Adobe (ADBE) Stock Forecast & Price Target

$248.92 -3.75 (-1.48%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$249.16 +0.25 (+0.10%)

As of 09/18/2026 07:58 PM Eastern

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Adobe - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
5

Hold
21

Buy
7

Based on 33 Wall Street analysts who have issued ratings for Adobe in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 5 have given a sell rating, 21 have given a hold rating, and 7 have given a buy rating for ADBE.

Consensus Price Target

$282.68
13.56% Upside

According to the 33 analysts' twelve-month price targets for Adobe, the average price target is $282.68. The highest price target for ADBE is $440.00, while the lowest price target for ADBE is $190.00. The average price target represents a forecasted upside of 13.56% from the current price of $248.92.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADBE Analyst Ratings Over Time

Type	Current Forecast 9/19/25 to 9/19/26	1 Month Ago 8/20/25 to 8/20/26	3 Months Ago 6/21/25 to 6/21/26	1 Year Ago 9/19/24 to 9/19/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)	15 Buy rating(s)
Hold	21 Hold rating(s)	21 Hold rating(s)	21 Hold rating(s)	8 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	5 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$282.68	$270.96	$278.16	$448.08
Forecasted Upside	13.56% Upside	-0.46% Downside	42.18% Upside	22.46% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ADBE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADBE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adobe Stock vs. The Competition

Type	Adobe	Technology Companies	Broader Market
Consensus Rating Score	2.06	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	13.56% Upside	722.33% Upside	18.43% Upside
News Sentiment Rating	Positive News See Recent ADBE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/14/2026	DA Davidson 2 of 5 stars	Gil Luria 2 of 5 stars	Boost Target	Buy	$250.00 ➝ $290.00	+10.26%
9/11/2026	UBS Group 4 of 5 stars	Karl Keirstead 3 of 5 stars	Boost Target	Neutral	$225.00 ➝ $255.00	+2.52%
9/11/2026	Evercore 3 of 5 stars		Set Target		$250.00	+0.58%
9/11/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$240.00 ➝ $250.00	+0.47%
9/11/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$250.00 ➝ $270.00	+8.51%
9/11/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
9/11/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$285.00 ➝ $275.00	+10.52%
9/11/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Weiss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
9/11/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arti Vula Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$340.00 ➝ $315.00	+26.42%
9/11/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$315.00	+26.96%
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9/11/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
9/11/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$230.00 ➝ $270.00	+8.51%
9/11/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
9/11/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$230.00 ➝ $250.00	+0.47%
9/9/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$245.00	-4.45%
9/9/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$200.00 ➝ $225.00	-12.25%
9/8/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
9/8/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$260.00	-2.44%
9/3/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saket Kalia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$250.00 ➝ $295.00	+5.44%
9/1/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D) ➝ Sell (D+)
8/19/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tal Liani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$190.00 ➝ $220.00	-19.16%
7/20/2026	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bhavtosh Vajpayee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$300.00	+26.45%
7/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Bersey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$282.00 ➝ $308.00	+45.99%
6/29/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
6/12/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gabriela Borges Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sell	$220.00 ➝ $190.00	-12.94%
6/12/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Moerdler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$447.00 ➝ $379.00	+73.67%
6/12/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
6/12/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$235.00 ➝ $195.00	-10.65%
6/12/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/19/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Moderate Buy ➝ Hold
4/17/2026	Summit Redstone Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+39.27%
3/26/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
3/16/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold
3/13/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
9/1/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Omar Sheikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$280.00	-21.50%
8/11/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Sell	$310.00	-7.45%
1/15/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stefan Slowinski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Neutral	$425.00	+2.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:46 PM ET.

Should I Buy Adobe Stock? ADBE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these Adobe pros and cons to contact@marketbeat.com.

Adobe
Bull Case

Here are some ways that investors could benefit from investing in Adobe:

Adobe recently reported record quarterly revenue of $6.76 billion, beating analyst expectations, and its stock currently trades at $248.92, which represents a significant discount to its 52-week high of $370.31 and suggests potential for value recovery as the market reassesses its growth trajectory.
The company demonstrated strong fundamental performance with a return on equity of 65.65% and a net margin of 28.05% in the most recent quarter, indicating efficient capital management and robust profitability despite the broader software sector's volatility.
Adobe's Acrobat Student Spaces platform has surpassed 1 million monthly users since its beta launch, showcasing the company's ability to leverage AI tools like adaptive flashcards and citation generation to expand user engagement and create new monetization opportunities in the education sector.
With a P/E ratio of 13.89 and a PEG ratio of 0.87, Adobe is trading at a valuation that many analysts characterize as a value stock, suggesting the market may be underestimating the long-term potential of converting its large base of free AI users into paying customers.
Analysts have recently upgraded their outlook, with Wall Street Zen upgrading Adobe to a "buy" rating and JPMorgan Chase maintaining an "overweight" rating, reflecting confidence in the company's ability to navigate AI integration and maintain its market leadership in digital media and experience.

Adobe
Bear Case

Investors should be bearish about investing in Adobe for these reasons:

CEO Shantanu Narayen recently sold 50,500 shares for approximately $12.6 million and 74,500 shares for approximately $18.7 million in mid-September 2026, a significant insider selling activity that has raised concerns about executive confidence during a critical CEO transition period.
Adobe declined to provide fiscal 2027 guidance after its fiscal third-quarter results, creating uncertainty about how quickly generative AI will affect revenue growth and causing analysts to defer more decisive views until the fourth quarter, which increases investment risk.
The stock has experienced a significant decline from its 52-week high of $370.31 to the current price of $248.92, reflecting a drop of over 32% and indicating that the market is pricing in substantial risks related to competition from AI-native software tools and potential disruption of its core business model.
Short interest in Adobe has increased, with 17.37 million shares shorted as of August 31, 2026, representing a short percentage of float of 4.38%, which suggests that a significant portion of the market is betting against the stock's future performance.
Adobe faces intense competition from AI-native software tools, and the company's inability to provide long-term guidance has led to a mixed analyst response, with some firms like Morgan Stanley maintaining an "underweight" rating, highlighting concerns about the company's ability to maintain its competitive edge in the rapidly evolving AI landscape.

ADBE Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for Adobe is $282.68, with a high forecast of $440.00 and a low forecast of $190.00.

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Adobe in the last twelve months. There are currently 5 sell ratings, 21 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" ADBE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ADBE, but not buy additional shares or sell existing shares.

According to analysts, Adobe's stock has a predicted upside of 13.56% based on their 12-month stock forecasts.

Over the previous 90 days, Adobe's stock had 4 downgrades and 3 upgrades by analysts.

Adobe has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BTIG Research, Citigroup, Citizens Jmp, CLSA, DA Davidson, Evercore, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Oppenheimer, Phillip Securities, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Stifel Nicolaus, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Adobe less than other "technology" companies. The consensus rating score for Adobe is 2.06 while the average consensus rating score for "technology" companies is 2.23. Learn more on how ADBE compares to other companies.

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MarketBeat monitors more than a dozen sources for Adobe analyst ratings, with the most recent rating issued on 9/14/2026.

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Adobe (ADBE) Stock Forecast & Price Target