Adobe (ADBE) Stock Forecast & Price Target

$238.14 -4.13 (-1.70%)

Closing price 10/12/2026 04:00 PM Eastern

Extended Trading

$238.79 +0.65 (+0.27%)

As of 10/12/2026 07:59 PM Eastern

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Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 36 Analyst Ratings

Sell
7

Hold
19

Buy
10

Based on 36 Wall Street analysts who have issued ratings for Adobe in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 7 have given a sell rating, 19 have given a hold rating, and 10 have given a buy rating for ADBE.

Consensus Price Target

$285.23
19.77% Upside

According to the 36 analysts' twelve-month price targets for Adobe, the average price target is $285.23. The highest price target for ADBE is $430.00, while the lowest price target for ADBE is $195.00. The average price target represents a forecasted upside of 19.77% from the current price of $238.14.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADBE Analyst Ratings Over Time

Type	Current Forecast 10/13/25 to 10/13/26	1 Month Ago 9/13/25 to 9/13/26	3 Months Ago 7/15/25 to 7/15/26	1 Year Ago 10/13/24 to 10/13/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	10 Buy rating(s)	11 Buy rating(s)	10 Buy rating(s)	13 Buy rating(s)
Hold	19 Hold rating(s)	19 Hold rating(s)	20 Hold rating(s)	11 Hold rating(s)
Sell	7 Sell rating(s)	6 Sell rating(s)	6 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$285.23	$285.06	$281.00	$445.68
Forecasted Upside	19.77% Upside	13.02% Upside	25.13% Upside	31.35% Upside
Consensus Rating	Hold	Hold	Hold	Hold

ADBE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADBE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adobe Stock vs. The Competition

Type	Adobe	Technology Companies	Broader Market
Consensus Rating Score	2.08	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	19.77% Upside	646.16% Upside	19.25% Upside
News Sentiment Rating	Neutral News See Recent ADBE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/12/2026	Wells Fargo & Company 3 of 5 stars	Michael Turrin 1 of 5 stars	Downgrade	Overweight ➝ Underweight	$270.00 ➝ $225.00	-7.13%
9/14/2026	The Goldman Sachs Group 3 of 5 stars	Gabriela Borges 3 of 5 stars	Boost Target	Sell	$190.00 ➝ $200.00	-17.45%
9/14/2026	DA Davidson 2 of 5 stars	Gil Luria 2 of 5 stars	Boost Target	Buy	$250.00 ➝ $290.00	+10.26%
9/11/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Karl Keirstead Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$225.00 ➝ $255.00	+2.52%
9/11/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$225.00 ➝ $250.00	+0.58%
9/11/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$240.00 ➝ $250.00	+0.47%
9/11/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
9/11/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$285.00 ➝ $275.00	+10.52%
9/11/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Weiss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
9/11/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Moerdler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$379.00 ➝ $373.00	+53.96%
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9/11/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arti Vula Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$340.00 ➝ $315.00	+26.42%
9/11/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$315.00	+26.96%
9/11/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
9/11/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$230.00 ➝ $270.00	+8.51%
9/11/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
9/11/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$230.00 ➝ $250.00	+0.47%
9/9/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$245.00	-4.45%
9/9/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$200.00 ➝ $225.00	-12.25%
9/8/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
9/8/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$245.00 ➝ $260.00	-2.44%
9/3/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saket Kalia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$250.00 ➝ $295.00	+5.44%
9/1/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D) ➝ Sell (D+)
8/19/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tal Liani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$190.00 ➝ $220.00	-19.16%
7/20/2026	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$300.00	+26.45%
7/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Bersey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$282.00 ➝ $308.00	+45.99%
6/29/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold	$368.00 ➝ $203.00	-1.66%
6/12/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
6/12/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$235.00 ➝ $195.00	-10.65%
6/12/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$265.00 ➝ $225.00	-7.13%
6/12/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$310.00 ➝ $260.00	+7.32%
6/12/2026	Griffin Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$405.00 ➝ $380.00	+56.85%
6/12/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/19/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Moderate Buy ➝ Hold
4/17/2026	Summit Redstone Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+39.27%
3/26/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
3/16/2026	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$496.00 ➝ $358.00	+47.77%
3/16/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold
12/1/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$280.00 ➝ $270.00	+11.45%
8/11/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Sell	$310.00	-7.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:11 AM ET.

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these Adobe pros and cons to contact@marketbeat.com.

Adobe
Bull Case

Here are some ways that investors could benefit from investing in Adobe:

Adobe's stock is currently trading at $238.14, which represents a significant discount to the consensus price target of $282.68, suggesting substantial upside potential for investors who believe the recent sell-off has been an overreaction to temporary market fears.
The company demonstrated strong fundamental performance in its most recent quarter, reporting earnings per share of $6.13, which beat analyst estimates of $6.08, while also raising its full-year 2026 guidance to $24.45-$24.50, indicating management confidence in continued growth despite market volatility.
Adobe maintains a highly profitable business model with a net margin of 28.05% and a return on equity of 65.65%, metrics that reflect its ability to generate substantial cash flow from its subscription-based Digital Media and Digital Experience segments.
With a P/E ratio of 13.29, Adobe is trading at a valuation multiple that is historically low for a software company with double-digit revenue growth, potentially offering a more attractive entry point compared to its peers in the enterprise software sector.
The company continues to expand its AI capabilities, such as the recent partnership with Heathrow Airport to integrate AI agents into customer journeys, which positions Adobe to capture new revenue streams from enterprise AI adoption beyond its traditional creative tools.

Adobe
Bear Case

Investors should be bearish about investing in Adobe for these reasons:

Wells Fargo recently downgraded Adobe to Underweight and cut its price target to $225, citing concerns that the company is losing budget share to competitors as CIOs shift spending toward other AI software offerings, which could pressure future revenue growth.
Analysts have raised concerns about "meaningful cracks" in Adobe's organic growth, noting that the company may need to nearly double its new recurring revenue to meet its targets, suggesting that the current growth rate may not be sustainable without significant new product adoption.
The stock has experienced significant volatility and a decline of approximately 30% this year, underperforming many of its enterprise software peers, which may indicate broader market skepticism about Adobe's long-term competitive position in the AI era.
There is growing competition from AI-native tools, including open-source and AI-generated clones of Adobe's creative suite, which could erode Adobe's pricing power and force it to lower subscription prices to retain customers.
Insider selling activity, including recent large sales by CEO Shantanu Narayen, may signal a lack of confidence among company executives in the stock's near-term performance, which can weigh on investor sentiment.

ADBE Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Adobe is $285.23, with a high forecast of $430.00 and a low forecast of $195.00.

36 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Adobe in the last year. There are currently 7 sell ratings, 19 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" ADBE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ADBE, but not buy additional shares or sell existing shares.

According to analysts, Adobe's stock has a predicted upside of 19.77% based on their 12-month stock forecasts.

Over the previous 90 days, Adobe's stock had 4 downgrades and 1 upgrade by analysts.

Adobe has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BTIG Research, Citigroup, Citizens Jmp, CLSA, DA Davidson, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Adobe less than other "technology" companies. The consensus rating score for Adobe is 2.08 while the average consensus rating score for "technology" companies is 2.23. Learn more on how ADBE compares to other companies.

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MarketBeat monitors more than a dozen sources for Adobe analyst ratings, with the most recent rating issued on 10/12/2026.

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Adobe (ADBE) Stock Forecast & Price Target