Brighthouse Financial (BHF) Competitors $52.51 -1.27 (-2.36%) Closing price 07/3/2025 02:37 PM EasternExtended Trading$53.17 +0.66 (+1.26%) As of 07/3/2025 04:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, FNB, LNC, MET, PFG, PRU, and SFShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), and Stifel Financial (SF). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Brighthouse Financial (NASDAQ:BHF) and Wintrust Financial (NASDAQ:WTFC) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk. Is BHF or WTFC more profitable? Wintrust Financial has a net margin of 17.32% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Wintrust Financial 17.32%12.00%1.10% Do analysts prefer BHF or WTFC? Brighthouse Financial presently has a consensus price target of $60.30, suggesting a potential upside of 14.83%. Wintrust Financial has a consensus price target of $135.77, suggesting a potential upside of 2.92%. Given Brighthouse Financial's higher probable upside, equities research analysts plainly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.92 Does the media favor BHF or WTFC? In the previous week, Wintrust Financial had 4 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Wintrust Financial and 7 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.47 beat Wintrust Financial's score of 0.31 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Wintrust Financial 5 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do institutionals & insiders have more ownership in BHF or WTFC? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 93.5% of Wintrust Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Comparatively, 1.0% of Wintrust Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has more volatility and risk, BHF or WTFC? Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Wintrust Financial has a beta of 0.82, meaning that its stock price is 18% less volatile than the S&P 500. Which has preferable valuation and earnings, BHF or WTFC? Wintrust Financial has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.64$388M$8.346.30Wintrust Financial$3.97B2.23$695.04M$10.1113.05 SummaryWintrust Financial beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$3.06B$14.42B$12.09B$9.04BDividend YieldN/A3.64%5.53%4.01%P/E Ratio6.3014.0020.0420.25Price / Sales0.641.4925.68118.23Price / Cash3.238.4821.6858.07Price / Book0.621.412.285.67Net Income$388M$1.16B$1.00B$249.21M7 Day Performance-3.54%0.96%2.25%3.28%1 Month Performance-9.59%2.63%4.63%5.55%1 Year Performance22.18%13.04%538.61%21.08% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.713 of 5 stars$52.51-2.4%$60.30+14.8%+19.5%$3.06B$4.72B6.301,400News CoverageAnalyst ForecastWTFCWintrust Financial4.4558 of 5 stars$123.98+0.5%$135.77+9.5%+34.5%$8.30B$3.97B12.265,903AMPAmeriprise Financial4.6072 of 5 stars$534.26+1.2%$519.00-2.9%+25.1%$50.87B$17.26B18.1513,500News CoveragePositive NewsAnalyst ForecastCNOCNO Financial Group4.0807 of 5 stars$38.57+0.3%$41.00+6.3%+37.3%$3.82B$4.45B13.493,500EQHEquitable4.458 of 5 stars$56.11+0.3%$62.64+11.6%+35.6%$17.05B$12.44B15.258,000Positive NewsFNBF.N.B.4.1452 of 5 stars$14.59+0.3%$17.57+20.4%+14.8%$5.25B$1.60B11.584,280Analyst DowngradeLNCLincoln National4.9574 of 5 stars$34.67+0.3%$36.70+5.9%+10.4%$5.92B$18.59B4.929,783Analyst UpgradeMETMetLife4.9284 of 5 stars$80.39+0.0%$94.17+17.1%+13.3%$53.97B$70.99B13.0745,000Trending NewsPFGPrincipal Financial Group4.0942 of 5 stars$79.43+0.3%$83.85+5.6%+2.2%$17.81B$15.77B11.8919,300News CoveragePositive NewsAnalyst ForecastAnalyst RevisionPRUPrudential Financial4.8698 of 5 stars$107.43+0.3%$120.15+11.8%-7.6%$38.03B$68.05B17.0339,900Analyst DowngradeSFStifel Financial4.4603 of 5 stars$103.98+0.3%$105.50+1.5%+30.9%$10.68B$4.97B19.889,000News CoveragePositive NewsAnalyst Downgrade Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives F.N.B. 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