Amazon.com (AMZN) Stock Forecast & Price Target

$221.95 -1.86 (-0.83%)

Closing price 08/21/2025 04:00 PM Eastern

Extended Trading

$222.20 +0.25 (+0.11%)

As of 08/21/2025 08:00 PM Eastern

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 50 Analyst Ratings

Sell
0

Hold
2

Buy
48

Based on 50 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Buy." Out of the 50 analysts, 2 have given a hold rating, 46 have given a buy rating, and 2 have given a strong buy rating for AMZN.

Consensus Price Target

$262.87
18.44% Upside

According to the 50 analysts' twelve-month price targets for Amazon.com, the average price target is $262.87. The highest price target for AMZN is $305.00, while the lowest price target for AMZN is $195.00. The average price target represents a forecasted upside of 18.44% from the current price of $221.95.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 8/22/24 to 8/22/25	1 Month Ago 7/23/24 to 7/23/25	3 Months Ago 5/24/24 to 5/24/25	1 Year Ago 8/23/23 to 8/22/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	46 Buy rating(s)	45 Buy rating(s)	44 Buy rating(s)	39 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	3 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$262.87	$254.33	$244.09	$221.69
Forecasted Upside	18.44% Upside	11.41% Upside	21.44% Upside	25.87% Upside
Consensus Rating	Buy	Buy	Moderate Buy	Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	3.00	2.50	2.53
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	18.44% Upside	63.95% Upside	11.95% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/19/2025	Zacks Research 0 of 5 stars		Downgrade	Strong-Buy ➝ Hold
8/14/2025	Morgan Stanley 3 of 5 stars	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$300.00	+33.54%
8/13/2025	Citigroup 2 of 5 stars	Ronald Josey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight
8/13/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$280.00	+24.63%
8/13/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$265.00	+17.96%
8/1/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
8/1/2025	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
8/1/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$270.00 ➝ $280.00	+31.02%
8/1/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$230.00 ➝ $265.00	+22.62%
8/1/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$250.00 ➝ $245.00	+13.37%
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8/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$255.00 ➝ $265.00	+22.62%
8/1/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$230.00 ➝ $240.00	+11.12%
8/1/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$260.00 ➝ $280.00	+28.47%
8/1/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$285.00	+31.18%
8/1/2025	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Positive ➝ Positive	$225.00 ➝ $260.00	+11.06%
8/1/2025	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$260.00 ➝ $285.00	+21.74%
8/1/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$240.00 ➝ $275.00	+17.47%
8/1/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$280.00	+19.60%
8/1/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00	+13.19%
8/1/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$265.00 ➝ $272.00	+16.18%
8/1/2025	Westpark Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$280.00	+19.60%
8/1/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$250.00 ➝ $255.00	+8.92%
8/1/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$288.00 ➝ $297.00	+26.86%
8/1/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$265.00 ➝ $275.00	+17.47%
7/30/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$235.00 ➝ $250.00	+8.22%
7/29/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$238.00 ➝ $245.00	+5.25%
7/29/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$245.00 ➝ $262.00	+12.55%
7/28/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$249.00 ➝ $271.00	+16.07%
7/22/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$230.00 ➝ $266.00	+16.82%
7/22/2025	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$240.00 ➝ $256.00	+12.43%
7/22/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$250.00 ➝ $275.00	+20.98%
7/21/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$220.00 ➝ $244.00	+7.90%
7/16/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$255.00 ➝ $265.00	+18.66%
7/10/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Strong-Buy
7/8/2025	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Buy ➝ Buy	$215.00 ➝ $250.00	+12.70%
7/2/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$226.00 ➝ $250.00	+13.40%
7/1/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Outperform ➝ Outperform	$235.00	+6.86%
6/27/2025	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Slowinski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
6/27/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$254.00	+16.99%
6/24/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$250.00 ➝ $253.00	+21.36%
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5/6/2025	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$290.00 ➝ $305.00	+63.38%
5/2/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$260.00 ➝ $260.00	+37.12%
4/21/2025	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Josh Beck Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Strong-Buy ➝ Outperform	$275.00 ➝ $195.00	+13.04%
4/9/2025	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	James Lee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$285.00 ➝ $255.00	+49.42%
2/12/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$275.00 ➝ $285.00	+23.46%
2/10/2025	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	H. Wang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Moderate Buy
2/7/2025	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tom Forte Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$260.00 ➝ $280.00	+22.19%
1/3/2025	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$250.00 ➝ $270.00	+22.60%
12/12/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $265.00	+15.18%
12/9/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $250.00	+10.12%
11/26/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $235.00	+16.65%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:46 AM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 21, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon recently reported strong earnings, with earnings per share (EPS) of $1.68, significantly surpassing analysts' expectations. This indicates robust financial health and potential for continued growth.
The company's revenue for the latest quarter reached approximately $167.70 billion, reflecting a year-over-year increase of 13.3%. This growth suggests a strong demand for Amazon's services and products.
Amazon's stock is currently priced around $223.81, which may present a buying opportunity for investors looking to enter at a favorable price point.
With a return on equity of 23.84%, Amazon demonstrates effective management of shareholder equity, indicating that the company is generating substantial profits relative to its equity base.
Analysts have a consensus rating of "Buy" for Amazon, with an average target price of approximately $262.87, suggesting that there is optimism about the stock's future performance.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Despite strong earnings, Amazon's stock has shown volatility, with a beta of 1.31, indicating that it may be more volatile than the overall market, which could pose risks for conservative investors.
The company's quick ratio is 0.81, which suggests that Amazon may have less liquidity to cover its short-term liabilities, potentially raising concerns about its financial stability in the short term.
Insider selling has been significant, with over 25 million shares sold recently, which could signal a lack of confidence among insiders regarding the company's future performance.
Amazon's debt-to-equity ratio is relatively low at 0.15, which is generally positive, but it may also indicate that the company is not leveraging debt to fuel growth, potentially limiting expansion opportunities.
While the company has a strong market cap of approximately $2.39 trillion, this size can make it challenging to maintain high growth rates, as larger companies often face increased scrutiny and competition.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 50 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $262.87, with a high forecast of $305.00 and a low forecast of $195.00.
: 50 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 2 hold ratings, 46 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 18.44% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 2 upgrades and 1 downgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BNP Paribas, BNP Paribas Exane, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Citizens Jmp, Cowen, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, HSBC, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Robert W. Baird, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, Susquehanna, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, Westpark Capital, and Zacks Research in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Buy while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how AMZN compares to other companies.

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This page (NASDAQ:AMZN) was last updated on 8/22/2025 by MarketBeat.com Staff

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Amazon.com (AMZN) Stock Forecast & Price Target