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Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
HUBS HubSpot	$560.15 +2.6%	$598.04	$434.84 ▼ $881.13	$29.58B	1.66	629,283 shs	460,430 shs
NOW ServiceNow	$1,046.03 +3.6%	$1,003.94	$678.66 ▼ $1,198.09	$216.23B	0.94	1.49 million shs	1.21 million shs
SPLK Splunk	$156.90	$156.84	$82.19 ▼ $156.97	$26.44B	1	2.08 million shs	200 shs

12 Stocks Corporate Insiders are Abandoning

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
HUBS HubSpot	0.00%	+1.78%	-6.56%	+11.85%	-5.48%
NOW ServiceNow	0.00%	+2.19%	+3.34%	+45.14%	+33.04%
SPLK Splunk	0.00%	0.00%	0.00%	0.00%	0.00%

Compare MarketRank™

Company	Overall Score	Analyst's Opinion	Short Interest Score	Dividend Strength	ESG Score	News and Social Media Sentiment	Company Ownership	Earnings & Valuation
HUBS HubSpot	4.9515 of 5 stars	4.5	5.0	0.0	2.9	3.3	2.5	1.9
NOW ServiceNow	4.4539 of 5 stars	2.5	5.0	0.0	2.5	3.0	2.5	1.9
SPLK Splunk	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
HUBS HubSpot	2.90	Moderate Buy	$766.71	36.88% Upside
NOW ServiceNow	2.94	Moderate Buy	$1,068.23	2.12% Upside
SPLK Splunk	0.00	N/A	N/A	N/A

Current Analyst Ratings Breakdown

Latest HUBS, NOW, and SPLK Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
7/2/2025	NOW ServiceNow	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Equal Weight ➝ Equal Weight	$950.00 ➝ $1,040.00
6/25/2025	NOW ServiceNow	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$1,150.00
6/12/2025	NOW ServiceNow	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Outperform ➝ Outperform	$1,050.00 ➝ $1,100.00
6/11/2025	NOW ServiceNow	FBN Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
6/9/2025	HUBS HubSpot	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Price Target	Overweight ➝ Overweight	$700.00 ➝ $675.00
6/3/2025	HUBS HubSpot	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Overweight	$775.00
5/14/2025	NOW ServiceNow	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Outperform ➝ Outperform	$1,025.00 ➝ $1,150.00
5/13/2025	HUBS HubSpot	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Buy ➝ Buy	$750.00 ➝ $759.00
5/9/2025	HUBS HubSpot	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Buy ➝ Buy	$675.00 ➝ $820.00
5/9/2025	HUBS HubSpot	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Outperform ➝ Outperform	$700.00 ➝ $750.00
5/9/2025	HUBS HubSpot	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Price Target	Buy ➝ Buy	$900.00 ➝ $795.00

(Data available from 7/5/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
HUBS HubSpot	$2.63B	11.24	$1.15 per share	486.77	$36.97 per share	15.15
NOW ServiceNow	$10.98B	19.71	$12.73 per share	82.17	$46.65 per share	22.42
SPLK Splunk	$4.22B	6.27	$0.47 per share	333.90	($0.68) per share	-230.74

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
HUBS HubSpot	$4.63M	-$0.45	N/A	259.33	20.38	-0.85%	0.14%	0.07%	8/6/2025 (Estimated)
NOW ServiceNow	$1.43B	$7.36	142.12	91.04	4.80	13.41%	17.34%	8.38%	7/23/2025 (Estimated)
SPLK Splunk	$263.73M	$1.26	124.52	53.19	4.42	6.26%	32,117.42%	7.18%	N/A

Latest HUBS, NOW, and SPLK Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue	Details
7/23/2025	Q2 2025	NOW ServiceNow	$3.53	N/A	N/A	N/A	$3.12 billion	N/A
4/23/2025	Q1 2025	NOW ServiceNow	$3.78	$4.04	+$0.26	$2.20	$3.09 billion	$3.09 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	3-Year Dividend Growth	Payout Ratio	Years of Consecutive Growth
HUBS HubSpot	N/A	N/A	N/A	N/A	N/A
NOW ServiceNow	N/A	N/A	N/A	N/A	N/A
SPLK Splunk	N/A	N/A	N/A	N/A	N/A

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
HUBS HubSpot	N/A	1.66	1.66
NOW ServiceNow	0.15	1.12	1.12
SPLK Splunk	15.61	1.69	1.69

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
HUBS HubSpot	90.39%
NOW ServiceNow	87.18%
SPLK Splunk	87.56%

Insider Ownership

Company	Insider Ownership
HUBS HubSpot	4.50%
NOW ServiceNow	0.38%
SPLK Splunk	0.17%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
HUBS HubSpot	8,246	52.74 million	50.37 million	Optionable
NOW ServiceNow	26,293	206.98 million	206.20 million	Optionable
SPLK Splunk	8,000	168.50 million	168.21 million	Optionable

HUBS, NOW, and SPLK Headlines

Recent News About These Companies

Splunk Attack Range 4.0 Enables Detection Teams to Emulate Adversary Behavior

June 27, 2025 | dbta.comD

Revolutionize Incident Management with Splunk and PagerDuty Automation

June 24, 2025 | msn.com

Cisco: Opening Doors to Cybersecurity Careers With Splunk and Per Scholas

May 22, 2025 | finance.yahoo.com

Cisco Q3 FY25 slides: AI initiatives drive 11% revenue growth, outlook remains strong

May 16, 2025 | investing.com

Frank Dimina Named SVP of Global Sales & CRO at Splunk

May 15, 2025 | govconwire.comG

Revolutionizing Cloud Management and Splunk Administration with Unflinching Positivity

May 6, 2025 | msn.com

ESET announces major integration with Splunk SIEM

April 28, 2025 | finance.yahoo.com

Splunk Boosts OpenTelemetry Experience with New Innovations

April 4, 2025 | dbta.comD

Splunk Advances OpenTelemetry Experience with New Innovations to Boost Digital Resilience

April 2, 2025 | aap.com.auA

Splunk boosts OpenTelemetry support in its observability framework

April 2, 2025 | siliconangle.comS

Splunk launches inventory tool to simplify OpenTelemetry monitoring

April 2, 2025 | networkworld.comN

Splunk: Updates close security gaps in several products

March 27, 2025 | heise.deH

Splunk Patches Dozens of Vulnerabilities

March 27, 2025 | securityweek.comS

New Splunk Survey Highlights Financial Impact of Downtime for Australian Businesses

March 25, 2025 | itwire.comI

Cisco Systems Inc BDR (CSCO34)

March 16, 2025 | investing.com

Auguria Security Knowledge Layer™ App & Add-On Now Splunk Cloud Compatible

March 6, 2025 | finance.yahoo.com

SAP taps Splunk’s Simon Davies to lead reorg’d APAC region

February 20, 2025 | cio.comC

Pax8 Nabs Compliance Chief From Splunk Following Its $28B Sale

February 14, 2025 | law.comL

Cisco: A New Chapter

February 13, 2025 | seekingalpha.com

Earnings call transcript: Cisco Q1 2025 beats earnings forecast, stock surges

February 13, 2025 | msn.com

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Media Sentiment Over Time

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HUBS, NOW, and SPLK Company Descriptions

HubSpot NYSE:HUBS

$560.14 +14.13 (+2.59%)

Closing price 07/3/2025 03:53 PM Eastern

Extended Trading

$560.14 0.00 (0.00%)

As of 07/3/2025 04:37 PM Eastern

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

ServiceNow NYSE:NOW

$1,046.03 +36.27 (+3.59%)

Closing price 07/3/2025 03:57 PM Eastern

Extended Trading

$1,045.64 -0.38 (-0.04%)

As of 07/3/2025 04:58 PM Eastern

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

Splunk NASDAQ:SPLK

Splunk Inc., together with its subsidiaries, develops and markets cloud services and licensed software solutions in the United States and internationally. The company offers unified security and observability platform, including Splunk Security that helps security leaders fortify their organization's digital resilience by mitigating cyber risk and meeting compliance requirements; and Splunk Observability, which provides visibility across the full stack of infrastructure, applications, and the digital customer experience. It also provides application programming interfaces, software development kits, and other interfaces that enables its network of third-party developers, partners, and customers to build content, including pre-built data inputs, workflows, searches, reports, alerts, custom dashboards, flexible user interface components, custom data visualizations, and integration actions and methods that configures and extends its solutions to accommodate specific use cases. In addition, the company offers adoption and implementation, education, and customer support services. It sells its offerings directly through field and inside sales, and indirectly through various routes to market with various partners. Splunk Inc. was incorporated in 2003 and is headquartered in San Francisco, California. As of March 18, 2024, Splunk Inc. operates as a subsidiary of Cisco Systems, Inc.

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Comparative Price Performance Over Time