Axon Enterprise (AXON) Competitors $766.24 +2.73 (+0.36%) As of 08/22/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AXON vs. NOW, FTNT, CVLT, QLYS, AI, PRGS, MSFT, ORCL, TDG, and HEIShould you be buying Axon Enterprise stock or one of its competitors? The main competitors of Axon Enterprise include ServiceNow (NOW), Fortinet (FTNT), CommVault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), Oracle (ORCL), Transdigm Group (TDG), and Heico (HEI). Axon Enterprise vs. Its Competitors ServiceNow Fortinet CommVault Systems Qualys C3.ai Progress Software Microsoft Oracle Transdigm Group Heico ServiceNow (NYSE:NOW) and Axon Enterprise (NASDAQ:AXON) are both large-cap systems software companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, institutional ownership, earnings, profitability, risk, analyst recommendations and dividends. Does the media prefer NOW or AXON? In the previous week, ServiceNow had 52 more articles in the media than Axon Enterprise. MarketBeat recorded 90 mentions for ServiceNow and 38 mentions for Axon Enterprise. Axon Enterprise's average media sentiment score of 1.41 beat ServiceNow's score of 1.12 indicating that Axon Enterprise is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 67 Very Positive mention(s) 6 Positive mention(s) 9 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Axon Enterprise 35 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is NOW or AXON more profitable? ServiceNow has a net margin of 13.78% compared to Axon Enterprise's net margin of 13.64%. ServiceNow's return on equity of 18.04% beat Axon Enterprise's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow13.78% 18.04% 8.81% Axon Enterprise 13.64%6.80%3.18% Which has better valuation & earnings, NOW or AXON? ServiceNow has higher revenue and earnings than Axon Enterprise. ServiceNow is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$10.98B16.77$1.43B$7.94111.56Axon Enterprise$2.08B28.88$377.03M$4.05189.20 Do analysts recommend NOW or AXON? ServiceNow presently has a consensus price target of $1,115.20, indicating a potential upside of 25.90%. Axon Enterprise has a consensus price target of $837.69, indicating a potential upside of 9.33%. Given ServiceNow's stronger consensus rating and higher possible upside, equities research analysts clearly believe ServiceNow is more favorable than Axon Enterprise.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88Axon Enterprise 0 Sell rating(s) 2 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.87 Which has more volatility & risk, NOW or AXON? ServiceNow has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500. Comparatively, Axon Enterprise has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500. Do insiders and institutionals believe in NOW or AXON? 87.2% of ServiceNow shares are owned by institutional investors. Comparatively, 79.1% of Axon Enterprise shares are owned by institutional investors. 0.4% of ServiceNow shares are owned by insiders. Comparatively, 4.4% of Axon Enterprise shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. SummaryServiceNow beats Axon Enterprise on 12 of the 17 factors compared between the two stocks. Get Axon Enterprise News Delivered to You Automatically Sign up to receive the latest news and ratings for AXON and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AXON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AXON vs. The Competition Export to ExcelMetricAxon EnterpriseAEROSP/DEF EQ IndustryAerospace SectorNASDAQ ExchangeMarket Cap$59.94B$17.57B$27.78B$9.58BDividend YieldN/A0.79%0.97%4.10%P/E Ratio189.20129.9978.0326.04Price / Sales28.886.876.74102.77Price / Cash274.0641.0732.3658.48Price / Book22.016.638.396.61Net Income$377.03M$268.43M$370.06M$265.56M7 Day Performance1.59%0.91%0.90%1.97%1 Month Performance8.65%0.31%-2.41%-0.36%1 Year Performance106.70%66.38%41.57%19.03% Axon Enterprise Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AXONAxon Enterprise3.0621 of 5 stars$766.24+0.4%$837.69+9.3%+105.6%$59.94B$2.08B189.204,970Positive NewsNOWServiceNow4.9196 of 5 stars$879.21+1.4%$1,115.20+26.8%+7.9%$182.87B$12.06B110.7326,293Trending NewsInsider TradeFTNTFortinet4.8994 of 5 stars$80.42+1.6%$97.40+21.1%+7.4%$61.59B$5.96B32.0214,138Trending NewsCVLTCommVault Systems4.8152 of 5 stars$178.12-1.1%$205.63+15.4%+21.9%$7.92B$995.62M98.973,300Positive NewsInsider TradeQLYSQualys2.5526 of 5 stars$129.78+0.5%$141.00+8.6%+9.7%$4.69B$607.57M25.902,400AIC3.ai4.5007 of 5 stars$18.25+2.3%$27.43+50.3%-27.5%$2.45B$389.06M-8.151,181Trending NewsOptions VolumePRGSProgress Software4.8697 of 5 stars$45.91+0.4%$73.33+59.7%-17.6%$1.98B$869.02M35.022,815Positive NewsMSFTMicrosoft4.9142 of 5 stars$516.00-0.8%$612.54+18.7%+22.1%$3.84T$281.72B37.83228,000Trending NewsAnalyst RevisionORCLOracle4.6915 of 5 stars$246.65-0.7%$227.04-8.0%+71.0%$692.80B$57.40B56.83162,000Trending NewsTDGTransdigm Group4.6339 of 5 stars$1,394.84+0.5%$1,624.69+16.5%+7.9%$78.60B$7.94B46.2916,600Positive NewsDividend IncreaseInsider TradeHEIHeico2.8653 of 5 stars$304.86-1.0%$301.45-1.1%+25.9%$42.46B$3.86B71.3210,000News CoverageUpcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies ServiceNow Alternatives Fortinet Alternatives CommVault Systems Alternatives Qualys Alternatives C3.ai Alternatives Progress Software Alternatives Microsoft Alternatives Oracle Alternatives Transdigm Group Alternatives Heico Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AXON) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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