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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$204.07 -2.09 (-1.01%)
As of 05/20/2025 04:00 PM Eastern

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
3
Buy
44

Based on 47 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 47 analysts, 3 have given a hold rating, and 44 have given a buy rating for AMZN.

Consensus Price Target

$244.09
19.61% Upside
According to the 47 analysts' twelve-month price targets for Amazon.com, the average price target is $244.09. The highest price target for AMZN is $305.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 19.61% from the current price of $204.07.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
5/21/24 to 5/21/25
1 Month Ago
4/21/24 to 4/21/25
3 Months Ago
2/21/24 to 2/20/25
1 Year Ago
5/22/23 to 5/21/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
44 Buy rating(s)
45 Buy rating(s)
42 Buy rating(s)
43 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$244.09$249.90$260.74$211.62
Forecasted Upside19.61% Upside49.35% Upside16.99% Upside15.55% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.94
2.55
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside19.61% Upside57.96% Upside13.04% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/6/2025JMP Securities
2 of 5 stars
 Reiterated RatingMarket Outperform ➝ Market Outperform
5/6/2025UBS Group
3 of 5 stars
 Reiterated RatingBuy ➝ Buy
5/6/2025Tigress Financial
4 of 5 stars
Ivan Feinseth
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Boost TargetBuy ➝ Buy$290.00 ➝ $305.00+63.38%
5/2/2025Citigroup
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 Reiterated RatingOutperform ➝ Outperform
5/2/2025Royal Bank of Canada
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Brad Erickson
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Lower TargetOutperform ➝ Outperform$235.00 ➝ $230.00+20.24%
5/2/2025Piper Sandler
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Thomas Champion
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Reiterated RatingOverweight ➝ Overweight$215.00 ➝ $212.00+11.66%
5/2/2025Benchmark
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Daniel Kurnos
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Reiterated RatingBuy ➝ Buy$260.00 ➝ $260.00+37.12%
5/2/2025Wedbush
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Scott Devitt
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Reiterated RatingOutperform ➝ Outperform$225.00 ➝ $235.00+24.55%
5/2/2025Evercore ISI
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Mark Mahaney
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Lower TargetOutperform ➝ Outperform$270.00 ➝ $260.00+38.63%
5/2/2025Cantor Fitzgerald
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Deepak Mathivanan
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Boost TargetOverweight ➝ Overweight$230.00 ➝ $240.00+27.68%
5/2/2025Barclays
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Ross Sandler
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Lower TargetOverweight ➝ Overweight$265.00 ➝ $240.00+27.68%
5/2/2025Stifel Nicolaus
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Mark Kelley
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Lower TargetBuy ➝ Buy$248.00 ➝ $245.00+28.81%
5/2/2025Westpark Capital
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C. Shauger
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Reiterated RatingBuy ➝ Buy$280.00 ➝ $280.00+47.21%
5/2/2025Telsey Advisory Group
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Joseph Feldman
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Reiterated RatingOutperform ➝ Outperform$235.00 ➝ $235.00+23.55%
5/2/2025JPMorgan Chase & Co.
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Doug Anmuth
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Boost TargetOverweight ➝ Overweight$220.00 ➝ $225.00+18.30%
5/2/2025Needham & Company LLC
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Laura Martin
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Reiterated RatingBuy ➝ Buy$220.00 ➝ $220.00+15.67%
5/2/2025Rosenblatt Securities
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Barton Crockett
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Boost TargetBuy ➝ Buy$287.00 ➝ $288.00+51.42%
4/30/2025BNP Paribas
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S. Slowinski
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UpgradeHold
4/28/2025Oppenheimer
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Jason Helfstein
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Lower TargetOutperform ➝ Outperform$260.00 ➝ $220.00+18.61%
4/22/2025The Goldman Sachs Group
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Eric Sheridan
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Lower TargetBuy ➝ Buy$255.00 ➝ $220.00+27.68%
4/22/2025Jefferies Financial Group
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 Lower TargetBuy$250.00 ➝ $240.00+41.02%
4/21/2025Scotiabank
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Nat Schindler
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Lower TargetSector Outperform ➝ Sector Outperform$306.00 ➝ $250.00+50.88%
4/21/2025Raymond James
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Josh Beck
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Reiterated RatingStrong-Buy ➝ Outperform$275.00 ➝ $195.00+13.04%
4/14/2025DA Davidson
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Gil Luria
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Lower TargetBuy ➝ Buy$280.00 ➝ $230.00+26.50%
4/14/2025Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy$287.00 ➝ $206.00+11.43%
4/14/2025Citizens Jmp
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 Lower TargetOutperform$285.00 ➝ $240.00+29.82%
4/14/2025Morgan Stanley
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Brian Nowak
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Lower TargetOverweight ➝ Overweight$280.00 ➝ $245.00+32.53%
4/10/2025Truist Financial
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Youssef Squali
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Lower TargetBuy ➝ Buy$265.00 ➝ $230.00+20.36%
4/9/2025Bank of America
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Justin Post
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Lower TargetBuy ➝ Buy$257.00 ➝ $225.00+31.84%
4/9/2025Mizuho
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James Lee
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Lower TargetOutperform ➝ Outperform$285.00 ➝ $255.00+49.42%
2/25/2025Wells Fargo & Company
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K. Gawrelski
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Lower TargetEqual Weight ➝ Equal Weight$207.00 ➝ $203.00-3.23%
2/13/2025Canaccord Genuity Group
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 Reiterated RatingBuy ➝ Buy
2/12/2025Loop Capital
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Rob Sanderson
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Boost TargetBuy ➝ Buy$275.00 ➝ $285.00+23.46%
2/10/2025Phillip Securities
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H. Wang
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DowngradeStrong-Buy ➝ Moderate Buy
2/7/2025Maxim Group
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Tom Forte
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Boost TargetBuy ➝ Buy$260.00 ➝ $280.00+22.19%
1/13/2025HSBC
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Christopher Johnen
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Boost TargetBuy ➝ Buy$225.00 ➝ $270.00+24.21%
1/3/2025Wolfe Research
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S. Khajuria
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Boost TargetOutperform ➝ Outperform$250.00 ➝ $270.00+22.60%
12/18/2024Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$235.00 ➝ $265.00+15.12%
12/13/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$220.00 ➝ $260.00+13.55%
12/12/2024TD Cowen
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 Boost TargetBuy ➝ Buy$240.00 ➝ $265.00+15.18%
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12/9/2024Roth Mkm
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 Boost TargetBuy ➝ Buy$220.00 ➝ $250.00+10.12%
12/3/2024BMO Capital Markets
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 Reiterated RatingOutperform ➝ Outperform$236.00 ➝ $236.00+12.00%
11/26/2024Moffett Nathanson
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 Boost TargetBuy ➝ Buy$235.00 ➝ $248.00+23.11%
11/26/2024Redburn Atlantic
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 Boost TargetBuy ➝ Buy$225.00 ➝ $235.00+16.65%
11/1/2024Susquehanna
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 Boost TargetPositive ➝ Positive$220.00 ➝ $230.00+15.35%
11/1/2024Monness Crespi & Hardt
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 Boost TargetBuy$225.00 ➝ $245.00+31.44%
10/11/2024Pivotal Research
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J. Wlodarczak
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Initiated CoverageBuy$260.00+39.30%
8/2/2024Itau BBA Securities
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 DowngradeOutperform ➝ Market Perform$186.00+1.05%
7/10/2024TD Securities
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 Boost Target$225.00 ➝ $245.00+22.91%
5/2/2024Argus
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 Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%
8/11/2023Redburn Partners
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 Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%
8/4/2023Credit Suisse Group
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 Boost TargetOutperform$176.00 ➝ $189.00+32.89%
7/9/2023CICC Research
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 Initiated CoverageOutperform
6/7/2023Piper Sandler Companies
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 Boost TargetOverweight$130.00 ➝ $150.00+18.47%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 04:06 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 19, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • The current stock price is around $220, which is considered a reasonable entry point for many investors looking for growth opportunities.
  • Amazon has a strong market presence in e-commerce and cloud services, with its Amazon Web Services (AWS) segment continuing to drive significant revenue growth.
  • Recent analyst ratings show a consensus of "Moderate Buy," indicating positive sentiment among financial experts regarding Amazon's future performance.
  • Amazon's diverse business model, which includes retail, advertising, and subscription services, provides multiple revenue streams, reducing reliance on any single segment.
  • Insider trading activity shows confidence from executives, with recent stock sales being part of planned transactions rather than a lack of faith in the company's future.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Recent price target reductions by analysts, such as Stifel Nicolaus lowering their target from $248 to $245, may indicate concerns about future growth potential.
  • Insider sales totaling over 80,000 shares in the last three months could signal a lack of confidence among executives regarding short-term stock performance.
  • Amazon faces increasing competition in both e-commerce and cloud services, which could impact its market share and profitability.
  • The company's significant investments in logistics and technology may lead to increased operational costs, affecting profit margins in the near term.
  • Market volatility and economic uncertainties could pose risks to Amazon's stock performance, making it a potentially risky investment in the current climate.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 47 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $244.09, with a high forecast of $305.00 and a low forecast of $186.00.

47 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings and 44 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 19.61% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 1 upgrade by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.94 while the average consensus rating score for "retail/wholesale" companies is 2.55. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 5/21/2025 by MarketBeat.com Staff
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