Brighthouse Financial (BHF) Competitors $45.10 -0.85 (-1.85%) As of 02:07 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, FNB, LNC, MET, PFG, PRU, and SFShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), and Stifel Financial (SF). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Brighthouse Financial (NASDAQ:BHF) and Wintrust Financial (NASDAQ:WTFC) are both mid-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership. Does the media favor BHF or WTFC? In the previous week, Wintrust Financial had 7 more articles in the media than Brighthouse Financial. MarketBeat recorded 9 mentions for Wintrust Financial and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.52 beat Wintrust Financial's score of 1.13 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Wintrust Financial 7 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BHF or WTFC more profitable? Wintrust Financial has a net margin of 18.06% compared to Brighthouse Financial's net margin of 10.24%. Brighthouse Financial's return on equity of 21.06% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Wintrust Financial 18.06%12.08%1.12% Do analysts prefer BHF or WTFC? Brighthouse Financial currently has a consensus target price of $59.67, suggesting a potential upside of 32.30%. Wintrust Financial has a consensus target price of $147.31, suggesting a potential upside of 8.23%. Given Brighthouse Financial's higher probable upside, equities research analysts plainly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.92 Which has more volatility and risk, BHF or WTFC? Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Comparatively, Wintrust Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Do insiders & institutionals hold more shares of BHF or WTFC? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 93.5% of Wintrust Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 1.0% of Wintrust Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has better earnings and valuation, BHF or WTFC? Wintrust Financial has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.55$388M$9.244.88Wintrust Financial$3.97B2.30$695.04M$10.5712.88 SummaryWintrust Financial beats Brighthouse Financial on 10 of the 15 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.58B$14.58B$12.65B$10.36BDividend YieldN/A2.92%5.42%4.62%P/E Ratio4.889.85244.0526.91Price / Sales0.551.5030.8089.68Price / Cash2.838.5922.2360.63Price / Book0.531.412.356.37Net Income$388M$1.16B$1.01B$271.38M7 Day Performance-7.73%-0.93%0.28%2.11%1 Month Performance-1.07%0.63%3.76%7.56%1 Year Performance4.38%9.99%542.45%31.10% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.9196 of 5 stars$45.10-1.8%$59.67+32.3%+6.3%$2.58B$4.72B4.881,400Positive NewsWTFCWintrust Financial4.8237 of 5 stars$138.73-0.6%$147.31+6.2%+24.0%$9.34B$3.97B13.125,903Positive NewsShort Interest ↑AMPAmeriprise Financial4.773 of 5 stars$492.36+0.6%$534.71+8.6%+7.4%$46.13B$17.26B15.3213,600Positive NewsCNOCNO Financial Group4.7432 of 5 stars$39.70-0.1%$43.40+9.3%+13.0%$3.85B$4.45B14.653,500Positive NewsEQHEquitable4.3554 of 5 stars$53.16-0.4%$64.90+22.1%+29.3%$15.99B$12.44B42.878,000Positive NewsAnalyst ForecastInsider TradeFNBF.N.B.4.5936 of 5 stars$16.49+0.0%$18.64+13.1%+14.3%$5.92B$2.57B12.884,280LNCLincoln National4.9323 of 5 stars$41.81-0.7%$39.70-5.0%+31.4%$7.98B$18.44B7.309,783Positive NewsAnalyst ForecastHigh Trading VolumeMETMetLife4.993 of 5 stars$79.63+0.2%$95.60+20.1%+0.5%$52.88B$70.99B13.5045,000Positive NewsAnalyst ForecastPFGPrincipal Financial Group4.1451 of 5 stars$79.71-0.3%$86.90+9.0%-3.5%$17.76B$15.13B11.9319,300Positive NewsPRUPrudential Financial4.8931 of 5 stars$105.88+0.2%$122.08+15.3%-13.3%$37.21B$68.05B23.4838,196Positive NewsAnalyst ForecastSFStifel Financial4.3839 of 5 stars$112.85+0.2%$115.78+2.6%+27.3%$11.50B$4.97B21.879,000Positive News Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives F.N.B. Alternatives Lincoln National Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Stifel Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BHF) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersWhy Peter Thiel Hid Gold in a VaultSilicon Valley billionaires hiding gold in vaults? 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