Amazon.com (AMZN) Stock Forecast & Price Target $213.04 -1.43 (-0.67%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$213.47 +0.43 (+0.20%) As of 10/17/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating BuyBased on 51 Analyst RatingsSell0Hold1Buy50 Based on 51 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Buy." Out of the 51 analysts, 1 has given a hold rating, 47 have given a buy rating, and 3 have given a strong buy rating for AMZN. Consensus Price Target $266.2624.98% Upside According to the 51 analysts' twelve-month price targets for Amazon.com, the average price target is $266.26. The highest price target for AMZN is $305.00, while the lowest price target for AMZN is $195.00. The average price target represents a forecasted upside of 24.98% from the current price of $213.04. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Amazon.com and its competitors. 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AMZN Analyst Ratings Over TimeTypeCurrent Forecast10/19/24 to 10/19/251 Month Ago9/19/24 to 9/19/253 Months Ago7/21/24 to 7/21/251 Year Ago10/20/23 to 10/19/24Strong Buy3 Strong Buy rating(s)2 Strong Buy rating(s)2 Strong Buy rating(s)1 Strong Buy rating(s)Buy47 Buy rating(s)46 Buy rating(s)45 Buy rating(s)41 Buy rating(s)Hold1 Hold rating(s)2 Hold rating(s)2 Hold rating(s)2 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$266.26$263.30$250.02$236.78Forecasted Upside24.98% Upside13.75% Upside9.09% Upside25.29% UpsideConsensus RatingBuyBuyBuyModerate Buy AMZN Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AMZN Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Amazon.com Stock vs. The CompetitionTypeAmazon.comRetail/Wholesale CompaniesS&P 500Consensus Rating Score 3.04 2.17 2.52Consensus RatingBuyHoldModerate BuyPredicted Upside24.98% Upside52.44% Upside13.59% UpsideNews Sentiment RatingPositive NewsSee Recent AMZN NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/8/2025Weiss Ratings0 of 5 stars Reiterated RatingBuy (B-)10/3/2025The Goldman Sachs Group3 of 5 starsEric Sheridan1 of 5 starsBoost TargetBuy$240.00 ➝ $275.00+23.65%9/30/2025Wolfe Research3 of 5 stars Boost Target$265.00 ➝ $270.00+22.97%9/29/2025MizuhoSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLloyd WalmsleySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetOutperform$300.00+35.03%9/29/2025HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$256.00 ➝ $260.00+18.30%9/24/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingKen GawrelskiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeEqual Weight ➝ Overweight$245.00 ➝ $280.00+26.86%9/24/2025Telsey Advisory GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoseph FeldmanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform$265.00+20.07%9/19/2025WedbushSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingScott DevittSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform$250.00+8.12%9/16/2025Truist FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingYoussef SqualiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$250.00 ➝ $270.00+16.67%9/11/2025Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy Get the Latest News and Ratings for AMZN and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter. 9/10/2025Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBrian NowakSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOverweight8/19/2025Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeStrong-Buy ➝ Hold8/13/2025CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRonald JoseySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOverweight8/13/2025Evercore ISISubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMark MahaneySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform$280.00+24.63%8/1/2025CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy8/1/2025BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBrian PitzSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$270.00 ➝ $280.00+31.02%8/1/2025DA DavidsonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingGil LuriaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$230.00 ➝ $265.00+22.62%8/1/2025OppenheimerSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJason HelfsteinSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOutperform$250.00 ➝ $245.00+13.37%8/1/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDoug AnmuthSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$255.00 ➝ $265.00+22.62%8/1/2025Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBrad EricksonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$230.00 ➝ $240.00+11.12%8/1/2025Cantor FitzgeraldSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDeepak MathivananSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$260.00 ➝ $280.00+28.47%8/1/2025JMP SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAndrew BooneSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingMarket Outperform$285.00+31.18%8/1/2025SusquehannaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingShyam PatilSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetPositive$225.00 ➝ $260.00+11.06%8/1/2025Pivotal ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$260.00 ➝ $285.00+21.74%8/1/2025BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRoss SandlerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$240.00 ➝ $275.00+17.47%8/1/2025Canaccord Genuity GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMaria RippsSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$280.00+19.60%8/1/2025Needham & Company LLCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLaura MartinSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$265.00+13.19%8/1/2025Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJustin PostSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$265.00 ➝ $272.00+16.18%8/1/2025Westpark CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingCurtis ShaugerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$280.00+19.60%8/1/2025Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingThomas ChampionSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$250.00 ➝ $255.00+8.92%8/1/2025Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBarton CrockettSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$288.00 ➝ $297.00+26.86%8/1/2025Monness Crespi & HardtSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$265.00 ➝ $275.00+17.47%7/29/2025Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMark KelleySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$245.00 ➝ $262.00+12.55%7/28/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingStephen JuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$249.00 ➝ $271.00+16.07%7/22/2025Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost Target$230.00 ➝ $266.00+16.82%7/22/2025ScotiabankSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingNat SchindlerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetSector Outperform$250.00 ➝ $275.00+20.98%7/21/2025Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingColin SebastianSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$220.00 ➝ $244.00+7.90%7/10/2025Citizens JmpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingA. BooneSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageStrong-Buy7/8/2025Roth CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRohit KulkarniSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetBuy$215.00 ➝ $250.00+12.70%7/1/2025Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set TargetOutperform$235.00+6.86%6/27/2025BNP ParibasSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingS. SlowinskiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Strong-Buy6/27/2025BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeNeutral ➝ Outperform$254.00+16.99%6/24/2025Moffett NathansonSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$250.00 ➝ $253.00+21.36%5/6/2025Tigress FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingIvan FeinsethSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$290.00 ➝ $305.00+63.38%5/2/2025BenchmarkSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDaniel KurnosSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$260.00 ➝ $260.00+37.12%4/21/2025Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJosh BeckSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingStrong-Buy ➝ Outperform$275.00 ➝ $195.00+13.04%2/12/2025Loop CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRob SandersonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$275.00 ➝ $285.00+23.46%2/10/2025Phillip SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingH. WangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeStrong-Buy ➝ Moderate Buy2/7/2025Maxim GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTom ForteSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$260.00 ➝ $280.00+22.19%12/12/2024TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$240.00 ➝ $265.00+15.18%12/9/2024Roth MkmSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$220.00 ➝ $250.00+10.12%11/26/2024Redburn AtlanticSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$225.00 ➝ $235.00+16.65%8/2/2024Itau BBA SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOutperform ➝ Market Perform$186.00+1.05%7/10/2024TD SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost Target$225.00 ➝ $245.00+22.91%5/2/2024ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$185.00 ➝ $205.00+12.76%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:55 AM ET. Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com. Amazon.com Bull Case Here are some ways that investors could benefit from investing in Amazon: The current stock price is around $216, reflecting a strong market position and investor confidence. Amazon reported impressive quarterly earnings, with earnings per share of $1.68, surpassing analysts' expectations, indicating robust financial health. The company has shown a significant year-over-year revenue growth of 13.3%, demonstrating its ability to expand and capture market share. With a return on equity of 23.84%, Amazon effectively utilizes its equity to generate profits, which is a positive indicator for investors. The low debt-to-equity ratio of 0.15 suggests that Amazon is not heavily reliant on debt for financing, reducing financial risk. Amazon.com Bear Case Investors should be bearish about investing in Amazon for these reasons: The stock has a relatively high price-to-earnings (P/E) ratio of 33.55, which may indicate that it is overvalued compared to its earnings. Amazon's quick ratio of 0.81 suggests that it may face challenges in meeting short-term liabilities, which could be a concern for liquidity. Insider ownership is at 10.80%, which may indicate limited alignment between management and shareholder interests. The beta of 1.28 indicates that Amazon's stock is more volatile than the market, which could lead to higher risk for investors. Despite strong revenue growth, the competitive landscape in e-commerce and cloud services remains intense, posing risks to future profitability. AMZN Forecast - Frequently Asked Questions What is Amazon.com's forecast for 2025? According to the research reports of 51 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $266.26, with a high forecast of $305.00 and a low forecast of $195.00. Should I buy or sell Amazon.com stock right now? 51 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There is currently 1 hold rating, 47 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" AMZN shares. Does Amazon.com's stock price have much upside? According to analysts, Amazon.com's stock has a predicted upside of 24.98% based on their 12-month stock forecasts. Has Amazon.com been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Amazon.com's stock had 2 upgrades and 1 downgrade by analysts. What analysts cover Amazon.com? Amazon.com has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Cowen, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, HSBC, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Mizuho, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Robert W. Baird, Rosenblatt Securities, Royal Bank Of Canada, Scotiabank, Stifel Nicolaus, Susquehanna, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Westpark Capital, Wolfe Research, and Zacks Research in the past 90 days. Do Wall Street analysts like Amazon.com more than its competitors? Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how AMZN compares to other companies. Stock Forecasts and Research Tools Related Companies Apple Stock Forecast Alphabet Stock Forecast Alphabet Stock Forecast Meta Platforms Stock Forecast Microsoft Stock Forecast Netflix Stock Forecast NVIDIA Stock Forecast Tesla Stock Forecast Walt Disney Stock Forecast Walmart Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NASDAQ:AMZN) was last updated on 10/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? 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