Baozun Inc. (NASDAQ:BZUN) Short Interest Down 7.1% in March

Baozun Inc. (NASDAQ:BZUN - Get Free Report) was the target of a large drop in short interest in March. As of March 31st, there was short interest totalling 2,750,000 shares, a drop of 7.1% from the March 15th total of 2,960,000 shares. Currently, 4.8% of the shares of the stock are short sold. Based on an average trading volume of 686,700 shares, the short-interest ratio is currently 4.0 days.

Baozun Stock Performance

Shares of BZUN stock remained flat at $2.38 during trading hours on Tuesday. 207,862 shares of the stock traded hands, compared to its average volume of 672,339. The firm has a 50 day moving average price of $2.45 and a 200 day moving average price of $2.65. The stock has a market cap of $143.80 million, a PE ratio of -3.61 and a beta of 0.58. Baozun has a 12-month low of $1.90 and a 12-month high of $5.35.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Thursday, March 21st. The technology company reported ($0.11) earnings per share (EPS) for the quarter. The business had revenue of $391.61 million for the quarter. Baozun had a negative net margin of 3.16% and a negative return on equity of 6.58%.

Analyst Ratings Changes

A number of analysts have weighed in on BZUN shares. China Renaissance lowered shares of Baozun from a "buy" rating to a "hold" rating in a research report on Tuesday, March 26th. StockNews.com lowered shares of Baozun from a "buy" rating to a "hold" rating in a research report on Saturday, January 6th.

Hedge Funds Weigh In On Baozun

Hedge funds have recently bought and sold shares of the company. Point72 Asset Management L.P. purchased a new position in Baozun during the second quarter worth about $28,000. Aigen Investment Management LP bought a new stake in Baozun during the 4th quarter worth approximately $30,000. QRG Capital Management Inc. bought a new stake in Baozun during the 3rd quarter worth approximately $49,000. Wells Fargo & Company MN increased its holdings in Baozun by 87.4% during the 2nd quarter. Wells Fargo & Company MN now owns 13,398 shares of the technology company's stock worth $53,000 after acquiring an additional 6,250 shares during the period. Finally, HighTower Advisors LLC purchased a new position in Baozun in the 4th quarter worth approximately $55,000. Institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment.