Affirm (AFRM) Competitors

$64.65 +1.12 (+1.76%)

As of 09:37 AM Eastern

AFRM vs. AAPL, AMZN, MQ, PTON, and PYPL

Should you buy Affirm stock or one of its competitors? MarketBeat compares Affirm with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), and PayPal (PYPL).

How does Affirm compare to Apple?

Apple (NASDAQ:AAPL) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations.

67.7% of Apple shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 11.0% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Apple presently has a consensus target price of $305.74, indicating a potential upside of 2.57%. Affirm has a consensus target price of $86.00, indicating a potential upside of 33.02%. Given Affirm's stronger consensus rating and higher possible upside, analysts plainly believe Affirm is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72

In the previous week, Apple had 245 more articles in the media than Affirm. MarketBeat recorded 287 mentions for Apple and 42 mentions for Affirm. Apple's average media sentiment score of 0.91 beat Affirm's score of 0.78 indicating that Apple is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	164 Very Positive mention(s)	47 Positive mention(s)	45 Neutral mention(s)	22 Negative mention(s)	5 Very Negative mention(s)	Positive
Affirm	13 Very Positive mention(s)	8 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Apple has a net margin of 27.15% compared to Affirm's net margin of 9.63%. Apple's return on equity of 146.69% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	27.15%	146.69%	34.02%
Affirm	9.63%	11.17%	3.14%

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$416.16B	10.52	$112.01B	$8.27	36.04
Affirm	$3.24B	6.64	$52.19M	$1.10	58.77

Apple has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market. Comparatively, Affirm has a beta of 3.72, meaning that its stock price is 272% more volatile than the broader market.

Summary

Apple beats Affirm on 10 of the 16 factors compared between the two stocks.

How does Affirm compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, profitability, valuation, dividends and risk.

Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, Affirm has a beta of 3.72, meaning that its share price is 272% more volatile than the broader market.

Amazon.com has a net margin of 12.22% compared to Affirm's net margin of 9.63%. Amazon.com's return on equity of 19.92% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amazon.com	12.22%	19.92%	9.86%
Affirm	9.63%	11.17%	3.14%

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 8.9% of Amazon.com shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Amazon.com has higher revenue and earnings than Affirm. Amazon.com is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$716.92B	4.05	$77.67B	$8.36	32.26
Affirm	$3.24B	6.64	$52.19M	$1.10	58.77

In the previous week, Amazon.com had 249 more articles in the media than Affirm. MarketBeat recorded 291 mentions for Amazon.com and 42 mentions for Affirm. Amazon.com's average media sentiment score of 0.88 beat Affirm's score of 0.78 indicating that Amazon.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amazon.com	159 Very Positive mention(s)	57 Positive mention(s)	32 Neutral mention(s)	29 Negative mention(s)	10 Very Negative mention(s)	Positive
Affirm	13 Very Positive mention(s)	8 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Amazon.com currently has a consensus target price of $312.52, indicating a potential upside of 15.89%. Affirm has a consensus target price of $86.00, indicating a potential upside of 33.02%. Given Affirm's higher probable upside, analysts plainly believe Affirm is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	57 Buy rating(s)	0 Strong Buy rating(s)	2.95
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72

Summary

Amazon.com beats Affirm on 11 of the 17 factors compared between the two stocks.

How does Affirm compare to Marqeta?

Marqeta (NASDAQ:MQ) and Affirm (NASDAQ:AFRM) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, profitability, valuation, dividends and risk.

Marqeta has a beta of 1.35, meaning that its share price is 35% more volatile than the broader market. Comparatively, Affirm has a beta of 3.72, meaning that its share price is 272% more volatile than the broader market.

Affirm has a net margin of 9.63% compared to Marqeta's net margin of 0.33%. Affirm's return on equity of 11.17% beat Marqeta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marqeta	0.33%	0.27%	0.15%
Affirm	9.63%	11.17%	3.14%

78.6% of Marqeta shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 12.6% of Marqeta shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Affirm has higher revenue and earnings than Marqeta. Affirm is trading at a lower price-to-earnings ratio than Marqeta, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marqeta	$624.88M	2.68	-$13.93M	$0.01	392.50
Affirm	$3.24B	6.64	$52.19M	$1.10	58.77

In the previous week, Affirm had 34 more articles in the media than Marqeta. MarketBeat recorded 42 mentions for Affirm and 8 mentions for Marqeta. Marqeta's average media sentiment score of 0.84 beat Affirm's score of 0.78 indicating that Marqeta is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marqeta	3 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Affirm	13 Very Positive mention(s)	8 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Marqeta currently has a consensus target price of $5.22, indicating a potential upside of 32.96%. Affirm has a consensus target price of $86.00, indicating a potential upside of 33.02%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than Marqeta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marqeta	2 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.91
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72

Summary

Affirm beats Marqeta on 13 of the 17 factors compared between the two stocks.

How does Affirm compare to Peloton Interactive?

Affirm (NASDAQ:AFRM) and Peloton Interactive (NASDAQ:PTON) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations.

Affirm has higher revenue and earnings than Peloton Interactive. Affirm is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.24B	6.64	$52.19M	$1.10	58.77
Peloton Interactive	$2.49B	0.90	-$118.90M	$0.04	131.13

In the previous week, Affirm had 13 more articles in the media than Peloton Interactive. MarketBeat recorded 42 mentions for Affirm and 29 mentions for Peloton Interactive. Affirm's average media sentiment score of 0.78 beat Peloton Interactive's score of 0.69 indicating that Affirm is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	13 Very Positive mention(s)	8 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Peloton Interactive	14 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Affirm has a net margin of 9.63% compared to Peloton Interactive's net margin of 0.94%. Affirm's return on equity of 11.17% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
Peloton Interactive	0.94%	-6.95%	1.09%

Affirm currently has a consensus target price of $86.00, indicating a potential upside of 33.02%. Peloton Interactive has a consensus target price of $8.25, indicating a potential upside of 57.29%. Given Peloton Interactive's higher possible upside, analysts plainly believe Peloton Interactive is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
Peloton Interactive	1 Sell rating(s)	8 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.29

69.3% of Affirm shares are owned by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 1.3% of Peloton Interactive shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Affirm has a beta of 3.72, meaning that its stock price is 272% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.5, meaning that its stock price is 150% more volatile than the broader market.

Summary

Affirm beats Peloton Interactive on 14 of the 17 factors compared between the two stocks.

How does Affirm compare to PayPal?

Affirm (NASDAQ:AFRM) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations.

PayPal has higher revenue and earnings than Affirm. PayPal is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Affirm	$3.24B	6.64	$52.19M	$1.10	58.77
PayPal	$33.17B	1.20	$5.23B	$5.33	8.46

In the previous week, PayPal had 23 more articles in the media than Affirm. MarketBeat recorded 65 mentions for PayPal and 42 mentions for Affirm. Affirm's average media sentiment score of 0.78 beat PayPal's score of 0.40 indicating that Affirm is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Affirm	13 Very Positive mention(s)	8 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
PayPal	24 Very Positive mention(s)	9 Positive mention(s)	9 Neutral mention(s)	12 Negative mention(s)	7 Very Negative mention(s)	Neutral

PayPal has a net margin of 15.00% compared to Affirm's net margin of 9.63%. PayPal's return on equity of 25.02% beat Affirm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Affirm	9.63%	11.17%	3.14%
PayPal	15.00%	25.02%	6.30%

Affirm currently has a consensus target price of $86.00, indicating a potential upside of 33.02%. PayPal has a consensus target price of $55.85, indicating a potential upside of 23.86%. Given Affirm's stronger consensus rating and higher possible upside, analysts plainly believe Affirm is more favorable than PayPal.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72
PayPal	5 Sell rating(s)	32 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.07

69.3% of Affirm shares are owned by institutional investors. Comparatively, 68.3% of PayPal shares are owned by institutional investors. 11.0% of Affirm shares are owned by company insiders. Comparatively, 0.6% of PayPal shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Affirm has a beta of 3.72, meaning that its stock price is 272% more volatile than the broader market. Comparatively, PayPal has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

Summary

Affirm beats PayPal on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AFRM vs. The Competition

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Metric	Affirm	INTERNET SOFTWARE Industry	Computer Sector	NASDAQ Exchange
Market Cap	$21.62B	$16.36B	$38.88B	$12.29B
Dividend Yield	N/A	4.89%	3.20%	5.30%
P/E Ratio	59.00	59.42	164.48	25.62
Price / Sales	6.64	26.64	622.49	75.98
Price / Cash	275.50	65.08	47.82	55.34
Price / Book	5.69	5.51	9.47	6.66
Net Income	$52.19M	$379.18M	$1.03B	$333.63M
7 Day Performance	-4.02%	-4.62%	0.05%	-0.12%
1 Month Performance	15.82%	4.61%	9.21%	3.93%
1 Year Performance	14.33%	-8.04%	163.97%	36.07%

Affirm Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AFRM Affirm	4.5751 of 5 stars	$64.65 +1.8%	$86.00 +33.0%	+17.8%	$21.62B	$3.24B	59.00	2,206	Earnings Report Analyst Forecast
AAPL Apple	4.3049 of 5 stars	$284.18 +2.7%	$304.31 +7.1%	+40.4%	$4.17T	$416.16B	34.36	166,000	Trending News Ex-Dividend Analyst Forecast Insider Trade Analyst Revision
AMZN Amazon.com	4.6822 of 5 stars	$273.54 +0.5%	$313.09 +14.5%	+27.8%	$2.94T	$716.92B	32.72	1,576,000	Trending News Analyst Forecast
MQ Marqeta	4.3436 of 5 stars	$4.48 -0.9%	$5.14 +14.7%	-19.7%	$1.91B	$624.88M	N/A	960
PTON Peloton Interactive	4.0241 of 5 stars	$5.16 +0.4%	$8.60 +66.7%	-22.8%	$2.20B	$2.44B	N/A	2,145	Earnings Report Analyst Upgrade

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This page (NASDAQ:AFRM) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Affirm (AFRM) Competitors