%Retail/WholesaleLab Corp Of Amer$17,300,984$10,500 ▲0.1%65,9061.0%COMGPCGenuine Parts$16,829,458$2,062,270 ▲14.0%138,7311.0%Retail/WholesaleNVDANVIDIA$16,565,725$321,036 ▼-1.9%104,8531.0%Computer and TechnologyTROWT. Rowe Price Group$15,497,900$1,859,941 ▼-10.7%160,6000.9%FinanceABTAbbott Laboratories$14,548,446$14,548,446 ▲New Holding106,9660.9%MedicalGDGeneral Dynamics$14,087,178$1,662,462 ▲13.4%48,3000.8%AerospaceVLOValero Energy$14,060,332$1,693,692 ▲13.7%104,6000.8%EnergyFTNTFortinet$13,790,963$125,490 ▲0.9%130,4480.8%Computer and TechnologyMAMastercard$13,199,971$3,523,364 ▲36.4%23,4900.8%Business ServicesKEYSKeysight Technologies$12,626,068$162,385 ▲1.3%77,0540.7%Computer and TechnologyTGTTarget$12,596,027$1,242,990 ▲10.9%127,6840.7%Retail/WholesaleZTSZoetis$11,828,652$2,242,873 ▲23.4%75,8490.7%MedicalCVXChevron$11,639,486$1,403,262 ▲13.7%81,2870.7%EnergyWATWaters$11,240,833$122,513 ▲1.1%32,2050.7%MedicalGWWW.W. Grainger$10,877,790$2,939,718 ▲37.0%10,4570.6%IndustrialsRGAReinsurance Group of America$10,713,622$68,037 ▲0.6%54,0110.6%FinanceVBRVanguard Small-Cap Value ETF$10,598,989$4,992,841 ▲89.1%54,3510.6%ETFFDSFactSet Research Systems$9,355,308$1,981,450 ▲26.9%20,9160.5%Business ServicesGOOGLAlphabet$8,930,984$73,840 ▲0.8%50,6780.5%Computer and TechnologyROSTRoss Stores$8,843,208$2,325,273 ▲35.7%69,3150.5%Retail/WholesaleMSMMSC Industrial Direct$8,790,898$998,050 ▲12.8%103,3980.5%IndustrialsLLYEli Lilly and Company$7,371,236$7,371,236 ▲New Holding9,4560.4%MedicalTTETotalEnergies$7,191,040$920,850 ▲14.7%117,1370.4%EnergyINTCIntel$6,775,978$77,078 ▲1.2%302,4990.4%Computer and TechnologyADBEAdobe$6,479,853$58,419 ▲0.9%16,7490.4%Computer and TechnologyMURMurphy Oil$5,385,060$18,630 ▼-0.3%239,3360.3%EnergyRSPInvesco S&P 500 Equal Weight ETF$4,133,131$1,571,142 ▲61.3%22,7420.2%ETFMEDPMedpace$3,844,785$1,381,612 ▲56.1%12,2500.2%MedicalQLYSQualys$3,373,304$1,375,267 ▲68.8%23,6110.2%Computer and TechnologyFTDRFrontdoor$3,088,102$1,166,599 ▲60.7%52,3940.2%ConstructionNRCNational Research$3,040,783$1,935,713 ▲175.2%180,9990.2%Business ServicesLOGILogitech International$2,788,802$1,153,484 ▲70.5%30,9420.2%Computer and TechnologyGILGildan Activewear$2,617,401$1,223,762 ▲87.8%53,1560.2%Consumer DiscretionarySTRLSterling Infrastructure$2,462,351$1,108,196 ▲81.8%10,6720.1%ConstructionDCIDonaldson$2,370,660$1,100,307 ▲86.6%34,1840.1%IndustrialsCSGSCSG Systems International$2,308,121$1,101,257 ▲91.2%35,3410.1%Computer and TechnologyEVTCEvertec$2,236,290$865,597 ▲63.2%62,0330.1%Business ServicesPAYCPaycom Software$2,233,241$1,079,249 ▲93.5%9,6510.1%Computer and TechnologyAOSA. O. Smith$2,051,816$847,951 ▲70.4%31,2920.1%IndustrialsUIUbiquiti$2,035,609$964,496 ▲90.0%4,9450.1%Computer and TechnologyLQDTLiquidity Services$1,923,128$902,436 ▲88.4%81,5230.1%Business ServicesHXLHexcel$1,610,304$608,736 ▲60.8%28,5060.1%AerospaceVRSNVeriSign$1,525,730$144,400 ▲10.5%5,2830.1%Computer and TechnologyJBTJohn Bean Technologies$1,484,730$589,154 ▲65.8%12,3460.1%IndustrialsTTCToro$1,211,809$586,786 ▲93.9%17,1450.1%Consumer DiscretionaryJKHYJack Henry & Associates$1,030,392$363,763 ▲54.6%5,7190.1%Computer and TechnologyPARPAR Technology$1,021,265$26,499 ▼-2.5%14,7220.1%Business ServicesDLBDolby Laboratories$950,974$450,239 ▲89.9%12,8060.1%Consumer DiscretionaryZBRAZebra Technologies$946,665$946,665 ▲New Holding3,0700.1%IndustrialsMXCTMaxCyte$829,4270.0%380,4710.0%MedicalATKRAtkore$822,331$379,418 ▲85.7%11,6560.0%IndustrialsMETAMeta Platforms$785,328$785,328 ▲New Holding1,0640.0%Computer and TechnologyKOCocaCola$778,7450.0%11,0070.0%Consumer StaplesVOVanguard Mid-Cap ETF$718,3240.0%2,5670.0%ETFShowing largest 100 holdings. 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