Netflix, Inc. $NFLX Shares Purchased by Diversify Advisory Services LLC

Key Points

• Diversify Advisory Services LLC boosted its Netflix stake by 1,108.1%$4.15 million, while institutional investors collectively hold 80.93% of the stock.
• Brokerages and analysts are broadly bullish—several upgrades and price-target raises leave a consensus target of about $115.50 (JPMorgan initiated coverage with an Overweight and $120 target), supported by ad-tier traction and expected margin/buyback upside.
• Significant insider selling occurred recently: director Reed Hastings sold 420,550 shares (~$40.16 million) and CEO Greg Peters sold 105,781 shares (~$8.77 million), with insiders offloading 1,543,023 shares (~$141.15 million) over the past 90 days.

Diversify Advisory Services LLC raised its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 1,108.1% in the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 47,142 shares of the Internet television network's stock after purchasing an additional 43,240 shares during the quarter. Diversify Advisory Services LLC's holdings in Netflix were worth $4,148,000 at the end of the most recent quarter.

Other hedge funds have also recently bought and sold shares of the company. Brighton Jones LLC grew its holdings in Netflix by 5.0% during the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock worth $4,804,000 after acquiring an additional 257 shares in the last quarter. Revolve Wealth Partners LLC grew its holdings in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock worth $912,000 after acquiring an additional 144 shares in the last quarter. Sivia Capital Partners LLC grew its position in shares of Netflix by 21.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock worth $1,883,000 after acquiring an additional 246 shares in the last quarter. Strategic Investment Advisors MI grew its position in shares of Netflix by 18.9% in the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock worth $1,036,000 after acquiring an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. grew its position in shares of Netflix by 12.1% in the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock worth $2,832,000 after acquiring an additional 228 shares in the last quarter. Institutional investors and hedge funds own 80.93% of the company's stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Analysts Set New Price Targets

Several brokerages have recently commented on NFLX. JPMorgan Chase & Co. began coverage on Netflix in a research report on Monday, March 2nd. They issued an "overweight" rating and a $120.00 target price for the company. William Blair reiterated an "outperform" rating on shares of Netflix in a research report on Wednesday, January 21st. Canaccord Genuity Group set a $125.00 price target on shares of Netflix and gave the company a "buy" rating in a report on Wednesday, January 21st. Needham & Company LLC decreased their price target on shares of Netflix from $150.00 to $120.00 and set a "buy" rating for the company in a report on Wednesday, January 21st. Finally, Wolfe Research lifted their price target on shares of Netflix from $95.00 to $110.00 and gave the company an "outperform" rating in a report on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have issued a Hold rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $115.50.

Insider Activity at Netflix

In other news, Director Reed Hastings sold 420,550 shares of the company's stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the sale, the director directly owned 3,940 shares of the company's stock, valued at approximately $376,230.60. This represents a 99.07% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 105,781 shares of the company's stock in a transaction that occurred on Thursday, January 29th. The stock was sold at an average price of $82.94, for a total transaction of $8,773,476.14. Following the completion of the sale, the chief executive officer directly owned 122,140 shares of the company's stock, valued at approximately $10,130,291.60. This represents a 46.41% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,543,023 shares of company stock worth $141,145,842 in the last ninety days. 1.37% of the stock is currently owned by corporate insiders.

Netflix Trading Up 0.9%

Netflix stock opened at $103.02 on Friday. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The firm has a 50-day moving average price of $89.88 and a two-hundred day moving average price of $99.14. The firm has a market capitalization of $434.96 billion, a price-to-earnings ratio of 40.77, a PEG ratio of 1.56 and a beta of 1.67. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period in the previous year, the business posted $0.43 EPS. Netflix's revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current year.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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