Axon Enterprise (AXON) Competitors $756.13 +5.02 (+0.67%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AXON vs. NOW, FTNT, CVLT, QLYS, AI, PRGS, MSFT, ORCL, TDG, and HEIShould you be buying Axon Enterprise stock or one of its competitors? The main competitors of Axon Enterprise include ServiceNow (NOW), Fortinet (FTNT), CommVault Systems (CVLT), Qualys (QLYS), C3.ai (AI), Progress Software (PRGS), Microsoft (MSFT), Oracle (ORCL), Transdigm Group (TDG), and Heico (HEI). Axon Enterprise vs. Its Competitors ServiceNow Fortinet CommVault Systems Qualys C3.ai Progress Software Microsoft Oracle Transdigm Group Heico ServiceNow (NYSE:NOW) and Axon Enterprise (NASDAQ:AXON) are both large-cap systems software companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk. Do insiders and institutionals have more ownership in NOW or AXON? 87.2% of ServiceNow shares are held by institutional investors. Comparatively, 79.1% of Axon Enterprise shares are held by institutional investors. 0.4% of ServiceNow shares are held by insiders. Comparatively, 4.4% of Axon Enterprise shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Which has more volatility & risk, NOW or AXON? ServiceNow has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. Comparatively, Axon Enterprise has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500. Do analysts rate NOW or AXON? ServiceNow presently has a consensus price target of $1,115.20, indicating a potential upside of 19.91%. Axon Enterprise has a consensus price target of $837.69, indicating a potential upside of 10.79%. Given ServiceNow's stronger consensus rating and higher possible upside, equities research analysts clearly believe ServiceNow is more favorable than Axon Enterprise.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ServiceNow 1 Sell rating(s) 3 Hold rating(s) 29 Buy rating(s) 1 Strong Buy rating(s) 2.88Axon Enterprise 0 Sell rating(s) 3 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.81 Is NOW or AXON more profitable? ServiceNow has a net margin of 13.78% compared to Axon Enterprise's net margin of 13.64%. ServiceNow's return on equity of 18.04% beat Axon Enterprise's return on equity.Company Net Margins Return on Equity Return on Assets ServiceNow13.78% 18.04% 8.81% Axon Enterprise 13.64%6.80%3.18% Which has higher earnings and valuation, NOW or AXON? ServiceNow has higher revenue and earnings than Axon Enterprise. ServiceNow is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioServiceNow$12.06B16.04$1.43B$7.94117.13Axon Enterprise$2.08B28.50$377.03M$4.05186.70 Does the media prefer NOW or AXON? In the previous week, ServiceNow had 36 more articles in the media than Axon Enterprise. MarketBeat recorded 66 mentions for ServiceNow and 30 mentions for Axon Enterprise. Axon Enterprise's average media sentiment score of 1.46 beat ServiceNow's score of 1.17 indicating that Axon Enterprise is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ServiceNow 50 Very Positive mention(s) 7 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Positive Axon Enterprise 24 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryServiceNow beats Axon Enterprise on 12 of the 17 factors compared between the two stocks. Get Axon Enterprise News Delivered to You Automatically Sign up to receive the latest news and ratings for AXON and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AXON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AXON vs. The Competition Export to ExcelMetricAxon EnterpriseAEROSP/DEF EQ IndustryAerospace SectorNASDAQ ExchangeMarket Cap$59.36B$17.98B$27.90B$10.15BDividend YieldN/A0.76%0.94%4.60%P/E Ratio186.70138.2781.9825.92Price / Sales28.507.957.3085.33Price / Cash268.3342.0232.6959.91Price / Book24.777.839.706.29Net Income$377.03M$288.29M$379.65M$270.77M7 Day Performance3.81%2.93%2.40%3.36%1 Month Performance-1.62%3.32%2.10%6.41%1 Year Performance96.65%77.56%48.37%28.24% Axon Enterprise Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AXONAxon Enterprise3.1821 of 5 stars$756.13+0.7%$837.69+10.8%+107.7%$59.36B$2.08B186.704,970Positive NewsInsider TradeNOWServiceNow4.8202 of 5 stars$932.83+2.1%$1,115.20+19.5%+7.4%$193.87B$10.98B117.3926,293Positive NewsFTNTFortinet4.8091 of 5 stars$79.94+1.4%$97.03+21.4%+5.5%$61.24B$5.96B31.8414,138Positive NewsCVLTCommVault Systems4.899 of 5 stars$182.54+2.0%$205.63+12.6%+24.3%$8.10B$995.62M101.273,300News CoverageInsider TradeQLYSQualys2.7895 of 5 stars$133.93-0.8%$141.00+5.3%+9.4%$4.84B$607.57M26.742,400Positive NewsAIC3.ai3.864 of 5 stars$15.97+2.2%$23.00+44.0%-23.4%$2.14B$389.06M-6.131,181Trending NewsAnalyst ForecastPRGSProgress Software4.745 of 5 stars$43.63+0.1%$73.33+68.1%-24.8%$1.88B$753.41M33.302,815MSFTMicrosoft4.9624 of 5 stars$498.44+0.7%$612.54+22.9%+18.4%$3.71T$281.72B36.54228,000Trending NewsORCLOracle4.7248 of 5 stars$239.48+2.9%$232.61-2.9%+95.8%$671.97B$57.40B55.12162,000Trending NewsDividend AnnouncementAnalyst ForecastAnalyst RevisionTDGTransdigm Group4.7798 of 5 stars$1,278.00+0.5%$1,607.57+25.8%-2.6%$71.98B$7.94B42.4016,600Positive NewsHEIHeico3.8366 of 5 stars$319.67-0.6%$346.09+8.3%+26.1%$44.59B$3.86B70.0810,000Positive News Related Companies and Tools Related Companies ServiceNow Alternatives Fortinet Alternatives CommVault Systems Alternatives Qualys Alternatives C3.ai Alternatives Progress Software Alternatives Microsoft Alternatives Oracle Alternatives Transdigm Group Alternatives Heico Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AXON) was last updated on 9/12/2025 by MarketBeat.com Staff From Our PartnersStunning new initiative unfolding in the White House?what I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredForget NVDA. 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