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Airbnb (ABNB) Competitors

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$119.99 +0.14 (+0.12%)
Closing price 10/8/2025 04:00 PM Eastern
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$119.82 -0.16 (-0.14%)
As of 06:33 AM Eastern
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ABNB vs. AMZN, BKNG, DASH, EXPE, GOOG, GOOGL, MAR, META, KEYS, and UBER

Should you be buying Airbnb stock or one of its competitors? The main competitors of Airbnb include Amazon.com (AMZN), Booking (BKNG), DoorDash (DASH), Expedia Group (EXPE), Alphabet (GOOG), Alphabet (GOOGL), Marriott International (MAR), Meta Platforms (META), Keysight Technologies (KEYS), and Uber Technologies (UBER).

Airbnb vs. Its Competitors

Airbnb (NASDAQ:ABNB) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

80.8% of Airbnb shares are held by institutional investors. Comparatively, 72.2% of Amazon.com shares are held by institutional investors. 27.9% of Airbnb shares are held by insiders. Comparatively, 9.7% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Amazon.com had 200 more articles in the media than Airbnb. MarketBeat recorded 233 mentions for Amazon.com and 33 mentions for Airbnb. Airbnb's average media sentiment score of 0.97 beat Amazon.com's score of 0.94 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
21 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
147 Very Positive mention(s)
37 Positive mention(s)
24 Neutral mention(s)
18 Negative mention(s)
4 Very Negative mention(s)
Positive

Airbnb has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500.

Airbnb presently has a consensus target price of $141.81, suggesting a potential upside of 18.19%. Amazon.com has a consensus target price of $266.26, suggesting a potential upside of 18.22%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
5 Sell rating(s)
19 Hold rating(s)
11 Buy rating(s)
3 Strong Buy rating(s)
2.32
Amazon.com
0 Sell rating(s)
1 Hold rating(s)
47 Buy rating(s)
3 Strong Buy rating(s)
3.04

Amazon.com has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$11.10B6.72$2.65B$4.1329.05
Amazon.com$637.96B3.77$59.25B$6.5634.33

Airbnb has a net margin of 22.67% compared to Amazon.com's net margin of 10.54%. Airbnb's return on equity of 32.19% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb22.67% 32.19% 11.03%
Amazon.com 10.54%23.84%11.14%

Summary

Amazon.com beats Airbnb on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ABNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ABNB vs. The Competition

MetricAirbnbLEISURE&REC SVS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$74.48B$8.36B$8.38B$10.54B
Dividend YieldN/A2.30%3.06%4.71%
P/E Ratio29.0517.4418.3427.60
Price / Sales6.727.956.59201.45
Price / Cash28.1810.4316.5761.55
Price / Book9.103.524.946.76
Net Income$2.65B$319.90M$256.85M$275.88M
7 Day Performance-1.23%-4.32%-1.15%2.81%
1 Month Performance-3.09%-6.93%0.22%9.24%
1 Year Performance-11.44%-8.11%36.33%35.42%

Airbnb Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ABNB
Airbnb
3.9686 of 5 stars
$119.99
+0.1%
$141.81
+18.2%
-9.4%$74.48B$11.10B29.057,300Analyst Forecast
AMZN
Amazon.com
4.7611 of 5 stars
$222.16
+1.1%
$264.13
+18.9%
+23.3%$2.37T$637.96B33.871,556,000Trending News
Analyst Forecast
BKNG
Booking
4.6702 of 5 stars
$5,454.81
-1.7%
$5,808.81
+6.5%
+21.2%$176.79B$23.74B37.9424,300Trending News
Analyst Forecast
DASH
DoorDash
3.7198 of 5 stars
$272.50
+3.8%
$271.55
-0.4%
+96.1%$116.41B$10.72B151.3923,700Trending News
Analyst Forecast
Insider Trade
EXPE
Expedia Group
4.188 of 5 stars
$220.51
-1.1%
$207.77
-5.8%
+39.8%$27.28B$13.69B27.0216,500Analyst Forecast
GOOG
Alphabet
4.5302 of 5 stars
$244.36
-1.1%
$230.35
-5.7%
+48.1%$2.96T$350.02B26.02190,200Trending News
Analyst Upgrade
GOOGL
Alphabet
3.6596 of 5 stars
$244.05
-1.0%
$233.44
-4.3%
+48.8%$2.95T$350.02B25.99183,323Trending News
Analyst Forecast
MAR
Marriott International
4.0275 of 5 stars
$266.82
+1.0%
$281.26
+5.4%
+4.4%$72.43B$25.10B30.08418,000Analyst Forecast
META
Meta Platforms
4.4218 of 5 stars
$743.40
0.0%
$826.05
+11.1%
+21.1%$1.87T$164.50B26.9274,067Trending News
Analyst Forecast
Insider Trade
KEYS
Keysight Technologies
4.4857 of 5 stars
$173.35
+0.0%
$187.38
+8.1%
+10.7%$29.79B$4.98B55.2115,500Positive News
Analyst Forecast
UBER
Uber Technologies
4.4645 of 5 stars
$99.52
+1.1%
$103.30
+3.8%
+30.4%$207.53B$43.98B16.9531,100Trending News

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This page (NASDAQ:ABNB) was last updated on 10/9/2025 by MarketBeat.com Staff
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