Disney's new blockbuster ... its share price

Posted on Friday, April 12th, 2019 By The Associated Press

The Walt Disney Company
In this Aug. 8, 2017, file photo, The Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Thursday, April 11, Disney is unveiling details of its long-awaited streaming service Disney Plus. (AP Photo/Richard Drew, File)

NEW YORK (AP) — Walt Disney shares are rocketing to an all-time high in early trading after the company moved aggressively into the streaming arena.

The Disney Plus video steaming is being released in tandem with a blockbuster lineup of films coming out this year, including Aladdin, Toy Story 4, The Lion King, Frozen 2 and Star Wars: Episode IX.

Shares in The Walt Disney Co. hit $129.85 at the opening bell Friday, up 13 percent.

Disney Plus will roll out in the U.S. on November 12 at a price of $6.99 per month, well below the $13 monthly fee charged by Netflix, which holds a dominant position in the streaming sector.

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