Airbnb (ABNB) Competitors

Airbnb (NASDAQ:ABNB) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation, dividends, media sentiment and community ranking.

Does the MarketBeat Community prefer ABNB or MAR?

Marriott International received 664 more outperform votes than Airbnb when rated by MarketBeat users. Likewise, 59.60% of users gave Marriott International an outperform vote while only 37.04% of users gave Airbnb an outperform vote.

Company	Underperform	Outperform
Airbnb	Outperform Votes 180 37.04%	Underperform Votes 306 62.96%
Marriott International	Outperform Votes 844 59.60%	Underperform Votes 572 40.40%

Is ABNB or MAR more profitable?

Airbnb has a net margin of 23.85% compared to Marriott International's net margin of 9.46%. Airbnb's return on equity of 32.29% beat Marriott International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Airbnb	23.85%	32.29%	11.27%
Marriott International	9.46%	-116.67%	10.24%

Which has more volatility and risk, ABNB or MAR?

Airbnb has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500.

Do analysts prefer ABNB or MAR?

Airbnb currently has a consensus price target of $141.23, suggesting a potential upside of 1.93%. Marriott International has a consensus price target of $275.15, suggesting a potential upside of 2.65%. Given Marriott International's stronger consensus rating and higher probable upside, analysts clearly believe Marriott International is more favorable than Airbnb.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Airbnb	5 Sell rating(s)	16 Hold rating(s)	13 Buy rating(s)	2 Strong Buy rating(s)	2.33
Marriott International	0 Sell rating(s)	13 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.50

Does the media favor ABNB or MAR?

In the previous week, Airbnb had 17 more articles in the media than Marriott International. MarketBeat recorded 37 mentions for Airbnb and 20 mentions for Marriott International. Airbnb's average media sentiment score of 0.89 beat Marriott International's score of 0.78 indicating that Airbnb is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Airbnb	23 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Marriott International	14 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of ABNB or MAR?

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 27.9% of Airbnb shares are owned by company insiders. Comparatively, 10.7% of Marriott International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has better valuation and earnings, ABNB or MAR?

Airbnb has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Airbnb	$11.23B	7.73	$2.65B	$3.96	34.99
Marriott International	$25.39B	2.89	$2.38B	$8.78	30.53

Summary

Airbnb beats Marriott International on 11 of the 18 factors compared between the two stocks.