Brighthouse Financial (BHF) Competitors $48.63 +0.02 (+0.04%) Closing price 04:00 PM EasternExtended Trading$48.56 -0.08 (-0.15%) As of 07:19 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, LNC, MET, PFG, PRU, SF, and VOYAShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Voya Financial Wintrust Financial (NASDAQ:WTFC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk. Does the media refer more to WTFC or BHF? In the previous week, Brighthouse Financial had 4 more articles in the media than Wintrust Financial. MarketBeat recorded 11 mentions for Brighthouse Financial and 7 mentions for Wintrust Financial. Brighthouse Financial's average media sentiment score of 0.68 beat Wintrust Financial's score of 0.63 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wintrust Financial 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer WTFC or BHF? Wintrust Financial currently has a consensus price target of $149.57, indicating a potential upside of 13.65%. Brighthouse Financial has a consensus price target of $59.78, indicating a potential upside of 22.92%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.94Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has better earnings & valuation, WTFC or BHF? Wintrust Financial has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWintrust Financial$3.97B2.22$695.04M$10.5712.45Brighthouse Financial$4.72B0.59$388M$9.245.26 Is WTFC or BHF more profitable? Wintrust Financial has a net margin of 18.06% compared to Brighthouse Financial's net margin of 10.24%. Brighthouse Financial's return on equity of 21.06% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Wintrust Financial18.06% 12.08% 1.12% Brighthouse Financial 10.24%21.06%0.47% Which has more volatility & risk, WTFC or BHF? Wintrust Financial has a beta of 0.83, meaning that its stock price is 17% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.86, meaning that its stock price is 14% less volatile than the S&P 500. Do insiders & institutionals have more ownership in WTFC or BHF? 93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.0% of Wintrust Financial shares are owned by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. SummaryWintrust Financial beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.78B$15.00B$12.65B$10.65BDividend YieldN/A2.87%5.52%4.74%P/E Ratio5.269.7930.1727.59Price / Sales0.591.5230.25138.47Price / Cash3.098.5522.6661.77Price / Book0.571.392.296.76Net Income$388M$1.16B$1.02B$275.88M7 Day Performance-8.61%-0.29%0.34%3.72%1 Month Performance12.10%-0.44%0.41%10.22%1 Year Performance8.57%3.39%539.27%35.86% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.6309 of 5 stars$48.63+0.0%$59.78+22.9%+9.2%$2.78B$4.72B5.261,400News CoverageAnalyst ForecastWTFCWintrust Financial4.8793 of 5 stars$132.64+1.7%$148.64+12.1%+23.9%$8.73B$3.97B12.555,903Analyst ForecastAMPAmeriprise Financial4.7202 of 5 stars$493.88+0.4%$535.14+8.4%+3.4%$46.38B$17.26B15.3713,600Positive NewsAnalyst ForecastCNOCNO Financial Group4.4752 of 5 stars$39.570.0%$43.40+9.7%+17.1%$3.84B$4.45B14.603,500Analyst ForecastEQHEquitable4.3412 of 5 stars$50.90-0.5%$64.55+26.8%+19.2%$15.32B$12.44B41.058,000Trending NewsAnalyst ForecastLNCLincoln National4.9565 of 5 stars$40.27-2.0%$39.45-2.0%+28.8%$7.79B$18.44B7.039,783Trending NewsAnalyst ForecastMETMetLife4.9529 of 5 stars$82.340.0%$94.64+14.9%-0.3%$54.78B$70.99B13.9645,000Trending NewsDividend AnnouncementAnalyst ForecastPFGPrincipal Financial Group4.237 of 5 stars$84.18-0.1%$86.90+3.2%-2.5%$18.75B$15.13B12.6019,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9043 of 5 stars$103.21-0.8%$122.08+18.3%-13.9%$36.62B$68.05B22.8838,196Positive NewsAnalyst ForecastSFStifel Financial4.6238 of 5 stars$113.28+1.7%$116.30+2.7%+15.8%$11.38B$4.97B21.959,000Analyst UpgradeVOYAVoya Financial4.9786 of 5 stars$75.42+0.4%$83.70+11.0%-5.3%$7.24B$8.05B15.0810,000Trending NewsAnalyst Forecast Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives Lincoln National Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Stifel Financial Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BHF) was last updated on 10/8/2025 by MarketBeat.com Staff From Our PartnersClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... In turn, enfo...Angel Publishing | SponsoredGOLD ALERTGold has shattered records, soaring past $3,800 an ounce... But Stansberry Senior Partner Dr. David "Doc" E...Stansberry Research | SponsoredStunning new initiative unfolding in the White House?what I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | Sponsored1 Hour Once A DayMy top income trading expert, Dave Aquino, just released a 1-hour trading strategy designed specifically to he...Base Camp Trading | SponsoredURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. I'm talking about generating enough monthly inco...Investors Alley | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Brighthouse Financial, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Brighthouse Financial With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
