Amazon.com, Inc. $AMZN is Red Door Wealth Management LLC's 8th Largest Position

Key Points

• Red Door Wealth Management LLC increased its Amazon stake by 4.8% in Q4 to 130,502 shares (about $30.12M), representing roughly 3.1% of the fund and making AMZN its 8th-largest holding.
• Strategic developments — notably the reported ~$11.6B agreement to buy Globalstar and expanding AWS/AI monetization opportunities — have driven analyst upgrades and bullish positioning, but heavy options activity, a seller ad boycott and legal/safety headlines create meaningful downside risks.
• Company insiders have recently trimmed positions (including SVP David Zapolsky and CEO Matthew Garman), while analysts' consensus rates Amazon a Moderate Buy with a $287.29 price target and the stock trading near $248.50.

Red Door Wealth Management LLC grew its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.8% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 130,502 shares of the e-commerce giant's stock after purchasing an additional 5,974 shares during the period. Amazon.com makes up about 3.1% of Red Door Wealth Management LLC's portfolio, making the stock its 8th biggest holding. Red Door Wealth Management LLC's holdings in Amazon.com were worth $30,123,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently made changes to their positions in the company. Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new stake in shares of Amazon.com during the 3rd quarter valued at $27,000. Bridge Generations Wealth Management LLC lifted its holdings in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 233 shares during the last quarter. Cooksen Wealth LLC lifted its holdings in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares during the last quarter. Finally, PayPay Securities Corp lifted its holdings in shares of Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Acquisition accelerates space strategy — Amazon agreed to buy Globalstar (~$11.6B) to bolster its Amazon Leo/Kuiper efforts and enable direct-to-device services (and an Apple tie‑in). The deal is being treated as a long-term strategic catalyst that helped spark the recent rally. Amazon's $11.6B Globalstar deal (Reuters)
• Positive Sentiment: Wall Street backing and higher targets — Several firms (Citizens, Loop Capital, Rosenblatt, Goldman noted in coverage) have reiterated buys or raised targets citing the Globalstar deal and AWS AI tailwinds, supporting upside vs. current levels. Analyst support after Globalstar (TipRanks)
• Positive Sentiment: AWS & AI monetization angle — Coverage highlights a growing AI-services and custom‑chip opportunity (Fool pieces estimating a potential $50B external chip business), which would materially boost AWS margins and long‑term revenue. Amazon AI chip opportunity (Fool)
• Neutral Sentiment: Notable investor flows & positioning — Heavy call-option activity and bullish pieces (options, analyst bull cases) show elevated positioning ahead of earnings; that can amplify moves in either direction. Options volume ahead of earnings (Barchart)
• Neutral Sentiment: Amazon-backed energy play IPO — X‑Energy, backed by Amazon, filed to raise up to $800M; indirect exposure to Amazon’s broader strategic investments but limited direct near-term impact on AMZN equity. X‑Energy IPO filing (TechCrunch)
• Negative Sentiment: Seller revolt over payout & ad changes — Hundreds of large third‑party sellers staged an ad boycott over new payout and ad-payment policies (and a temporary fuel surcharge), which could pressure marketplace ad revenue and merchant sentiment if it persists. Seller ad boycott (CNBC)
• Negative Sentiment: Legal & safety headlines — A class-action alleging Fire TV slowdown and a reported worker death at an Oregon facility add regulatory, reputational and potential legal risk that can dent sentiment. Fire TV lawsuit (NYPost) Worker death at facility (TechCrunch)

Analyst Ratings Changes

Several brokerages have recently commented on AMZN. Daiwa Securities Group decreased their price objective on Amazon.com from $300.00 to $280.00 and set a "buy" rating for the company in a report on Wednesday, February 11th. Benchmark reiterated a "buy" rating on shares of Amazon.com in a report on Thursday, January 29th. Wedbush decreased their price objective on Amazon.com from $340.00 to $300.00 and set an "outperform" rating for the company in a report on Friday, February 6th. Guggenheim reiterated a "buy" rating and set a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. Finally, Evercore reissued an "outperform" rating on shares of Amazon.com in a research report on Thursday, April 9th. One analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus price target of $287.29.

Amazon.com Price Performance

NASDAQ AMZN opened at $248.50 on Thursday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The stock's fifty day moving average price is $212.41 and its 200 day moving average price is $224.70. Amazon.com, Inc. has a 1 year low of $165.29 and a 1 year high of $258.60. The company has a market cap of $2.67 trillion, a price-to-earnings ratio of 34.66, a PEG ratio of 1.87 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period in the previous year, the company earned $1.86 earnings per share. Amazon.com's revenue was up 13.6% on a year-over-year basis. As a group, equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 72,686 shares of company stock worth $14,899,239 in the last three months. Company insiders own 9.70% of the company's stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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