Fifth Third Wealth Advisors LLC Has $64.21 Million Stake in Amazon.com, Inc. $AMZN

Key Points

• Fifth Third Wealth Advisors LLC boosted its Amazon stake by 3.2% to 278,175 shares worth about $64.21 million, representing roughly 2.3% of its portfolio and the fund's 8th-largest holding.
• Amazon's AI and infrastructure businesses are driving upside—management cites an AI services run rate of ~$15B, a custom chip business exceeding a ~$20B run rate, and a reported ~$25B data‑center buildout to capture AI cloud demand.
• Near-term headwinds include heavy capital spending (management discussed ~$200B capex guidance) that can pressure free cash flow and recent insider selling, while analysts maintain a "Moderate Buy" consensus with an average price target of $287.39.

Fifth Third Wealth Advisors LLC boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.2% in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 278,175 shares of the e-commerce giant's stock after purchasing an additional 8,689 shares during the period. Amazon.com comprises about 2.3% of Fifth Third Wealth Advisors LLC's investment portfolio, making the stock its 8th biggest position. Fifth Third Wealth Advisors LLC's holdings in Amazon.com were worth $64,208,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Archford Capital Strategies LLC increased its position in Amazon.com by 0.3% in the 4th quarter. Archford Capital Strategies LLC now owns 49,314 shares of the e-commerce giant's stock valued at $11,383,000 after acquiring an additional 136 shares in the last quarter. Shrier Wealth Management LLC acquired a new stake in Amazon.com in the 4th quarter valued at about $727,000. Brady Martz Wealth Solutions LLC increased its position in Amazon.com by 14.7% in the 4th quarter. Brady Martz Wealth Solutions LLC now owns 10,237 shares of the e-commerce giant's stock valued at $2,363,000 after acquiring an additional 1,309 shares in the last quarter. Jamison Private Wealth Management Inc. increased its position in Amazon.com by 1.7% in the 4th quarter. Jamison Private Wealth Management Inc. now owns 64,445 shares of the e-commerce giant's stock valued at $14,875,000 after acquiring an additional 1,074 shares in the last quarter. Finally, Affinity Wealth Management LLC increased its position in Amazon.com by 1.4% in the 4th quarter. Affinity Wealth Management LLC now owns 50,172 shares of the e-commerce giant's stock valued at $11,581,000 after acquiring an additional 705 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

Several equities research analysts have weighed in on AMZN shares. Rothschild & Co Redburn set a $230.00 price objective on shares of Amazon.com in a research report on Wednesday, January 21st. Roth Mkm restated a "buy" rating and issued a $295.00 price objective (up from $270.00) on shares of Amazon.com in a research report on Monday, January 26th. President Capital lowered their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating for the company in a research report on Tuesday, February 10th. Sanford C. Bernstein restated an "outperform" rating on shares of Amazon.com in a research report on Friday, February 6th. Finally, Piper Sandler restated an "overweight" rating and issued a $260.00 price objective (down from $300.00) on shares of Amazon.com in a research report on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the company's stock. According to MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average price target of $287.39.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: CEO Andy Jassy’s shareholder letter disclosed that Amazon’s AI services are generating a multi‑billion dollar run rate (reported at ~$15B), helping soothe investor worries about heavy AI spending and providing revenue proof points for the strategy. Amazon’s Jassy says AI revenue run rate is over $15 Bln
• Positive Sentiment: Amazon says its custom chip business now exceeds a $20B annual revenue run rate and management is signaling it may sell chips to third parties — a potential new high‑margin revenue stream that raises AWS upside and threatens incumbents. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B investment in Mississippi), signaling continued AWS capacity expansion to capture AI workloads — a clear long‑term revenue catalyst for cloud. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
• Positive Sentiment: Retail/healthcare execution: Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and stock it at kiosks — a commercial partnership that expands pharmacy revenue and same‑day convenience offerings. Amazon to stock Lilly's new weight-loss pill at US kiosks, offer same-day delivery
• Neutral Sentiment: Reports that Amazon is in talks to acquire satellite operator Globalstar surfaced — a deal could accelerate Project Kuiper/LEO ambitions but the strategic fit, price and execution are uncertain. Amazon: Could Globalstar Be the Missing Spark the Stock Needs?
• Negative Sentiment: Large capital spend remains a near‑term concern: Amazon plans heavy 2026 capex (~$200B guidance discussed) and free cash flow has been pressured by elevated P&E spending, which can compress short‑term returns. Amazon CEO Jassy defends $200 billion AI spend
• Negative Sentiment: Operational costs: Amazon is rolling out fuel surcharges (reported ~3.5% on certain fulfillment orders) as fuel costs rise — a potential margin headwind for retail. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges
• Negative Sentiment: Project Kuiper/LEO timeline slipped — Amazon acknowledged its Leo satellite rollout is delayed to mid‑2026, which pushes off potential connectivity revenue and weakens time‑to‑market vs. SpaceX. Amazon Delays Launch of Leo, Its Satellite Network and Starlink Rival
• Negative Sentiment: Reputation/customer friction: Amazon will end support for older Kindle devices, a move that has provoked customer backlash and small reputational risk. Amazon to end support for older Kindle devices

Amazon.com Stock Up 5.6%

Shares of NASDAQ:AMZN opened at $233.65 on Friday. Amazon.com, Inc. has a one year low of $165.29 and a one year high of $258.60. The company has a 50 day moving average of $211.98 and a 200-day moving average of $224.05. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The stock has a market cap of $2.51 trillion, a price-to-earnings ratio of 32.59, a P/E/G ratio of 1.66 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the prior year, the firm earned $1.86 EPS. The firm's quarterly revenue was up 13.6% compared to the same quarter last year. On average, sell-side analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of Amazon.com stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the sale, the chief executive officer owned 9,405 shares in the company, valued at $1,930,094.10. The trade was a 65.37% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CEO Douglas J. Herrington sold 1,000 shares of Amazon.com stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $210.50, for a total transaction of $210,500.00. Following the sale, the chief executive officer owned 520,361 shares of the company's stock, valued at approximately $109,535,990.50. This represents a 0.19% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 72,686 shares of company stock worth $14,899,239 over the last 90 days. Insiders own 9.70% of the company's stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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