Brighthouse Financial (BHF) Competitors $48.99 +0.11 (+0.23%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$49.44 +0.45 (+0.93%) As of 09/12/2025 05:51 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, FNB, LNC, MET, PFG, PRU, and SFShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), and Stifel Financial (SF). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Brighthouse Financial (NASDAQ:BHF) and Wintrust Financial (NASDAQ:WTFC) are both mid-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership. Do analysts prefer BHF or WTFC? Brighthouse Financial presently has a consensus price target of $59.67, suggesting a potential upside of 21.79%. Wintrust Financial has a consensus price target of $147.31, suggesting a potential upside of 8.65%. Given Brighthouse Financial's higher possible upside, research analysts plainly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.92 Does the media refer more to BHF or WTFC? In the previous week, Wintrust Financial had 4 more articles in the media than Brighthouse Financial. MarketBeat recorded 14 mentions for Wintrust Financial and 10 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.41 beat Wintrust Financial's score of 1.36 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Wintrust Financial 9 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of BHF or WTFC? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 93.5% of Wintrust Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 1.0% of Wintrust Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Is BHF or WTFC more profitable? Wintrust Financial has a net margin of 18.06% compared to Brighthouse Financial's net margin of 10.24%. Brighthouse Financial's return on equity of 21.06% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Wintrust Financial 18.06%12.08%1.12% Which has higher earnings & valuation, BHF or WTFC? Wintrust Financial has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.59$388M$9.245.30Wintrust Financial$3.97B2.29$695.04M$10.5712.83 Which has more risk & volatility, BHF or WTFC? Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Comparatively, Wintrust Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. SummaryWintrust Financial beats Brighthouse Financial on 10 of the 15 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.80B$14.15B$12.79B$10.13BDividend YieldN/A2.87%5.40%4.59%P/E Ratio5.309.90245.8625.98Price / Sales0.591.5531.04293.17Price / Cash2.968.7022.3660.44Price / Book0.581.422.316.29Net Income$388M$1.16B$1.01B$271.07M7 Day Performance12.98%2.45%1.00%3.87%1 Month Performance4.95%0.30%2.74%5.49%1 Year Performance14.73%12.31%543.82%25.86% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.9035 of 5 stars$48.99+0.2%$59.67+21.8%+14.7%$2.80B$4.72B5.301,400Positive NewsWTFCWintrust Financial4.8644 of 5 stars$137.29-0.6%$145.77+6.2%+29.0%$9.19B$3.97B12.995,903Positive NewsShort Interest ↓AMPAmeriprise Financial4.5778 of 5 stars$515.46-0.2%$534.71+3.7%+12.9%$48.53B$17.26B16.0413,600News CoveragePositive NewsCNOCNO Financial Group4.7484 of 5 stars$39.49+0.2%$43.40+9.9%+18.7%$3.83B$4.45B14.573,500News CoveragePositive NewsEQHEquitable4.2758 of 5 stars$53.27+0.1%$64.90+21.8%+34.8%$15.95B$12.44B42.968,000News CoveragePositive NewsFNBF.N.B.4.582 of 5 stars$16.710.0%$18.64+11.6%+17.0%$5.99B$2.57B13.054,280LNCLincoln National4.9357 of 5 stars$42.93+0.4%$39.70-7.5%+43.2%$8.14B$18.44B7.499,783News CoveragePositive NewsMETMetLife4.9797 of 5 stars$81.41+0.8%$95.60+17.4%+6.1%$54.11B$70.99B13.8045,000PFGPrincipal Financial Group4.0785 of 5 stars$80.51+0.4%$86.90+7.9%+1.7%$17.94B$15.13B12.0519,300News CoveragePositive NewsPRUPrudential Financial4.8058 of 5 stars$109.78+1.0%$122.08+11.2%-8.0%$38.60B$68.05B24.3438,196Positive NewsSFStifel Financial4.3835 of 5 stars$115.37-0.9%$115.78+0.3%+34.4%$11.78B$4.97B22.369,000News CoveragePositive News Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives F.N.B. 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