Netflix, Inc. $NFLX Stock Position Raised by Baillie Gifford & Co.

Key Points

• Baillie Gifford & Co. boosted its Netflix stake by 912.3% in Q4, adding 33,290,988 shares to hold 36,940,035 shares valued at roughly $3.46 billion, making Netflix its 10th-largest holding.
• Multiple large funds (e.g., Sumitomo Mitsui, Nordea, MFS) also ramped up positions—raising institutional ownership to about 80.93%—while analysts keep a Moderate Buy consensus with a $115.50 target amid upgrades and ad-tier/earnings catalysts.

Baillie Gifford & Co. grew its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 912.3% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 36,940,035 shares of the Internet television network's stock after acquiring an additional 33,290,988 shares during the period. Netflix accounts for approximately 2.9% of Baillie Gifford & Co.'s portfolio, making the stock its 10th largest holding. Baillie Gifford & Co. owned 0.87% of Netflix worth $3,463,498,000 as of its most recent SEC filing.

Several other institutional investors have also recently made changes to their positions in NFLX. Vanguard Group Inc. raised its position in shares of Netflix by 0.4% in the third quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock worth $46,183,983,000 after buying an additional 142,238 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. raised its position in shares of Netflix by 891.3% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock worth $1,134,487,000 after buying an additional 10,879,276 shares in the last quarter. Nordea Investment Management AB raised its position in shares of Netflix by 886.6% in the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock worth $902,798,000 after buying an additional 8,688,113 shares in the last quarter. Massachusetts Financial Services Co. MA raised its position in shares of Netflix by 430.6% in the fourth quarter. Massachusetts Financial Services Co. MA now owns 6,738,241 shares of the Internet television network's stock worth $631,777,000 after buying an additional 5,468,262 shares in the last quarter. Finally, Assenagon Asset Management S.A. raised its position in shares of Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock worth $584,529,000 after buying an additional 5,658,740 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company's stock.

Netflix Stock Up 0.0%

NFLX opened at $103.02 on Monday. The company has a market cap of $434.96 billion, a P/E ratio of 40.77, a P/E/G ratio of 1.56 and a beta of 1.67. The business's 50-day moving average price is $89.88 and its 200-day moving average price is $98.97. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to analysts' expectations of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix's quarterly revenue was up 17.6% on a year-over-year basis. During the same period last year, the firm earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analyst Weigh In

A number of equities research analysts recently issued reports on NFLX shares. The Goldman Sachs Group upgraded Netflix from a "neutral" rating to a "buy" rating and increased their price objective for the stock from $100.00 to $120.00 in a research report on Monday, April 6th. Jefferies Financial Group reiterated a "buy" rating on shares of Netflix in a research report on Wednesday, April 8th. Freedom Capital upgraded Netflix from a "hold" rating to a "strong-buy" rating in a research report on Tuesday, January 27th. DZ Bank reiterated a "buy" rating on shares of Netflix in a research report on Friday, February 27th. Finally, Bank of America lowered their price objective on Netflix from $149.00 to $125.00 and set a "buy" rating on the stock in a research report on Friday, March 6th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have issued a Hold rating to the company's stock. According to data from MarketBeat.com, Netflix has a consensus rating of "Moderate Buy" and a consensus price target of $115.50.

Insider Buying and Selling

In related news, CFO Spencer Adam Neumann sold 28,630 shares of the firm's stock in a transaction dated Thursday, April 2nd. The stock was sold at an average price of $98.00, for a total value of $2,805,740.00. Following the sale, the chief financial officer directly owned 73,787 shares of the company's stock, valued at $7,231,126. This trade represents a 27.95% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Reed Hastings sold 420,550 shares of the firm's stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the sale, the director directly owned 3,940 shares in the company, valued at $376,230.60. The trade was a 99.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 1,543,023 shares of company stock valued at $141,145,842 over the last ninety days. Corporate insiders own 1.37% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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