S&P 500   5,083.63 (+0.27%)
DOW   38,979.33 (+0.08%)
QQQ   437.74 (+0.57%)
AAPL   180.52 (-0.50%)
MSFT   408.56 (+0.21%)
META   487.77 (+0.77%)
GOOGL   136.84 (+0.34%)
AMZN   174.91 (+1.01%)
TSLA   200.12 (-0.95%)
NVDA   792.82 (+2.08%)
NIO   5.66 (+4.24%)
AMD   187.42 (+6.16%)
BABA   74.20 (-0.52%)
T   17.03 (+0.41%)
F   12.45 (+1.22%)
MU   89.78 (+0.08%)
CGC   3.32 (-1.19%)
GE   156.08 (+0.30%)
DIS   111.40 (+0.54%)
AMC   4.44 (-11.02%)
PFE   26.88 (-0.59%)
PYPL   60.56 (+0.51%)
XOM   104.62 (+0.29%)
S&P 500   5,083.63 (+0.27%)
DOW   38,979.33 (+0.08%)
QQQ   437.74 (+0.57%)
AAPL   180.52 (-0.50%)
MSFT   408.56 (+0.21%)
META   487.77 (+0.77%)
GOOGL   136.84 (+0.34%)
AMZN   174.91 (+1.01%)
TSLA   200.12 (-0.95%)
NVDA   792.82 (+2.08%)
NIO   5.66 (+4.24%)
AMD   187.42 (+6.16%)
BABA   74.20 (-0.52%)
T   17.03 (+0.41%)
F   12.45 (+1.22%)
MU   89.78 (+0.08%)
CGC   3.32 (-1.19%)
GE   156.08 (+0.30%)
DIS   111.40 (+0.54%)
AMC   4.44 (-11.02%)
PFE   26.88 (-0.59%)
PYPL   60.56 (+0.51%)
XOM   104.62 (+0.29%)
S&P 500   5,083.63 (+0.27%)
DOW   38,979.33 (+0.08%)
QQQ   437.74 (+0.57%)
AAPL   180.52 (-0.50%)
MSFT   408.56 (+0.21%)
META   487.77 (+0.77%)
GOOGL   136.84 (+0.34%)
AMZN   174.91 (+1.01%)
TSLA   200.12 (-0.95%)
NVDA   792.82 (+2.08%)
NIO   5.66 (+4.24%)
AMD   187.42 (+6.16%)
BABA   74.20 (-0.52%)
T   17.03 (+0.41%)
F   12.45 (+1.22%)
MU   89.78 (+0.08%)
CGC   3.32 (-1.19%)
GE   156.08 (+0.30%)
DIS   111.40 (+0.54%)
AMC   4.44 (-11.02%)
PFE   26.88 (-0.59%)
PYPL   60.56 (+0.51%)
XOM   104.62 (+0.29%)
S&P 500   5,083.63 (+0.27%)
DOW   38,979.33 (+0.08%)
QQQ   437.74 (+0.57%)
AAPL   180.52 (-0.50%)
MSFT   408.56 (+0.21%)
META   487.77 (+0.77%)
GOOGL   136.84 (+0.34%)
AMZN   174.91 (+1.01%)
TSLA   200.12 (-0.95%)
NVDA   792.82 (+2.08%)
NIO   5.66 (+4.24%)
AMD   187.42 (+6.16%)
BABA   74.20 (-0.52%)
T   17.03 (+0.41%)
F   12.45 (+1.22%)
MU   89.78 (+0.08%)
CGC   3.32 (-1.19%)
GE   156.08 (+0.30%)
DIS   111.40 (+0.54%)
AMC   4.44 (-11.02%)
PFE   26.88 (-0.59%)
PYPL   60.56 (+0.51%)
XOM   104.62 (+0.29%)

Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

  • Willis Investment Counsel has $1.42 billion in total holdings as of December 31, 2023.
  • Willis Investment Counsel owns shares of 113 different stocks, but just 46 companies or ETFs make up 80% of its holdings.
  • Approximately 1.01% of the portfolio was purchased this quarter.
  • About 2.81% of the portfolio was sold this quarter.
  • This quarter, Willis Investment Counsel has purchased 110 new stocks and bought additional shares in 24 stocks.
  • Willis Investment Counsel sold shares of 66 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Microsoft
$48,195,919
Accenture
$46,857,012
Johnson & Johnson
$46,338,457
Cisco Systems
$44,654,325
Texas Instruments
$42,668,865

Largest New Holdings this Quarter

MaxCyte
$2,585,000 Holding

Largest Purchases this Quarter

Caterpillar
15,530 shares (about $4.59M)
A. O. Smith
37,426 shares (about $3.09M)
Pfizer
106,048 shares (about $3.05M)
MaxCyte
550,000 shares (about $2.59M)
First Trust NASDAQ 100 Technology Index Fund
2,439 shares (about $427.97K)

Largest Sales this Quarter

Allstate
37,000 shares (about $5.18M)
FactSet Research Systems
9,300 shares (about $4.44M)
Accenture
8,070 shares (about $2.83M)
Shell
41,430 shares (about $2.73M)
Advance Auto Parts
25,349 shares (about $1.55M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Microsoft Co. stock logo
MSFT
Microsoft
$48,195,919$67,687 -0.1%128,1673.4%Computer and Technology
Accenture plc stock logo
ACN
Accenture
$46,857,012$2,831,844 -5.7%133,5303.3%Business Services
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$46,338,457$46,709 0.1%295,6393.3%Medical
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$44,654,325$505 0.0%883,8943.1%Computer and Technology
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$42,668,865$129,550 -0.3%250,3163.0%Computer and Technology
Intel Co. stock logo
INTC
Intel
$41,372,584$93,716 -0.2%823,3352.9%Computer and Technology
Lockheed Martin Co. stock logo
LMT
Lockheed Martin
$40,141,201$158,634 -0.4%88,5652.8%Aerospace
Paychex, Inc. stock logo
PAYX
Paychex
$36,971,744$8,338 0.0%310,4002.6%Business Services
Chubb Limited stock logo
CB
Chubb
$35,033,389$105,090 -0.3%155,0152.5%Finance
Pfizer Inc. stock logo
PFE
Pfizer
$33,871,406$3,053,122 9.9%1,176,4992.4%Medical
The Home Depot, Inc. stock logo
HD
Home Depot
$33,352,319$315,361 -0.9%96,2412.3%Retail/Wholesale
BHP Group Limited stock logo
BHP
BHP Group
$31,846,190$73,433 -0.2%466,2012.2%Basic Materials
Aflac Incorporated stock logo
AFL
Aflac
$31,064,220$10,725 0.0%376,5362.2%Finance
Medtronic plc stock logo
MDT
Medtronic
$28,734,721$66,151 -0.2%348,8072.0%Medical
Caterpillar Inc. stock logo
CAT
Caterpillar
$27,775,831$4,591,755 19.8%93,9422.0%Industrial Products
The Clorox Company stock logo
CLX
Clorox
$26,188,222$107,655 -0.4%183,6611.8%Consumer Staples
ConocoPhillips stock logo
COP
ConocoPhillips
$25,607,596$37,142 -0.1%220,6221.8%Oils/Energy
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$25,433,928$27,144 -0.1%674,6401.8%Computer and Technology
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$25,188,526$76,314 -0.3%231,0451.8%Medical
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$23,717,972$27,552 -0.1%146,3441.7%Computer and Technology
T. Rowe Price Group, Inc. stock logo
TROW
T. Rowe Price Group
$22,473,072$1,350,971 -5.7%208,6831.6%Finance
Apple Inc. stock logo
AAPL
Apple
$22,013,303$37,736 -0.2%114,3371.5%Computer and Technology
Shell plc stock logo
SHEL
Shell
$21,968,580$2,726,094 -11.0%333,8691.5%Oils/Energy
Tractor Supply stock logo
TSCO
Tractor Supply
$21,718,245$64,509 -0.3%101,0011.5%Retail/Wholesale
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$20,425,814$73,485 -0.4%204,2991.4%Oils/Energy
Walmart Inc. stock logo
WMT
Walmart
$20,262,7550.0%128,5301.4%Retail/Wholesale
FactSet Research Systems Inc. stock logo
FDS
FactSet Research Systems
$19,988,395$4,436,565 -18.2%41,9001.4%Business Services
Quest Diagnostics Incorporated stock logo
DGX
Quest Diagnostics
$18,793,044$68,940 -0.4%136,3001.3%Medical
U.S. Bancorp stock logo
USB
U.S. Bancorp
$18,311,768$51,936 -0.3%423,1001.3%Finance
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$18,197,298$34,020 -0.2%106,9801.3%Finance
Genuine Parts stock logo
GPC
Genuine Parts
$16,861,406$13,850 -0.1%121,7431.2%Auto/Tires/Trucks
AT&T Inc. stock logo
T
AT&T
$16,753,3200.0%998,4101.2%Computer and Technology
A. O. Smith Co. stock logo
AOS
A. O. Smith
$16,728,642$3,085,399 22.6%202,9191.2%Industrial Products
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$16,685,464$44,510 -0.3%74,9741.2%Retail/Wholesale
PepsiCo, Inc. stock logo
PEP
PepsiCo
$16,640,753$9,341 0.1%97,9791.2%Consumer Staples
Automatic Data Processing, Inc. stock logo
ADP
Automatic Data Processing
$16,140,628$69,891 -0.4%69,2821.1%Business Services
Alphabet Inc. stock logo
GOOGL
Alphabet
$15,620,555$59,368 -0.4%111,8231.1%Computer and Technology
Laboratory Co. of America Holdings stock logo
LH
Laboratory Co. of America
$14,510,648$11,819 0.1%63,8421.0%Medical
Reinsurance Group of America, Incorporated stock logo
RGA
Reinsurance Group of America
$14,241,979$174,722 -1.2%88,0331.0%Finance
General Dynamics Co. stock logo
GD
General Dynamics
$13,996,9920.0%53,9031.0%Aerospace
Kimberly-Clark Co. stock logo
KMB
Kimberly-Clark
$13,640,105$9,113 -0.1%112,2551.0%Consumer Staples
Adobe Inc. stock logo
ADBE
Adobe
$13,462,279$113,354 -0.8%22,5650.9%Computer and Technology
Darden Restaurants, Inc. stock logo
DRI
Darden Restaurants
$13,309,2860.0%81,0060.9%Retail/Wholesale
Eaton Co. plc stock logo
ETN
Eaton
$13,230,892$72,246 -0.5%54,9410.9%Industrial Products
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$12,976,850$11,723 -0.1%88,5550.9%Consumer Staples
American Electric Power Company, Inc. stock logo
AEP
American Electric Power
$12,638,888$48,732 -0.4%155,6130.9%Utilities
Target Co. stock logo
TGT
Target
$12,601,8910.0%88,4840.9%Retail/Wholesale
American Express stock logo
AXP
American Express
$12,540,727$85,614 -0.7%66,9410.9%Finance
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$12,371,643$130,973 -1.0%78,6850.9%Transportation
Globe Life Inc. stock logo
GL
Globe Life
$12,162,019$10,346 0.1%99,9180.9%Finance
Deere & Company stock logo
DE
Deere & Company
$12,042,8850.0%30,1170.8%Industrial Products
Emerson Electric Co. stock logo
EMR
Emerson Electric
$11,981,323$19,466 -0.2%123,1000.8%Industrial Products
Sanofi stock logo
SNY
Sanofi
$11,721,361$29,838 -0.3%235,7000.8%Medical
Duke Energy Co. stock logo
DUK
Duke Energy
$10,796,670$19,408 -0.2%111,2600.8%Utilities
Chevron Co. stock logo
CVX
Chevron
$10,701,633$18,645 -0.2%71,7460.8%Oils/Energy
Murphy Oil Co. stock logo
MUR
Murphy Oil
$10,376,448$10,836 -0.1%243,2360.7%Oils/Energy
Waters Co. stock logo
WAT
Waters
$10,128,761$11,194 -0.1%30,7650.7%Medical
3M stock logo
MMM
3M
$9,637,214$921,568 -8.7%88,1560.7%Multi-Sector Conglomerates
The Allstate Co. stock logo
ALL
Allstate
$8,734,752$5,179,260 -37.2%62,4000.6%Finance
Truist Financial Co. stock logo
TFC
Truist Financial
$8,072,4100.0%218,6460.6%Finance
Ralph Lauren Co. stock logo
RL
Ralph Lauren
$7,923,646$10,815 -0.1%54,9490.6%Consumer Discretionary
Waste Management, Inc. stock logo
WM
Waste Management
$7,817,8940.0%43,6510.6%Business Services
Valero Energy Co. stock logo
VLO
Valero Energy
$7,685,2100.0%59,1170.5%Oils/Energy
Dolby Laboratories, Inc. stock logo
DLB
Dolby Laboratories
$7,383,989$15,771 -0.2%85,6810.5%Consumer Discretionary
Fortinet, Inc. stock logo
FTNT
Fortinet
$7,243,322$28,972 -0.4%123,7540.5%Computer and Technology
TotalEnergies SE stock logo
TTE
TotalEnergies
$6,902,609$33,690 -0.5%102,4430.5%Oils/Energy
Mastercard Incorporated stock logo
MA
Mastercard
$6,853,163$113,025 -1.6%16,0680.5%Business Services
Ross Stores, Inc. stock logo
ROST
Ross Stores
$6,784,570$103,516 -1.5%49,0250.5%Retail/Wholesale
Keysight Technologies, Inc. stock logo
KEYS
Keysight Technologies
$6,441,872$1,591 0.0%40,4920.5%Computer and Technology
Kenvue Inc. stock logo
KVUE
Kenvue
$6,337,442$69,004 -1.1%294,3540.4%Consumer Staples
Fortrea Holdings Inc. stock logo
FTRE
Fortrea
$6,286,048$25,721 -0.4%180,1160.4%Medical
MSC Industrial Direct Co., Inc. stock logo
MSM
MSC Industrial Direct
$6,183,138$9,822 0.2%61,0620.4%Industrial Products
NVIDIA Co. stock logo
NVDA
NVIDIA
$6,106,063$7,428 0.1%12,3300.4%Computer and Technology
The Mosaic Company stock logo
MOS
Mosaic
$5,000,056$35,444 -0.7%139,9400.4%Basic Materials
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$3,773,431$163,053 -4.1%20,9670.3%ETF
Generac Holdings Inc. stock logo
GNRC
Generac
$3,064,927$936,473 -23.4%23,7150.2%Computer and Technology
Medpace Holdings, Inc. stock logo
MEDP
Medpace
$2,904,065$11,342 -0.4%9,4740.2%Medical
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
$2,671,039$1,547,049 -36.7%43,7660.2%Retail/Wholesale
MaxCyte, Inc. stock logo
MXCT
MaxCyte
$2,585,000$2,585,000 New Holding550,0000.2%Medical
Qualys, Inc. stock logo
QLYS
Qualys
$2,028,161$4,711 0.2%10,3330.1%Computer and Technology
Frontdoor, Inc. stock logo
FTDR
Frontdoor
$1,470,294$6,128 -0.4%41,7460.1%Construction
EVERTEC, Inc. stock logo
EVTC
EVERTEC
$1,411,447$14,124 1.0%34,4760.1%Business Services
Logitech International S.A. stock logo
LOGI
Logitech International
$1,334,167$5,228 0.4%14,0350.1%Computer and Technology
Sterling Infrastructure, Inc. stock logo
STRL
Sterling Infrastructure
$1,237,527$1,143 0.1%14,0740.1%Construction
Hexcel Co. stock logo
HXL
Hexcel
$1,129,703$9,588 0.9%15,3180.1%Aerospace
National Research Co. stock logo
NRC
National Research
$1,103,922$43,279 -3.8%27,9050.1%Business Services
Gildan Activewear Inc. stock logo
GIL
Gildan Activewear
$1,067,111$4,728 0.4%32,2780.1%Consumer Discretionary
Donaldson Company, Inc. stock logo
DCI
Donaldson
$1,026,910$39,602 -3.7%15,7140.1%Industrial Products
Atkore Inc. stock logo
ATKR
Atkore
$724,320$40,160 -5.3%4,5270.1%Industrial Products
CSG Systems International, Inc. stock logo
CSGS
CSG Systems International
$650,865$187,778 -22.4%12,2320.0%Computer and Technology
John Bean Technologies Co. stock logo
JBT
John Bean Technologies
$615,794$7,359 1.2%6,1920.0%Industrial Products
The Coca-Cola Company stock logo
KO
Coca-Cola
$597,0790.0%10,1320.0%Consumer Staples
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$542,6250.0%10.0%Finance
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$529,4890.0%2,2760.0%ETF
Jack Henry & Associates, Inc. stock logo
JKHY
Jack Henry & Associates
$462,777$5,556 1.2%2,8320.0%Computer and Technology
Liquidity Services, Inc. stock logo
LQDT
Liquidity Services
$458,354$6,970 1.5%26,6330.0%Business Services
First Trust NASDAQ 100 Technology Index Fund stock logo
QTEC
First Trust NASDAQ 100 Technology Index Fund
$427,971$427,971 New Holding2,4390.0%Manufacturing
iShares S&P 100 ETF stock logo
OEF
iShares S&P 100 ETF
$411,261$1,564 -0.4%1,8410.0%ETF
WisdomTree Total U.S. Dividend Fund stock logo
DTD
WisdomTree Total U.S. Dividend Fund
$363,905$14,057 -3.7%5,5660.0%Finance
The Toro Company stock logo
TTC
Toro
$351,323$16,030 4.8%3,6600.0%Consumer Discretionary

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

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