Wealth Enhancement Advisory Services LLC Increases Stake in General Mills, Inc. $GIS

Key Points

• Wealth Enhancement Advisory Services LLC increased its stake in General Mills by 22.7% to 263,466 shares, valued at about $11.545 million at the end of the quarter.
• General Mills missed quarterly expectations with EPS of $0.64 versus a $0.73 consensus and revenue down 8.4% year‑over‑year, and several analysts have cut price targets leaving the stock with an average "Reduce" rating.
• The company declared a quarterly dividend of $0.61 per share (annualized $2.44), implying a ~6.8% yield, with an ex‑dividend date of April 10 and payment on May 1.

Wealth Enhancement Advisory Services LLC increased its position in shares of General Mills, Inc. (NYSE:GIS - Free Report) by 22.7% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 263,466 shares of the company's stock after buying an additional 48,769 shares during the period. Wealth Enhancement Advisory Services LLC's holdings in General Mills were worth $11,545,000 at the end of the most recent reporting period.

A number of other institutional investors also recently added to or reduced their stakes in GIS. Vermillion & White Wealth Management Group LLC acquired a new stake in shares of General Mills in the 3rd quarter valued at $25,000. Close Asset Management Ltd purchased a new position in General Mills in the third quarter valued at $28,000. Davis Capital Management acquired a new stake in General Mills in the third quarter valued at $29,000. Financial Consulate Inc. purchased a new stake in General Mills during the 3rd quarter worth about $32,000. Finally, Salomon & Ludwin LLC lifted its holdings in General Mills by 1,094.4% during the 3rd quarter. Salomon & Ludwin LLC now owns 645 shares of the company's stock worth $32,000 after buying an additional 591 shares during the last quarter. Hedge funds and other institutional investors own 75.71% of the company's stock.

General Mills Stock Down 0.6%

Shares of NYSE GIS opened at $35.97 on Friday. The business has a 50-day moving average price of $43.72 and a 200 day moving average price of $46.28. The stock has a market cap of $19.20 billion, a PE ratio of 8.79 and a beta of -0.05. The company has a quick ratio of 0.36, a current ratio of 0.56 and a debt-to-equity ratio of 1.17. General Mills, Inc. has a 52-week low of $35.63 and a 52-week high of $62.61.

General Mills (NYSE:GIS - Get Free Report) last released its quarterly earnings results on Wednesday, March 18th. The company reported $0.64 EPS for the quarter, missing the consensus estimate of $0.73 by ($0.09). The firm had revenue of $4.44 billion for the quarter, compared to analyst estimates of $4.53 billion. General Mills had a return on equity of 19.19% and a net margin of 12.05%.The company's quarterly revenue was down 8.4% on a year-over-year basis. During the same period last year, the firm earned $1.12 EPS. Equities research analysts forecast that General Mills, Inc. will post 4.36 earnings per share for the current year.

General Mills Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Friday, May 1st. Shareholders of record on Friday, April 10th will be given a dividend of $0.61 per share. This represents a $2.44 annualized dividend and a yield of 6.8%. The ex-dividend date of this dividend is Friday, April 10th. General Mills's dividend payout ratio (DPR) is presently 59.66%.

Trending Headlines about General Mills

Here are the key news stories impacting General Mills this week:

• Positive Sentiment: New product momentum — General Mills is rolling out new seasonal/partnered cereal SKUs (Lucky Charms Unicorn Cotton Candy; Tropical Trix with Disney’s Moana), which can support category relevance, promotional lift and shelf activity this summer. Lucky Charms and Trix Bring Bold Flavors to the Breakfast Table Through New Cereals Made with Colors from Natural Sources
• Neutral Sentiment: High dividend yield draws attention — The stock’s ~6.5% yield is attractive to income investors, but articles note this yield exists alongside margin pressure and macro risks; that supports demand from yield-seekers but also signals elevated company risk. The General Mills Dividend Yields 6.53%. Is That Enough to Make Up for an Oil Price Shock?
• Negative Sentiment: Multiple analyst cuts from Zacks — Zacks Research sharply trimmed EPS forecasts across FY2026–FY2028 quarters (examples: Q1/Q3/Q4 2027 and Q1/Q3 2028) and carries a "Strong Sell" rating, lowering expectations for near‑term profitability. (Zacks Research notes and estimates)
• Negative Sentiment: Price-target cuts and lower forecasts from sell‑side — TD Cowen cut its price target to $32 (from $37), citing higher input costs tied to geopolitical risk (Iran war) and constrained pricing power; another outlet reports a ~15% price-target reduction to $42.84—both actions pressure sentiment and reduce upside among holders. General Mills price target lowered to $32 from $37 at TD Cowen General Mills (GIS) price target decreased by 15.29% to 42.84
• Negative Sentiment: Macroeconomic/geopolitical cost pressure — Coverage flags risks from a potential Strait of Hormuz shock (fertilizer and commodity trade disruptions) that could raise input costs across food producers and weigh on margins and pricing dynamics. Here Are 7 Ways the Strait of Hormuz Closure Is Affecting Consumer Staples Stocks

Wall Street Analysts Forecast Growth

A number of research analysts have recently commented on GIS shares. Royal Bank Of Canada dropped their price objective on General Mills from $60.00 to $55.00 and set an "outperform" rating on the stock in a report on Thursday, March 19th. Mizuho decreased their target price on General Mills from $47.00 to $39.00 and set a "neutral" rating for the company in a research note on Thursday, March 19th. JPMorgan Chase & Co. lowered their price target on General Mills from $42.00 to $36.00 and set an "underweight" rating for the company in a report on Thursday, March 19th. Weiss Ratings lowered shares of General Mills from a "hold (c-)" rating to a "sell (d+)" rating in a research note on Tuesday, January 13th. Finally, Piper Sandler reduced their price objective on shares of General Mills from $53.00 to $45.00 and set an "overweight" rating for the company in a research report on Thursday, March 19th. Four investment analysts have rated the stock with a Buy rating, ten have issued a Hold rating and six have issued a Sell rating to the company's stock. According to data from MarketBeat, the stock currently has an average rating of "Reduce" and an average price target of $44.61.

General Mills Profile

General Mills, Inc NYSE: GIS is a multinational consumer foods company that develops, manufactures and markets a broad portfolio of branded food products. Its product categories include ready-to-eat and hot cereals, baking mixes and ingredients, snacks and bars, refrigerated and frozen doughs, yogurt and other dairy products, and a variety of shelf-stable meals and meal components. The company's portfolio features widely recognized consumer brands across grocery store, mass channel and foodservice outlets.

Founded in the early 20th century and incorporated under its current name in 1928, General Mills has grown through both internal brand development and strategic expansion to become a global food company.

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