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Pounce Technologies Inc, formerly Slyce Inc, is a visual search technology company. The Company, through its subsidiaries, is engaged in the business of providing advanced imaging technology and visual search software, which allow consumers to discover and purchase products starting with photographs from their smartphone cameras in store and online. It owns and operates three consumer applications as part of its Business-to-Consumer division: SnipSnap, a mobile-coupon application; Pounce, a mobile-commerce application, and Craves, which enables discovery and identification of fashion. The technology developed by the Company consists of five items: Image recognition as a service, Mobile camera Software Development Kit (SDK), Publisher Portal, Slyce Link and Coupon Author platform. The Company's technology is delivered as a white-label platform for retailers and developers to integrate into their own mobile and Web shopping experiences, as well as through its consumer applications.