Free Trial

Affirm (AFRM) Competitors

Affirm logo
$73.65 +0.65 (+0.89%)
Closing price 05/29/2026 04:00 PM Eastern
Extended Trading
$73.38 -0.27 (-0.37%)
As of 05/29/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? MarketBeat compares Affirm with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL).

How does Affirm compare to Apple?

Affirm (NASDAQ:AFRM) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Apple has a net margin of 27.15% compared to Affirm's net margin of 9.63%. Apple's return on equity of 146.69% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 219 more articles in the media than Affirm. MarketBeat recorded 225 mentions for Apple and 6 mentions for Affirm. Apple's average media sentiment score of 1.16 beat Affirm's score of 0.85 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
166 Very Positive mention(s)
18 Positive mention(s)
28 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Positive

Affirm has a beta of 3.72, indicating that its share price is 272% more volatile than the broader market. Comparatively, Apple has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market.

Affirm currently has a consensus target price of $86.20, suggesting a potential upside of 17.04%. Apple has a consensus target price of $310.31, suggesting a potential downside of 0.56%. Given Affirm's stronger consensus rating and higher possible upside, equities research analysts clearly believe Affirm is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.60$52.19M$1.1066.95
Apple$451.44B10.15$112.01B$8.2737.73

Summary

Apple beats Affirm on 10 of the 16 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Affirm (NASDAQ:AFRM) and Amazon.com (NASDAQ:AMZN) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings, analyst recommendations and media sentiment.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Affirm has a beta of 3.72, meaning that its share price is 272% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

In the previous week, Amazon.com had 288 more articles in the media than Affirm. MarketBeat recorded 294 mentions for Amazon.com and 6 mentions for Affirm. Amazon.com's average media sentiment score of 0.90 beat Affirm's score of 0.85 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
182 Very Positive mention(s)
40 Positive mention(s)
36 Neutral mention(s)
20 Negative mention(s)
8 Very Negative mention(s)
Positive

Amazon.com has a net margin of 12.22% compared to Affirm's net margin of 9.63%. Amazon.com's return on equity of 19.92% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Amazon.com 12.22%19.92%9.86%

Amazon.com has higher revenue and earnings than Affirm. Amazon.com is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.60$52.19M$1.1066.95
Amazon.com$716.92B4.06$77.67B$8.3632.37

Affirm currently has a consensus price target of $86.20, indicating a potential upside of 17.04%. Amazon.com has a consensus price target of $312.83, indicating a potential upside of 15.59%. Given Affirm's higher possible upside, equities analysts plainly believe Affirm is more favorable than Amazon.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

Summary

Amazon.com beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Affirm (NASDAQ:AFRM) and Marqeta (NASDAQ:MQ) are related companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.

In the previous week, Affirm and Affirm both had 6 articles in the media. Marqeta's average media sentiment score of 1.13 beat Affirm's score of 0.85 indicating that Marqeta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marqeta
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm has a net margin of 9.63% compared to Marqeta's net margin of 0.33%. Affirm's return on equity of 11.17% beat Marqeta's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Marqeta 0.33%0.27%0.15%

Affirm currently has a consensus price target of $86.20, suggesting a potential upside of 17.04%. Marqeta has a consensus price target of $5.22, suggesting a potential upside of 28.54%. Given Marqeta's higher probable upside, analysts plainly believe Marqeta is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Marqeta
2 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.91

69.3% of Affirm shares are held by institutional investors. Comparatively, 78.6% of Marqeta shares are held by institutional investors. 11.0% of Affirm shares are held by insiders. Comparatively, 12.6% of Marqeta shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.60$52.19M$1.1066.95
Marqeta$651.61M2.64-$13.93M$0.01406.00

Affirm has a beta of 3.72, indicating that its stock price is 272% more volatile than the broader market. Comparatively, Marqeta has a beta of 1.35, indicating that its stock price is 35% more volatile than the broader market.

Summary

Affirm beats Marqeta on 11 of the 16 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Affirm (NASDAQ:AFRM) and Peloton Interactive (NASDAQ:PTON) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.60$52.19M$1.1066.95
Peloton Interactive$2.49B1.11-$118.90M$0.04160.00

Affirm presently has a consensus target price of $86.20, indicating a potential upside of 17.04%. Peloton Interactive has a consensus target price of $8.25, indicating a potential upside of 28.91%. Given Peloton Interactive's higher possible upside, analysts plainly believe Peloton Interactive is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Peloton Interactive
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Peloton Interactive had 8 more articles in the media than Affirm. MarketBeat recorded 14 mentions for Peloton Interactive and 6 mentions for Affirm. Affirm's average media sentiment score of 0.85 beat Peloton Interactive's score of 0.66 indicating that Affirm is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Peloton Interactive
5 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm has a beta of 3.72, indicating that its share price is 272% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.5, indicating that its share price is 150% more volatile than the broader market.

Affirm has a net margin of 9.63% compared to Peloton Interactive's net margin of 0.94%. Affirm's return on equity of 11.17% beat Peloton Interactive's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Peloton Interactive 0.94%-6.95%1.09%

69.3% of Affirm shares are owned by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 1.3% of Peloton Interactive shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Affirm beats Peloton Interactive on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to PayPal?

PayPal (NASDAQ:PYPL) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, media sentiment, dividends, earnings, risk, analyst recommendations, profitability and valuation.

PayPal has a net margin of 15.00% compared to Affirm's net margin of 9.63%. PayPal's return on equity of 25.02% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal15.00% 25.02% 6.30%
Affirm 9.63%11.17%3.14%

PayPal has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market. Comparatively, Affirm has a beta of 3.72, suggesting that its share price is 272% more volatile than the broader market.

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.19$5.23B$5.338.40
Affirm$3.24B7.60$52.19M$1.1066.95

PayPal presently has a consensus target price of $55.85, indicating a potential upside of 24.81%. Affirm has a consensus target price of $86.20, indicating a potential upside of 17.04%. Given PayPal's higher probable upside, equities analysts plainly believe PayPal is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72

In the previous week, PayPal had 35 more articles in the media than Affirm. MarketBeat recorded 41 mentions for PayPal and 6 mentions for Affirm. PayPal's average media sentiment score of 0.86 beat Affirm's score of 0.85 indicating that PayPal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
21 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Affirm
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

68.3% of PayPal shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 0.6% of PayPal shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

PayPal beats Affirm on 9 of the 17 factors compared between the two stocks.

Get Affirm News Delivered to You Automatically

Sign up to receive the latest news and ratings for AFRM and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

AFRM vs. The Competition

MetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ Exchange
Market Cap$24.67B$18.06B$40.80B$30.02B
Dividend YieldN/A2.93%3.17%5.32%
P/E Ratio66.9562.96172.2326.27
Price / Sales7.6045.97628.08131.35
Price / Cash310.1173.7748.8756.84
Price / Book6.529.8710.707.30
Net Income$52.19M$383.77M$1.07B$337.27M
7 Day Performance12.93%6.73%4.01%3.58%
1 Month Performance14.58%10.83%11.18%5.71%
1 Year Performance42.02%-1.08%172.00%39.70%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
4.2088 of 5 stars
$73.65
+0.9%
$86.20
+17.0%
+42.0%$24.67B$3.24B66.952,206
AAPL
Apple
4.2542 of 5 stars
$308.33
-0.2%
$310.31
+0.6%
+56.8%$4.53T$416.16B37.28166,000
AMZN
Amazon.com
4.5809 of 5 stars
$265.29
-0.4%
$312.66
+17.9%
+32.7%$2.85T$716.92B31.731,576,000
MQ
Marqeta
4.2388 of 5 stars
$3.84
-3.3%
$5.22
+35.9%
-23.7%$1.63B$624.88M384.38960
PTON
Peloton Interactive
3.5841 of 5 stars
$5.77
+1.1%
$8.25
+43.0%
-10.9%$2.50B$2.49B144.292,145

Related Companies and Tools


This page (NASDAQ:AFRM) was last updated on 5/31/2026 by MarketBeat.com Staff.
From Our Partners