Compare Stocks: HUBS, NOW, and SPLK

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
HUBS HubSpot	$217.70 +0.9%	$227.39	$169.63 ▼ $406.94	$10.54B	1.14	1.39 million shs	1.45 million shs
NOW ServiceNow	$102.14 +1.5%	$132.09	$81.24 ▼ $175.00	$104.49B	1	20.16 million shs	8.45 million shs
SPLK Splunk	$156.90	$156.84	$82.19 ▼ $156.97	$26.44B	1	2.08 million shs	N/A

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
HUBS HubSpot	0.00%	+8.25%	-8.96%	-2.79%	-44.83%
NOW ServiceNow	0.00%	+0.22%	-31.39%	-17.68%	-40.79%
SPLK Splunk	0.00%	0.00%	0.00%	0.00%	0.00%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
HUBS HubSpot	$217.70 +0.9%	$227.39	$169.63 ▼ $406.94	$10.54B	1.14	1.39 million shs	1.45 million shs
NOW ServiceNow	$102.14 +1.5%	$132.09	$81.24 ▼ $175.00	$104.49B	1	20.16 million shs	8.45 million shs
SPLK Splunk	$156.90	$156.84	$82.19 ▼ $156.97	$26.44B	1	2.08 million shs	N/A

10 Stocks Powering The Next AI Boom

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
HUBS HubSpot	0.00%	+8.25%	-8.96%	-2.79%	-44.83%
NOW ServiceNow	0.00%	+0.22%	-31.39%	-17.68%	-40.79%
SPLK Splunk	0.00%	0.00%	0.00%	0.00%	0.00%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
HUBS HubSpot	2.12	Hold	$249.57	14.64% Upside
NOW ServiceNow	2.81	Moderate Buy	$154.50	51.27% Upside
SPLK Splunk	0.00	N/A	N/A	N/A

Current Analyst Ratings Breakdown

Latest HUBS, NOW, and SPLK Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
11/13/2026	HUBS HubSpot	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Underperform	$190.00
11/13/2026	HUBS HubSpot	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy
11/6/2026	HUBS HubSpot	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Neutral	$287.00 ➝ $230.00
11/5/2026	HUBS HubSpot	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Hold
11/5/2026	HUBS HubSpot	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Equal Weight	$250.00 ➝ $200.00
11/5/2026	HUBS HubSpot	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Downgrade	Neutral ➝ Underweight	$170.00
11/5/2026	HUBS HubSpot	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Neutral	$310.00 ➝ $240.00
11/5/2026	HUBS HubSpot	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Neutral	$240.00 ➝ $224.00
11/5/2026	HUBS HubSpot	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Hold	$260.00 ➝ $215.00
11/5/2026	HUBS HubSpot	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Outperform	$300.00 ➝ $260.00
11/3/2026	NOW ServiceNow	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$170.00

(Data available from 11/15/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
HUBS HubSpot	$3.59B	2.96	$3.48 per share	62.47	$33.33 per share	6.53
NOW ServiceNow	$13.28B	7.98	$3.31 per share	30.85	$12.62 per share	8.09
SPLK Splunk	$4.22B	6.27	$0.47 per share	333.90	($0.68) per share	-230.74

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
HUBS HubSpot	$45.91M	$4.19	51.96	29.90	2.05	5.95%	12.18%	6.10%	N/A
NOW ServiceNow	$1.75B	$1.39	73.48	37.69	1.97	9.36%	15.17%	6.70%	1/27/2027 (Estimated)
SPLK Splunk	$263.73M	$1.26	124.52	53.19	4.42	6.26%	32,117.42%	7.18%	N/A

Latest HUBS, NOW, and SPLK Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue	Details
11/4/2026	Q3 2026	HUBS HubSpot	$3.27	$3.81	+$0.54	$1.67	$925.50 million	$947.57 million
10/28/2026	Q3 2026	NOW ServiceNow	$1.02	$1.00	-$0.02	$0.27	$4.09 billion	$4.11 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
HUBS HubSpot	N/A	N/A	N/A	N/A	N/A
NOW ServiceNow	N/A	N/A	N/A	N/A	N/A
SPLK Splunk	N/A	N/A	N/A	N/A	N/A

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
HUBS HubSpot	N/A	1.34	1.34
NOW ServiceNow	0.42	0.72	0.72
SPLK Splunk	15.61	1.69	1.69

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
HUBS HubSpot	90.39%
NOW ServiceNow	87.18%
SPLK Splunk	87.56%

Insider Ownership

Company	Insider Ownership
HUBS HubSpot	3.70%
NOW ServiceNow	0.34%
SPLK Splunk	0.17%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
HUBS HubSpot	8,882	48.84 million	47.03 million	Optionable
NOW ServiceNow	29,187	1.04 billion	1.03 billion	Optionable
SPLK Splunk	8,000	168.50 million	168.21 million	Optionable

HUBS, NOW, and SPLK Headlines

Recent News About These Companies

Splunk’s approach to AI oversight at scale

September 25, 2026 | msn.com

Cisco's Splunk sees India among key APAC markets, bets on digital scale and data sovereignty

September 25, 2026 | moneycontrol.com

Cisco (CSCO) Leans on Splunk to Broaden Its Share of Enterprise AI Spending. It Faces a Big Test

September 19, 2026 | finance.yahoo.com

Seismic shift in Splunk pricing spotlights AI data management

September 19, 2026 | techtarget.comT

Splunk stock gains attention as new AI platform and Cisco partnership expand enterprise reach

September 19, 2026 | ad-hoc-news.deA

5 Key Takeaways From Splunk .Conf26

September 17, 2026 | crn.comC

Splunk declares transformational shift as AI agents reshape enterprise IT

September 17, 2026 | itwire.comI

Splunk expands AI security workforce to enable autonomous defence at machine speed

September 16, 2026 | itwire.comI

Trust becomes the product: Five takeaways from the Splunk .conf26 keynotes

September 16, 2026 | siliconangle.comS

Cisco enhances Splunk observability for AI token usage tracking

September 16, 2026 | msspalert.comM

CSCO's Splunk AI Push Gains Momentum: Can It Outpace DDOG & CRWD?

September 16, 2026 | uk.finance.yahoo.com

Splunk puts AI costs, performance and risk under the observability microscope

September 15, 2026 | itwire.comI

Cisco and Splunk Ship On-Prem Agent Infrastructure, Splitting the Enterprise Deployment Consensus

September 15, 2026 | forkast.newsF

Cisco brings Splunk AI on premises, expands agent observability, monitors token costs

September 15, 2026 | networkworld.comN

Splunk rebuilds its platform around agents

September 15, 2026 | siliconangle.comS

Cisco expands Splunk AI to on-premises users via NVIDIA partnership

September 15, 2026 | streetinsider.com

Highlights from Splunk .conf26 and what the news means to network engineers

September 15, 2026 | networkworld.comN

Cisco turns Splunk green with Nvidia compute

September 15, 2026 | sdxcentral.comS

Splunk partners with AWS and Nvidia: going deeper and higher in the stack

September 14, 2026 | techzine.euT

Splunk, Zoom Patch Critical Vulnerabilities

July 16, 2026 | securityweek.comS

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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HUBS, NOW, and SPLK Company Descriptions

HubSpot NYSE:HUBS

$217.70 +1.86 (+0.86%)

Closing price 11/13/2026 03:59 PM Eastern

Extended Trading

$218.02 +0.32 (+0.15%)

As of 11/13/2026 07:56 PM Eastern

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

ServiceNow NYSE:NOW

$102.14 +1.48 (+1.47%)

Closing price 11/13/2026 03:59 PM Eastern

Extended Trading

$101.72 -0.41 (-0.40%)

As of 11/13/2026 07:59 PM Eastern

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

Splunk NASDAQ:SPLK

Splunk Inc., together with its subsidiaries, develops and markets cloud services and licensed software solutions in the United States and internationally. The company offers unified security and observability platform, including Splunk Security that helps security leaders fortify their organization's digital resilience by mitigating cyber risk and meeting compliance requirements; and Splunk Observability, which provides visibility across the full stack of infrastructure, applications, and the digital customer experience. It also provides application programming interfaces, software development kits, and other interfaces that enables its network of third-party developers, partners, and customers to build content, including pre-built data inputs, workflows, searches, reports, alerts, custom dashboards, flexible user interface components, custom data visualizations, and integration actions and methods that configures and extends its solutions to accommodate specific use cases. In addition, the company offers adoption and implementation, education, and customer support services. It sells its offerings directly through field and inside sales, and indirectly through various routes to market with various partners. Splunk Inc. was incorporated in 2003 and is headquartered in San Francisco, California. As of March 18, 2024, Splunk Inc. operates as a subsidiary of Cisco Systems, Inc.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest HUBS, NOW, and SPLK Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest HUBS, NOW, and SPLK Earnings

Compare Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

HUBS, NOW, and SPLK Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

HUBS, NOW, and SPLK Company Descriptions

HubSpot NYSE:HUBS

ServiceNow NYSE:NOW

Splunk NASDAQ:SPLK

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest HUBS, NOW, and SPLK Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest HUBS, NOW, and SPLK Earnings

Compare Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

HUBS, NOW, and SPLK Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

HUBS, NOW, and SPLK Company Descriptions

HubSpot NYSE:HUBS

ServiceNow NYSE:NOW

Splunk NASDAQ:SPLK

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