Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $1.44 billion in total holdings as of June 30, 2024.
Willis Investment Counsel owns shares of 107 different stocks, but just 45 companies or ETFs make up 80% of its holdings.
Approximately 5.47% of the portfolio was purchased this quarter.
About 2.57% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 107 new stocks and bought additional shares in 58 stocks.
Willis Investment Counsel sold shares of 14 stocks and completely divested from 3 stocks this quarter.

Largest Holdings

Texas Instruments: $48,847,067
Microsoft: $47,707,443
Johnson & Johnson: $45,021,519
Cisco Systems: $42,132,866
Lockheed Martin: $41,661,583

Largest New Holdings this Quarter

Lab Corp Of Amer: $13,031,152 Holding
Ubiquiti: $446,448 Holding
Alphabet: $220,104 Holding

Largest Purchases this Quarter

NVIDIA: 111,532 shares (about $13.78M)
Lab Corp Of Amer: 64,032 shares (about $13.03M)
McDonald's: 35,000 shares (about $8.92M)
Kenvue: 435,515 shares (about $7.92M)
Kimberly-Clark: 52,200 shares (about $7.21M)

Largest Sales this Quarter

Merck & Co., Inc.: 43,400 shares (about $5.37M)
Adobe: 7,613 shares (about $4.23M)
Sterling Infrastructure: 7,376 shares (about $872.88K)
MaxCyte: 86,250 shares (about $338.10K)
Apple: 665 shares (about $140.06K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
TXN Texas Instruments	$48,847,067	$28,401 ▲	0.1%	251,103	3.4%	Computer and Technology
MSFT Microsoft	$47,707,443	$6,704 ▲	0.0%	106,740	3.3%	Computer and Technology
JNJ Johnson & Johnson	$45,021,519	$1,796,599 ▲	4.2%	308,029	3.1%	Medical
CSCO Cisco Systems	$42,132,866	$24,325 ▲	0.1%	886,821	2.9%	Computer and Technology
LMT Lockheed Martin	$41,661,583	$19,618 ▲	0.0%	89,192	2.9%	Aerospace
CB Chubb	$37,017,463	$37,752 ▲	0.1%	145,121	2.6%	Finance
PAYX Paychex	$36,978,034	$34,027 ▲	0.1%	311,893	2.6%	Business Services
PFE Pfizer	$36,100,915	$1,963,441 ▲	5.8%	1,290,240	2.5%	Medical
ACN Accenture	$34,748,637	$16,991 ▲	0.0%	114,527	2.4%	Computer and Technology
AMAT Applied Materials	$34,592,830	$3,304 ▲	0.0%	146,586	2.4%	Computer and Technology
HD Home Depot	$33,233,962	$25,130 ▲	0.1%	96,543	2.3%	Retail/Wholesale
PEP PepsiCo	$32,032,540	$5,864,746 ▲	22.4%	194,219	2.2%	Consumer Staples
VZ Verizon Communications	$27,886,199	$11,506 ▲	0.0%	676,193	1.9%	Computer and Technology
MDT Medtronic	$27,616,191	$25,423 ▲	0.1%	350,860	1.9%	Medical
AFL Aflac	$26,489,614	$1,876 ▼	0.0%	296,603	1.8%	Finance
GOOGL Alphabet	$26,471,495	$6,006,761 ▲	29.4%	145,328	1.8%	Computer and Technology
WMT Walmart	$26,105,252		0.0%	385,545	1.8%	Retail/Wholesale
INTC Intel	$25,533,557	$12,853 ▲	0.1%	824,461	1.8%	Computer and Technology
TROW T. Rowe Price Group	$25,407,867	$10,954 ▲	0.0%	220,344	1.8%	Finance
COP ConocoPhillips	$25,289,761	$29,053 ▲	0.1%	221,103	1.8%	Oils/Energy
CLX Clorox	$25,160,837	$18,014 ▲	0.1%	184,369	1.7%	Consumer Staples
SHEL Shell	$24,167,235	$15,158 ▼	-0.1%	334,819	1.7%	Oils/Energy
CAT Caterpillar	$24,120,104	$16,655 ▲	0.1%	72,411	1.7%	Industrial Products
TSCO Tractor Supply	$23,793,480	$34,560 ▲	0.1%	88,124	1.6%	Retail/Wholesale
XOM Exxon Mobil	$23,670,399	$15,311 ▲	0.1%	205,615	1.6%	Oils/Energy
BHP BHP Group	$23,473,752	$7,250 ▼	0.0%	411,171	1.6%	Basic Materials
AAPL Apple	$23,277,301	$140,062 ▼	-0.6%	110,518	1.6%	Computer and Technology
MRK Merck & Co., Inc.	$23,230,451	$5,372,920 ▼	-18.8%	187,645	1.6%	Medical
UPS United Parcel Service	$23,053,477	$5,186,889 ▲	29.0%	168,458	1.6%	Transportation
KMB Kimberly-Clark	$22,725,608	$7,214,040 ▲	46.5%	164,440	1.6%	Consumer Staples
T AT&T	$19,079,615		0.0%	998,410	1.3%	Computer and Technology
DGX Quest Diagnostics	$18,656,744		0.0%	136,300	1.3%	Medical
HSY Hershey	$17,560,728	$1,882,603 ▲	12.0%	95,527	1.2%	Consumer Staples
FDS FactSet Research Systems	$17,106,513		0.0%	41,900	1.2%	Business Services
GPC Genuine Parts	$16,839,492		0.0%	121,743	1.2%	Retail/Wholesale
ADP Automatic Data Processing	$16,656,266		0.0%	69,782	1.2%	Business Services
AOS A. O. Smith	$16,638,305	$11,695 ▲	0.1%	203,452	1.2%	Industrial Products
MCD McDonald's	$16,513,632	$8,919,400 ▲	117.4%	64,800	1.1%	Retail/Wholesale
JPM JPMorgan Chase & Co.	$16,217,207		0.0%	80,180	1.1%	Finance
GD General Dynamics	$15,639,416		0.0%	53,903	1.1%	Aerospace
AXP American Express	$15,625,689	$15,514 ▲	0.1%	67,483	1.1%	Finance
NVDA NVIDIA	$15,307,841	$13,778,663 ▲	901.1%	123,910	1.1%	Computer and Technology
LOW Lowe's Companies	$15,095,778		0.0%	68,474	1.0%	Retail/Wholesale
PG Procter & Gamble	$14,610,593		0.0%	88,592	1.0%	Consumer Staples
AEP American Electric Power	$13,653,485		0.0%	155,613	0.9%	Utilities
EMR Emerson Electric	$13,560,696		0.0%	123,100	0.9%	Industrial Products
ETN Eaton	$13,464,151		0.0%	42,941	0.9%	Industrial Products
KVUE Kenvue	$13,410,968	$7,917,663 ▲	144.1%	737,677	0.9%	Consumer Staples
TGT Target	$13,099,171		0.0%	88,484	0.9%	Retail/Wholesale
Lab Corp Of Amer	$13,031,152	$13,031,152 ▲	New Holding	64,032	0.9%	COM
DRI Darden Restaurants	$12,560,468		0.0%	83,006	0.9%	Retail/Wholesale
MMM 3M	$12,224,070	$2,219,056 ▲	22.2%	119,621	0.8%	Multi-Sector Conglomerates
GNRC Generac	$11,696,975	$24,196 ▲	0.2%	88,466	0.8%	Computer and Technology
SNY Sanofi	$11,436,164		0.0%	235,700	0.8%	Medical
DE Deere & Company	$11,252,615		0.0%	30,117	0.8%	Industrial Products
CVX Chevron	$11,222,509		0.0%	71,746	0.8%	Oils/Energy
DUK Duke Energy	$11,151,590		0.0%	111,260	0.8%	Utilities
RGA Reinsurance Group of America	$10,479,649	$32,638 ▲	0.3%	51,053	0.7%	Finance
MUR Murphy Oil	$10,007,340	$30,765 ▼	-0.3%	242,661	0.7%	Oils/Energy
KEYS Keysight Technologies	$9,891,675	$1,207,639 ▲	13.9%	72,334	0.7%	Computer and Technology
VLO Valero Energy	$9,267,181		0.0%	59,117	0.6%	Oils/Energy
ADBE Adobe	$8,603,648	$4,229,326 ▼	-33.0%	15,487	0.6%	Computer and Technology
FTNT Fortinet	$7,590,886	$17,478 ▲	0.2%	125,948	0.5%	Computer and Technology
MA Mastercard	$7,204,584	$39,704 ▲	0.6%	16,331	0.5%	Business Services
ROST Ross Stores	$7,143,641	$2,470 ▲	0.0%	49,158	0.5%	Retail/Wholesale
MSM MSC Industrial Direct	$6,840,408	$35,848 ▼	-0.5%	86,249	0.5%	Industrial Products
TTE TotalEnergies	$6,830,899		0.0%	102,443	0.5%	Oils/Energy
WAT Waters	$6,245,993	$17,697 ▲	0.3%	21,529	0.4%	Medical
AAP Advance Auto Parts	$4,506,119	$11,209 ▲	0.2%	71,153	0.3%	Retail/Wholesale
FTRE Fortrea	$4,249,817	$14,891 ▲	0.4%	182,083	0.3%	Medical
VBR Vanguard Small-Cap Value ETF	$4,185,001	$104,949 ▲	2.6%	22,929	0.3%	ETF
MOS Mosaic	$4,106,430	$1,214 ▼	0.0%	142,091	0.3%	Basic Materials
MEDP Medpace	$3,172,069	$29,241 ▲	0.9%	7,702	0.2%	Medical
MXCT MaxCyte	$1,719,900	$338,100 ▼	-16.4%	438,750	0.1%	Medical
FTDR Frontdoor	$1,506,966	$20,139 ▲	1.4%	44,598	0.1%	Construction
LOGI Logitech International	$1,485,945	$17,826 ▲	1.2%	15,338	0.1%	Computer and Technology
QLYS Qualys	$1,408,460	$231,012 ▲	19.6%	9,877	0.1%	Computer and Technology
GIL Gildan Activewear	$1,260,802	$19,036 ▲	1.5%	33,249	0.1%	Consumer Discretionary
DCI Donaldson	$1,249,294	$19,822 ▲	1.6%	17,458	0.1%	Industrial Products
EVTC EVERTEC	$1,140,076	$41,662 ▼	-3.5%	34,288	0.1%	Business Services
HXL Hexcel	$992,206	$10,242 ▲	1.0%	15,888	0.1%	Aerospace
LQDT Liquidity Services	$973,526	$15,425 ▲	1.6%	48,725	0.1%	Business Services
STRL Sterling Infrastructure	$834,770	$872,875 ▼	-51.1%	7,054	0.1%	Construction
NRC National Research	$796,411	$93,246 ▲	13.3%	34,702	0.1%	Business Services
CSGS CSG Systems International	$729,779	$104,901 ▼	-12.6%	17,726	0.1%	Computer and Technology
JBT John Bean Technologies	$704,487	$3,514 ▲	0.5%	7,418	0.0%	Industrial Products
ATKR Atkore	$689,357	$9,445 ▲	1.4%	5,109	0.0%	Industrial Products
KO Coca-Cola	$661,769		0.0%	10,397	0.0%	Consumer Staples
BRK.A Berkshire Hathaway	$612,241		0.0%	1	0.0%	Finance
JKHY Jack Henry & Associates	$572,271	$5,977 ▲	1.1%	3,447	0.0%	Computer and Technology
VO Vanguard Mid-Cap ETF	$551,020		0.0%	2,276	0.0%	ETF
OEF iShares S&P 100 ETF	$486,576		0.0%	1,841	0.0%	ETF
PAR PAR Technology	$470,900		0.0%	10,000	0.0%	Computer and Technology
UI Ubiquiti	$446,448	$446,448 ▲	New Holding	3,065	0.0%	Computer and Technology
DLB Dolby Laboratories	$445,352	$7,923 ▲	1.8%	5,621	0.0%	Consumer Discretionary
DTD WisdomTree Total U.S. Dividend Fund	$378,308	$15,937 ▼	-4.0%	5,341	0.0%	Finance
TTC Toro	$357,676	$6,078 ▲	1.7%	3,825	0.0%	Consumer Discretionary
VRSN VeriSign	$322,885	$125,527 ▲	63.6%	1,816	0.0%	Computer and Technology
FIZZ National Beverage	$306,313	$4,919 ▲	1.6%	5,978	0.0%	Consumer Staples
SO Southern	$288,328		0.0%	3,717	0.0%	Utilities