Amazon.com (AMZN) Stock Forecast & Price Target

$184.42 -2.97 (-1.58%)

As of 04:00 PM Eastern

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 47 Analyst Ratings

Sell
0

Hold
2

Buy
45

Based on 47 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 47 analysts, 2 have given a hold rating, and 45 have given a buy rating for AMZN.

Consensus Price Target

$246.50
33.66% Upside

According to the 47 analysts' twelve-month price targets for Amazon.com, the average price target is $246.50. The highest price target for AMZN is $290.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 33.66% from the current price of $184.42.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 4/30/24 to 4/30/25	1 Month Ago 3/31/24 to 3/31/25	3 Months Ago 1/31/24 to 1/30/25	1 Year Ago 5/1/23 to 4/30/24
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	45 Buy rating(s)	42 Buy rating(s)	42 Buy rating(s)	43 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$246.50	$260.11	$249.46	$205.13
Forecasted Upside	33.66% Upside	36.71% Upside	6.31% Upside	17.22% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.96	2.55	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	33.66% Upside	64.21% Upside	19.72% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/29/2025	UBS Group 3 of 5 stars	Stephen Ju Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$272.00 ➝ $253.00	+34.79%
4/28/2025	Oppenheimer 3 of 5 stars	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$260.00 ➝ $220.00	+18.61%
4/23/2025	Stifel Nicolaus 4 of 5 stars	Mark Kelley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$275.00 ➝ $248.00	+36.28%
4/23/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$275.00 ➝ $235.00	+35.70%
4/22/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$255.00 ➝ $220.00	+27.68%
4/22/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$250.00 ➝ $240.00	+41.02%
4/21/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Outperform ➝ Sector Outperform	$306.00 ➝ $250.00	+50.88%
4/21/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	Josh Beck Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Strong-Buy ➝ Outperform	$275.00 ➝ $195.00	+13.04%
4/16/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$270.00 ➝ $230.00	+30.79%
4/14/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$280.00 ➝ $230.00	+26.50%
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4/14/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$273.00 ➝ $225.00	+21.71%
4/14/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$287.00 ➝ $206.00	+11.43%
4/14/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$285.00 ➝ $240.00	+29.82%
4/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$280.00 ➝ $245.00	+32.53%
4/14/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nicholas Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Outperform ➝ Market Outperform	$285.00 ➝ $240.00	+29.82%
4/10/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$265.00 ➝ $230.00	+20.36%
4/9/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$257.00 ➝ $225.00	+31.84%
4/9/2025	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	James Lee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$285.00 ➝ $255.00	+49.42%
4/8/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$270.00 ➝ $220.00	+23.45%
4/1/2025	Westpark Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$280.00	+47.17%
2/25/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$207.00 ➝ $203.00	-3.23%
2/13/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/12/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$275.00 ➝ $285.00	+23.46%
2/10/2025	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	H. Wang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Moderate Buy
2/7/2025	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tom Forte Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$260.00 ➝ $280.00	+22.19%
2/7/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$235.00 ➝ $265.00	+15.64%
2/7/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$255.00 ➝ $265.00	+15.71%
2/7/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$280.00 ➝ $280.00	+21.74%
2/7/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$225.00 ➝ $265.00	+13.74%
2/7/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$250.00 ➝ $250.00	+4.68%
2/7/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$236.00 ➝ $287.00	+20.17%
2/4/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $265.00	+10.65%
1/13/2025	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Christopher Johnen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$225.00 ➝ $270.00	+24.21%
1/3/2025	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$250.00 ➝ $270.00	+22.60%
12/20/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$245.00 ➝ $290.00	+31.21%
12/18/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$235.00 ➝ $265.00	+15.12%
12/13/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$220.00 ➝ $260.00	+13.55%
12/12/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $265.00	+15.18%
12/9/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $250.00	+10.12%
12/3/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$236.00 ➝ $236.00	+12.00%
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11/26/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $248.00	+23.11%
11/26/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $235.00	+16.65%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$220.00 ➝ $230.00	+15.35%
11/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$225.00 ➝ $245.00	+31.44%
11/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+39.48%
10/11/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$260.00	+39.30%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 05:51 PM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 23, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

The current stock price is around $173, which presents a potential buying opportunity for investors looking for growth in the e-commerce sector.
Amazon has seen significant institutional investment, with firms like Proficio Capital Partners increasing their holdings dramatically, indicating strong confidence in the company's future performance.
Recent analyst upgrades have raised price targets for Amazon, with some analysts projecting targets as high as $285, suggesting potential for substantial returns.
Amazon's market capitalization is approximately $1.84 trillion, showcasing its strong position in the market and ability to leverage economies of scale.
The company has a relatively low debt-to-equity ratio, indicating financial stability and less risk associated with debt obligations compared to its equity base.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Insider selling has been notable, with executives selling over 100,000 shares recently, which could signal a lack of confidence in the stock's short-term performance.
Despite recent growth, the stock has experienced volatility, with a 1-year low of around $151, indicating potential risks for investors.
Analysts have mixed ratings, with some downgrading their outlook, which may create uncertainty about the stock's future trajectory.
The company's P/E ratio is relatively high at 31.32, suggesting that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
Amazon operates in a highly competitive market, facing challenges from other e-commerce giants, which could impact its market share and profitability.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 47 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $246.50, with a high forecast of $290.00 and a low forecast of $186.00.
: 47 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 2 hold ratings and 45 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 33.66% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 1 downgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Barclays, Benchmark, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Loop Capital, Maxim Group, Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James, Rosenblatt Securities, Royal Bank of Canada, Scotiabank, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Westpark Capital in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.96 while the average consensus rating score for "retail/wholesale" companies is 2.55. Learn more on how AMZN compares to other companies.

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This page (NASDAQ:AMZN) was last updated on 4/30/2025 by MarketBeat.com Staff

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Amazon.com (AMZN) Stock Forecast & Price Target