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Airbnb (ABNB) Competitors

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$132.13 -4.47 (-3.27%)
As of 04:00 PM Eastern

ABNB vs. MAR, RCL, CCL, H, CHH, VAC, MCS, ROL, APG, and FTDR

Should you be buying Airbnb stock or one of its competitors? The main competitors of Airbnb include Marriott International (MAR), Royal Caribbean Cruises (RCL), Carnival Co. & (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), Marcus (MCS), Rollins (ROL), APi Group (APG), and Frontdoor (FTDR).

Airbnb vs.

Marriott International (NASDAQ:MAR) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, analyst recommendations, valuation, earnings, risk and community ranking.

Marriott International has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500.

Marriott International presently has a consensus target price of $276.60, suggesting a potential upside of 2.86%. Airbnb has a consensus target price of $141.43, suggesting a potential upside of 6.64%. Given Airbnb's higher probable upside, analysts clearly believe Airbnb is more favorable than Marriott International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
13 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
2.50
Airbnb
4 Sell rating(s)
16 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.37

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 10.7% of Marriott International shares are owned by company insiders. Comparatively, 27.9% of Airbnb shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Airbnb had 24 more articles in the media than Marriott International. MarketBeat recorded 62 mentions for Airbnb and 38 mentions for Marriott International. Marriott International's average media sentiment score of 1.13 beat Airbnb's score of 0.96 indicating that Marriott International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
24 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
34 Very Positive mention(s)
10 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Airbnb has a net margin of 23.85% compared to Marriott International's net margin of 9.46%. Airbnb's return on equity of 32.29% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.46% -116.67% 10.24%
Airbnb 23.85%32.29%11.27%

Marriott International received 664 more outperform votes than Airbnb when rated by MarketBeat users. Likewise, 59.69% of users gave Marriott International an outperform vote while only 37.19% of users gave Airbnb an outperform vote.

CompanyUnderperformOutperform
Marriott InternationalOutperform Votes
844
59.69%
Underperform Votes
570
40.31%
AirbnbOutperform Votes
180
37.19%
Underperform Votes
304
62.81%

Airbnb has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$25.39B2.90$2.38B$8.7830.63
Airbnb$11.23B7.40$2.65B$3.9633.49

Summary

Airbnb beats Marriott International on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ABNB vs. The Competition

MetricAirbnbServices to dwellings & other buildings IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$83.09B$18.75B$8.00B$8.50B
Dividend YieldN/A1.62%3.24%4.11%
P/E Ratio32.1230.2515.2620.04
Price / Sales7.402.927.99117.64
Price / Cash34.3520.5916.3734.62
Price / Book10.0610.514.814.60
Net Income$2.65B$459.69M$258.49M$248.10M
7 Day Performance-3.92%-0.23%0.31%2.82%
1 Month Performance17.69%19.78%10.73%15.45%
1 Year Performance-9.39%30.31%-2.97%7.74%

Airbnb Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ABNB
Airbnb
3.6728 of 5 stars
$132.13
-3.3%
$141.43
+7.0%
-6.2%$82.77B$11.23B31.996,810Trending News
Gap Down
MAR
Marriott International
4.4318 of 5 stars
$271.53
+5.3%
$276.60
+1.9%
+14.9%$74.37B$25.39B32.64377,000Positive News
Dividend Increase
RCL
Royal Caribbean Cruises
4.7133 of 5 stars
$241.24
+3.4%
$271.30
+12.5%
+79.0%$65.44B$16.76B22.54102,500Trending News
Analyst Forecast
Insider Trade
Gap Down
CCL
Carnival Co. &
4.8189 of 5 stars
$22.11
+9.5%
$26.53
+20.0%
+55.9%$25.80B$25.42B15.9140,000Trending News
Analyst Forecast
H
Hyatt Hotels
4.6497 of 5 stars
$134.80
+6.0%
$151.17
+12.1%
-10.3%$12.97B$6.65B10.8550,000Gap Up
CHH
Choice Hotels International
3.0833 of 5 stars
$125.46
+1.5%
$135.69
+8.2%
+12.2%$5.86B$1.58B20.111,500Dividend Announcement
Analyst Forecast
Insider Trade
Gap Up
VAC
Marriott Vacations Worldwide
4.9607 of 5 stars
$70.27
+8.7%
$92.25
+31.3%
-28.2%$2.44B$4.97B13.4321,400
MCS
Marcus
4.6333 of 5 stars
$17.09
+0.9%
$23.33
+36.6%
+54.8%$542.91M$745.78M-50.297,500
ROL
Rollins
2.4706 of 5 stars
$55.74
-1.5%
$55.57
-0.3%
+24.5%$27.04B$3.46B58.1117,500
APG
APi Group
3.0344 of 5 stars
$45.25
+2.5%
$43.86
-3.1%
+28.4%$12.53B$7.14B-22.9726,000News Coverage
Positive News
Analyst Forecast
FTDR
Frontdoor
3.0685 of 5 stars
$54.67
+2.9%
$49.00
-10.4%
+53.9%$4.02B$1.89B18.102,080Positive News

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This page (NASDAQ:ABNB) was last updated on 5/20/2025 by MarketBeat.com Staff
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