Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $1.83 billion in total holdings as of March 31, 2026.
Willis Investment Counsel owns shares of 123 different stocks, but just 46 companies or ETFs make up 80% of its holdings.
Approximately 3.42% of the portfolio was purchased this quarter.
About 13.35% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 130 new stocks and bought additional shares in 61 stocks.
Willis Investment Counsel sold shares of 20 stocks and completely divested from 12 stocks this quarter.

Largest Holdings

Johnson & Johnson: $70,745,336
Cisco Systems: $64,714,483
Lockheed Martin: $55,143,939
Texas Instruments: $51,766,266
Chubb: $50,125,099

Largest New Holdings this Quarter

78409V104 - S&P Global: $5,846,298 Holding
461202103 - Intuit: $5,562,136 Holding
894650100 - Tredegar: $278,250 Holding
595112103 - Micron Technology: $229,731 Holding
626717102 - Murphy Oil: $222,956 Holding

Largest Purchases this Quarter

Automatic Data Processing: 62,800 shares (about $12.76M)
Paychex: 110,358 shares (about $10.17M)
S&P Global: 13,745 shares (about $5.85M)
Intuit: 12,864 shares (about $5.56M)
FactSet Research Systems: 19,822 shares (about $4.30M)

Largest Sales this Quarter

Caterpillar: 30,205 shares (about $21.40M)
Johnson & Johnson: 75,981 shares (about $18.57M)
Applied Materials: 35,485 shares (about $12.13M)
United Parcel Service: 121,400 shares (about $11.94M)
BHP Group: 159,834 shares (about $11.63M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
JNJ Johnson & Johnson	$70,745,336	$18,572,796 ▼	-20.8%	289,418	3.9%	Medical
CSCO Cisco Systems	$64,714,483	$79,452 ▲	0.1%	834,057	3.5%	Computer and Technology
LMT Lockheed Martin	$55,143,939	$1,824,049 ▼	-3.2%	91,239	3.0%	Aerospace
TXN Texas Instruments	$51,766,266	$146,187 ▲	0.3%	266,644	2.8%	Computer and Technology
CB Chubb	$50,125,099	$120,594 ▲	0.2%	153,791	2.7%	Finance
PFE Pfizer	$48,239,671	$125,602 ▲	0.3%	1,717,937	2.6%	Medical
MSFT Microsoft	$41,989,864	$134,742 ▲	0.3%	113,434	2.3%	Computer and Technology
PAYX Paychex	$40,259,204	$10,166,179 ▲	33.8%	437,030	2.2%	Computer and Technology
XOM ExxonMobil	$38,984,644	$60,738 ▲	0.2%	229,781	2.1%	Energy
ACN Accenture	$38,626,495	$204,239 ▲	0.5%	194,798	2.1%	Computer and Technology
MRK Merck & Co., Inc.	$37,737,138		0.0%	313,718	2.1%	Medical
HSY Hershey	$37,619,982	$86,690 ▲	0.2%	180,961	2.1%	Consumer Staples
PEP PepsiCo	$35,569,485	$62,427 ▲	0.2%	229,052	1.9%	Consumer Staples
HD Home Depot	$35,350,084	$76,631 ▲	0.2%	107,483	1.9%	Retail/Wholesale
CAT Caterpillar	$35,200,544	$21,399,035 ▼	-37.8%	49,686	1.9%	Industrials
COP ConocoPhillips	$33,981,156	$88,704 ▲	0.3%	257,433	1.9%	Energy
MDT Medtronic	$33,970,959	$451,013 ▼	-1.3%	392,048	1.9%	Medical
AFL Aflac	$33,152,168	$119,145 ▲	0.4%	302,180	1.8%	Finance
TSCO Tractor Supply	$30,950,364	$250,962 ▲	0.8%	683,231	1.7%	Retail/Wholesale
PG Procter & Gamble	$30,298,745	$36,543 ▼	-0.1%	209,767	1.7%	Consumer Staples
ADP Automatic Data Processing	$30,163,290	$12,759,704 ▲	73.3%	148,456	1.6%	Computer and Technology
DGX Quest Diagnostics	$29,749,764		0.0%	151,800	1.6%	Medical
T AT&T	$29,442,534		0.0%	1,015,610	1.6%	Computer and Technology
SNY Sanofi	$29,100,720		0.0%	604,000	1.6%	Medical
GNRC Generac	$28,405,084	$446,134 ▲	1.6%	145,421	1.6%	Industrials
VZ Verizon Communications	$28,086,900	$502,000 ▲	1.8%	559,500	1.5%	Computer and Technology
AAPL Apple	$27,697,625	$114,205 ▼	-0.4%	109,136	1.5%	Computer and Technology
ETN Eaton	$27,566,700		0.0%	77,073	1.5%	Industrials
AEP American Electric Power	$26,679,761		0.0%	203,538	1.5%	Utilities
MCD McDonald's	$26,350,330		0.0%	84,785	1.4%	Retail/Wholesale
VLO Valero Energy	$25,844,568		0.0%	104,600	1.4%	Energy
SHEL Shell	$25,809,360	$74,214 ▲	0.3%	277,520	1.4%	Energy
DRI Darden Restaurants	$24,034,504		0.0%	122,600	1.3%	Retail/Wholesale
CLX Clorox	$23,834,900	$2,632,202 ▲	12.4%	230,000	1.3%	Consumer Staples
BHP BHP Group	$22,913,755	$11,626,325 ▼	-33.7%	315,009	1.3%	Basic Materials
JPM JPMorgan Chase & Co.	$22,908,887		0.0%	77,879	1.3%	Finance
GD General Dynamics	$22,892,774		0.0%	66,700	1.3%	Aerospace
KEYS Keysight Technologies	$22,869,993	$108,430 ▲	0.5%	80,993	1.2%	Computer and Technology
DUK Duke Energy	$20,987,325		0.0%	160,282	1.1%	Utilities
CVX Chevron	$20,688,966		0.0%	99,995	1.1%	Energy
ABT Abbott Laboratories	$20,467,162		0.0%	199,349	1.1%	Medical
MMM 3M	$19,834,061	$62,304 ▲	0.3%	136,570	1.1%	Multi-Sector Conglomerates
LOW Lowe's Companies	$19,710,005		0.0%	83,418	1.1%	Retail/Wholesale
DE Deere & Company	$19,321,190		0.0%	34,300	1.1%	Industrials
EMR Emerson Electric	$18,290,392		0.0%	139,600	1.0%	Industrials
GWW W.W. Grainger	$18,212,164	$206,163 ▲	1.1%	16,696	1.0%	Industrials
VBR Vanguard Small-Cap Value ETF	$18,211,850	$1,094,288 ▲	6.4%	83,829	1.0%	ETF
AXP American Express	$17,312,745	$168,179 ▲	1.0%	57,236	0.9%	Finance
Lab Corp Of Amer	$17,206,577	$135,006 ▼	-0.8%	64,490	0.9%	COM
ZTS Zoetis	$16,544,553	$4,225,180 ▲	34.3%	139,959	0.9%	Medical
FTNT Fortinet	$16,036,651	$173,737 ▲	1.1%	196,239	0.9%	Computer and Technology
WM Waste Management	$15,838,506	$21,830 ▼	-0.1%	68,926	0.9%	Business Services
RSP Invesco S&P 500 Equal Weight ETF	$15,488,904	$2,915,649 ▲	23.2%	80,705	0.8%	ETF
HUBB Hubbell	$13,642,081	$133,481 ▲	1.0%	27,799	0.7%	Industrials
LLY Eli Lilly and Company	$13,591,441	$5,655,666 ▼	-29.4%	14,777	0.7%	Medical
ADBE Adobe	$13,184,416	$3,287,414 ▲	33.2%	54,239	0.7%	Computer and Technology
MA Mastercard	$12,484,005	$136,907 ▲	1.1%	24,985	0.7%	Business Services
NVDA NVIDIA	$12,023,659	$6,962,048 ▼	-36.7%	68,943	0.7%	Computer and Technology
GOOGL Alphabet	$11,697,078	$3,358,988 ▼	-22.3%	40,677	0.6%	Computer and Technology
WAT Waters	$9,940,564	$70,281 ▲	0.7%	33,380	0.5%	Medical
FDS FactSet Research Systems	$9,292,380	$4,301,176 ▲	86.2%	42,824	0.5%	Business Services
META Meta Platforms	$9,122,613	$743,197 ▼	-7.5%	15,945	0.5%	Computer and Technology
AMAT Applied Materials	$9,040,004	$12,128,419 ▼	-57.3%	26,449	0.5%	Computer and Technology
UPS United Parcel Service	$8,753,164	$11,943,332 ▼	-57.7%	88,973	0.5%	Transportation
ROST Ross Stores	$8,289,130	$7,412,645 ▼	-47.2%	38,264	0.5%	Retail/Wholesale
SHW Sherwin-Williams	$7,694,482	$70,842 ▲	0.9%	24,004	0.4%	Basic Materials
STRL Sterling Infrastructure	$6,611,214	$344,143 ▲	5.5%	16,233	0.4%	Construction
SPGI S&P Global	$5,846,298	$5,846,298 ▲	New Holding	13,745	0.3%	Finance
INTU Intuit	$5,562,136	$5,562,136 ▲	New Holding	12,864	0.3%	Computer and Technology
MEDP Medpace	$4,856,642	$251,620 ▲	5.5%	10,114	0.3%	Medical
DCI Donaldson	$4,705,787	$240,691 ▲	5.4%	55,447	0.3%	Industrials
GIL Gildan Activewear	$4,604,425	$265,506 ▲	6.1%	82,739	0.3%	Consumer Discretionary
FTDR Frontdoor	$4,185,878	$208,850 ▲	5.3%	79,188	0.2%	Construction
LOGI Logitech International	$4,109,603	$214,496 ▲	5.5%	45,101	0.2%	Computer and Technology
LQDT Liquidity Services	$4,048,263	$231,018 ▲	6.1%	132,426	0.2%	Business Services
NRC National Research	$3,814,353	$703,176 ▲	22.6%	224,638	0.2%	Business Services
MSM MSC Industrial Direct	$3,689,508	$195,243 ▲	5.6%	39,986	0.2%	Industrials
AOS A. O. Smith	$3,160,504	$159,509 ▲	5.3%	47,930	0.2%	Industrials
UI Ubiquiti	$3,104,259	$221,281 ▲	7.7%	3,928	0.2%	Computer and Technology
QLYS Qualys	$3,025,290	$159,272 ▲	5.6%	34,437	0.2%	Computer and Technology
JKHY Jack Henry & Associates	$2,928,165	$144,923 ▲	5.2%	18,528	0.2%	Computer and Technology
PAYC Paycom Software	$2,859,715	$173,681 ▲	6.5%	23,529	0.2%	Computer and Technology
EVTC Evertec	$2,680,900	$128,965 ▲	5.1%	95,000	0.1%	Business Services
TTC Toro	$2,565,395	$145,673 ▲	6.0%	27,455	0.1%	Consumer Discretionary
LAMR Lamar Advertising	$2,474,430	$143,252 ▲	6.1%	19,536	0.1%	Finance
VRSN VeriSign	$2,233,998	$124,677 ▲	5.9%	8,995	0.1%	Computer and Technology
ZBRA Zebra Technologies	$2,113,172	$136,738 ▲	6.9%	10,107	0.1%	Industrials
AVY Avery Dennison	$1,815,212	$113,278 ▲	6.7%	10,512	0.1%	Industrials
HXL Hexcel	$1,710,536	$1,642,959 ▼	-49.0%	21,136	0.1%	Aerospace
JBT Marel Corp	$1,504,646	$124,162 ▲	9.0%	11,767	0.1%	COM
DLB Dolby Laboratories	$1,237,476	$75,736 ▲	6.5%	20,604	0.1%	Consumer Discretionary
ALGN Align Technology	$1,107,781	$75,258 ▲	7.3%	6,462	0.1%	Medical
IJH iShares Core S&P Mid-Cap ETF	$1,091,555		0.0%	16,164	0.1%	ETF
KO CocaCola	$966,443		0.0%	12,708	0.1%	Consumer Staples
TECH Bio-Techne	$904,203	$57,120 ▲	6.7%	17,302	0.0%	Medical
PAR PAR Technology	$861,051		0.0%	64,595	0.0%	Business Services
VO Vanguard Mid-Cap ETF	$737,191		0.0%	2,567	0.0%	ETF
Venu Holding Corporation	$723,675	$376,132 ▲	108.2%	218,633	0.0%	COM
VOO Vanguard S&P 500 ETF	$700,926	$224,679 ▲	47.2%	1,173	0.0%	ETF
MXCT MaxCyte	$606,087		0.0%	862,758	0.0%	Medical

Showing largest 100 holdings. View all holdings.

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Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

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Willis Investment Counsel Top Holdings and 13F Report (2026)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools