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Adobe (ADBE) Stock Forecast & Price Target

Adobe logo
$239.30 -7.14 (-2.90%)
Closing price 11/6/2026 04:00 PM Eastern
Extended Trading
$239.15 -0.15 (-0.06%)
As of 11/6/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
8
Hold
19
Buy
9

Based on 36 Wall Street analysts who have issued ratings for Adobe in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 8 have given a sell rating, 19 have given a hold rating, and 9 have given a buy rating for ADBE.

Consensus Price Target

$282.52
18.06% Upside
According to the 36 analysts' twelve-month price targets for Adobe, the average price target is $282.52. The highest price target for ADBE is $430.00, while the lowest price target for ADBE is $195.00. The average price target represents a forecasted upside of 18.06% from the current price of $239.30.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ADBE Analyst Ratings Over Time

TypeCurrent Forecast
11/8/25 to 11/8/26
1 Month Ago
10/9/25 to 10/9/26
3 Months Ago
8/10/25 to 8/10/26
1 Year Ago
11/8/24 to 11/8/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
9 Buy rating(s)
11 Buy rating(s)
11 Buy rating(s)
13 Buy rating(s)
Hold
19 Hold rating(s)
19 Hold rating(s)
19 Hold rating(s)
11 Hold rating(s)
Sell
8 Sell rating(s)
6 Sell rating(s)
7 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$282.52$286.68$277.69$445.68
Forecasted Upside18.06% Upside18.33% Upside1.73% Upside36.31% Upside
Consensus RatingHoldHoldHoldHold

ADBE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ADBE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Adobe Stock vs. The Competition

TypeAdobeTechnology CompaniesBroader Market
Consensus Rating Score
2.03
2.23
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside18.06% Upside74.99% Upside17.16% Upside
News Sentiment Rating
Positive News

See Recent ADBE News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/4/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
Tyler Radke
1 of 5 stars
DowngradeNeutral ➝ Sell$250.00 ➝ $207.00-15.90%
10/13/2026
HSBC Holdings plc logo
HSBC
2 of 5 stars
DowngradeBuy ➝ Hold$310.00 ➝ $267.00+12.12%
10/12/2026
Michael Turrin
Michael Turrin
1 of 5 stars
DowngradeOverweight ➝ Underweight$270.00 ➝ $225.00-7.13%
9/14/2026Boost TargetSell$190.00 ➝ $200.00-17.45%
9/14/2026Boost TargetBuy$250.00 ➝ $290.00+10.26%
9/11/2026Boost TargetNeutral$225.00 ➝ $255.00+2.52%
9/11/2026 Set Target$225.00 ➝ $250.00+0.58%
9/11/2026Boost TargetNeutral$240.00 ➝ $250.00+0.47%
9/11/2026Lower TargetHold$285.00 ➝ $275.00+10.52%
9/11/2026Reiterated RatingUnderweight
9/11/2026Lower TargetOutperform$379.00 ➝ $373.00+53.96%
9/11/2026Lower TargetOverweight$340.00 ➝ $315.00+26.42%
9/11/2026Reiterated RatingOutperform$315.00+26.96%
9/11/2026Reiterated RatingMarket Perform
9/11/2026Boost TargetMarket Perform$230.00 ➝ $270.00+8.51%
9/11/2026Reiterated RatingNeutral
9/11/2026Boost TargetNeutral$230.00 ➝ $250.00+0.47%
9/9/2026Reiterated RatingHold$245.00-4.45%
9/9/2026Boost TargetHold$200.00 ➝ $225.00-12.25%
9/8/2026 Reiterated RatingMarket Perform
9/8/2026Set TargetNeutral$245.00 ➝ $260.00-2.44%
9/3/2026Boost TargetEqual Weight$250.00 ➝ $295.00+5.44%
9/1/2026 UpgradeSell (D) ➝ Sell (D+)
8/19/2026Boost TargetUnderperform$190.00 ➝ $220.00-19.16%
7/20/2026Initiated CoverageOutperform$300.00+26.45%
6/29/2026 DowngradeStrong-Buy ➝ Hold$368.00 ➝ $203.00-1.66%
6/12/2026DowngradeOutperform ➝ Peer Perform
6/12/2026Lower TargetUnderweight$235.00 ➝ $195.00-10.65%
6/12/2026 Lower TargetNeutral$265.00 ➝ $225.00-7.13%
6/12/2026 Lower TargetHold$310.00 ➝ $260.00+7.32%
6/12/2026 Lower Target$405.00 ➝ $380.00+56.85%
6/12/2026 DowngradeStrong-Buy ➝ Hold
5/19/2026 DowngradeModerate Buy ➝ Hold
4/17/2026 Set Target$350.00+39.27%
3/26/2026DowngradeOutperform ➝ Market Perform
3/16/2026 Lower TargetBuy$496.00 ➝ $358.00+47.77%
3/16/2026DowngradeBuy ➝ Hold
12/1/2025 Lower TargetSell$280.00 ➝ $270.00+11.45%
8/11/2025 DowngradeHold ➝ Sell$310.00-7.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 06:53 AM ET.


Should I Buy Adobe Stock? ADBE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, November 2, 2026. Please send any questions or comments about these Adobe pros and cons to contact@marketbeat.com.

Adobe
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Adobe:

  • Adobe recently reported third-quarter earnings that exceeded expectations, with actual earnings per share of $6.13 beating the consensus estimate of $6.08, while revenue of $6.76 billion also surpassed the projected $6.69 billion, demonstrating strong fundamental performance and consistent execution.
  • The company has raised its full-year 2026 earnings guidance to a range of $24.45 to $24.50 per share, which is significantly higher than the previous consensus estimate of $23.49, indicating management confidence in continued growth and profitability for the remainder of the fiscal year.
  • Adobe is currently trading at $251.47, which is well below its 52-week high of $362.71, presenting a potential valuation opportunity for investors given the company's strong net margin of 28.05% and return on equity of 65.65% reported in the most recent quarter.
  • Recent institutional activity shows new capital entering the stock, such as Mirae Asset Global Investments Co. Ltd. purchasing a new position worth approximately $70.9 million during the third quarter, suggesting renewed interest from major institutional investors in the company's long-term prospects.
  • Adobe is expanding its artificial intelligence capabilities through strategic partnerships, including becoming the official AI fan experience partner of BWT Alpine Formula One Team, which leverages its platform to enhance content creation and personalized fan engagement, positioning the company to benefit from the growing AI buildout in digital media.

Adobe
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Adobe for these reasons:

  • CEO Shantanu Narayen sold 74,500 shares of the company's stock on September 16, 2026, at an average price of $251.56, representing a 20.48% decrease in his personal position, which may signal insider caution or a lack of conviction in the current stock price.
  • Several institutional investors have reduced their stakes in Adobe during the third quarter, including Trek Financial LLC, which cut its position by 32.8%, and Heritage Investors Management Corp, which decreased its holdings by 24.4%, indicating potential institutional skepticism about the stock's near-term performance.
  • The stock has experienced significant volatility and downward pressure recently, crossing below its 200-day moving average on October 27, 2026, and hitting a 52-week low of $190.12 earlier in the year, reflecting broader market concerns about the technology sector and AI-related sell-offs.
  • Short interest in Adobe has increased, with shares shorted rising to 17,933,611 as of the October 15, 2026 record date, representing a 1.29% month-over-month increase, which suggests that a portion of the market is betting against the stock's future price appreciation.
  • Adobe faces intense competition and potential disruption from AI software clones and new entrants in the digital media space, as highlighted by recent market commentary, which could erode its competitive edge and pricing power in the long term despite its current market leadership.

ADBE Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Adobe is $282.52, with a high forecast of $430.00 and a low forecast of $195.00.

36 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Adobe in the last twelve months. There are currently 8 sell ratings, 19 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ADBE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ADBE, but not buy additional shares or sell existing shares.

According to analysts, Adobe's stock has a predicted upside of 18.06% based on their 12-month stock forecasts.

Over the previous 90 days, Adobe's stock had 5 downgrades and 1 upgrade by analysts.

Analysts like Adobe less than other "technology" companies. The consensus rating score for Adobe is 2.03 while the average consensus rating score for "technology" companies is 2.23. Learn more on how ADBE compares to other companies.


MarketBeat monitors more than a dozen sources for Adobe analyst ratings, with the most recent rating issued on 11/4/2026.
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