Willis Investment Counsel Top Holdings and 13F Report (2026) About Willis Investment CounselInvestment ActivityWillis Investment Counsel has $1.97 billion in total holdings as of September 30, 2026.Willis Investment Counsel owns shares of 128 different stocks, but just 51 companies or ETFs make up 80% of its holdings.Approximately 5.26% of the portfolio was purchased this quarter.About 12.25% of the portfolio was sold this quarter.This quarter, Willis Investment Counsel has purchased 124 new stocks and bought additional shares in 58 stocks.Willis Investment Counsel sold shares of 38 stocks and completely divested from 4 stocks this quarter.Largest Holdings Cisco Systems $78,641,259Johnson & Johnson $69,033,338Microsoft $63,711,925Texas Instruments $57,231,070Paychex $47,685,229 Largest New Holdings this Quarter 30233Q108 - Exxon Mobil Corp $41,495,391 Holding45780R101 - Installed Building Products $1,773,931 Holding90984P303 - United Commnty Banks Ga $398,666 Holding31943F200 - First Carolina Finl Svcs Inc $334,695 Holding92203C303 - Vanguard Ultra-Short Bond ETF $299,282 Holding Largest Purchases this Quarter Exxon Mobil Corp 254,964 shares (about $41.50M)Intuit 28,313 shares (about $7.81M)Fortinet 18,300 shares (about $3.27M)Zebra Technologies 8,366 shares (about $3.12M)Adobe 11,116 shares (about $2.67M) Largest Sales this Quarter Valero Energy 55,300 shares (about $21.43M)BHP Group 243,300 shares (about $20.64M)Caterpillar 24,156 shares (about $19.59M)Cisco Systems 153,539 shares (about $16.53M)Johnson & Johnson 48,727 shares (about $12.90M) Sector Allocation Over TimeMap of 500 Largest Holdings ofWillis Investment Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorCSCOCisco Systems$78,641,259$16,525,403 ▼-17.4%730,6634.0%TechnologyJNJJohnson & Johnson$69,033,338$12,899,986 ▼-15.7%260,7593.5%HealthcareMSFTMicrosoft$63,711,925$1,575,629 ▲2.5%124,2193.2%TechnologyTXNTexas Instruments$57,231,070$9,150,540 ▼-13.8%204,3312.9%TechnologyPAYXPaychex$47,685,229$1,617,961 ▲3.5%484,1142.4%IndustrialsCBChubb$47,628,308$5,346,785 ▼-10.1%146,4362.4%FinanceACNAccenture$47,185,685$1,585,784 ▼-3.3%257,3252.4%TechnologyPFEPfizer$45,251,201$6,612,647 ▼-12.8%1,586,6482.3%HealthcareFTNTFortinet$44,541,450$3,271,308 ▲7.9%249,1692.3%TechnologyExxon Mobil Corp$41,495,391$41,495,391 ▲New Holding254,9642.1%COMLMTLockheed Martin$41,219,204$7,808,839 ▼-15.9%80,9412.1%IndustrialsKEYSKeysight Technologies$36,958,433$2,352,062 ▲6.8%101,5231.9%TechnologyMDTMedtronic$36,574,793$804,223 ▲2.2%423,8591.9%HealthcareADPAutomatic Data Processing$35,291,253$2,916,078 ▼-7.6%136,7561.8%IndustrialsMRKMerck & Co., Inc.$34,593,516$10,854,657 ▼-23.9%238,0671.8%HealthcareAFLAflac$34,181,989$2,095,540 ▼-5.8%305,7971.7%FinanceABTAbbott Laboratories$34,130,8420.0%345,3491.7%HealthcareHDHome Depot$32,838,112$728,294 ▲2.3%115,4281.7%Consumer DiscretionaryCOPConocoPhillips$31,959,681$2,356,575 ▼-6.9%255,3711.6%EnergyAAPLApple$29,401,004$7,659,127 ▼-20.7%88,2861.5%TechnologyETNEaton$29,165,707$3,910,361 ▼-11.8%67,8731.5%IndustrialsSHELShell$28,523,459$768,099 ▲2.8%300,0891.4%EnergyADBEAdobe$27,573,425$2,667,173 ▲10.7%114,9181.4%TechnologyDGXQuest Diagnostics$27,315,804$7,994,301 ▼-22.6%117,2001.4%HealthcareGWWW.W. Grainger$27,191,204$2,148,936 ▲8.6%21,8271.4%IndustrialsHSYHershey$25,767,974$4,294,557 ▼-14.3%163,4921.3%Consumer StaplesVZVerizon Communications$25,595,0010.0%557,9901.3%Communication ServicesPEPPepsiCo$25,136,306$5,214,908 ▼-17.2%198,3611.3%Consumer StaplesSNYSanofi$24,832,8290.0%602,3001.3%HealthcareMMM3M$24,795,186$691,400 ▲2.9%151,0521.3%IndustrialsGNRCGenerac$24,730,939$1,139,674 ▲4.8%119,5021.3%IndustrialsLab Corp Of Amer$24,661,433$1,454,895 ▲6.3%80,0411.3%COMCATCaterpillar$24,659,367$19,585,443 ▼-44.3%30,4141.3%IndustrialsAEPAmerican Electric Power$24,088,4280.0%203,0381.2%UtilitiesPGProcter & Gamble$23,879,674$6,537,600 ▼-21.5%164,3701.2%Consumer StaplesTSCOTractor Supply$22,790,291$980,942 ▼-4.1%728,3571.2%Consumer DiscretionaryLLYEli Lilly and Company$22,299,246$1,452,135 ▲7.0%19,2721.1%HealthcareAXPAmerican Express$21,914,967$1,334,695 ▲6.5%72,0651.1%FinanceNVDANVIDIA$20,470,385$1,367,996 ▲7.2%89,6331.0%TechnologyRSPInvesco S&P 500 Equal Weight ETF$19,735,273$414,376 ▲2.1%94,8721.0%ETFJPMJPMorgan Chase & Co.$19,518,308$6,219,604 ▼-24.2%58,9981.0%FinanceTAT&T$19,373,844$5,368,000 ▼-21.7%794,0101.0%Communication ServicesVLOValero Energy$18,992,890$21,434,833 ▼-53.0%49,0001.0%EnergyDRIDarden Restaurants$18,822,550$4,831,250 ▼-20.4%97,4001.0%Consumer DiscretionaryWATWaters$18,297,078$1,002,688 ▲5.8%41,6420.9%HealthcareGOOGLAlphabet$18,284,067$1,149,915 ▲6.7%53,1390.9%Communication ServicesMAMastercard$17,644,283$1,035,109 ▲6.2%31,9950.9%FinanceAMATApplied Materials$17,161,913$1,240,097 ▲7.8%33,5600.9%TechnologyGDGeneral Dynamics$17,089,245$4,977,450 ▼-22.6%51,5000.9%IndustrialsDUKDuke Energy$16,547,069$1,710,150 ▼-9.4%145,1370.8%UtilitiesEMREmerson Electric$16,347,540$5,242,380 ▼-24.3%105,4000.8%IndustrialsHUBBHubbell$15,966,266$1,123,114 ▲7.6%35,1990.8%IndustrialsCVXChevron$15,801,157$4,594,725 ▼-22.5%77,3770.8%EnergyFDSFactSet Research Systems$15,067,529$1,294,410 ▲9.4%55,8160.8%FinanceMETAMeta Platforms$14,864,014$819,453 ▲5.8%20,4970.8%Communication ServicesMSIMotorola Solutions$14,538,6220.0%32,6000.7%TechnologyMCDMcDonald's$14,153,158$5,357,808 ▼-27.5%61,2850.7%Consumer DiscretionaryWMWaste Management$13,994,2140.0%68,6260.7%IndustrialsZTSZoetis$13,184,532$1,191,509 ▲9.9%188,8090.7%HealthcareLOWLowe's Companies$13,124,765$2,211,480 ▼-14.4%71,2180.7%Consumer DiscretionaryINTUIntuit$12,263,857$7,806,178 ▲175.1%44,4810.6%TechnologyQLYSQualys$11,951,784$1,252,181 ▲11.7%63,8450.6%TechnologyROSTRoss Stores$11,684,004$890,654 ▲8.3%50,0600.6%Consumer DiscretionaryDEDeere & Company$11,617,815$11,349,195 ▼-49.4%17,3000.6%IndustrialsUPSUnited Parcel Service$10,830,070$636,326 ▲6.2%115,9040.5%IndustrialsMEDPMedpace$9,960,040$687,846 ▲7.4%15,9570.5%HealthcareSHWSherwin-Williams$9,883,334$653,005 ▲7.1%30,5730.5%MaterialsZBRAZebra Technologies$9,534,711$3,123,112 ▲48.7%25,5410.5%TechnologyFTDRFrontdoor$9,511,596$744,581 ▲8.5%130,0820.5%Consumer DiscretionaryPAYCPaycom Software$9,159,147$535,854 ▲6.2%42,0820.5%TechnologyNRCNational Research$9,132,593$80,501 ▼-0.9%430,9860.5%HealthcareLQDTLiquidity Services$9,096,107$811,029 ▲9.8%212,3770.5%IndustrialsLOGILogitech International$7,836,521$561,403 ▲7.7%77,5970.4%TechnologyDCIDonaldson$7,777,894$662,810 ▲9.3%89,3600.4%IndustrialsJKHYJack Henry & Associates$7,555,337$595,592 ▲8.6%52,7460.4%FinanceBHPBHP Group$7,460,745$20,641,573 ▼-73.5%87,9390.4%MaterialsSPGIS&P Global$7,278,366$668,232 ▲10.1%18,4510.4%FinanceCLXClorox$6,926,355$11,649,238 ▼-62.7%85,5000.4%Consumer StaplesAVYAvery Dennison$6,432,211$534,197 ▲9.1%37,6880.3%MaterialsGILGildan Activewear$5,787,236$109,516 ▲1.9%135,7550.3%Consumer DiscretionaryLAMRLamar Advertising$5,224,420$351,917 ▲7.2%36,2530.3%Real EstateTTCToro$4,969,390$397,636 ▲8.7%51,5390.3%IndustrialsVRSNVeriSign$4,687,570$374,509 ▲8.7%16,6220.2%TechnologyAOSA. O. Smith$4,565,350$268,490 ▲6.2%80,9890.2%IndustrialsSTRLSterling Infrastructure$4,408,316$395,391 ▲9.9%8,9640.2%IndustrialsALGNAlign Technology$4,355,849$280,962 ▲6.9%29,9680.2%HealthcareMSMMSC Industrial Direct$4,327,849$460,610 ▲11.9%34,9810.2%IndustrialsEVTCEvertec$4,190,186$132,190 ▲3.3%155,4800.2%FinanceUIUbiquiti$4,128,781$162,314 ▲4.1%7,2750.2%TechnologyBMIBadger Meter$4,010,973$1,739,937 ▲76.6%32,4670.2%TechnologyHXLHexcel$3,542,599$341,051 ▲10.7%42,2140.2%IndustrialsJBT Marel Corp$3,384,265$490,993 ▲17.0%32,0510.2%COMTECHBio-Techne$2,717,987$11,160 ▼-0.4%37,5050.1%HealthcareDLBDolby Laboratories$2,511,007$168,787 ▲7.2%42,7260.1%TechnologyGaztransport & Technigaz$2,039,750$66,230 ▲3.4%8,3770.1%COMIBPInstalled Building Products$1,773,931$1,773,931 ▲New Holding9,2450.1%Consumer DiscretionaryIJHiShares Core S&P Mid-Cap ETF$1,163,0000.0%16,1640.1%ETFKOCoca-Cola$1,090,375$258 ▲0.0%12,6670.1%Consumer StaplesMXCTMaxCyte$966,2890.0%862,7580.0%HealthcareVOOVanguard S&P 500 ETF$861,357$12,615 ▲1.5%1,2290.0%ETFShowing largest 100 holdings. 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