Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $2.10 billion in total holdings as of June 30, 2026.
Willis Investment Counsel owns shares of 125 different stocks, but just 50 companies or ETFs make up 80% of its holdings.
Approximately 11.84% of the portfolio was purchased this quarter.
About 4.07% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 123 new stocks and bought additional shares in 73 stocks.
Willis Investment Counsel sold shares of 28 stocks and completely divested from 5 stocks this quarter.

Largest Holdings

Cisco Systems: $103,858,367
Johnson & Johnson: $78,600,159
Texas Instruments: $70,642,888
Caterpillar: $58,111,593
Chubb: $55,498,026

Largest New Holdings this Quarter

30233q108 - Exxon Mobil Corp: $33,752,613 Holding
620076307 - Motorola Solutions: $13,538,454 Holding
056525108 - Badger Meter: $2,727,670 Holding
F42674113 - GAZTRANSPORT & TECHNIGAZ: $1,722,482 Holding
46090E103 - Invesco QQQ: $220,920 Holding

Largest Purchases this Quarter

Exxon Mobil Corp: 246,874 shares (about $33.75M)
Motorola Solutions: 32,600 shares (about $13.54M)
Abbott Laboratories: 146,000 shares (about $13.25M)
Adobe: 49,563 shares (about $10.16M)
Accenture: 71,175 shares (about $8.86M)

Largest Sales this Quarter

Generac: 31,426 shares (about $9.20M)
Texas Instruments: 29,643 shares (about $8.84M)
Sterling Infrastructure: 8,073 shares (about $6.78M)
MSC Industrial Direct: 8,728 shares (about $1.04M)
PAR Technology: 22,538 shares (about $392.61K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
CSCO Cisco Systems	$103,858,367	$5,890,032 â–²	6.0%	884,202	5.0%	Technology
JNJ Johnson & Johnson	$78,600,159	$5,096,670 â–²	6.9%	309,486	3.7%	Healthcare
TXN Texas Instruments	$70,642,888	$8,835,689 â–¼	-11.1%	237,001	3.4%	Technology
CAT Caterpillar	$58,111,593	$5,200,972 â–²	9.8%	54,570	2.8%	Industrials
CB Chubb	$55,498,026	$3,095,282 â–²	5.9%	162,875	2.6%	Finance
LMT Lockheed Martin	$49,048,262	$2,565,641 â–²	5.5%	96,275	2.3%	Industrials
PAYX Paychex	$45,987,761	$3,014,601 â–²	7.0%	467,688	2.2%	Industrials
MSFT Microsoft	$45,190,254	$2,877,103 â–²	6.8%	121,147	2.2%	Technology
PFE Pfizer	$43,789,673	$2,421,750 â–²	5.9%	1,818,508	2.1%	Healthcare
MRK Merck & Co., Inc.	$40,190,560	$122,204 â–¼	-0.3%	312,767	1.9%	Healthcare
HD Home Depot	$39,806,286	$1,899,182 â–²	5.0%	112,868	1.9%	Consumer Discretionary
AFL Aflac	$38,052,784	$2,622,179 â–²	7.4%	324,544	1.8%	Finance
FTNT Fortinet	$35,466,096	$5,319,861 â–²	17.6%	230,869	1.7%	Technology
Exxon Mobil Corp	$33,752,613	$33,752,613 â–²	New Holding	246,874	1.6%	COM
HSY Hershey	$33,465,333	$1,715,726 â–²	5.4%	190,740	1.6%	Consumer Staples
GNRC Generac	$33,378,876	$9,201,847 â–¼	-21.6%	113,995	1.6%	Industrials
KEYS Keysight Technologies	$33,278,354	$4,925,135 â–²	17.4%	95,062	1.6%	Technology
ADP Automatic Data Processing	$33,157,141	$89,580 â–¼	-0.3%	148,056	1.6%	Industrials
ACN Accenture	$33,097,680	$8,857,017 â–²	36.5%	265,973	1.6%	Technology
ETN Eaton	$32,799,735	$42,612 â–¼	-0.1%	76,973	1.6%	Industrials
PEP PepsiCo	$32,430,196	$1,416,555 â–²	4.6%	239,514	1.5%	Consumer Staples
MDT Medtronic	$32,429,386	$1,759,471 â–²	5.7%	414,539	1.5%	Healthcare
AAPL Apple	$32,201,428	$621,835 â–²	2.0%	111,285	1.5%	Technology
DGX Quest Diagnostics	$32,110,425	$63,585 â–¼	-0.2%	151,500	1.5%	Healthcare
ABT Abbott Laboratories	$31,336,968	$13,248,040 â–²	73.2%	345,349	1.5%	Healthcare
PG Procter & Gamble	$30,702,017	$58,216 â–¼	-0.2%	209,370	1.5%	Consumer Staples
COP ConocoPhillips	$28,505,936	$1,743,201 â–²	6.5%	274,201	1.4%	Energy
AEP American Electric Power	$27,777,629	$68,405 â–¼	-0.2%	203,038	1.3%	Utilities
BHP BHP Group	$27,595,521	$1,352,121 â–²	5.2%	331,239	1.3%	Materials
GWW W.W. Grainger	$27,346,761	$4,633,522 â–²	20.4%	20,102	1.3%	Industrials
VLO Valero Energy	$27,163,892	$78,132 â–¼	-0.3%	104,300	1.3%	Energy
SNY Sanofi	$25,694,118	$72,522 â–¼	-0.3%	602,300	1.2%	Healthcare
JPM JPMorgan Chase & Co.	$25,465,619	$26,514 â–¼	-0.1%	77,798	1.2%	Finance
DRI Darden Restaurants	$25,215,624	$41,202 â–¼	-0.2%	122,400	1.2%	Consumer Discretionary
TSCO Tractor Supply	$24,014,338	$2,417,406 â–²	11.2%	759,707	1.1%	Consumer Discretionary
MMM 3M	$23,774,864	$1,662,816 â–²	7.5%	146,840	1.1%	Industrials
VZ Verizon Communications	$23,625,297	$63,933 â–¼	-0.3%	557,990	1.1%	Communication Services
GD General Dynamics	$23,556,960	$70,848 â–¼	-0.3%	66,500	1.1%	Industrials
AXP American Express	$22,891,407	$3,531,330 â–²	18.2%	67,676	1.1%	Finance
MCD McDonald's	$22,837,140	$81,093 â–¼	-0.4%	84,485	1.1%	Consumer Discretionary
SHEL Shell	$22,642,300	$1,123,400 â–²	5.2%	292,008	1.1%	Energy
AMAT Applied Materials	$22,510,605	$3,387,978 â–²	17.7%	31,135	1.1%	Technology
CLX Clorox	$21,884,392	$66,808 â–¼	-0.3%	229,300	1.0%	Consumer Staples
DE Deere & Company	$21,694,086	$63,433 â–¼	-0.3%	34,200	1.0%	Industrials
LLY Eli Lilly and Company	$21,610,130	$3,886,153 â–²	21.9%	18,017	1.0%	Healthcare
ADBE Adobe	$21,281,486	$10,161,406 â–²	91.4%	103,802	1.0%	Technology
Lab Corp Of Amer	$21,089,320	$3,032,120 â–²	16.8%	75,319	1.0%	COM
T AT&T	$20,990,007	$33,120 â–¼	-0.2%	1,014,010	1.0%	Communication Services
DUK Duke Energy	$20,270,141	$18,354 â–¼	-0.1%	160,137	1.0%	Utilities
EMR Emerson Electric	$19,926,480	$57,260 â–¼	-0.3%	139,200	0.9%	Industrials
RSP Invesco S&P 500 Equal Weight ETF	$19,762,078	$2,590,475 â–²	15.1%	92,880	0.9%	ETF
LOW Lowe's Companies	$18,348,737	$44,098 â–¼	-0.2%	83,218	0.9%	Consumer Discretionary
GOOGL Alphabet	$17,795,954	$3,259,214 â–²	22.4%	49,797	0.8%	Communication Services
HUBB Hubbell	$17,120,674	$2,576,237 â–²	17.7%	32,723	0.8%	Industrials
NVDA NVIDIA	$16,736,128	$2,941,323 â–²	21.3%	83,643	0.8%	Technology
CVX Chevron	$16,555,612	$19,560 â–¼	-0.1%	99,877	0.8%	Energy
MA Mastercard	$15,468,605	$2,636,309 â–²	20.5%	30,118	0.7%	Finance
WM Waste Management	$15,295,363	$66,864 â–¼	-0.4%	68,626	0.7%	Industrials
WAT Waters	$14,761,574	$2,242,739 â–²	17.9%	39,360	0.7%	Healthcare
MSI Motorola Solutions	$13,538,454	$13,538,454 â–²	New Holding	32,600	0.6%	Technology
ZTS Zoetis	$12,341,668	$2,284,214 â–²	22.7%	171,746	0.6%	Healthcare
FDS FactSet Research Systems	$11,738,912	$1,885,966 â–²	19.1%	51,021	0.6%	Finance
UPS United Parcel Service	$11,727,605	$2,163,008 â–²	22.6%	109,094	0.6%	Industrials
META Meta Platforms	$10,909,237	$1,927,578 â–²	21.5%	19,367	0.5%	Communication Services
ROST Ross Stores	$9,843,035	$1,698,543 â–²	20.9%	46,244	0.5%	Consumer Discretionary
SHW Sherwin-Williams	$9,831,369	$1,566,312 â–²	19.0%	28,553	0.5%	Materials
NRC National Research	$9,378,312	$4,532,871 â–²	93.5%	434,785	0.4%	Healthcare
FTDR Frontdoor	$9,302,963	$3,158,766 â–²	51.4%	119,899	0.4%	Consumer Discretionary
MEDP Medpace	$7,867,059	$2,510,786 â–²	46.9%	14,855	0.4%	Healthcare
QLYS Qualys	$7,858,378	$3,123,635 â–²	66.0%	57,156	0.4%	Technology
LQDT Liquidity Services	$7,567,412	$2,386,907 â–²	46.1%	193,441	0.4%	Industrials
DCI Donaldson	$7,338,249	$2,360,772 â–²	47.4%	81,745	0.3%	Industrials
GIL Gildan Activewear	$6,872,398	$2,603,065 â–²	61.0%	133,186	0.3%	Consumer Discretionary
STRL Sterling Infrastructure	$6,849,178	$6,776,154 â–¼	-49.7%	8,160	0.3%	Industrials
SPGI S&P Global	$6,824,456	$1,226,667 â–²	21.9%	16,757	0.3%	Finance
LOGI Logitech International	$6,774,454	$2,533,156 â–²	59.7%	72,038	0.3%	Technology
JKHY Jack Henry & Associates	$6,692,511	$4,140,464 â–²	162.2%	48,588	0.3%	Finance
AVY Avery Dennison	$5,610,491	$3,903,868 â–²	228.7%	34,558	0.3%	Materials
LAMR Lamar Advertising	$5,273,840	$2,226,615 â–²	73.1%	33,811	0.3%	Real Estate
PAYC Paycom Software	$4,979,442	$2,022,317 â–²	68.4%	39,620	0.2%	Technology
AOS A. O. Smith	$4,780,895	$1,774,725 â–²	59.0%	76,226	0.2%	Industrials
ALGN Align Technology	$4,728,383	$3,638,502 â–²	333.8%	28,035	0.2%	Healthcare
TTC Toro	$4,619,169	$1,944,503 â–²	72.7%	47,415	0.2%	Industrials
ZBRA Zebra Technologies	$4,521,491	$1,860,722 â–²	69.9%	17,175	0.2%	Technology
INTU Intuit	$4,219,848	$862,344 â–²	25.7%	16,168	0.2%	Technology
EVTC Evertec	$4,182,974	$1,543,874 â–²	58.5%	150,575	0.2%	Finance
JBT Marel Corp	$3,973,145	$2,266,930 â–²	132.9%	27,401	0.2%	COM
VRSN VeriSign	$3,847,359	$1,584,577 â–²	70.0%	15,294	0.2%	Technology
HXL Hexcel	$3,817,289	$1,702,421 â–²	80.5%	38,150	0.2%	Industrials
UI Ubiquiti	$3,732,336	$1,634,666 â–²	77.9%	6,989	0.2%	Technology
MSM MSC Industrial Direct	$3,718,139	$1,038,196 â–¼	-21.8%	31,258	0.2%	Industrials
BMI Badger Meter	$2,727,670	$2,727,670 â–²	New Holding	18,383	0.1%	Technology
TECH Bio-Techne	$2,660,608	$1,438,222 â–²	117.7%	37,659	0.1%	Healthcare
DLB Dolby Laboratories	$2,095,523	$1,012,165 â–²	93.4%	39,854	0.1%	Technology
GAZTRANSPORT & TECHNIGAZ	$1,722,482	$1,722,482 â–²	New Holding	8,105	0.1%	COM
IJH iShares Core S&P Mid-Cap ETF	$1,246,406		0.0%	16,164	0.1%	ETF
MXCT MaxCyte	$1,061,192		0.0%	862,758	0.1%	Healthcare
KO CocaCola	$1,029,203	$3,576 â–¼	-0.3%	12,664	0.0%	Consumer Staples
VOO Vanguard S&P 500 ETF	$831,727	$26,099 â–²	3.2%	1,211	0.0%	ETF
VO Vanguard Mid-Cap ETF	$827,293	$620,470 â–²	300.0%	10,268	0.0%	ETF

Showing largest 100 holdings. View all holdings.

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Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools