Willis Investment Counsel Top Holdings and 13F Report (2024)

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About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $1.45 billion in total holdings as of March 31, 2024.
Willis Investment Counsel owns shares of 107 different stocks, but just 46 companies or ETFs make up 80% of its holdings.
Approximately 5.82% of the portfolio was purchased this quarter.
About 8.34% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 113 new stocks and bought additional shares in 59 stocks.
Willis Investment Counsel sold shares of 20 stocks and completely divested from 10 stocks this quarter.

Largest Holdings

Johnson & Johnson: $46,782,636
Microsoft: $44,901,342
Cisco Systems: $44,235,682
Texas Instruments: $43,719,219
Lockheed Martin: $40,551,661

Largest New Holdings this Quarter

Hershey: $16,588,127 Holding
McDonald's: $8,402,110 Holding
PAR Technology: $453,600 Holding
AbbVie: $207,776 Holding

Largest Purchases this Quarter

Hershey: 85,286 shares (about $16.59M)
Walmart: 257,015 shares (about $15.46M)
PepsiCo: 60,681 shares (about $10.62M)
McDonald's: 29,800 shares (about $8.40M)
Generac: 64,568 shares (about $8.14M)

Largest Sales this Quarter

Microsoft: 21,442 shares (about $9.02M)
Caterpillar: 21,581 shares (about $7.91M)
Reinsurance Group of America: 37,139 shares (about $7.16M)
Aflac: 79,912 shares (about $6.86M)
Dolby Laboratories: 80,160 shares (about $6.72M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
JNJ Johnson & Johnson	$46,782,636	$15,503 ▲	0.0%	295,737	3.2%	Medical
MSFT Microsoft	$44,901,342	$9,021,078 ▼	-16.7%	106,725	3.1%	Computer and Technology
CSCO Cisco Systems	$44,235,682	$120,533 ▲	0.3%	886,309	3.0%	Computer and Technology
TXN Texas Instruments	$43,719,219	$111,669 ▲	0.3%	250,957	3.0%	Computer and Technology
LMT Lockheed Martin	$40,551,661	$266,099 ▲	0.7%	89,150	2.8%	Aerospace
ACN Accenture	$39,676,793	$6,606,040 ▼	-14.3%	114,471	2.7%	Business Services
PAYX Paychex	$38,265,217	$148,097 ▲	0.4%	311,606	2.6%	Business Services
CB Chubb	$37,566,852	$2,602,183 ▼	-6.5%	144,973	2.6%	Finance
HD Home Depot	$37,005,892	$87,844 ▲	0.2%	96,470	2.5%	Retail/Wholesale
INTC Intel	$36,398,112	$31,405 ▲	0.1%	824,046	2.5%	Computer and Technology
PFE Pfizer	$33,856,859	$1,209,012 ▲	3.7%	1,220,067	2.3%	Medical
MDT Medtronic	$30,549,300	$150,770 ▲	0.5%	350,537	2.1%	Medical
MRK Merck & Co., Inc.	$30,486,388		0.0%	231,045	2.1%	Medical
AMAT Applied Materials	$30,227,544	$47,020 ▲	0.2%	146,572	2.1%	Computer and Technology
VZ Verizon Communications	$28,361,351	$53,457 ▲	0.2%	675,914	2.0%	Computer and Technology
CLX Clorox	$28,208,527	$88,191 ▲	0.3%	184,237	1.9%	Consumer Staples
COP ConocoPhillips	$28,109,661	$28,893 ▲	0.1%	220,849	1.9%	Oils/Energy
PEP PepsiCo	$27,767,087	$10,619,782 ▲	61.9%	158,660	1.9%	Consumer Staples
TROW T. Rowe Price Group	$26,852,758	$1,410,127 ▲	5.5%	220,249	1.8%	Finance
CAT Caterpillar	$26,515,241	$7,907,926 ▼	-23.0%	72,361	1.8%	Industrial Products
AFL Aflac	$25,468,137	$6,861,244 ▼	-21.2%	296,624	1.8%	Finance
XOM Exxon Mobil	$23,885,228	$137,512 ▲	0.6%	205,482	1.6%	Oils/Energy
BHP BHP Group	$23,727,782	$3,167,354 ▼	-11.8%	411,298	1.6%	Basic Materials
WMT Walmart	$23,198,243	$15,464,593 ▲	200.0%	385,545	1.6%	Retail/Wholesale
TSCO Tractor Supply	$23,030,313	$3,403,669 ▼	-12.9%	87,996	1.6%	Retail/Wholesale
SHEL Shell	$22,460,344	$77,766 ▲	0.3%	335,029	1.5%	Oils/Energy
UPS United Parcel Service	$19,404,538	$7,709,587 ▲	65.9%	130,556	1.3%	Transportation
AAPL Apple	$19,065,661	$540,848 ▼	-2.8%	111,183	1.3%	Computer and Technology
FDS FactSet Research Systems	$19,038,941		0.0%	41,900	1.3%	Business Services
GPC Genuine Parts	$18,861,643		0.0%	121,743	1.3%	Auto/Tires/Trucks
AOS A. O. Smith	$18,188,023	$34,889 ▲	0.2%	203,309	1.3%	Industrial Products
DGX Quest Diagnostics	$18,142,893		0.0%	136,300	1.2%	Medical
T AT&T	$17,572,016		0.0%	998,410	1.2%	Computer and Technology
LOW Lowe's Companies	$17,442,382	$1,655,745 ▼	-8.7%	68,474	1.2%	Retail/Wholesale
ADP Automatic Data Processing	$17,427,357	$124,870 ▲	0.7%	69,782	1.2%	Business Services
GOOGL Alphabet	$16,957,136	$79,691 ▲	0.5%	112,351	1.2%	Computer and Technology
HSY Hershey	$16,588,127	$16,588,127 ▲	New Holding	85,286	1.1%	Consumer Staples
JPM JPMorgan Chase & Co.	$16,060,054	$5,368,040 ▼	-25.1%	80,180	1.1%	Finance
TGT Target	$15,680,250		0.0%	88,484	1.1%	Retail/Wholesale
AXP American Express	$15,349,949	$108,153 ▲	0.7%	67,416	1.1%	Finance
GD General Dynamics	$15,227,058		0.0%	53,903	1.0%	Aerospace
KMB Kimberly-Clark	$14,518,244	$1,940 ▼	0.0%	112,240	1.0%	Consumer Staples
PG Procter & Gamble	$14,374,052	$6,003 ▲	0.0%	88,592	1.0%	Consumer Staples
LH Laboratory Co. of America	$13,979,474	$32,551 ▲	0.2%	63,991	1.0%	Medical
EMR Emerson Electric	$13,962,002		0.0%	123,100	1.0%	Industrial Products
DRI Darden Restaurants	$13,874,453	$334,300 ▲	2.5%	83,006	1.0%	Retail/Wholesale
ETN Eaton	$13,426,792	$3,752,160 ▼	-21.8%	42,941	0.9%	Industrial Products
AEP American Electric Power	$13,398,279		0.0%	155,613	0.9%	Utilities
DE Deere & Company	$12,370,257		0.0%	30,117	0.9%	Industrial Products
GL Globe Life	$11,681,686	$54,228 ▲	0.5%	100,384	0.8%	Finance
ADBE Adobe	$11,656,260	$269,961 ▲	2.4%	23,100	0.8%	Computer and Technology
SNY Sanofi	$11,455,020		0.0%	235,700	0.8%	Medical
CVX Chevron	$11,317,214		0.0%	71,746	0.8%	Oils/Energy
NVDA NVIDIA	$11,184,266	$43,371 ▲	0.4%	12,378	0.8%	Computer and Technology
GNRC Generac	$11,136,018	$8,144,608 ▲	272.3%	88,283	0.8%	Computer and Technology
MUR Murphy Oil	$11,123,700	$7,815 ▲	0.1%	243,407	0.8%	Oils/Energy
DUK Duke Energy	$10,759,955		0.0%	111,260	0.7%	Utilities
MMM 3M	$10,384,889	$1,034,182 ▲	11.1%	97,906	0.7%	Multi-Sector Conglomerates
VLO Valero Energy	$10,090,681		0.0%	59,117	0.7%	Oils/Energy
KEYS Keysight Technologies	$9,930,599	$3,598,460 ▲	56.8%	63,503	0.7%	Computer and Technology
RGA Reinsurance Group of America	$9,816,435	$7,163,371 ▼	-42.2%	50,894	0.7%	Finance
FTNT Fortinet	$8,583,698	$130,062 ▲	1.5%	125,658	0.6%	Computer and Technology
MSM MSC Industrial Direct	$8,413,465	$2,488,009 ▲	42.0%	86,701	0.6%	Industrial Products
MCD McDonald's	$8,402,110	$8,402,110 ▲	New Holding	29,800	0.6%	Retail/Wholesale
MA Mastercard	$7,821,178	$83,312 ▲	1.1%	16,241	0.5%	Business Services
WAT Waters	$7,389,930	$3,200,306 ▼	-30.2%	21,468	0.5%	Medical
FTRE Fortrea	$7,283,202	$53,346 ▲	0.7%	181,445	0.5%	Medical
ROST Ross Stores	$7,211,933	$17,024 ▲	0.2%	49,141	0.5%	Retail/Wholesale
TTE TotalEnergies	$7,051,152		0.0%	102,443	0.5%	Oils/Energy
KVUE Kenvue	$6,484,397	$167,560 ▲	2.7%	302,162	0.4%	Consumer Staples
AAP Advance Auto Parts	$6,039,348	$2,315,299 ▲	62.2%	70,976	0.4%	Retail/Wholesale
MOS Mosaic	$4,613,637	$71,185 ▲	1.6%	142,133	0.3%	Basic Materials
VBR Vanguard Small-Cap Value ETF	$4,289,286	$266,138 ▲	6.6%	22,354	0.3%	ETF
MEDP Medpace	$3,084,069	$744,849 ▼	-19.5%	7,631	0.2%	Medical
MXCT MaxCyte	$2,199,750	$104,750 ▼	-4.5%	525,000	0.2%	Medical
STRL Sterling Infrastructure	$1,591,773	$39,270 ▲	2.5%	14,430	0.1%	Construction
FTDR Frontdoor	$1,433,585	$73,500 ▲	5.4%	44,002	0.1%	Construction
EVTC EVERTEC	$1,418,086	$42,494 ▲	3.1%	35,541	0.1%	Business Services
QLYS Qualys	$1,377,846	$346,422 ▼	-20.1%	8,257	0.1%	Computer and Technology
LOGI Logitech International	$1,354,313	$100,005 ▲	8.0%	15,154	0.1%	Computer and Technology
DCI Donaldson	$1,283,077	$109,556 ▲	9.3%	17,181	0.1%	Industrial Products
GIL Gildan Activewear	$1,215,896	$17,414 ▲	1.5%	32,747	0.1%	Consumer Discretionary
NRC National Research	$1,213,611	$108,294 ▲	9.8%	30,639	0.1%	Business Services
HXL Hexcel	$1,145,493	$29,577 ▲	2.7%	15,724	0.1%	Aerospace
CSGS CSG Systems International	$1,044,922	$414,485 ▲	65.7%	20,274	0.1%	Computer and Technology
ATKR Atkore	$959,224	$97,464 ▲	11.3%	5,039	0.1%	Industrial Products
LQDT Liquidity Services	$891,926	$396,552 ▲	80.1%	47,953	0.1%	Business Services
JBT John Bean Technologies	$774,193	$124,714 ▲	19.2%	7,381	0.1%	Industrial Products
KO Coca-Cola	$636,088	$16,213 ▲	2.6%	10,397	0.0%	Consumer Staples
BRK.A Berkshire Hathaway	$634,440		0.0%	1	0.0%	Finance
JKHY Jack Henry & Associates	$592,593	$100,590 ▲	20.4%	3,411	0.0%	Computer and Technology
VO Vanguard Mid-Cap ETF	$568,681		0.0%	2,276	0.0%	ETF
DLB Dolby Laboratories	$462,494	$6,715,001 ▼	-93.6%	5,521	0.0%	Consumer Discretionary
OEF iShares S&P 100 ETF	$455,482		0.0%	1,841	0.0%	ETF
PAR PAR Technology	$453,600	$453,600 ▲	New Holding	10,000	0.0%	Computer and Technology
DTD WisdomTree Total U.S. Dividend Fund	$393,628		0.0%	5,566	0.0%	Finance
TTC Toro	$344,529	$9,163 ▲	2.7%	3,760	0.0%	Consumer Discretionary
SUN Sunoco	$294,396		0.0%	4,883	0.0%	Oils/Energy
IBM International Business Machines	$290,342	$18,528 ▼	-6.0%	1,520	0.0%	Computer and Technology
FIZZ National Beverage	$279,160	$12,435 ▲	4.7%	5,882	0.0%	Consumer Staples

Showing largest 100 holdings. View all holdings.

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Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

About MarketBeat

MarketBeat Products

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Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information