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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:HUBS NYSE:NOW NASDAQ:SPLK On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHUBSHubSpot$198.98-2.2%$229.18$173.25▼$632.39$10.19B1.231.76 million shs1.73 million shsNOWServiceNow$99.70-3.5%$99.35$81.24▼$211.48$102.79B0.8222.44 million shs26.29 million shsSPLKSplunk$156.90$156.84$82.19▼$156.97$26.44B12.08 million shsN/AOptions Trading Made Easy - Download NowLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHUBSHubSpot-2.32%+13.38%-11.43%-15.00%-68.28%NOWServiceNow+1.40%+18.39%+3.45%-3.89%-49.47%SPLKSplunk0.00%0.00%0.00%0.00%0.00%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHUBSHubSpot$198.98-2.2%$229.18$173.25▼$632.39$10.19B1.231.76 million shs1.73 million shsNOWServiceNow$99.70-3.5%$99.35$81.24▼$211.48$102.79B0.8222.44 million shs26.29 million shsSPLKSplunk$156.90$156.84$82.19▼$156.97$26.44B12.08 million shsN/AOptions Trading Made Easy - Download NowLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHUBSHubSpot-2.32%+13.38%-11.43%-15.00%-68.28%NOWServiceNow+1.40%+18.39%+3.45%-3.89%-49.47%SPLKSplunk0.00%0.00%0.00%0.00%0.00%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceHUBSHubSpot 2.67Moderate Buy$311.0056.30% UpsideNOWServiceNow 2.86Moderate Buy$141.8542.27% UpsideSPLKSplunk 0.00N/AN/AN/ACurrent Analyst Ratings BreakdownLatest HUBS, NOW, and SPLK Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails5/21/2026NOWServiceNow Citic SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetBuy$168.00 ➝ $140.005/18/2026NOWServiceNow Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingInitiated CoverageBuy$130.005/11/2026HUBSHubSpot BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeOutperform ➝ Neutral$210.005/11/2026HUBSHubSpot BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetOverweight$300.00 ➝ $270.005/8/2026HUBSHubSpot Truist FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetBuy$300.00 ➝ $230.005/8/2026HUBSHubSpot Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingOutperform$250.005/8/2026HUBSHubSpot Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$381.005/8/2026HUBSHubSpot EvercoreSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$225.005/8/2026HUBSHubSpot The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingBuy$382.005/8/2026HUBSHubSpot Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$275.005/8/2026HUBSHubSpot Canaccord Genuity GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$335.00(Data available from 5/21/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookHUBSHubSpot$3.13B3.25$3.30 per share60.26$38.99 per share5.10NOWServiceNow$13.28B7.74$3.19 per share31.21$11.38 per share8.76SPLKSplunk$4.22B6.27$0.47 per share333.90($0.68) per share-230.74Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateHUBSHubSpot$45.91M$1.91104.1836.642.253.04%5.66%3.04%8/5/2026 (Estimated)NOWServiceNow$1.75B$1.6859.4233.011.8512.59%18.16%9.04%7/22/2026 (Estimated)SPLKSplunk$263.73M$1.26124.5253.194.426.26%32,117.42%7.18%N/ALatest HUBS, NOW, and SPLK EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails5/7/2026Q1 2026HUBSHubSpot$2.47$2.72+$0.25$0.62$863.32 million$881.00 million4/22/2026Q1 2026NOWServiceNow$0.97$0.97N/A$0.45$3.75 billion$3.77 billionCompare DividendsCompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive GrowthHUBSHubSpotN/AN/AN/AN/AN/ANOWServiceNowN/AN/AN/AN/AN/ASPLKSplunkN/AN/AN/AN/AN/ACompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioHUBSHubSpotN/A1.611.61NOWServiceNow0.130.840.84SPLKSplunk15.611.691.69Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipHUBSHubSpot90.39%NOWServiceNow87.18%SPLKSplunk87.56%Insider OwnershipCompanyInsider OwnershipHUBSHubSpot4.00%NOWServiceNow0.34%SPLKSplunk0.17%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableHUBSHubSpot8,88251.22 million49.17 millionOptionableNOWServiceNow29,1871.03 billion1.03 billionOptionableSPLKSplunk8,000168.50 million168.21 millionNo DataHUBS, NOW, and SPLK HeadlinesRecent News About These CompaniesSplunk to Elastic SIEM Checklist: What Actually Matters During MigrationMarch 26, 2026 | daijiworld.comDSuccess Through Digital Resilience: How Splunk and ThousandEyes Enhance Network VisibilityMarch 25, 2026 | govexec.comGSplunk suite at threat from remote code executionMarch 13, 2026 | sdxcentral.comSFormer Splunk CEO: The Cybersecurity Industry’s $119 Billion Record Year Is Masking a Structural CrisisMarch 4, 2026 | financialpost.comFCisco looses Splunk to probe and tame its growing agentic menagerieFebruary 11, 2026 | msn.comSplunk, Cribl Fail to Undo $1 Software Copyright Trial VerdictDecember 31, 2025 | news.bloomberglaw.comNNew Splunk Windows Flaw Enables Privilege Escalation AttacksDecember 8, 2025 | techrepublic.comTSplunk Security Patches: Unauthorized Access PossibleDecember 5, 2025 | heise.deHTransform Manufacturing with Splunk: 480% ROI and Real-Time Operational PowerNovember 26, 2025 | industryweek.comIGDT earns Splunk Premier Partner certification for Cloud Migration: Co-DeliveryNovember 17, 2025 | tmcnet.comCisco and Splunk plot multi-year data fabric journeyOctober 28, 2025 | computerweekly.comCSplunk Report Shows Observability Driving AI, Revenue, and CX StrategyOctober 23, 2025 | msn.comCraig Bates gives the Aussie perspective on Splunk + Cisco, data, AI, and the next chapter for enterprise observabilityOctober 20, 2025 | itwire.comISplunk and Snowflake bring federated search without the data-moving hangoverOctober 5, 2025 | itwire.comIWhere CISOs need to see Splunk go nextSeptember 18, 2025 | csoonline.comCCisco Launches New Version of Splunk Enterprise Security, Upgrading AI-Driven Security SolutionsSeptember 17, 2025 | sohu.comSSplunk .conf25 shows good progress with Cisco integrationSeptember 12, 2025 | siliconangle.comSSplunk exec says Cisco acquisition has ignited platform expansionSeptember 12, 2025 | siliconangle.comSTekStream Honored as a Global Joint Selling Partner of the Year by SplunkSeptember 11, 2025 | finance.yahoo.comCisco’s Splunk embeds agentic AI into security and observability productsSeptember 9, 2025 | networkworld.comNNew MarketBeat Followers Over TimeMedia Sentiment Over Time Top HeadlinesView All Headlines5 Stocks to Buy in May Before the Next AI Surge HitsBy Thomas Hughes | May 1, 2026Meta Platforms’ Wild Post-Earnings Swings: Where Analyst Price Targets Stand NowBy Leo Miller | May 11, 2026Amazon’s Earnings Just Sent the Stock to New Highs—What’s Next?By Sam Quirke | April 30, 2026Palantir Drops After a Blowout Q1—What Investors Should KnowBy Chris Markoch | May 5, 2026Tariffs Rose: 1 Steelmaker Thrived, 1 Still StrugglesBy Chris Markoch | April 23, 2026HUBS, NOW, and SPLK Company DescriptionsHubSpot NYSE:HUBS$198.98 -4.41 (-2.17%) Closing price 03:59 PM EasternExtended Trading$200.63 +1.65 (+0.83%) As of 06:46 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.ServiceNow NYSE:NOW$99.70 -3.60 (-3.48%) Closing price 03:59 PM EasternExtended Trading$101.84 +2.14 (+2.14%) As of 06:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.Splunk NASDAQ:SPLKSplunk Inc., together with its subsidiaries, develops and markets cloud services and licensed software solutions in the United States and internationally. The company offers unified security and observability platform, including Splunk Security that helps security leaders fortify their organization's digital resilience by mitigating cyber risk and meeting compliance requirements; and Splunk Observability, which provides visibility across the full stack of infrastructure, applications, and the digital customer experience. It also provides application programming interfaces, software development kits, and other interfaces that enables its network of third-party developers, partners, and customers to build content, including pre-built data inputs, workflows, searches, reports, alerts, custom dashboards, flexible user interface components, custom data visualizations, and integration actions and methods that configures and extends its solutions to accommodate specific use cases. In addition, the company offers adoption and implementation, education, and customer support services. It sells its offerings directly through field and inside sales, and indirectly through various routes to market with various partners. Splunk Inc. was incorporated in 2003 and is headquartered in San Francisco, California. As of March 18, 2024, Splunk Inc. operates as a subsidiary of Cisco Systems, Inc. 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